Respect The Process
One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
Nott Bros. Return to Talk Repeat Clients, Better Commercials and Career Momentum.
Loved hanging out with Nathan Miller and Mark Danciger of the Nott Brothers - talking about what it really takes to make it as a director. We get into how they approach the business side of directing, how they work with clients and agencies, and why being clear and collaborative makes the whole process better.We also talk about how their style has evolved, what they've learned along the way, and how they keep things creative without losing sight of the job. If you're into directing, commercials, or just hearing how great creative partnerships really work, this one's for...
How PJ Koll's Timmy IO Turns Production Chaos into Real-Time Profit Data.
EP PJ Koll has spent years in production and founded Where the Buffalo Roam before building Timmy.io, a platform shaped by his experience with the chaos of managing creative work. PJ shares a little of that history and how it led him to create a better way for production teams to stay organized. Enjoy!
My Filmmaker Retreat has 3 spots left so save your spot now!
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
No application. Just save your spot and come learn, shoot, and gro...
Wild Gravity's Jon Sneider on Hacking Advertising.
Jon Sneider, Founder of Wild Gravity, teaches us how his small, experienced teams can create better work faster than big, layered agencies. Jon shares lessons from advertising, filmmaking, and AI, showing why speed, collaboration, and craft still beat bureaucracy—and why creators who learn to work lean can make stronger ads, save money, and move ideas into the world much more quickly. Buy his book, "Hacking Advertising" here.
My Filmmaker Retreat has 5 spots left so save your spot now!
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FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN...
Beauty Commercial Director Jasmin Kuhn: Finding Your Voice.
In this conversation with beauty director Jasmin Kuhn, we dig into the path that helped shape her voice as a filmmaker—from her early exposure to visual storytelling to the commercial work that defines her today. Jasmin shares honest insight on craft, collaboration, paid treatments, and what it really takes to build a strong reputation in the industry. It's a thoughtful look at how experience, clarity, and respect for the process come together to create standout work.
My Filmmaker Retreat has 6 spots left so save your spot now!
NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DI...
Pat Finn Would've Loved These Lovebirds with Tom Kenny & Jill Talley.
Just 15 minutes of me rambling about my caldron of feelings over fun, new work. Enjoy. My Filmmaker Retreat has 7 spots left so save your spot now!
NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DIRECTORS
Filmmkaer and friend Kevin O'Brien has shot close to 100 spots on the LED wall. His new course is a tremendous head start to us that will shoot or considering to film on the volumn. Use cose "virtual" to save $50. Click here to learn from the master.
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Re...
Shiouwen Hong & Nathan Freise Are Married Filmmakers Thriving Apart.
Explore the dynamic world of Shiouwen Hong and Nathan Freise, married filmmakers thriving on separate creative paths. Shiouwen focuses on impactful documentary projects, while Nathan directs alongside his brother Adam. Discover how these two lovebirds balance personal and professional lives, maintain unique voices, and support each other's artistic journeys. A key takeaway: embracing individuality can enhance collaboration and lead to greater creative success. Click on the names to see their great work.
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
No application. Just save your spot and com...
Ikigai Plus and Your Filmmaker Voice = Reel plus Reputation.
After the last episode's babble, I dig into what it really means to "find your voice" as a filmmaker—especially in the commercial world. It isn't just a visual style, but the combination of your reel and your reputation: the work you put out plus what it's like to work with you. I talk about the balance of ego and humility on set, and explain why repeat business is the magic fourth "R" that grows out of relationships and a strong, consistent voice.
Let me intro you to concepts like ikigai and dharma, reframing success as the inter...
From 30-Foot Colons to CGI Critters: Staying Tool Agnostic as a Commercial Director.
Just me talking about staying tool agnostic as a commercial director—moving between live-action, CG, and AI without losing my point of view. I share recent job stories, how I'm using my Filmmaker Retreat Joshua Tree and Posh Duo promos as testing grounds for new tools, and why I still put actors, crew, agency team - you know - collaboration above whatever camera, crane or software is hot this week. Storytelling with the talking pictures, that's the fun.
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
No appl...
Jonathan Del Gatto: Brand Films, Direct-to-Consumer & Creative Coaching.
Jonathan Del Gatto is a visionary filmmaker and creative coach, known for his transformative work in brand films and direct-to-consumer content. In this episode, Jonathan shares his journey from editing TV commercials to founding Brighter Company, where he crafts compelling narratives that connect with audiences. We explore the evolution of content creation—balancing artistry with strategy, the shift from traditional ads to digital storytelling, and the importance of authenticity in today's market. Jonathan offers insights into his coaching philosophy, emphasizing the value of trust, adaptability, and building meaningful relationships in the industry. Join us as we uncover the secrets to...
Jonathan Del Gatto Nails Direct-to-Consumer and Creative Coaching
Jonathan Del Gatto is a visionary filmmaker and creative coach, known for his transformative work in brand films and direct-to-consumer content. In this episode, Jonathan shares his journey from editing TV commercials to founding Brighter Company, where he crafts compelling narratives that connect with audiences. We explore the evolution of content creation—balancing artistry with strategy, the shift from traditional ads to digital storytelling, and the importance of authenticity in today's market. Jonathan offers insights into his coaching philosophy, emphasizing the value of trust, adaptability, and building meaningful relationships in the industry. Join us as we uncover the secrets to...
Happy Accidents and Hard Cuts: Inside Commercial Editor Gary Knight's Edit Suite.
Gary Knight is a legendary commercial editor and partner at Cut+Run whose work spans iconic spots for brands like Adidas, American Express, and Chase. In this episode, Gary traces his journey from rubber-numbering film cans as a teenage runner in Soho to becoming a sought-after storyteller in the edit bay. We dig into the craft of editing—taste vs. tools, why watching all the footage still matters, how to find the right tone and tempo, and the power of happy accidents. Gary shares candid stories about collaborating with directors like Gus Van Sant, shaping music-driven montages, handling shrinking tim...
Our Editor's Picks: Jake Brady's Top 10 Filmmaker Conversations.
Happy birthday to Jake Brady, our show's editor. I asked him to choose his Top 10 recent episodes and here it is, in no particular order: director Courtney Marsh, director Quinn Katherman, editor Chris Salters (Part 2), Chris Salters (Part 1), writer/director/producer Michael Patrick Jann, dynamic directing duo Morgan & Nick, director Elana Barkowski, director JJ Adler, actor and improv legend Pat Finn and director Craig Melville. Wow! All classic chats.Â
Search their name plus mine and the episode comes up.Â
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
...
Scotty Bergstein Shares The Value of Embracing Change and Letting Go of Ego in Advertising
Creative Director/Director Scotty Bergstein has been revolutionizing the commercial production process by embracing integrated teams, trust-based collaboration, and cutting-edge technology. Streamlining workflows, enhancing creativity, and delivering high-quality results faster and more cost-effectively are needed to stay relevant. Whether you're a director, agency, or client, his insights provide a roadmap to navigating the evolving advertising landscape with agility and impact. Best of all, it's just great to talk shoppe with my ol' friend.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free...
Exploring Art and AI in Modern Media with Adam Witten.
Filmmaker Adam Witten, a seasoned expert in the filmmaking industry and partner in Smokin' Oakham, chats with me about the transformative impact of AI on creative processes. Adam shares his journey and experiences, highlighting how AI tools are reshaping podcast editing and visual storytelling. We delve into the balance between human creativity and technological innovation, discussing the legal and ethical considerations that come with AI integration. Join us as we uncover the future of filmmaking and the exciting possibilities that lie ahead in the intersection of art and technology.
POSH DUO
The original 2-in-1 styling wax...
The Joys Being An In-House Filmmaker with Chris Francis.
Chris Francis's journey in filmmaking and advertising is a testament to the power of passion and perseverance. From his early days as a spelling bee champion and skateboarding videographer to becoming a church storyteller and a key creative force at Raindrop Agency, Chris has continuously evolved by embracing diverse experiences. His work reflects a unique blend of humor, authenticity, and technical skill, which he applies to craft memorable campaigns. At Raindrop, Chris leverages his background to lead creative teams, build compelling narratives, and respect the intricate process of production, making him a standout figure in the industry. Check out...
Creativity and Career Growth with Director Courtney Marsh.
Oscar-nominated filmmaker Courtney Marsh shares her inspiring journey behind the camera directing acclaimed commercials and short films. Courtney emphasized the importance of building strong industry relationships and trusting the creative process, even when faced with constraints like iPhone filmmaking. Her insights into personal branding and the evolving landscape of filmmaking offer valuable lessons for both aspiring and seasoned directors. It was fascinating to hear how Courtney navigates the challenges of the industry while staying true to her artistic vision.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly...
Music for the Heart of the Story: Randy Shattuck of Supernatural Sounds.
Composer, filmmaker, and Supernatural Sounds founder Randy Shattuck joins us to talk about crafting "music for the heart of the story" and why he wants access as early as the script stage. We dive into "temp love"—that dangerous attachment to placeholder tracks that directors can never quite shake—and how it can sabotage your final score if you're not careful. Randy also shares how his ukulele-driven album "While My Ukulele Gently Weeps" proves that a simple uke can sometimes deliver more emotional truth than a wall of guitars.
POSH DUO
The original 2-in-1 styling wax stick. I...
Unpacking A Gray Wolf and Brown Bear Friendship: Inside Filmmaker Josh Baker's Wolf Bear Agency.
Filmmaker Josh Baker's journey from a staff filmmaker to the founder of The Wolf Bear Agency is nothing short of inspiring. We first crossed paths at my Commercial Directing Bootcamp, where his passion for storytelling and his unique ability to wear multiple hats in production stood out. Over the years, Josh has honed his craft, directing over 100 commercials, and has become a master at creating impactful video campaigns for home service brands. His dedication to mentoring young talent and his commitment to respecting the process make him a true leader in the industry.
FILMMAKER RETREAT JOSHUA TREE...
How To Book Direct to Brand Gigs: Biz Dev Unleashed with James Keblas.
Want to actually book more jobs for yourproduction company? James Keblas is one of the smartest minds in commercial production sales systems — and in this episode, he breaks down what really works when it comes to landing clients, building relationships, and staying consistently booked. And please, you must check out James' stellar podcast called "Crossing The Axis".Â
We call is a Simulpod© and we talk:
• Smart outreach
• Sustainable growth
• How producers can sell without feeling salesy
Plus, his Book Solid Video Series on YouTube series is a free, step-by-step roadmap for anyone serious ab...
Remembering Pat Finn: 20 Years of Comedy and Friendship.
So long 2025. In this episode, I pay tribute to my longtime collaborator and dear friend, Pat Finn, reflecting on our twenty years of creative partnership in commercial filmmaking shooting Valley Toyota. Pat starred as "Pat" in "Pat TV" campaign from LT, the Phoenix agency also mourning their dear Pat. Just me babbling through heartfelt stories and fond memories, to honor Pat's comedic brilliance, generosity, and the lasting impact he had on me.
Here's a documentary Pat & I made on campaign, "Pat TV: The First 15 Years". Enjoy and see what a mench Pat was. It's full of spots...
From Sailboats to the Himalayas with Filmmaker Barry Walton.
Filmmaker Barry Walton and I discuss the value of passion projects, the lessons learned from giving back, and the significance of respecting the creative process. Barry shares insights from his many documentary adventures, emphasizing the personal growth that comes from overcoming challenges. The discussion culminates in a reflection on how life teaches us to respect the process, both in filmmaking and in personal endeavors.Â
Barry is the owner and founder of Endless Media, with over 20 years of working in video production and brand management. His vision for the company is endless and aims to make content that i...
Filmmaker Zack Seckler On Mastering Comedy In Top-Tier Advertising.
Director Zack Seckler has been steadily working with the best agencies and brands for years. We chat about this Career Migration spot (click to see and read about it in Shots) and so much more. Zach has been featured in every industry publication, on both the advertising and production side. A treat to finally get to chat.
COMMERCIAL DIRECTING BOOTCAMP - 01.24.2026
Saturday, January 24th. Limit 10 filmmakers. This an in-person, intensive workshop designed to get you to the next level and direct more spots, better spots and express your vision while laughing to the bank. Enroll here...
Unlocking Filmmaking Secrets with Director Rob Spera.
Rob Spera is a seasoned director and educator, on the pod to share his journey through the world of filmmaking. With over 25 feature films and 100 hours of television under his belt, Rob brings a wealth of experience and insight into the art of directing. In this episode, we delve into his acclaimed book, "Film and TV Directors Field Manual," exploring the practical maxims that have guided his career. Rob's passion for teaching and his dedication to the craft shine through as he discusses the importance of respecting the process and empowering actors to bring their best to the screen...
From Agency to Autonomy: Comedy Director Michael Martin's Journey.
Director Michael Martin and I delve into the intricacies of the creative industry, sharing personal anecdotes and professional insights. Michael discusses his journey from agency life to founding his own production company, Two Seam, highlighting the importance of building genuine relationships in the industry. The conversation touches on the evolving nature of in-house production, the value of creative freedom, and the significance of respecting the creative process. With humor and candor, both directors reflect on their experiences, offering valuable lessons for aspiring filmmakers. Subscribe now to stay updated with more insightful discussions.
COMMERCIAL DIRECTING BOOTCAMP - 01.24.2026<...
Commercial Director Quinn Katherman On Innovative Storytelling, Comedy and Adapting To The New World.
I sit down with the talented director Quinn Katherman, whose creative vision has brought to life memorable commercials, including the Super Bowl spot with Cardi B and the humorous Downy campaign. Quinn shares her journey from a creative director to a celebrated director, revealing the insights and experiences that have shaped her unique approach to storytelling. Discover how Quinn navigates the challenges of commercial directing with innovation and flair.
FILMMAKER RETREAT JOSHUA TREE '26 - SAVE YOUR SPOT!
Thursday, October 1st – Sunday, October 4th, 2026. Limit 15 Filmmakers. This will be our 5th year. Limit 15 filmmakers and only 14 sp...
Commercial Producer Thomas Anderson Navigates Agency and Freelance Production Producing.
October 22, in Venice, Califonia, Thomas is hosting a fun, free meet up for commercial industry types. Back on the pod, I sat down with Thomas Anderson, an Emmy-winning Executive Producer who has seamlessly navigated the worlds of both agency and freelance production. With a career built on a foundation of freelance production work and the founding of Different Gravy Films in Southern California, Thomas has made things happen on sets, in boardrooms, and everywhere in between. His journey includes senior leadership roles at respected agencies such as Fallon, FCB, DDB, and Garage Team Mazda, as well as freelance work f...
The Role of a First AD: Insights from Jason Slaughter
In this engaging conversation, Jordan Brady and Jason Slaughter delve into the intricacies of filmmaking, particularly focusing on the role of a First Assistant Director (AD). They explore personal connections, the journey into the film industry, and the evolution of technology in filmmaking. Jason shares valuable insights for new filmmakers, emphasizing the importance of trusting the crew and respecting the creative process. The discussion also touches on the challenges and rewards of working in commercials, the significance of the Directors Guild of America (DGA), and the impact of technological advancements on production. Overall, the conversation is a rich resource...
My Summer Fling With Prostate Cancer.
1 out of 8 men will get prostate cancer, which means 7 of you are in the clear. I found out I have it in early June and tomorrow I'm having a radical prostatecomy... removal of the prostate. By the time many of y'all hear this, I'll be cancer-free.
The procedure is farily routine, my friends and family are here for me and I live a charmed life. I'm relatively young, healthy with excellent health insurance. And let's not forget I'm devilishly handsome. Catching this early afforded me so many options to eradicate the cancer. I'm using this episode as a...
Filmmaker Kristyna Archer On Artistic Growth and Bold Career Moves.
Filmmaker Kristyna Archer is a talented interdisciplinary artist working across film, photography, art, and now AI, creating visually-compelling, stylized worlds. Her work is colorful, quirky, playful, FUN...occassionally absurd. I love her stuff! Kristyna 3.0, as I call her, shares her journey of creative reinvention, from her early days in monochromatic photography to embracing new technologies and storytelling methods. Kristyna discusses the importance of personal projects, evolving artistic identity, and how industry relationships and bold choices have shaped her career.
FILMMAKER RETREAT JOSHUA TREE '25 - ONE LAST SPOT!
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This...
Directors' Rep Ann Asprodites' Call For Entries To "Spot in A Pocket" Content.
Great prizes. Winners of the "Spot in A Pocket" commercial contest win a year subscription to Agency Source, articles in both LBBonline and The Howler, my online Masterclasss and a guest appearance on this show. Independent Rep extraordinaire Ann Asprodites expliains that and more in the episode. Ann is a longtime pal and one of the best. She's a Co Founder or AIR, the Alliance of Indie Reps.Â
FILMMAKER RETREAT JOSHUA TREE '25 - ONE LAST SPOT!
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefe...
Filmmaker Matt Uhry Is The Cat Whisperer.
Director/DP Matt Uhry is a highly regarded commercial director celebrated for his unique ability to work with both people and animals—particularly cats—on commercial sets. Matt has developed a reputation for his focused, collaborative, and calm demeanor, which is especially valuable when directing animal talent. He shares his expertise through a popular video series on directing cats, offering practical tips and behind-the-scenes insights that resonate with both new and seasoned filmmakers. Matt's approach emphasizes clear communication, adaptability, and building strong relationships within the industry, making him a respected figure among peers, reps, and clients alike.
FILM...
Mark Kohl On Film Sets And Psychedelics: Finding Purpose in Filmmaking.
Mark Kohl is a renowned cinematographer, director and producer whose journey goes far beyond the camera lens. Mark shares how his experiences in the high-pressure world of filmmaking led him to explore psychedelics, mindfulness, and the pursuit of true purpose. From the collective flow of a film crew to the personal revelations found in altered states, Mark reveals how embracing new perspectives can unlock creativity and fulfillment both on set and in life.
Check out Frequency Caps to try some mushroom-based treats. I like the cocao cubes. The code is BRADY10. Also, if you're in LA, Frequency...
How Filmmaker Jon Schwartz Went From Skate Parks to Big Brand Commercials.
Jon Schwartz is a dynamic filmmaker with a knack for technical precision, blending creativity with collaboration. His work reflects a deep respect for the filmmaking process, emphasizing the importance of teamwork and adaptability. His dream project is a fingerboarding, Â specifically a tech deck commercial using motion control, probe lenses, and cloning techniques to create an "insane" and highly creative commercial.
FILMMAKER RETREAT JOSHUA TREE '25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Ever...
Gabriel Shalom Is Reinventing Production: Lessons from the Creative Frontlines.
Filmmaker Gabriel Shalom is a multidisxiplinary creative (Screenwriter | Experiential Producer | Artist | Inventor | Futurist Speaker | ex-Meta Creative) now adds agency owner to his many credits with the launch of Brave New Agency. In this episode, Gabriel and dive into the rapidly changing world of creative strategy, production, and the impact of AI on advertising. They discuss the evolving roles of agencies, brands, and production companies, emphasizing the importance of original content and hybrid production models. The conversation also explores personal experiences, industry trends, and practical advice for thriving in today's creative landscape.
FILMMAKER RETREAT JOSHUA TREE '25
...
Filmmaker Tony Franklin's Passion Project: "The Big Green House".
Commercial and documentary director Tony Franklin returns to share a remarkable journey through his creative world. From his early days in Target's creative department to becoming an acclaimed filmmaker, Tony shares the inspiring story behind his documentary "The Big Green House" - a passion project that took six years to complete and chronicles an extraordinary Minneapolis family who housed 80 people in need. We dive deep into the evolving landscape of commercial directing, and Tony's innovative Filmmakers Forum, next one is July 28th at 6pm. This episode offers a raw, honest look at the creative process and the power of...
From Short Film to F1: Lessons from Joseph Kosinski's Self-Investment.
Investing in yourself is the ultimate career hack. When you believe in your vision enough to create something - even on the side, even without guaranteed success - you open doors that might never have existed. Joseph Kosinski didn't wait for permission; he made a CGI short in his apartment, submitted it to festivals, and that single act of creative courage launched his entire career. His journey proves that investing in YOURSELF, developing your unique POINT OF VIEW, and then putting your work out into the world can transform everything. Don't just dream about your creative potential - invest...
The AI Filmmaking Sandwhich Will Outshine Slop.
The secret sauce is humans in front of an behind the camera. AI filmmaking can do it all, but I don't think it cuts it alone, just yet. Just me walking you through my "AI Sandwich" technique—a creative approach I believe will empower filmmakers and stretch budgets without sacrficing craft or human connection. Not saying my video is great, but the idea works.
FILMMAKER RETREAT JOSHUA TREE '25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and t...
Filmmaker Matt Macedo Explains Directing Vertical Features.
Director Matt Macedo, the OG of this emerging vertical feature format, breaks it down for us. These aren't just quick clips—we're talking full 80 plus page scripts shot in five to ten days, distributed in bite-sized, addictive chunks. Matt's navigating this whole new world of cinema, where platforms like Reel Short are making billions and giving young filmmakers unprecedented opportunities. It's the Wild West of storytelling, and Matt's right in the middle of it, proving that creativity and adaptability are the true currencies of modern filmmaking.Â
My actor-daughter Gabi Feingold has been crushing the vertical game, now cast...
My Latest Documentary: How One Farmer Fights for Family Farms.
Lucinda, a badass 8th generation Missouri farmer, takes on the meat industry and proves ethical farming isn't just possible, it's profitable. Watch "Trust The System" my short documentary (under 19 minutes) on YouTube... I know you'll love it. Thanks!
FILMMAKER RETREAT JOSHUA TREE '25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!
ONLINE FILMMAKING COURSES - DIRE...
Filmmaker Bryan Buckley: Super Bowl Ads, Social Change & Cinema With a Conscience.
Director Bryan Buckley, a two-time Oscar-nominated writer/director, has earned the nickname "King of the Super Bowl" from The New York Times for directing 71 Super Bowl commercials since 2000. A co-founder of Hungry Man, Buckley's work has been recognized with over 60 Cannes Lions (including two Grand Prix wins), multiple Emmys, a DGA Award, and induction into the MoMA permanent collection. In 2022, he was named the world's most awarded commercial director by The One Show and D&AD. He's also been honored as Adweek's Commercial Director of the Decade and one of Creativity Magazine's 50 Best Creative Minds of the last 25 years.