B2B Podcasting Insights - business strategy podcast for founders and brands

If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in B2B podcasting — and why following it without a reason often gives you a more expensive podcast that still doesn't have a job.

We start with the home-office video makeover nobody needs: the relocated plant, the bookmarked gimbal, th...

If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, this one's for you.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why your best episode probably got almost zero shares, what that does and doesn't mean, and why publishing is not the finishing line in your content story.

I open with a confession: I watched my own argument, made weeks earlier on this very show, get repackaged by someone...

Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn)

But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really did NOT see this coming.

http://podknows.co.uk/contact

(FROM LINKEDIN)

The Podcast Show 2026 was ultimately epic. Let me go deeper, fam. Let's slide through the obvious stuff like the wonderful sense of community and camaraderie that exists among the...

There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar.

Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights. And in this episode, I'm breaking down why copying the Diary of a CEO container is actively working against your buyers' trust — and what the one thing is that actually differentiates a B2B podcas...

If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.

That sounds absurd. And yet it's almost universal.

Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast.

In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago.

Whether you...

You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough.

The CFO is squinting at the line item.

You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday.

Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why most founders are timing their podcast from the wrong...

If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast.

"B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making...

You opened your podcast dashboard this week, saw a number, felt vaguely okay or pretty terrible — and then closed the tab. That's not a podcast strategy. That's reading your horoscopes.

In this episode of B2B Podcasting Insights, Neal Veglio gives you the playbook for putting your listener analytics to actual strategic use — starting with what each number in your dashboard is really telling you, and more importantly, what decision it should be prompting you to make.

We cover the four metrics that matter for founders running B2B podcasts: why down...

If you've put a solid business case together for a branded podcast to help with your B2B podcast marketing, and still got shot down before the biscuits were finished — it probably wasn't the idea that failed. It was the argument you used to make it.

Download numbers and audience engagement strategies mean nothing to a CFO. "Big brands are doing it" lands even worse. What actually works is connecting your podcast directly to a commercial problem the business already admits it has — and reframing it not as content, but as a sales asset.

I'm Neal...

Your B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value.

It's what happens in the first 10 seconds.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people you're trying to reach — your ideal prospects — before they've heard a single word of value from you.

We look at why sonic branding made sense in r...

If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer.

Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your podcast audience are almost entirely different groups of people — and why treating them as the same thing is one of the most expensive and time-consuming mistakes in B2B po...

Video podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on it being a decent experience.

I've been staunchly anti-video using YouTube, but this has changed my mind.

Listen to this episode of B2B Podcasting Insights to find out why.

Find out more about http://podknows.co.uk/

If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is.

Publishing weekly feels responsible.

It looks good internally.

It gives teams something concrete to point at.

But it rarely builds trust on its own.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you must be consistent” has become one of the most over-valued ideas shared by self-styled podcasting experts in B2B...

If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.

Interviews feel safe.

They’re familiar.

They spread responsibility.

And they let the host stay slightly hidden.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or commercial impact.

I explain how guest conversations can hurt the host’s credibility instead of the...

If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.

Download numbers feel important.

They’re easy to report.

They look reassuring on a slide.

But they rarely tell you whether your podcast is actually influencing anything.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — and how they quietly pull B2B podcasts away from doing useful work.

I also share a simple reframe t...

In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X.

The platform claims to be built to address frustrations in the market.

If your B2B podcast was working, your sales calls would sound different.

Most B2B podcasts are easy to listen to.

They’re consistent. Polished. Well-intentioned.

And yet… nothing changes.

Prospects still ask basic questions.

Sales calls still start from scratch.

And the podcast quietly sits there, passing time.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happens — and what it looks like when a podcast actually earns its place in the buying process.

In th...

Most B2B podcasts don’t actually have a job.

They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...

In this episode, I break down:

Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.

In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.

We’ll get into:

• How to spot actual content you should be publishing, using your sales calls

• Why “topics” make your show sound like a 2014 panel discussion

• The shift from brand awareness to belief-building

• Simple ways to turn your pod...

Today, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth.

Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.

You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and...

Most branded podcasts chase 'awareness' and stall.

Let's make sure yours doesn't.

Hi, I'm Neal Veglio, founder of Podknows Podcasting.

In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.

You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch.

Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video br...

Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change.

And when those first week podcast download numbers trickle in, they feel… embarrassingly small.

Here’s the truth: those numbers don’t matter. Like, at all.

In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth.

From listener retention to 30-day rolling av...

B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium.

While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships.

A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...

In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing?

I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.

This report has uncovered that branded podcasts aren't just a fresh fad.

They're genuinely engaging audiences and, more importantly, generating real business results.

Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach...

Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting.

He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters.

His insights into...

Welcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform.

We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly.

Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements.

From scams and fake influencers to the effectiveness of networking and the point of verification or LinkedIn Premium, we're definitely not here to make friends.

But...

As the UK's top podcast consultant, it's my job to keep ahead of trends in podcasting in the country.

Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK.

This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels.

Next steps:

Fancy working with me on launching your new podcast?

Find out all you need to know at http://podknowspodcasting.co.uk/

Mentioned in this episode:

Chapters

Welcome to my totally sarcasm-free, honest guide to starting a podcast for free!

In this episode, we're breaking down the myth that podcasting requires a hefty budget.

Join us as we explore how to start your podcast journey without spending a penny.

From using your mobile phone or computer to free recording tools and hosting platforms, we've got you covered.

Here's what you'll learn:

Fancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024?

In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year.

Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".

If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.

https://www.podmastery.co/<...

In this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024.

Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".

If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.

https://www.podmastery.co/

Back to you, as someone in charge of the marketing of your brand.

Perhaps you're thinking of adding a podcast to your marketing...

"You can't make money from podcasting" they say.

"If anything, it will cost you money" they cry.

You can make money from your podcast, if you know what you're doing, and you're willing to play the game wisely, and with long term goals in mind. Podcasting is certainly not a get-rich-quick scheme. 

Even the most successful podcasts were years in the making before they started to turn over some serious coin!

This episode takes you through the most commonly used methods of monetising a podcast, and then helps you avoid picking t...

Are you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast.

Thankfully, this episode is all about how to do it the correct way.

During this episode you'll discover:

Marie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt.

Listen to her story, and let it serve as inspiration for your own dive into the medium.

Find Marie's show on her page 

This episode's surprising podcast is a real, genuine True Crime format show.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Once you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider. 

There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not!

Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

So if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way.

We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty.

There's some "lovely listener feedback from an international listener!"

The surprising podcast is all about aviation! Check out Woodrow Bellamy (THE THIRD)s...

I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know.

If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'.

Without it, you may as well talk to yourself.

This episode's 'surprising podcast' is from Britney Gardiner.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Once you've recorded your voice into your computer, that's when the real work starts - editing.

But what IS editing? It seems it varies according to who's doing the show.

Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more.

The surprising podcast:

https://marierowetravel.blog/marie-rowe-travel-show-podcast/

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

If you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there. 

The surprising podcast: 

https://www.johnhancock.com/financial-advice/podcast.html

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Music within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'. 

In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound choices.

Also, there's a surprising podcast about dentistry...

Mentioned in this episode:

Chapters

You may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success.

In this episode I'll be talking you through the different options available to you when it comes to voice recording.

Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing.

Thanks to Richard Donelan for permission to use his YouTube review! See his channel here: https://youtube.com/RichardDonelan and check out...