The Gambling Files

Join hosts Jon Bruford and Fintan Costello as they dive into the intricacies of government decision-making, UK gambling industry impacts, and US gambling evolution, with insightful comments from seasoned journalist Matthew Lynn. This episode unravels the complex relationship between politics, economics, and gambling regulation across the UK and US –perfect for industry insiders and curious listeners alike.

Things we talk about, but in a list:

In this episode, John and Fintan take a candid, humorous dive into their personal lives, the gambling industry, and the quirks of university branding, uncovering unexpected insights along the way. Whether discussing the challenges of regulation, humorous stories from school days, or the latest in gaming and media, this episode offers an eclectic mix of entertainment and industry critique.

What we talk about, but in a list:

Personal stories and humorous anecdotes from school and family life

The impact of regulations and regulatory culture within gambling and financial sectors

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In this episode of The Gambling Files, Fintan and Jon explore innovative casino game designs, the importance of influencer marketing, and strategies for successful game launches. Join us for a deep dive with Angel Espino, a casino game development specialist, and industry veterans as we discuss what it takes to create compelling, fast-paced, and engaging games that resonate with the next generation of players.

Things we talk about, but in a list:

This episode of The Gambling Files is brought to you by GLI, Optimove, World Gaming, and the letters A, X and G; also the colours purple and green(ish), and your neighbours Tiberius and Quetzalcoatl from just down the road.

Explore how AI, data analytics, and innovative modelling are transforming the casino industry. From floor optimisation to customer experience improvements, learn from Anastasia Baran, COO of NQube, about the future of gaming technology.

This episode offers practical insights into how data and AI are shaping modern casino strategies, highlighting both technical advancements and industry mindset...

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Join us for an insightful conversation with Anastasia Rimskaya, Chief Account Officer at Aviatrix, as we delve into the evolution of crash games, their integration into mainstream iGaming, and the innovative features shaping the industry’s future. We get into the category’s rise (and rise), innovations within crash games, the difficulties of regulation and licensing, how the company might grow and move forward, and some neat new tricks we will be seeing soon… Of course, we go into way more than this, but you get the idea.

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Join us for an engaging conversation with Brad Broderick, Director of Casino Business Development at Norwegian Cruise Line Holdings. Discover the mechanics of casino operations at sea, how cruise lines adapt to regulations, and the unique demographic and cultural aspects of cruising. Plus, explore Canadian icons, industry resilience post-COVID, and Brad’s personal stories from the industry. What’s not to love?

Stuff we talk about but in a bullet-point list:

In this episode of the Gambling Files Podcast, hosts Jon Bruford and Fintan Costello engage in ‘humorous banter’ while introducing their guest, Josh, co-founder and CEO of ChatBet AI. The conversation covers various topics, including sponsorships, personal updates, and the innovative functionalities of ChatBet AI, which allows users to place bets directly within messaging apps. The hosts explore the significance of user engagement in the gambling industry and how technology is reshaping the betting landscape.

In this conversation, the speakers delve into the innovative technology behind sports betting interactions, focusing on the integration of AI and messaging plat...

Join hosts Jon Bruford and Fintan Costello as they explore a wide range of topics from marketing strategies, AI innovations, gambling industry insights, to humorous stories about marathons, mountaineering, and quirky sports team names. This episode offers industry analysis, industry humour, and future trends in gambling and gaming.

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In this decadent, luxurious episode of The Gambling Files, we explore innovative approaches to risk management in online gambling, featuring insights from Hayden Bowman of iBankroll and Bernard Marantelli of White Swan Data. Discover how liquidity provision, data analytics, and regulation are shaping the future of gaming and betting industries.

Chapters (but add maybe 25 seconds for the music and that):

00:00 Introduction and Podcast Hosts

01:09 Guest Introductions: Hayden Bowman and Bernard Marantelli

01:41 Overview of GLI and Sponsorships

04:17 Introduction to iBankroll and its Core Services

05:39 What is Bankroll as...

Join Fintan and Jon for an insightful discussion with Professor Matt Bakowicz, program director of the sports management program at American University in Washington D.C. Matt shares his extensive industry experience in sports betting, casino management, and academia, alongside the evolving landscape of gaming regulations, integrity in sports, and the future of entertainment. Whether you're into sports management, gambling regulation, or the intersection of entertainment and responsibility, this episode offers valuable perspectives from a seasoned expert. The integrity segment is particularly excellent.

Things we talk about, but in a list:

In this episode of The Gambling Files podcast, hosts Jon Bruford and Fintan Costello explore various themes related to gambling, sports betting, and the upcoming World Cup. Joined by guest Jeevan Jeyaratnam from Abelson Sports, they discuss the adaptability of the brain, the importance of marketing in engaging casual bettors, and the evolving landscape of prediction markets. The conversation also touches on the ethical implications of celebrity involvement in betting and the strategies operators can use to attract and retain customers during major sporting events.

The things we talk about, but in a list:

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello don’t even appear to realise it’s their 250th episode. Oh well, at least we spotted it. The duo discuss significant changes in the gambling industry, including the departure of Michael ‘The Doog’ Dugher from the Betting and Gaming Council, and Andrew Rhodes from the Gambling Commission. They analyse the implications of recent budget changes on online operators and the horse racing industry. The conversation also covers the recent $1.2 billion acquisition of Legend by Genius, highlighting the negotiation strategies involved. Finally, they preview upcoming events a...

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss Jon's recent trip to Barcelona, sharing experiences from the ICE event, dining adventures, and encounters with pickpockets. They also delve into the highlights of the Gambling Book Awards, including the presentation of awards and the excitement surrounding the event. The episode concludes with discussions about new sponsorships and upcoming events in the gambling industry. We’ve kept it simple this episode.

Choice quotes:

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OK, no intro on this episode for a bunch of excellent reasons. First, Fintan could not be there (WE MISSED YOU GOOD, BRAH); second, as it was at ICE do you really need us to tell you awesome things about Clarion and how they made the industry’s best show somehow even better?; and third, we introduce a new sponsor onto the podcast next week and it’s nice to build towards that. Oh, and fourth, this is an interview with the top man at one of our current excellent corporate overlords. I’ll let AI give you the bones...

After a mercifully brief introduction [0:00 – 7:26], Fintan and Jon welcome Clarion Gaming’s (OR IS IT?) Stuart Hunter to talk about next week’s big ICE show.

He shares insights on the preparations, challenges, and innovations that will enhance the attendee experience, highlights the importance of the StandOut Awards, the (surprise!) rebranding of Clarion, and the strategic partnerships that will shape the event. Additionally, he provides practical tips for attendees on navigating the venue and transportation options, emphasising the growth and evolution of the gaming industry [7:27 – 50:30]

Choice quotes:

"The StandOut awards recognise those people."

"It...

It’s a lightning – pun intended – intro this week, with Jon and Fintan discussing Fintan being blurry. It’s so good it even works without video! [0:00 – 3:57]

Then we meet Bruce Horner – minus The Range – director of sales from Voltage to discuss the implications of the Lightning Network in the iGaming industry. The conversation covers the evolution of Bitcoin as a payment method, the advantages of using the Lightning Network for faster and cheaper transactions, and the importance of privacy and compliance in the gambling sector. Bruce shares insights on how Voltage is facilitating these transactions and the future of cryp...

We open with Jon still sounding a bit sad without Fintan, but he really is trying his hardest [0:00 – 4:48].

Then the chaps meet Thomas Smallwood, CCO, and Daniela Lanzolla, COO of OpenSlots. The conversation delves into the structured process of game creation, emphasizing the importance of initial documentation and the rapid turnaround for mockups and animations. Daniela Lanzolla outlines how the game creation process is organized into milestones, with a focus on collaboration between various teams, including graphic design and marketing, to ensure that the final product aligns with the client's vision [4:49 – 45:48].

Thomas Smallwood on LinkedIn: http...

First off, Fintan and Jon talk about some things, and a few other things, but not too many things [0:00 – 13:05].

Then they’re joined by author Markus Heitz to talk about his Gambling Book Awards-longlisted novel The Devil's Playbook, a complex thriller that intertwines elements of card games and historical fiction. He shares insights into his writing process, the significance of historical accuracy, and more. The discussion also touches on literary influences, the symbolism of the Ace of Spades, and the portrayal of vampires in literature. Heitz emphasizes his passion for storytelling and the importance of research in craf...

We kick off with just Jon talking about stuff and things [0:00 – 5:09], before the episode proper. He sounds kind of sad without Fintan there though.

In this episode, Mark Flores Martin and Adam Davis from Xgenia discuss the evolution of their AI-driven game development platform, the importance of integrating AI into business processes, and the future of automation in the gambling industry. They explore the challenges and opportunities presented by AI, emphasizing the need for a solid foundation in AI integration and the potential for agentic AI to revolutionize workflows. The conversation highlights the balance between human oversight an...

We kick off with some kind of intro or other, Jon and Fintan talking about something probably [0:00 – 8:56], before meeting the latest author with a book up for the inaugural Gambling Book Awards.

We meet the lovely Connor Hutchinson, a writer whose first novel, Dead Lucky, has won many plaudits. It’s about a young man who works as a professional embalmer, and is also a gambling addict. Yes, you read that right and yes, it’s a very dark comedy. But Connor did his homework on addiction before starting the book, and that’s part of what makes it...

We kick off with some fluff, nonsense and frippery from Fintan and Jon [0:00 – 10:42] before meeting our exalted guest. Now, apologies for a couple of things on this episode. Fintan’s mic goes weird (most noticeable on the intro), and our guest is a tiny bit quiet.

We discuss the evolving landscape of gambling compliance with James Killsby from Vixio Gambling Compliance, getting into the recent tax changes in the UK gambling industry, the implications for horse racing, the rise of the black market, and the challenges faced by suppliers in obtaining licenses. The conversation also touches on the...

You can consider this episode an early Christmas present from us. Seriously, it’s that good. I’m not kidding, listen to the whole thing, then you’ll know what Jon and Fintan are eulogising about in the intro [0:00 – 26:44]. And wait til you get to the DHL story! Mindblowing.

This episode’s guest is Keith O'Loughlin, a veteran of the gambling industry and author of a new book Eddie Jordan: Full Throttle. They explore the life lessons learned from Eddie Jordan's experiences, the impact of Keith's book and its charitable contributions, and insights into business and sponsorships. The conver...

We kick off with Fintan and Jon talking about some things, then some other things; Fintan and Jon reflect on the year, discuss news highlights, and delve into the implications of privatisation in the UK. We also get into the importance of player retention in the industry and may even mention support from sponsors that make the podcast possible [0:00 – 25:08].

Then we’re joined by author Rob Furber, to discuss his memoir 'The Gambler,' which intertwines his unique experiences in betting on unconventional events like Eurovision and reality TV with a personal love story. The discussion delves into...

This week’s episode proper sees Jon and returning interim stand-in temporary co-host Melanie Ellis – of Northridge Law fame – get right into it. Well, Jon does as he has a rant about the new tax regime coming to the UK and the sheer arrogance of politicians in suggesting the gambling industry should be helping children out of poverty. Yes, poverty that was created by these very same politicians over decades, some of them directly. He’s angry. They probably talk about other stuff as well… [0:00 – 39:18]

In the main conversation, Fintan and guest Steve Ruddock explore the distinctions between bett...

Yep, it’s a special bonus episode, and it kicks off with Jon chatting with special interim stand-in temporary co-host Melanie Ellis of Northridge Law fame, and they somehow manage to not talk about tax in the UK [0:00 – 18:45]. No, they saved that for 238…

Then Jon and Fintan meet Jonathan D Cohen, whose book Losing Big: America’s reckless bet on sports gambling is an incisive look at how things progressed post-PASPA – and how the US got crucial aspects really, really wrong. It’s not an anti-gambling book by any stretch, it’s a realistic look at how things could h...

We kick off with Jon and Fintan discussing a bit of everything, with some exasperation reserved for past events in Vegas where there were zero arrests despite money laundering and lax AML on a grand scale, allegedly; Fintan also reminisces about his time on a building site, when he actually worked for a living [0:00 – 19:13].

Then we meet star guest John Caldwell of i3Soft, a company building casino software and games that they say will change the way people play for money. Unfortunately for John, he also worked for Atlantic Records at a key point in Jon’s li...

We kick off with one of those ‘allsorts’ conversations between Fintan and Jon, and this one comes with a warning – nothing graphic is covered, but a cyst being lanced is discussed. Or should that be disgust? Either-or. [0:00 – 24:56]

Then, we welcome another author on to the podcast, with a book submitted to the Gambling Book Awards. Alex Duff is our guest, to discuss his terrific book 'Smart Money: The Fall and Rise of Brentford FC'. The conversation explores Brentford's unique journey in football, the impact of data analytics and gambling on the club's success, and the rivalry between key figu...

Jon and Fintan get into the recent appearance by the BGC’s Grainne Hurst in front of British Parliament, and Jon is unusually full of praise and has an idea that the casino industry should be uniting to change the narrative… Among other things, of course, including Fintan’s executive slouch, being a supple panther and much much more, including of course our delicious sponsors, the always-sexy EveryMatrix; the permanently virile Optimove; and the expo tyrannosaurs Clarion Gaming [0:00 – 24:01].

Then we get into it (I say we, but it’s just Jon) with SBRnet President Neil Schwartz, a first-time...

We kick off with the usual shenanigans from Fintan and Jon, mostly Fintan though as Jon is generally the voice of reason here [0:00 – 19:00].

Then we come to our second guest of the Gambling Book Awards era (www.gamblingbookawards.com).

The magnificent Peter Venison shares his experiences working with the legendary Sol Kerzner, a titan in the hospitality and gambling industries. Peter’s experiences led to him writing the book Sol: My Friend and Adversary, which came out in early 2025. The discussion covers Kerzner's visionary approach to building resorts, the evolution of the gambling landscape in Sout...

First up, we're joined by stand-in interim temporary agency co-host Melanie Ellis of Northridge Law fame, and we talk a bit about things in the UK. Mel luckily brings her brand of common sense to the table, which is definitely an area Jon is lacking [0:00 – 29:24]. We get into the social impact of tax hikes for the UK industry, among many other things – including the revelation that Melanie is no longer baking pastries. I KNOW RIGHT.

Then we're joined by the genuinely excellent Huw Thomas of Recovery in Gaming. Jon revels in the chance to speak to a fell...

It’s an epic episode this week, with one extra-long intro and a really special main guest. Oooh, maybe we could call it an epicsode!

The brilliant Scott Longley steps in for Fintan in the intro, and it developed into quite a long chat about the state of things in the UK at the moment. We got right into the implications of taxation, the rise of the black market, and the historical context of gambling regulation. We delve into the importance of betting shops to local communities and the relationship between the racing industry and betting operators, th...

First up, Fintan and Jon reveal their new thing, the Gambling Industry Journalist of the Year award that will also make its debut at ICE, and this bad boy comes with a stonking cash prize of £4000 for the winner [0:00 – 26:45]. Yeah, I know right? Jon’s a shoo-in. Or deserves a shoeing, one or the other.

Then the chaps are joined by Howard Stutz, senior reporter (and utter legend) from The Nevada Independent, to discuss the current state of Las Vegas, including the controversial narrative that 'Vegas is dead.' With an 8% drop in visitation in July, international numbe...

It’s another BIG NEWS episode!!!! We kick off the latest episode with Fintan and Jon discussing all manner of waffle, including the upcoming Gambling Book Awards, sponsorship opportunities at ICE, and the importance of celebrating journalistic excellence in the gambling industry.

Additionally, we also announce a new podcast focused on addiction, exploring various aspects of the topic beyond just gambling addiction. It’s called Addiction: An Hour With Auer, is co-hosted by Dr Michael Auer, and will be appearing very soon [0:00 – 25:22].

Then guest Ady Totah joins us to discuss what’s going on in the worl...

First up, Jon and Fintan share some exciting news with listeners about how sexy the website just got – check it out at www.thegamblingfiles.com. [0:00 – 11:25]

Then we welcome Jeff Laniado, Director of Sales at Optimove, discusses the evolving landscape of the online gaming industry, particularly focusing on sweepstakes casinos. He highlights the importance of player retention, the critical first 48 hours of player engagement, and the role of CRM in enhancing player experiences. We get into the challenges faced by operators in a competitive market and the need for personalized engagement strategies to retain players. Jeff shares insights on t...

We kick off in the usual fashion, with some blather from Fintan and Jon, and a little about the GC’s recent report on why people go to offshore operators [0:00 – 17:01].

Then Jon has the pleasure of meeting Nasim Binesh, an Assistant Professor at the University of Florida, who discusses the transformative impact of AI on the gambling industry, highlighting the ethicalrisks involved. We get into the importance of transparency, fairness, and accountability in AI applications, as well as the need for comprehensive regulations. Binesh shares insights from her research on identifying risks in AI and gambling, the role...

Jon kicks off with another menage-a-un, but… is that Fintan?... No, it’s not, it’s a craptacular ‘impersonation’ [0:00 – 4:39].

Then we meet Harry Milas, a magician and sleight of hand artist, who shares his unique journey from game protection to performance art. He discusses his early fascination with magic, the transition from cheating in games to creating a theatrical experience, and the cultural differences in gambling and magic across various regions. The discussion also touches on the evolution of gambling in America, the social dynamics of poker, and the importance of audience engagement in his performances [4:40 – 49:25].

Harry’s show...

First off, we have Jon trying to pull off an intro on his own, or as he describes it (and I think possibly feminises himself in French, because he says une. That's how that works, isn't it?), a menage a un. But it’s 2025 and we’re embracing all kinds of fluidity here on The Gambling Files, because we love absolutely everyone [0:00 – 4:08].

Then we welcome back Jay Sayta, a top gambling and gaming lawyer from India with his keen eye trained on the absolute upheaval of recent weeks. Jay estimates (though not on the recording) that over 200,000 jobs h...

We kick off – see what I did there? – the new episode by greeting the return of our hero, Fintan Costello, to these shores. Some say his return is what inspired Christopher Nolan to make his new epic ‘The Odyssey’ because he’s a fan; I can’t speak for that nice Mr Nolan but let’s just say it’s possible. We discuss the newly-announced Gambling Book Awards (www.gamblingbookawards.com), talk a bit about sponsors, and many other things [0:00 – 13:25].

Then we meet guest Sam Zerfoss, VP of Customer Success for the Americas, at Optimove. His appearance is in no way conne...