Built to Last

In this episode, Megan chats with Dustin Riechmann, a podcast guesting expert who helps entrepreneurs leverage appearances for business growth. They discuss his journey from engineering to launching 7 Figure Leap and the transformative power of podcast guesting for generating leads and building relationships.

Dustin introduces his "Five Ps" framework, detailing strategies for crafting pitches and selecting the right shows. He addresses common fears associated with self-pitching and advocates for a structured approach for solopreneurs.

They conclude with actionable advice on call-to-action strategies for Facebook groups and reinforce the idea that podcast guesting is a vital...

In this episode, Megan welcomes Amanda Webster, CRO of Accruity, about the critical role of networking and relationship-building in our careers. Amanda reflects on her transformational journey from the legal industry to her current position, emphasizing the power of genuine connections and the importance of surrounding oneself with supportive individuals.

Together, they explore practical strategies for effective networking, particularly for introverts, and discuss the impact of technology on human relationships. Amanda shares insights on maintaining connections during career transitions and highlights the long-term value of nurturing relationships.

They wrap-up with Amanda's encouragement to embrace discomfort...

In this extensive interview, Jay Conner, a seasoned real estate investor and coach, shares his journey and insights into building a successful coaching business over the past 14 years.

He recounts his entrepreneurial journey starting in 2003 when he and his wife began investing full-time in single-family homes and describes the challenges he faced during the 2008 financial crisis that led to a pivotal transformation in his approach to financing. When he suddenly lost access to a crucial line of credit, Jay discovered the world of private money lending, which opened up new avenues for funding his real estate deals...

In this episode, Megan revisits her new hero offer, Super Community, highlighting its successful launch and the reactivation of past clients, alongside new member growth. She discusses the shift towards a community-centric model in coaching and the implications of AI for our industry.

Megan shares the transition of Super Community to a month-to-month subscription, enhancing member engagement and onboarding. Key components like live coaching, specialized Masterclasses, and strategic collaborations are outlined, emphasizing the importance of community connections.

Megan concludes by inviting listeners to join her upcoming workshop, detailing how Super Community can benefit both new...

In this two-part episode, Megan dives into the creation and launch of her new offer, Super Community. She shares the concept of a "hero offer," inspired by Sarah Blakely, and how she aimed to fill a gap in the coaching industry by building a program that not only addresses its challenges but also encourages community engagement.

Megan discusses her own journey from individual coaching to developing group programs and highlights the importance of fostering a buyer-ready community. The Super Community initiative is designed to provide participants with actionable skills and quick wins, all at an accessible price...

Megan welcomes Kris Jones of Red Door Stories where she discusses the vital role of storytelling in connecting businesses with their audiences amidst rising AI influence. She shares her journey from early creative projects to a branding career with brands like Nike and Adidas, emphasizing authentic communication.

Kris highlights the importance of clear messaging that addresses specific client problems and warns against spreading marketing efforts too thin. She advocates for a narrative-first approach to help clients articulate their unique value propositions. Additionally, she introduces the "Marketing Universe" concept for effective strategy, and offers resources for entrepreneurs to...

In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences.

Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement.

They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to...

In this episode, Megan shares three actionable strategies to fill your group coaching program with clients this week, without the complexity of funnels or ads.

She discusses using client interviews for feedback that can lead to service conversations, reconnecting with former clients through personalized outreach, and following up with past consults to remind them of their goals.

Megan emphasizes the power of bold action and clear communication, sharing how asking can create opportunities. Lastly, you're invited to explore her free resource, the Perfect Group Coaching Offer Playbook, to effectively structure and present your offerings. Take...

In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert.

Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate.

The conversation shifts to how Kendall's diverse...

Meg Rentschler, a psychotherapist turned executive coach, discusses her journey with Megan, emphasizing the importance of mastering coaching skills over sales tactics.She highlights the challenges new coaches face in defining their identities and the pressures of group coaching.

The conversation addresses the need for realistic client expectations, the adverse effects of a scarcity mindset, and the significance of self-care. Meg and Megan focus on fostering relational connections over transactional interactions, particularly within business settings. They discuss the significance of active listening and curious questioning as pivotal relational skills that enhance the client-coach dynamic, echoing the need...

In this episode, Megan dives into a thoughtful conversation with Vincent Pugliese, an expert in building and nurturing memberships. As someone who recognizes the power of connections, Vincent shares insights distilled from his journey—from a successful sports photographer to a thriving membership coach. His passion for community and the impact of meaningful interactions are evident throughout our discussion.

The conversation transitions into the topic of membership models, with Vincent sharing his belief that a strong membership foundation can drive success across various types of businesses. He explains how memberships not only provide financial stability but also cu...

In this episode, Megan reconnects with entrepreneur, Art Bejarano, owner of Integrity Engineering and Design Solutions. They discuss his journey through entrepreneurship, including the challenges of the 2008 financial crisis and the strategic shifts that led to his company's success. Art highlights his upcoming book, *Fire Yourself: A Simple Way to Self-Direct Your Career*, which introduces the three R's: Recognition, Reframe, and Reposition for overcoming adversity.

They explore the power of collaboration and Art’s innovative approach of working with competitors to create community success. He shares strategies for effective communication across diverse backgrounds and offers practical advice on...

"It's not just about what needs to be done, it's asking who do those goals require me to be."

In this episode, Megan has a deep conversation with Dana Earhart, a business growth strategist whose passion for growth and strategy resonates throughout our discussion. They explore Dana's inspirational journey from corporate consulting to entrepreneurship, highlighting the pivotal moments that shaped her career path. After a successful stint in a corporate role where she led a large team across the country, Dana faced challenges that compelled her to reconsider her priorities and ultimately led her to become a...

In this episode, Megan speaks with Dr. Cheri Toledo, a veteran in course creation and adult learning. They examine key concepts such as curriculum development and enhancing client success within the coaching sector.

Dr. Cheri highlights her extensive experience in education and technology, advocating for engaging online learning environments. The discussion addresses high dropout rates in online coaching, pinpointing common pitfalls like information overload and disorganized materials.

They explore effective pacing and logical course structures essential for adult learners. The conversation also distinguishes between cohort-based and evergreen coaching programs, emphasizing the importance of structure, live...

A vibrant conversation unfolds between Megan and her guest, Christie Mims that leads to an insightful exploration of Christie's journey and methodologies in the coaching industry. She shares her path to establishing her coaching business, emphasizing her non-linear trajectory from history major and consultant to a certified life coach.

Throughout the conversation, Megan and Christie discuss common challenges faced by new coaches, particularly regarding mindset. Christie outlines prevalent patterns of limiting beliefs that often hinder new coaches, emphasizing the necessity of treating coaching as a business rather than merely a practice to find clients. She passionately illustrates...

There's many ways to create income, but how about wealth?

In this episode, Megan speaks with entrepreneur Jeanette Lowry about her journey from gymnastics to becoming an “accidental entrepreneur” in health and wellness. They discuss the importance of community in business, transitioning from a hustle mentality to creating balanced, purpose-driven enterprises, and the value of recurring income.

Jeanette shares her “pivot system” for setting achievable goals and emphasizes personal responsibility in achieving success. She also provides practical advice for developing multiple income streams and offers a free workbook, "Girl Quit Looking in the Rear View Mirror,"...

In this episode of the Built to Last show, host Megan interviews Megan Ketchigan, a seasoned copywriter, to explore her journey from teaching to entrepreneurship and the intricacies of effective communication in business. Their conversation underscores the significant overlap between copywriting and teaching and Megan K reveals that her role involves more than just writing; it’s about excavating her clients’ true messages through strategic questioning.

The discussion expands to encompass the evolving landscape of copywriting in light of AI technologies like Chat GPT. Megan K. acknowledges the utility of these tools, suggesting that they can streamline cert...

This episode features Dr. Camilla Moore, a chiropractor turned expert in lifestyle medicine and stress management, to explore the profound impacts of stress and burnout on entrepreneurs. Dr. Moore shares her journey, from running a successful chiropractic practice to working in a hospital lifestyle medicine department, and how personal experiences during COVID pushed her to specialize in stress management. With extensive training, including a certification from the Benson Henry Mind Body Institute at Harvard Medical School, she now dedicates her practice to coaching and teaching individuals how to navigate stress and build resilience.

The conversation delves into...

In this episode, Megan takes a dive deep with Danielle Marggraf, who shares her transformative journey and insights into the inner workings of mindset, trauma, and financial empowerment. Danielle discusses her upcoming book, "Embodied Millions," which centers on the profound notion that 95% of our results stem from our inner world—our mindset, nervous system, and subconscious programming.

Danielle reflects on her personal experiences and how they shaped her understanding of money and self-worth. As a single mother facing significant challenges, she embarked on a path of discovery through coaching and healing arts, ultimately culminating in a commitment to...

In this episode of Built to Last, Megan interviews mindset and hypnotherapy expert Alicia Cramer, who shares her transformative journey stemming from a traumatic experience in 2005 that led her to explore alternative healing practices.

Alicia discusses her unique approach that combines hypnotherapy, emotional freedom techniques (EFT), and energy work to create personalized healing sessions. She addresses misconceptions about hypnotherapy, clarifying its role in accessing the subconscious to heal past traumas and limiting beliefs.

The conversation explores challenges clients face in personal growth and business contexts, emphasizing the impact of unhealed trauma on self-sabotaging behaviors. Alicia...

Angela Duncan, an experienced insurance expert, joins Megan to share insights from her diverse career in finance, emphasizing the importance of financial education and consumer protection. Reflecting on her early struggles with poverty, she discusses how her background as a stockbroker and real estate entrepreneur led her to the insurance field.

Angela highlights the necessity of liability insurance for business owners, particularly in high-risk environments, and addresses common misconceptions about insurance costs. She provides practical advice on types of coverage, including professional liability and event insurance, and discusses the complexities of insuring contractors versus employees.

...

In this episode, Megan chats with Brian Snider, COO of Collective Genius, about his journey from math teacher to real estate entrepreneur.

Brian shares pivotal moments that led him to leave teaching and successfully manage over 200 properties. They discuss the importance of effective communication, building a strong company culture, and nurturing community within the Collective Genius mastermind.

Brian offers practical advice on onboarding processes and strategic planning, emphasizing that true growth comes from understanding and collaboration. This episode is filled with insights into leadership and the power of community in achieving success.

HIGHLIGHTS:<...

In this episode, Megan is joined by Kristine Genovese, a dynamic thought leader and author of the new book "Healing Through Soul Intelligence." As a former corporate turnaround specialist turned energy healer, she defines soul intelligence as the ability to tap into one's inner knowing, facilitating clarity and guidance through a unique bioenergetic method she has developed. Kristine emphasizes that this approach is grounded in science and addresses energetic blocks that may hinder mental, emotional, and physical well-being.

Megan and Kristine delve into the mechanics of a typical soul intelligence session, where Kristine notes that clients need...

Megan's guest, Andrew Weiss, discusses his journey in building social media communities organically and his achievement as a Guinness World Record holder for a virtual podcasting event that attracted over 5,000 attendees during the pandemic. He shares insights from his experience at Podfest Expo, highlighting the importance of a compelling mission and clear communication in community building.

Andrew introduces the "dream 50" strategy for identifying potential supporters, emphasizing resilience and connection in overcoming challenges. He addresses the overwhelming nature of social media for entrepreneurs and advocates for authenticity, consistency, and using the right platforms.

Andrew also discusses...

"Hustle is not the problem, it's how you're hustling."

In this engaging interview, host Megan dives deep into the transformative journey and insights of Jenni Rae Oates, an expert in guiding high performers through the intricacies of entrepreneurship.

Jenni Rae shares her personal evolution, highlighting how her professional identity shifted significantly after experiencing profound personal loss. She introduces the concept of the "Rise Factor," a framework that she developed to help individuals rebound from setbacks and thrive amid challenges. This transformative journey started for her after the tragic loss of her son, an event that...

In this episode of the Built to Last show, I welcome Nathan Payne, an expert in the real estate investing space who has successfully transitioned from a real estate investor to a valued coach.

We discuss Nathan’s decision to branch out into coaching while managing a successful wholesaling business. He candidly discusses his evolution and how an emphasis on community has been pivotal in his coaching model. Initially, Nathan created a Facebook group to facilitate real estate deals, which unexpectedly transformed into a platform for teaching and mentoring others aspiring to break into the industry.

...

Wonder what the difference is between branding and marketing?

This interview between Megan and Mark Drager delves into personal development, entrepreneurship, and brand strategy. Mark shares his entrepreneurial journey since 2006, emphasizing the essential roles of branding and marketing in business success.

Mark distinguishes between the two, noting that branding shapes perception while marketing drives action, stressing the need for a solid strategic foundation before implementing marketing tactics. The conversation addresses common challenges entrepreneurs face, including burnout and the importance of work-life balance. Mark reflects on his evolving relationship with work and encourages community support among...

For entrepreneurs, burnout and feeling like life is out of control is nothing new. Maybe you've tried different things and nothing has worked. The answer may be easier than you think.

I had the pleasure of welcoming to the show, Dr. Tiffany Smith, an integrative and functional psychiatric nurse practitioner based in Las Vegas. She discusses the rising importance of mental health awareness, particularly for entrepreneurs facing stress and identity challenges during life transitions.

Dr. Smith shares her personal journey prompted by her husband’s chronic pain, which led her to seek holistic health solutions ra...

In this episode, I talk with Veronica Romney, an expert in identity marketing and branding. We discuss the nuances between personal and business brands, highlighting the importance of personal branding for diversifying ventures.

Veronica shares her four-step identity marketing process—finding, validating, naming, and dressing the identity—using examples like the Smash Army. We emphasize that successful branding reflects authentic values and community connections. Veronica also reveals her upcoming book and online intensives aimed at helping marketers redefine their strategies through identity-focused connections.

HIGHLIGHTS:

3:05 Diving into Identity Marketing

8:31 The Birth of Iden...

The episode features an enlightening conversation between the host and Sierra Lavallee, who has rapidly transformed from a freelancer into a dynamic entrepreneur over the past year. As the conversation unfolds, Sierra shares her experience of launching her agency in October 2023, reflecting on a chaotic yet exciting beginning. She was knowledgeable in social media but uncertain about her specific niche, so she initially juggled various clients and projects, as it allowed her to identify her ideal clients and refine her service offerings.

Sierra discusses the turning point in her professional life when she sought mentorship from Megan i...

In this episode, I dive into five simple and free strategies that can transform your Facebook group into a money-making powerhouse. This approach is straightforward and doesn’t involve ads, webinars, or any convoluted marketing funnels—just real, actionable results that you can implement today. I want you to walk away with practical steps that yield quick wins.

 I emphasize the importance of building sustainable growth through genuine connections and significant value. I encourage you to create or revitalize your Facebook group, stressing the need for a purposeful group name, and the value of structured membership questions to at...

In this episode, we dive into part two of your pathway to achieving $500,000 in revenue, a must-listen for anyone committed to scaling their coaching or consulting businesses. If you haven't yet tuned into the previous episode, it’s highly recommended to do so, as I laid out the foundation and explored the first four essential components that pave the way to this ambitious financial goal. We kick off with a quick recap of those initial steps.

After reinforcing the importance of leading and converting leads through strategic invitation, we then moved on to step five: building your co...

Are you ready to uplevel to $500k?

In this episode, we delve into a strategic pathway designed to elevate your business to 500K and beyond. I explore common frustrations that many online coaches and experts face, such as slower-than-anticipated growth, inconsistent profits, and unexpected issues with clients or team members. These challenges are universal, irrespective of the revenue level your business currently operates at. Whether you bring in 100K or 45 million a year, the underlying principles of business management remain the same. The complexities of making significant decisions and executing them can feel overwhelming, but I offer...

Did you know clients decide to stay in or exit a program within the first 0 - 90 days of starting? That’s right!

Clients aren’t waiting until the program is over or the contract is up…they are making their minds up during the onboarding process.

In this episode, I discuss building a legacy business as a high-performing female entrepreneur while balancing family responsibilities. I highlight the importance of the first 90 days in client engagement for retention in coaching programs and share effective onboarding strategies to ensure clients feel valued and connected.

We examin...

In this episode of Built to Last, we're diving into the soul of you and your business, with Jennifer Urezzio, a master intuitive and creator of Soul Language.

We explore the importance of understanding personal energy and attracting the right clients for business success. The discussion covers how unconscious patterns from early life can influence group dynamics and lead to conflicts, emphasizing the need for leaders to maintain awareness and set clear boundaries.

Jennifer illustrates the significance of aligning with the overarching energy of a group while utilizing the soul languages of clients to enhance...

Reinventing your business doesn’t have to mean “burn it all down” and start all over. You can absolutely go through a season of reinvention while flying the plane in the air.

Maybe you’ve been burning both ends of the candle for years and you’re finally tired enough to that you’ll make shifts and changes in how you’re operating inside of the business.

The truth is, in order to remain relevant and go with the flow of “changing times” we’ll all be required to go through periods of reinvention from time to time.

...

In this episode, I chat with Adam Urbanski, a seasoned expert in coaching and online education. We delve into his flagship program, Rev Up Your Revenue Intensive (RRI), focusing on client selection and engagement. Adam highlights the program's structure, emphasizing implementation over mere education and introducing a gamified approach to motivate clients.

We discuss the importance of upfront agreements and compassionate renegotiation to foster trust and accountability. Community emerges as a key theme, with many clients returning for the connections made within RRI.

This conversation offers valuable insights into achieving client success and building a...

Patrick Francey, a 30-plus-year entrepreneur and co-founder of the Real Estate Investment Network (REIN), shares his extensive experience in real estate coaching and education. With a strong emphasis on empowering individuals to create their financial futures through informed property investments, Patrick’s approach has engaged over 200,000 students throughout his career.

His educational philosophy is grounded in an unbiased perspective on real estate, steering clear of promoting specific real estate projects and focusing instead on the fundamental economic principles that drive property values.

Patrick provides a detailed overview of how REIN operates, articulating its mission to ed...

Jasmine Womack returns to the show to discuss her expertise in client success, emphasizing the importance of supporting clients in achieving their goals, resulting in increased retention, renewals, and referrals. With a solid educational background in teaching and curriculum development, Jasmine has transitioned from being a middle school language arts teacher to the CEO and founder of the Impact Group. Here, she helps leaders transform their knowledge into best-selling books and lucrative coaching programs.

Jasmine shares insights on how she leverages her teaching background to create impactful coaching programs and the challenges of scaling coaching programs while...

In this episode, Kim, the "Communication Queen," returns to discuss her foray into the podcasting industry and the integral role that storytelling plays in connecting people and transforming lives. Kim shares her journey of balancing business and personal life, having recently had another child while also launching a podcast booking agency. This interplay between parenting and business serves as a metaphor for how she navigates her professional endeavors, paralleling the challenges and joys faced by entrepreneurs everywhere.

The conversation delves deeply into Kim's podcasting business, which emerged from a need to adapt her lead generation strategies due...