Woman of Influence

In this episode, I'm pulling back the curtain on my guest appearance on Amy Porterfield's podcast, where Amy sat me down to go deep on the exact messaging frameworks and buyer psychology that have reshaped how I show up, scale, and sell. If you've ever felt the pull to do more, post more, and launch more just to see your sales flatline, this one is for you. Amy and I unpack why scaling doesn't come from more volume, more funnels, or more consistency. It comes from being seen as more.

We walk through my Identity Elevation Framework...

How the father wound shapes your authority, from bosses to pricing. For the high-achieving woman who is always okay, therapist Terri Cole shows where it starts and how to heal it.

Terri joins me to talk about her new book, Father Wound, and why she calls it a worthiness wound at its root. If the person who was supposed to protect you and hold you in high esteem didn’t, your value has to come from somewhere else. For so many of us, that means achieving, over-functioning and never asking for help. Terri shares how her own am...

In this episode, I’m sharing a powerful conversation I had with Keren Eldad, elite executive coach, bestselling author, and brilliant mind, who flew out to Nashville to sit down with me in my home studio for a conversation on messaging, identity, and the work of becoming the next version of yourself. We go deep into my origin story as a burned-out publicist, the $30,000 credit card debt I hid from my husband, the rock bottom that cracked me open, and the two-year transformation that took me from racking up debt to making $1.3 million in a single year.

Ke...

In this episode, I sit down in my home studio with Cait Scudder, founder of The Millionaire Mother movement and the brilliant author of her brand new book Born for Both. By the time this episode airs, Cait will be a mother of four and her book will be out in the world, and I could not think of a more timely, grounding, and necessary conversation to share with you. We dig into what it really means to steward both a legacy inside the home and inside the world, and why so many of us have been operating on...

In this episode, I'm diving into a topic that hits home for so many online coaches, educators, and creators: how to turn visibility into actual sales. Maybe you've got the views, maybe you've got the followers, maybe you have an email list, maybe you're consistently showing up every day on social, but the sales just aren't coming in. Today, we're getting over that hump so you can start seeing conversions from all the hard work you're doing.

I share the story of a recent client who came to me with 52,000 Instagram followers and a growing email list...

In this episode, I'm sharing something I recently taught in a live training with a group of brilliant online coaches and entrepreneurs. It's the timeless strategies of subtraction, scaling, and automation that let me run a business without constantly having to reinvent the wheel or physically show up to sell something in order to make money. That, to me, is not the definition of freedom. And it's not the way I roll.

I get real about the month my older sister passed away in January 2023, when my business still made $208,000 even though I wasn't in the mood...

In today’s episode, I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, t...

In this episode, I'm getting into the three specific things I doubled down on this year that made all the difference in calling in ideal clients at a completely new level including six-figure months during the "off season," posting only twice a week, and taking nearly a month off this summer while still seeing massive sales. This isn't theory. It's exactly what I did, and exactly what I teach my clients to do. If you're not converting people from your content the way you know you should be, this episode is going to give you the roadmap.

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Welcome to Part 2 of this incredible panel conversation with Lori Pine and Stacey Salyer. In Part 1, we navigated authority, discernment, and what it really costs to lead. Now, we're going deeper into the standard—what these two powerhouse women are no longer willing to tolerate in order to truly live out and shepherd the authority they've built. We talk about evolution, when to know it's a divine calling versus fear or boredom, and how both Lori and Stacey have made major identity shifts along their journeys from corporate leaders to founders of their own brands.

We get in...

In this powerful panel conversation I sit down with two incredible women from my mastermind community, Lori Pine and Stacey Salyer, for an honest conversation about what it really means to step into your authority as a leader. Both women bring decades of corporate experience (Lori ran a billion-dollar business; Stacey came out of the male-dominated property management industry) and are now navigating what it looks like to build their own brands and become the go-to authorities in their respective fields.

We get into the responsibility of authority, why a casual "oh, I love her" can carry...

In this special turned-tables episode, my incredible Director of Operations, Erin Lindstrom, drops into my living room and interviews me on everything from how my lens for messaging was formed, to the frameworks I walk clients through inside the Revenue Accelerator, to the personal side of my life that I rarely talk about publicly. Erin asks me questions I've genuinely never been asked before and I share openly about my Human Design, my journalism background, why I believe none of us are reinventing the wheel, and the "fifth-grade language" test I run every framework through before I teach it.<...

In this episode, I sit down with Callan Faulkner, founder of The Uncommon Business and the world's leading voice on AI education for entrepreneurs, for a jaw-dropping conversation about how AI is completely reshaping the way we build, scale, and lead our businesses. Callan is scaling to $40-50 million in revenue this year with just 40 humans and over 150 AI employees, and she's here to show us that AI isn't just for tech founders or seven-figure businesses. It's for stay-at-home moms, coaches, plumbers, steel manufacturers, and every woman in between who is ready to stop drowning in manual work and...

In this episode, I'm diving into a game-changing strategy for anyone who is feeling stuck trying to sell their signature offers. If you've been constantly creating low ticket offers or freebies but feel like you're talking to the wrong people, or you're watching low ticket buyers and freebie downloaders never transition into your signature spaces, this one is for you. I'm flipping the script on what you've been taught about freebies and lower ticket offers and showing you how to turn them into powerful, profitable gateways to your signature programs.

I share exactly why I stopped creating...

In this episode, I'm getting into something that is often misunderstood in the online business world, visibility. Not the kind of visibility that comes from posting more on social media or running ads, but strategic visibility: the kind that puts you in front of the right people, in the right rooms, at the right time. I share real client stories of women who scaled through visibility done well—Kate who started landing high-level conferences and podcast guest spots, Dana who turned thought leadership into a book deal, Steph who leveraged podcast appearances into consistent six-figure months, and Kylie whose po...

In this episode, I'm taking you behind the scenes of a recent coaching call from inside The Brand Accelerator, my signature program that helps you refine your messaging so you can position yourself as an authority and grow your visibility and sales. You'll get a front-row seat as I coach Heather, a color energy expert and Akashic records reader who's balancing a full-time job with her growing business, through the messaging refinements she needs to stop sounding like everyone else online and finally own her genius as a color expert.

We dig into why "niche" is not...

In this episode, I'm walking you through a conversation I've been having again and again with women who are sliding into my DMs, listening to this podcast, and quietly wondering why their revenue keeps hovering in the same place month after month. Scaling your business from 8K months to 30K months isn't about working harder or posting more, it's about making the right shifts at the right time. And today, I'm showing you exactly what those shifts are, using the same process I walk my clients through inside the Revenue Accelerator.

I share the story of a...

In this episode, I'm pulling back the curtain on a real coaching session from inside The Growth Collective, where I work with brilliant women every month on refining the exact messaging shifts that lead to more sales. You'll get a front-row seat as I coach three powerhouse business owners through their current content and messaging challenges—from an email marketing consultant who just had three years-long lurkers turn into paying clients, to a Pilates studio owner navigating the move from in-person to online membership, to a high-level intimacy coach who works with CEOs and YPO leaders but feels like a...

In this episode, I'm sharing a powerful conversation I had with Samantha Daily, host of the Make Shift Happen podcast and a brilliant voice for women building intentional online businesses. We get into the hard truth that so many online entrepreneurs are facing right now: showing up, posting, pouring effort into your content, and still not converting. Why? Because your messaging and positioning, not your content or your visibility, is what sells. I walk Samantha and her audience through my Momentum Messaging Framework, the exact strategy that helped me scale to over a million dollars in less than a...

In this episode, I'm dropping into something tangible, and hopefully a little disruptive, about how you are showing up, messaging, and the energy behind the words you're using to call in your ideal client. If you've ever felt like you're saying all the right things, posting with intention, showing up with consistency, and your best clients are watching but not buying, this episode is for you. Your message isn't wrong, your client isn't broken, and you are not invisible. This isn't a visibility problem, it's a resonance problem.

I'm walking you through the three things elevated buyers...

In this episode, I'm sharing a soul-and-strategy conversation I had with the powerhouse Stefanie Gass, on her podcast God-Led Business. Stefanie is a leading voice for faith-led entrepreneurs and visibility strategy. We get into the early days of my business, the hard-won clarity that led me to my first million-dollar year, and the moment I finally stopped trying to be a lifestyle blogger and just allowed myself to be "Julie Publicist."

I share my exact definition of messaging versus content, why your content isn't converting (hint: it's not a content problem), and the specific shift my client...

Part 2 of the Woman of Influence Table Talk is here, and the conversation only gets deeper. I'm back at the table with Amy Porterfield, Stacy Tuschl, Leanne Lopez Mosley, Adley Kinsman, and Ashley Brock for a raw, unfiltered look at what it actually takes to build sustainable wealth and lead with integrity in 2026. We unpack the difference between a true pivot and an earned evolution, why every billionaire is chasing boring money, and how the entrepreneurs who win are the ones who stay the course, fall in love with the same offer twice, and stop chasing variety in their...

In a first-ever Woman of Influence Table Talk, I gather five powerhouse women in one room for a no-holds-barred conversation about what it really takes to build, hold, and protect true influence. I'm joined by Amy Porterfield, Stacy Tuschl, Leanne Lopez Mosley, Adley Kinsman, and Ashley Brock five women who have collectively built multi-million dollar businesses, generated billions of views, scaled iconic brands, and earned their elevation by doing the work most women aren't willing to do. We open the conversation with the question every woman in business needs to sit with: when did you first realize you had...

In this episode, I’m talking about a type of burnout that so many high-achieving women experience but rarely recognize the quiet burnout that comes from outgrowing the identity your business is still operating from. I share why burnout isn’t always caused by overworking or doing too much, but often by continuing to create, market, and lead from a version of yourself that no longer exists. We dive into what I call “identity lag,” the disconnect that happens when your business, messaging, offers, and audience haven’t caught up to the woman you’ve become, and why that misalignment...

In this episode, I’m giving you a private debrief from one of my recent live trainings, The Messaging Reset, where I break down one of the biggest reasons so many entrepreneurs feel stuck in their business growth: they’re still messaging to an outdated version of their audience. I share why “serve your former self” may work in the early stages of business, but eventually becomes the very thing that keeps you attracting people who consume your content without ever truly buying. We dive into the difference between former-self buyers, working-self buyers, and highest-self buyers—and why the quality of...

In this episode, I’m sharing a powerful realization that surfaced for me in my 40s: your standards shape everything in your life. From your business to your relationships, the energy you tolerate will always reflect what you believe you’re available for. I open up about the deeper shifts I’ve been experiencing over the last year—especially around what I’m no longer willing to carry, entertain, or overextend myself for—and how raising your standards often requires radical honesty with yourself first.

I also dive into what happens when you begin choosing alignment over obligation a...

In this episode, I’m unpacking a frustrating reality that so many entrepreneurs are experiencing right now: your content is performing, people are engaging, your audience is growing… but sales still feel harder than they should. I break down why visibility alone is no longer enough and how many business owners are unknowingly creating a disconnect between the content they’re putting out and the actual buying decisions their audience needs to make. We dive into the difference between attention and conversion, and why great content doesn’t automatically equal a sustainable business.

I also share what’s really m...

In this episode, I sit down with one of my oldest and dearest friends, Sheeva Stephens, functional medicine and brain health specialist, for a deeply personal and empowering conversation about what it really takes to heal your body from the inside out. Sheeva shares her raw and vulnerable journey of being put on Adderall at 12 years old, navigating years of debilitating side effects, and ultimately moving across the country to wean herself off three medications—a process that became the catalyst for the life-changing work she now does with women all over the world.

We dig into wh...

In this episode, I sit down with my dear friend Allison Trowbridge, founder and CEO of Copper Books, for a deeply honest and expansive conversation about influence, authorship, and what it truly takes to bring a book into the world. 

Allie shares the difference between power and influence—and how leading from a place of magnetism, authenticity, and soft power creates lasting impact in a way that grinding never can. 

We explore her journey from working in the anti-trafficking space to reimagining the publishing industry, and why books remain one of the most powerful tools for...

In this episode, I’m diving into a powerful conversation around generational growth and what it really looks like to build wealth, stability, and opportunity beyond just your current season. We explore how cash flow isn’t just about what you’re making right now—it’s about how you’re thinking, planning, and leading in a way that supports long-term impact. I share insights on shifting from short-term wins to sustainable growth, and how your relationship with money directly influences what you’re able to create and pass on.

I also walk through what it means to approach yo...

I’m diving into what really changes when your message finally sounds like you. Not the polished, performative version—but the honest, fully expressed version that actually reflects who you are now. I share why so many women feel disconnected from their own content, even when it’s “working,” and how that disconnect impacts everything from engagement to sales to overall fulfillment in your business.

I also walk you through what happens when you close that gap—when your messaging becomes clear, embodied, and aligned with your current identity. This is where content starts to feel easier, your audienc...

I’m speaking to the woman who feels like she’s done everything right—followed the strategy, showed up consistently, invested in the rooms—and yet something still isn’t clicking the way she expected. I unpack why this happens and how it’s often not a matter of doing more, but of recognizing where you’ve outgrown the level you’ve been operating at. There’s a gap that can form between your current identity and the way you’re still communicating, selling, and leading—and that gap is what’s keeping things feeling harder than they need to be.

I also wal...

In this episode, I’m diving into the real reason you keep attracting the wrong buyers—and it’s probably not what you think. I share how this pattern is often rooted in your messaging, positioning, and the version of you that your brand is still speaking from. If you’re consistently bringing in people who aren’t ready, aren’t aligned, or aren’t a fit for the level you’re operating at, it’s not random—it’s a reflection of what you’re signaling.

I walk you through how to shift that by refining your messaging, raising...

In this episode, I’m breaking down a frustrating but incredibly common experience: when your content is performing, your audience is engaging, and everything looks “good” on the surface—but your sales still feel hard. I walk you through why this disconnect happens and how it often has less to do with your content strategy and more to do with what’s happening underneath it. From messaging gaps to misaligned positioning, I share the real reasons your content may be attracting attention but not converting at the level you desire.

I also dive into what it actually takes to b...

In this episode, I’m diving into a layered and honest conversation around money, healing, and what it really takes to lead and launch from a place of alignment. I share how our relationship with money is often rooted in deeper emotional patterns—fear, control, trust—and how those patterns can quietly shape the way we make decisions in our business. From navigating big financial choices to recognizing where we’re operating from old conditioning, this conversation invites you to look beyond the surface and into the meaning behind your habits.

I also explore what it looks like to...

In this episode, I’m continuing the conversation from last week and taking you even deeper into what it really looks like to evolve your identity, your message, and the way you lead. If Part 1 opened your eyes to where you may be out of alignment, this episode is about what to actually do next. I expand on the internal and external shifts required to close the gap between where you are and where you know you’re meant to be.

We talk about the real work of recalibration—raising your standards, refining your messaging, and making decisi...

In this episode, I’m bringing you inside a real coaching conversation—one that captures exactly what so many high-achieving women are navigating behind the scenes. We dive into what it really takes to grow a sustainable, aligned business when everything on the outside may already look successful, but something internally feels off.

Inside this coaching call, I unpack the deeper patterns that keep showing up—where we disconnect from our truth, default to performance, and start building from pressure instead of alignment. You’ll hear how this plays out in real time, along with the shifts required...

In this episode, I’m revisiting a powerful conversation that resonated deeply with so many of you last year. I dive into one of the most common questions I get from clients and listeners: how do you know when it’s time to evolve your message or pivot in your business? I share my own experience of reaching a season where everything looked like it was working on the outside, but internally something felt misaligned. That quiet tension led me to realize I was still speaking to an older version of myself—and that awareness ultimately inspired what I now ca...

In this episode, I’m sharing a conversation that has been coming up again and again with my clients: how to truly honor and protect the brand and credibility you’ve worked so hard to build. As you grow, there’s a subtle but powerful shift that has to happen — not everyone deserves access to you, your platform, or your community. I talk about the confusion that can arise when someone’s public image doesn’t match their private energy, why inconsistency is information, and how high-achieving women often override their own discernment in the name of being agreeable or “easy.”<...

Strategy didn't create your ceiling. Identity did. In this episode, I break down exactly what that means — and share the case study that will make you rethink everything you thought you knew about why your next level feels so close but so far.

I also break down the practical shifts required to recalibrate — from refining your positioning and elevating your standards to making bold, strategic decisions that reflect your next level. This isn’t about doing more; it’s about becoming more precise, more honest, and more aligned. If you’re ready to stop performing and start leading fr...

In this episode, I sit down to talk about what it really means to build a business that aligns with who you are now—not who you were when you first started. We dive into the identity shifts that happen as you grow, the courage it takes to evolve publicly, and how to navigate the tension between staying consistent and honoring your expansion. I share my thoughts on visibility, messaging, and the internal work required to lead at your next level.

We also talk about the practical side of growth—refining your voice, simplifying your offers, and maki...