Fitness Business University Podcast
The Fitness Business University Podcast — The #1 Fitness Business Podcast — is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive.If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to do what you love, this is your playbook. Vince delivers a funny, straight-talking, no B.S. approach — no fluff...
How to Get Old Clients Back
Join us at the Gym of the Future Live Event on July 17th and 18th in Berkeley Heights, NJ. Charlie Weingroff, Devin Gage, Joe Hashey, and Vince on stage. https://www.vincegabriele.com/events/gym-of-the-future/
Your most valuable list isn't on Facebook. It's every person who ever paid you and left. And if you've been in business for more than a few years, that list is in the thousands.
We did the math on Gabriele Fitness. 19 years, an average of 175 members, roughly 4% monthly churn. That's thousands of people who have walked through our d...
How to build a referral system that brings new clients every month without feeling like a beggar
Register for the 3 Hour Marketing Masterclass on June 30th at 12pm Eastern ($1 to reserve, only 50 spots):
https://www.vincegabriele.com/june2026masterclass/
Most gym owners get referrals by accident. A client mentions your gym to a friend, the stars align, and someone signs up. That's great. But you can't run a business on things that happen by accident.
Tom and I break down the difference between accidental and orchestrated referrals and give you every strategy that's actually producing referrals right now at Gabriele Fitness and across the SPF Mastermind. This isn't theory. One gym...
The #1 Driver of Anxiety in Gym Owners…and How to Smash It
Register for the 3 Hour Marketing Masterclass on June 30th at 12pm Eastern ($1 to reserve your seat, only 50 spots): https://www.vincegabriele.com/june2026masterclass/
I just got back from hiking the highest mountain in Colorado at 14,440 feet. We summited, ran low on water, lost the trail, and spent three hours walking across the top of a mountain range with no path. And I didn't panic. That's not because I'm some tough guy. It's because I've spent years training my mind for uncertainty through meditation and experience.
That's what being a business owner is. It's signing...
If you’re going to hire a digital marketing agency, this is the ONLY one Vince Recommends
LAST CHANCE TO APPLY: Vince's $25,750 Huge Giveaway closes June 19th at 10pm. Takes 7 minutes: https://vinceshugegiveaway.com/
GR Hoff has been doing this longer than almost anyone in the gym marketing space. He ran the very first paid ad campaign for Gabriele Fitness over a decade ago, wrote the copy on the back of the Cathy Balsamo book that's still our most successful marketing piece to this day, and now runs Gym Member Machine with 350+ gym clients worldwide and a 2 to 3% churn rate that is basically unheard of in the agency world.
In...
Lessons for Gym Owners from The New York Knicks NBA Title (Vince’s Birthday Episode)
LAST CHANCE: Apply for Vince's $25,750 Huge Giveaway before June 19th at 10pm. Takes 7 minutes:
https://vinceshugegiveaway.com/
This is my birthday episode. The Knicks just won the NBA championship after 53 years and Tom and I couldn't help ourselves. We broke down every business lesson we could pull from the entire run.
Jalen Brunson turned down $100 million so the Knicks could build a better team around him. Think about that. He bet on winning over getting paid, and now his lifetime value is exponentially higher than if he'd taken the money. That's the same math w...
How to Get Unstuck in Business
Apply for my $25,750 Giveaway: https://vinceshugegiveaway.com/
I'm walking outside the gym today with the birds going wild in the background, and I wanted to give you an update on the $25,750 Giveaway. The applications are pouring in and some of them are unreal. Some of them are also three words long. I'm telling you right now, if you are filling this out like it's a sweepstakes you are wasting your shot. This is not a random draw. I am reading every single application myself.
The real reason I decided to do this all...
The Tom Brady of the Fitness Industry
Enter my $26,750 Giveaway and win a 2 hour private in service with Charlie Weingroff for your team: https://vinceshugegiveaway.com/
Charlie Weingroff is one of the most respected physical therapists and strength coaches on the planet. He has trained pro athletes, military operators, and some of the best coaches in the world for the last 25 years. I have known Charlie for 15 years and he is one of my closest friends in this industry, which is why he agreed to be one of the headline contributions to the $26,750 Giveaway I am running right now.
On this...
Vince’s HUGE 25,750 Giveaway
CLICK HERE TO APPLY FOR VINCE'S $25,750 HUGE GIVEAWAY (takes 7 minutes): https://vinceshugegiveaway.com/
I'm giving away $25,750 worth of coaching, consulting, software, equipment, certifications, and financial auditing to one gym owner. We've done this twice before. Both winners are still with us as clients. One just opened a brand new facility. The other nearly tripled their revenue.
Tom and I break down every single piece of the prize package and why I handpicked each partner. We also get into the full story of the Cocodona 250 where I paced Joe Hashey for 73 miles through the Arizona...
Fix the Profits at Your Gym Masterclass
There's money hiding in your gym right now. Book a free Find the Money Call and we'll show you exactly where it is: https://findthemoneycall.com/
This is the full recording of my live masterclass: How to Fix the Profits at Your Gym. This is the third in the series after Fix the Marketing and Fix the Sales. And this is the one that matters most because you can't deposit revenue into your bank account. You can only deposit profit.
I taught over 60 gym owners the six levers you can pull to start seeing more...
I'm an A-hole... Seriously...
Register now for the free How to Fix the Profits at Your Gym Masterclass on Thursday, May 21st at 12pm Eastern: https://live.vincegabriele.com/profitmasterclass
So I just sideswiped a guy's car in the Jiu Jitsu parking lot. Totally my fault. I was dropping my daughter off, some guy got heated that I stopped in the middle of the lot, I pulled up to his window to say something, and my car started grinding into the side of his car. I didn't even realize it was happening until he's screaming at me and his...
6 Ways to See More Money in Your Bank Account
Register now for the free How to Fix the Profits at Your Gym Masterclass on Thursday, May 21st at 12pm Eastern: https://live.vincegabriele.com/profitmasterclass
This is the third masterclass in the series. We did Fix the Marketing. We did Fix the Sales. Now we're doing the one that actually matters most: Fix the Profits.
Because here's the thing. You cannot take revenue to the bank. You can only take profit. And in my experience, most gym owners are either treading water with the same bank balance that never grows, or they're watching it...
Why You Keep Losing Members After Month 3 (The Retention Problem Nobody Addresses)
Register now for the free How to Fix the Profits at Your Gym Masterclass on Wednesday, May 21st at 12pm Eastern: https://live.vincegabriele.com/profitmasterclass
If you keep losing members after month three and can't figure out why, this episode is for you. And the answer probably has nothing to do with your marketing.
Tom and I dig into the real reasons gyms have high churn rates and what to actually do about each one. We walk through the numbers: what a good attrition rate looks like, what a bad one looks...
How to Fix Your Show Rate Issue Without Getting Better at Sales
If your show rate is broken, book a free 30 minute Gym Clarity Call and we'll find the fix: https://gymclaritycall.com/
If leads are opting in but never picking up the phone, or booking consults and ghosting you, this episode is for you. And the answer might not be what you think.
Most gym owners assume it's a sales problem. Get better at follow up. Get better on the phone. And yeah, that stuff matters. But after sitting in mastermind rooms for the last several weeks hearing the same complaint over and over, I started...
Why Your Gym Is Stuck Under $20K Month (The Real Reason Nobody Tells You)
If your gym has been stuck at the same revenue for more than six months, book a free 30 minute Gym Clarity Call and we'll find the one lever holding you back: https://gymclaritycall.com/
If your gym has been stuck at the same revenue number for over six months, this episode is for you. And I promise the reason isn't what you think.
Most gym owners blame their market, their competition, or their marketing. But after coaching 139 gym owners and running my own gym since 2008, I can tell you it...
Fix The Sales at Your Gym: How to Get More Leads to Buy, Charge the Prices You Deserve, and Start Attracting Clients Instead of Chasing Them
Want us to audit your sales process and show you exactly where leads are falling through the cracks? Book a free Sales Audit and we'll review your automations from lead to consult or trial: https://api.leadconnectorhq.com/widget/bookings/masterclassbonuscall
This is the full recording of my live masterclass: How to Fix the Sales at Your Gym. Over 100 gym owners showed up and I coached for two and a half hours straight. No slides. No pitch. Just the real stuff that moves the needle.
Here's the reality that most...
How to get more new clients and make more money without getting more leads
Register now for the free How to Fix the Sales at Your Gym Masterclass on Thursday, April 23rd at 12pm Eastern: https://live.vincegabriele.com/april
More people signed up for this masterclass than the marketing one I did last month. That tells me a lot of you are in the same spot: you're getting leads, you just can't turn them into paying members.
This Thursday I'm hosting a free masterclass where I break down exactly how to fix that. We're covering how to get more leads to actually show up...
From 10 Members to 143 in Under 2 Years
If you want to learn the strategies and tactics that gym owners like Melissa are using to grow, check out my most recent webinar on YouTube where I break down the full marketing system: https://youtu.be/LC6cODkphtc
Don't forget to book your free call with my team and get the Testimonial Email Builder as a bonus: https://api.leadconnectorhq.com/widget/bookings/masterclassbonuscall
Melissa Chase opened Chase Fitness in Mechanicsburg, Pennsylvania in September 2024 with 10 members. She joined SPF two months before she...
Chicago Gym Owner Goes from $300k to $760K
If you want to learn the strategies and tactics that gym owners like Anthony are using to grow, check out my most recent webinar on YouTube where I break down the full marketing system: https://youtu.be/LC6cODkphtc
Don't forget to book your free call with my team and get the Testimonial Email Builder as a bonus: https://api.leadconnectorhq.com/widget/bookings/masterclassbonuscall
Podcast Summary:
Anthony D'Astice flew into New Jersey for a consulting day in 2022 with a...
2.5 Hours of Free Marketing Coaching
If you’re going to consume this, do yourself a favor—watch it on YouTube.
You’ll see the actual newspaper ad, the full Testimonial Email Builder walkthrough, and the entire Q&A. That’s where the real value is.
Watch it here: https://youtu.be/LC6cODkphtc
And when you’re done, book a call with my team. We’ll walk through your situation and I’ll give you the Testimonial Email Builder as a bonus:
https://api.leadconnectorhq.com/widget/bookings/maste...
NJ Gym Owner Goes From Bleeding Cash and Wanting to Close the Gym... to Big Profits and a Second Gym
FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom Learn how to install the system that gets 7 to 13 new clients per month without paid ads.
Register here: https://live.vincegabriele.com/livemasterclass
Caesar Hernandez was 12 years into the gym business, burning cash every month, one foot in and one foot out, and seriously ready to throw in the towel. His wife had lost her job. His second kid was on the way. He wasn't sleeping. He wasn't looking at h...
How to Fix the Marketing At Your Gym
FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom. Learn how to install the system that gets 7 to 13 new clients per month without paid ads.
Register here: https://live.vincegabriele.com/livemasterclass
I just dropped a quick one for you. I'm hosting a free live masterclass called "Fix the Marketing at Your Gym" and I'm going to walk you through the exact system that gets 7 to 13 new clients per month without spending a dime on paid ads.
...
Business Secrets of a Pittsburgh Gym That Went From 10k to 30k/month in PROFIT…and recently opened their 3rd location with 61 members on day 1!
Ready to stop guessing and start growing your gym with a real plan?
Click below to book a call and see what that could look like for your business.
https://api.leadconnectorhq.com/widget/bookings/implentationpod
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince sits down with Jason DeRose — a longtime gym owner, entrepreneur, and SPF Mastermind member — who quietly built a highly profitable gym business while expanding into supplements, real estate, and multiple locations.
Jason didn’t join the Ma...
Why I Ditched ChatGPT and the 7-Minute Email That Sells for You
You’ll get more out of this episode if you watch it on YouTube, because I show the actual ad and walk through the email builder on screen.
Watch it here: https://youtu.be/uelswWT0POA
Want the Testimonial Email Builder?
Send an email to vince@gabrielefitness.com with “Testimonial Email Builder” in the subject line and Vince will send it over personally.
Summary:
I recently wrote a full-page newspaper ad tha...
Why Calling Lady Gaga Fat Created a Viral Opportunity
Grab your free copy of The Eight Profit Levers. It’s a 35-minute read that gives you eight specific things to do to make more money at your gym: https://8profitlevers.com/podcast.
Episode Summary
I’m fresh back from our Gympronos event in Orlando, and honestly, it was epic. I spent three days—72 hours of work—looking for the most actionable takeaways I could bring back to you.
In this episode, I’m getting vulnerable about my own recovery and energy man...
This Gym Hit 1.85MM!
Need help getting more leads, making more money, or buying your time back from your gym business?
Click here to schedule a free one on one strategy session!
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince sits down with TJ Lopez, owner of AMP Athletic Movement Protocol, to break down the real story behind building a $1.85 million gym business — and why it took far more than talent or hustle to get there.
TJ shares his journey from running an ath...
Almost Got Arrested for This (Don’t Make This Mistake)
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down the uncomfortable truth about why so many gym owners stay stuck — not because they lack effort, but because they lack focus, clarity, and execution.
He explains how being “busy” has become a badge of honor in the...
What Keeps Gyms Stuck at 20K FOREVER (interview with Thomas Plummer)
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince sits down with the legend himself — Thomas Plummer — to answer one powerful question:
What keeps gym owners stuck at $20K–$30K per month… forever?
Drawing on nearly 50 years in the fitness industry and over 1,100...
How To Fill Your Empty Sessions
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince tackles one of the most overlooked profit leaks in the fitness industry: empty training sessions.
Using examples from businesses like Medieval Times and the hotel industry, Vince explains why capacity — not just leads or pricing — is o...
One Million Dollars in Debt
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince sits down with Tony Bianchino of Outrun Your Fork Personal Training — one of the most remarkable success stories in the history of the SPF Mastermind.
Tony opens up about the darkest chapter of his journey: running his gym...
101 Ways To Get New Clients At Your Gym Without Facebook ADS
Want 101 proven, practical ways to get more clients at your gym without relying on Facebook ADS?
Click the link below to get my new free guide that has 101 ways to get new clients at your gym without Facebook ads: https://vincesfreegift.com/101ways
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down the thinking behind one of his most popular resources ever created: 101 Ways to Get New Clients Without Facebook Ads — and why most gym owners are overlooking simple, effective growth str...
If You Hired Me For a Full Day to Grow Your Gym, This is What We Would Do
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down exactly what he would do if you hired him for a full day to grow your gym — not theory, but the real “under the hood” framework he uses to create breakthroughs for owners who feel stuck, overwhelmed, or unsure...
The 4 Cornerstones of Confidence
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down what he calls the “4 Cornerstones of Confidence” — a simple framework he learned through Dan Kennedy and Dr. Maxwell Maltz that explains how confidence is built (and protected) through repeatable habits, not personality.
Using Tony Soprano as a fun r...
5-7 Ideas to Get New Clients and Get Them to Stay Forever
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince shares practical, in-the-trenches lessons pulled from eight full days of consulting with gym owners — specifically around how to get more clients, keep them longer, and stop relying on a constant marketing grind to replace churn.
He explains why impro...
Gym Owners Are Focused If They Do These 2 Things
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down why focus isn’t about working harder — it’s about having the right structure in place to consistently make the right decisions.
Using real-world examples from professional sports, elite gym owners, and his own experience, Vince e...
Are Big Gyms A Good Idea?
Tired of winging it? Want a real playbook for gym growth without burnout?
Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince sits down with longtime SPF Mastermind members Joe Riggio and Dan Goodman of Varsity House Gym to unpack the pivotal decisions, hard-earned lessons, and mindset shifts that took their business from chaotic early hustle to a highly...
6 Business Growth Secrets from Millionaire Gym Owners
If you want to check out more stories from successful gym owners who’ve built real, profitable businesses, download my new book below.
Click here to get 8 Profit Levers for Gym Owners for free.
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince pulls back the curtain on six business growth principles he’s seen over and over again among gym owners who’ve gone from struggling to building million-dollar-plus businesses.
Instea...
The One Thing That Brought This Club From 8 to 200 Members
The exact strategy Vince teaches in this podcast — including the ChatGPT prompt — is laid out step by step in Chapter 11 of his new book.
Click Here to Grab Vince's New Book for FREE
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down one of the fastest and most overlooked ways to grow a gym — sparked by a simple conversation at a holiday party.
After learning how a local running club exploded from
Vinny Soprano: The Gym Business Boss
If you’re trying to scale your gym but keep getting in your own way, this is the room you need to be in. The biggest gym business event of the year is happening Feb 27–March 1 in Orlando.
Click here to get more information: https://gympranos.com/
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down what it really means to be the boss your business needs — not just a hard worker or technician, but a true...
Vince's Therapy Session
Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://gymbizaccelerator.com/
Podcast Summary
In this deeply personal episode of Business Secrets for Gym Owners, Vince opens up about the passing of his mother just one week prior. What begins as an emotional, vulnerable reflection becomes one of the most meaningful business lessons he’s ever shared.
Vince talks about grief, family, preparation, and the ways his mom shaped not on...
My experience at WWE Monday night Raw
Click here to get Vince’s Black Friday 50 Strong Playbook — the full done-for-you marketing campaign, emails, ads, and bonuses:
https://50strongplaybook.com/50-strong-podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince breaks down what might be one of the most unexpectedly valuable business lessons he’s come across — all sparked by taking his family to WWE Monday Night Raw at Madison Square Garden.
From fan energy to flawless production to world-class promotion, Vince unpacks what WWE does better than alm...
