Help! My Business is Growing

28 Episodes
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By: Kathy Svetina

If you have a business that's growing and you're both excited and terrified at the same time - this is a podcast for you! You'll get actionable advice on how to grow a business in a way that is healthy and sustainable.

How personal branding helps business growth, with Erica Castner
#28
Last Friday at 12:00 PM

Over the last few years, the concept of personal branding has taken the business world by storm. Fueled partly by the rise of social media and the need to rise above the rest of the pack, it establishes your public persona for your target audience. 


It is your thoughts, beliefs, and values and how you present them to the world, keeping you in control over how people should perceive you - and by extension, your business.


Personal branding brings many benefits, such as increasing your visibility and making you s...


How to rebrand successfully, with Kelly Wittman
#27
08/05/2022

What happens when your branding doesn't work as well as you would like? 


Maybe it doesn't differentiate your business from the rest of the pack, or your company has evolved, and your existing branding no longer represents what your company is today. 


This can be a sign that you might need to rebrand your business.


And while the process may seem easy enough on paper, it might cause more harm if not done right. 


An effective rebrand will not only provide your company with a new look or...


How to find and work with a professional copywriter, with Samantha Burmeister
#26
07/29/2022

One of the biggest weapons in your marketing arsenal is copywriting, and it uses words, images, and video to tell the world about your products and services. 


It tells your story, evokes emotions, and engages attention as it ultimately persuades, influences, and convinces your audience to buy.


Sounds easy enough, but it's not. Excellent and effective copywriting is both art and science and a great way to boost your profits.


So how can you make the most out of copywriting to help your growing b...


How to run a business with a growth mindset, with Christopher Gittings
#25
07/22/2022

One quality that many successful growing businesses share is that they have engaged leaders who like to ask employees questions about what's happening in their company. 


For these leaders, failure or missteps are opportunities to learn. And they use these lessons as a guide to help their teams improve operations, products, and services. 


However, to match this leader, a successful business must also have employees who are curious, who want to learn and take both positive and negative feedback with open hearts and minds, or, precisely, employees who have a growth mindset. 

<...


How to hire the right people for the right roles, with Danielle C. Levy
#24
07/15/2022

Hiring the right people is the biggest challenge to successful and sustainable growth for many companies.

Putting the right people into the correct positions is crucial to the health of your business - and, of course, your employees too. 

When employees are in the right seats, working within their expertise or zone of genius, they stay happy, engaged, and productive, leading to increased sales and revenues. 

But when you hire the wrong people or, worse, assign work that's not within an employee's wheelhouse, you open up a pandora's box of costly mistakes: Employee mo...


How to lead effective one-on-one meetings, with Debbie Rosemont
#23
07/08/2022

Happy employees are motivated employees: They'll help your company achieve its business goals faster and drive revenues up. 

And while there are tons of project management, chat, and time tracking tools out there to help increase team productivity, these tools can't do it alone. They need your help!

And one of the best ways to do so is to establish clear communications. 

Feedback is vital to the well-being of your employees - and in turn - the well-being of your company. 

It is an opportunity to improve internal processes, give corrections con...


How to have effective team meetings, with Danny Hadas
#22
07/01/2022

Team meetings are an integral part of every business. They're a venue for your employees to bond, exchange ideas, and collaborate to help hit your business goals.


They also give you, the founder, a transparent platform to share news, updates, and plans about the business and your industry, and to give and receive feedback. 


But sadly, not everyone is excited to attend team meetings. Many employees whine and gripe about how meetings are often boring, unnecessary ("this meeting could have been an email!"), and a black hole sucking their time and productivity into o...


How to develop an effective and scalable HR infrastructure, with Milly Christmann
#21
06/10/2022

When running a business, you're busy keeping an eye on its finances, ensuring stable production, and implementing your sales and marketing campaigns for its continued growth. This approach makes complete fiscal sense, and it focuses on aspects of the business that will keep it healthy and sustainable.


But what about your Human Resources (HR)? Is it something you're also looking at and actively working on? Sadly, despite it being an essential and crucial foundational piece of any business, it often falls behind and is not prioritized. 


HR is every p...


Navigating difficult conversations with your employees, with Ron L. Reich
#20
06/03/2022

Behind every successful growing business is a vibrant and motivated team that works together to make it happen. And while founders and managers hope that employees get along with each other, this is sadly not always the case. 


Employee-related issues are part of any organization. Either conflict arises, they may not meet company expectations, or they are no longer a good fit with the company culture. Eventually, you'll need to have a difficult conversation with your team member to address the problem. 


"Difficult conversations" are inevitable in the workplace. As...


Human-centered leadership and your growing business, with Rachel Lipton, MPP, CPCC, ACC
#19
05/13/2022

Being a leader is no easy feat. 


You're always "doing" because of the never-ending list of things to accomplish in your quest to hit all the KPIs or goals.


It gets even more challenging during times of change and uncertainty. 


You have to grow your business successfully, but you also need to ensure that your most valuable company resource, your team, stays happy, engaged, and motivated even when the going gets tough.


However, suppose you're stuck in the "doing space." In that case, your team members are fe...


How to find the right project management tool, with Meagan Beltekoglu
#18
02/04/2022

As the owner of a growing business, you're probably extremely busy, juggling to complete all the tasks and projects you currently have underway.


To avoid unnecessary heartache and stress, using a proper project management system can help you stay on top of everything that needs to be done.


It allows you to conceptualize, outline and implement the steps to take, down to the last detail if you want to, to ensure that all the pieces you and your team are currently juggling fall into the right places.

<...


Grow your business with clear messaging, with Orly Zeewy, MBA
#17
01/21/2022

Many businesses struggle to craft and deliver the right message for their target audience. Unfortunately, this struggle also has a very real impact on the financial health of a company. Poor messaging will not just confuse and possibly alienate the intended audience, but it is also equivalent to wasting money on a lot of marketing tactics that won’t work. 


Clear and strong messaging that will engage customers to listen, trust - and try - a brand is crucial to the growth of the business. It can spell the difference between success - connecting wit...


How to design a business that supports the life you want to lead, with Amy Pocsik
#16
12/31/2021

Many entrepreneurs start their businesses to create a better life for themselves, their families, and their community. But the reality is that as a business grows, so does your involvement in it. There are literally hundreds of things to do and decisions to make!


Pretty soon, you're drowning in work; it's consuming all your time, effort, and energy - not to mention resources. And your initial goal of starting a business is to have the freedom to spend quality time doing what you love to do and living your best life gets lost in...


Advanced tax strategies for a growing business, with Ronica Brown, CPA
#15
12/24/2021

Even if you think of taxes (both planning and paying them) as a "necessary evil," you can also make them work for you. Taking the time to plan your taxes and incorporating advanced tax strategies is a practical way to help your business save money.


In this episode of Help! My Business Is Growing, Tax Planning Expert and CPA Ronica Brown share how you can dig deep into the tax code and find a gold mine of methods to save on your taxes. 


Ronica is a CPA, tax planning e...


How to successfully take your business global, with Brigitte Bojkowszky
#14
12/20/2021

Breaking into the international market is a great way to expand your customer base and generate more revenue. It elevates you, your brand, and your business, but...it can be really complex.


There are not just the legal and financial aspects to think through, but also cultural differences that you need to be aware of - a part of going global that can either make or break your efforts.


"But where do I start and how do I go about this?"


"I'm not an enterprise-level business - I won't stand...


How to build your executive presence in the Zoom era, with Pamela Wigglesworth
#13
12/13/2021

Today, it is our smartphone, tablet, and computer webcams that allow us to connect with our teams as well as suppliers, clients, and sales prospects. 

This is the current reality of our daily working lives, video calls and meetings are now the norms.

And since we are keeping it real, distractions - whether you realize it or not - are now also part of your meeting agenda! 

The physical disconnect makes it that much easier for your audience to drift away to deal with other work, the do...


How to take care of yourself as you're growing your business, with John J. Fenton
#12
12/06/2021

It's easy to get lost in the blur of what needs to get done when you're running a growing business. You feel constantly pressed for time because at any given moment, there is another call to answer, meeting to attend, or fire to put out.


The overwhelm is real, and many driven founders like you, who are goal-oriented and hell-bent on achieving success, will (in desperation) resort to multitasking and overworking.


It's a highly stressful situation, leading to eventual burnout and possible major health issues.


When you're forever stuck in...


How being "busy" is crippling your business, with Julie Hyde
#11
11/26/2021

Running a business is a lot of work, and you and your team are probably extremely busy right now, making sure things keep moving and get done. 


And that's how it is, right?  We need to stay busy and attend all the meetings because we think this will help the business succeed. 


Well, not quite. If you and your employees are too busy to the point of near burnout, that's a problem. 


Increased employee stress levels and poor work-life balance can cost your company thousands and even millions in annual reve...


How to increase productivity the right way, with Dawn O' Connor
#10
11/19/2021

A productive workforce is the key to increasing the efficiency and profitability of your growing business. 


It's a win-win situation when your team is productive and focuses on the right type of work: stress levels are lower, they can deal with customers better, they are motivated and satisfied, plus - things just get done! 


However, many small business employees - and founders too - can't entirely focus on deep work. They get distracted or get swamped with busy work. And not focusing on the right type of work, work that moves the business fo...


Hire the right people and grow your team, with Talmar Anderson
#9
11/12/2021

Hiring the right people - and keeping them - is such a crucial piece in ensuring the success of your growing business.


Bringing in people who will rock for your business from the get-go will improve efficiency, motivate colleagues and help your company take advantage of that growth. 


On the other hand, a bad hire can be demoralizing, disruptive, mentally stressful, and will cost you precious time and money. When you hire the wrong person, everyone - not just the job - suffers. 


So how can you, as a business ow...


How to use financial data to grow your business, with Lynn Corazzi
#8
11/05/2021

Data - specifically financial data - is vital to the financial health of your business.


It provides you with the insights you need to make better business decisions, increase sales and profits, and productivity as well  - as long as you can make sense of it!


Data overload or unclear data can get confusing. Choosing to ignore your financial data - or even worse - making decisions using wrong or muddled data - can cost you a lot of money.  


So how can you turn your data into profit? What do...


How to "lean out" your business for next level growth, with Crista Grasso
#7
10/29/2021

Starting, growing, and sustaining a business is challenging, especially if you want to keep costs down. The last thing you want is for your business to grow at a rate where it won't be able to sustain itself. 


Growing your business in a lean way ensures that it grows at a healthy and sustainable pace, increasing value and productivity and decreasing waste.


So what does a lean business look like? 


Why is it important to keep your business lean, and how does it affect yo...


How to recruit legal counsel for your growing business, with Amy Rowland
#6
10/26/2021

New opportunities, increased revenue, and more employees are all signs of a growing business.  But for founders, an uptick in legal expenses is a sure sign of growth too.


Bringing the right in-house counsel into your business delivers advantages, including knowing your business better and responding quickly to all your legal concerns and requirements.


So when is it time - and what is the process - of hiring an in-house legal counsel? 
What should you look for in an applicant, and what is a realistic budget for this investment? 


In...


Sell with dignity & set your sales team up for success, with Harry Spaight
#5
10/15/2021

Your salespeople play a crucial role in the growth of your business. 


The more effective your sales team, the better it is for your company financially and otherwise.


But how do you set up your new - or even existing - sales department for success?


My guest Harry Spaight and I talk about the concept of "Selling with dignity" and why absorbing it into your company's culture is essential and beneficial for your future growth. He also shares practical tips and insights on how to sell well and how to m...


How to innovate: A blueprint for your business, with Michael Haynes
#4
09/17/2021

Business innovation is usually defined as when a company comes up with something new - be it products and services - for the market. 


However, innovation encompasses other things including new processes, new collaborations and partnerships and so much more. 


So how should you, as a business owner, innovate? Where do you start? Where do you focus your efforts? And how do you make it happen?  

My guest today, Michael Haynes, founder of Listen, Innovate and Grow, reveals specific and practical steps to take to successfully innovate and affect positive change in...


How to build systems and processes that will support your growing business, with Athena Quinones and Meagan Ruppert
#3
09/03/2021

Setting up systems and processes are essential in driving business growth.


Not only do they keep your operations efficient and organized, but they also directly affect your bottom line.


In today's episode, my guests Meagan Ruppert & Athena Quinones, owners of Scale Business Consulting, reveal how your systems and processes are vital to sustainably scaling your business.


They help female coaches build empires with the delegation, systems, & simple strategies they need to uplevel to true CEOs


In this episode, we look into:

02:45 What is the difference...


How sales commissions & the right compensation plan help you grow your business, with Chris Michel
#2
08/27/2021

As your business grows and you start to hire dedicated salespeople, you're going to need a competitive commission plan. 


Not only is it vital to your sales organization, but your commission structure also directly impacts your financial strategy.


In today's episode, my guest Chris Michel brings over 30 years of sales and management experience to help me dissect how sales commissions & the right compensation plan drives growth and affects your business. 


Chris is an Outsourced Sales Manager that coaches and guides business owners who are self-managing sales and should not be.

...


How culture and leadership affect your growing business, with Lindsay White
#1
07/29/2021

Your company's culture is an important part of running a business and can spell the difference between success and failure. The lack of culture and leadership will inevitably show up in finances.

We break down how culture and leadership affect your growing business and what steps you should take to avoid the lack of leadership and business culture.

My guest on this episode is Lindsay White. She is a Leadership Coach, People Strategist, and founder of High Voltage Coaching - a company that coaches and guides female business owners as they navigate their personal leadership...