The $100k Healer: marketing and mindset for entrepreneurs building a wellness based coaching business
You want to sign paying clients without feeling like an icky salesperson. The secret? Build an offer hat makes selling feel like service. This podcast is for clinicians ready to ditch the broken medical system and finally get paid for the work you're meant to do. My goal? To help you find the most profitable way to share your gifts + heal others + heal yourself. Hosted by a former clinician turned $100K coach, this show is your roadmap to becoming the source of your own income so you can create impact through alignment NOT self-abandonment. 🎙️ New episodes drop every Monday and Thurs...
craft content that grows your coaching business in 1x 90 min sprint q wk
this audio is taken from a livestream where I shared my heart around my new program: visionary messaging
an 8 week coworking journey
where I teach you how to craft a message that moves people in weekly 90 min sprints.
early bird enrollment ends April 30
email me: hello@coachchelsmd.com for details
stop chasing clients and let them find you. 6 micro habits to create shockingly powerful messaging for your coaching business.
what if you could bring in more clients without posting nonstop or paying for ads?
most people think the answer to visibility is posting more content, or increasing your ad spend. but if your last ten posts didn't bring in a single lead, more of the same won't fix that.
one piece of content that makes someone feel "this is speaking directly to me" will grow your income faster than 30 vague ones.
so the answer isn't putting in more effort, it's putting in higher leveraged effort. and that leverage comes from powerful messaging.<...
the hidden reason clinicians struggle to nail their messaging (and how fixing it grew my income)
do you low key panic when someone asks "how do you help people"?
you've been trying to figure out your messaging. you've done the courses, the worksheets.you've started over so many times.
that frustration you feel means the answer you're looking for isn't in a new strategy.
there's something deeper going on. and that's exactly what i want to talk about today.
in this episode you'll discover:
the signs you've been overlooking that are pointing you straight to your messagehow to speak about your work with next level confidencewhy...two messaging *blindspots* that are quietly killing your visibility
What if you could fix your visibility problem—without posting 100 times a day or spending thousands on ads?
Because if you’ve been stuck in the cycle of creating more content, trying new platforms, or paying for eyeballs… and it’s still not converting into clients. The first thing we need to work on is your messaging.
In this episode you'll discover:
The two messaging blind spots that are keeping you "tragically invisible"The one practice I always return to when my messaging isn’t landing—because it instantly reveals what I'm missing. a simple but p...why less qualified coaches are getting more clients than you (you’re overlooking your edge)
You see coaches with far less training and experience getting more clients than you, and it doesn't make sense.
You try not to spiral about it.
but the truth is…
you have more qualifications. you are more of an expert. and yet, online? you feel overlooked.
why?
Because the things you’ve been taught to value most. The things you put at the top of your resume… isn’t what makes people choose you in the online space.
In this episode you'll discover:
why your "anecdota...
spending time on content that doesn’t convert? (let’s fix that)
You’re spending time creating content.
thinking about what to say. trying different angles. putting real effort into it.
and it’s not really DOING anything. meaning.. it’s not actually bringing in clients.
maybe you just haven’t found the right content plan? or the right social media platform?
either way… you struggle to be consistent when it feels like your effort isn't adding up.
In this episode I talk about why your content isn’t converting even when you are doing everything right.
you’ll learn:
how...you’re too good to be this invisible online (the skill you're missing)
why does it feel like no one is listening to you online? your content is full of value. your website is a work of art. your offers are a steal.
what gives? why is no one paying attention?
You tweak things. You try different angles. You spend more time on your posts.
And still… nothing really changes.
It just feels like you’re putting all this effort out there—and it’s going nowhere.
Its ridiculous. You are way too good to be this invisible online.
In this epi...
You Don’t Have a Real Niche Until You Can Answer This One Question
Why does it feel so hard to find clients? You’ve done the worksheets. You've picked your niche.
You started creating content speaking directly to “your avatar”
So why aren’t people magically appearing in front of you?
Do you need to change your niche? Is it too broad? Too specific? How do you know you are doing it right?
Here’s what I wish someone had told me when I was struggling to consistently find clients: choosing a niche on paper isn’t the same thing as validating your niche.
And unt...
I Heard “No” 8 Times in a Row: The 4 Messaging Mistakes That Cost Me Clients
You know that feeling of wanting to bang your head against a wall because you KNOW you can help someone- but they just aren’t getting it.
If you’re a coach, wellness professional, you’ve probably had discovery calls where everything they are saying you are like- yes I can help you with that. But then at the end of the call, it sizzles out. They say “I need to think about it”… or disappears completely. In this episode, I break down a moment early in my business when I heard “no” eight times in a row and realized...
Move Like a Leader Day 3
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 100khealer.substack.com/subscribe
Move Like a Leader Day 2
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 100khealer.substack.com/subscribe
Move Like a Leader Day 1
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 100khealer.substack.com/subscribe
you are right where you're supposed to be [Mantra Mondays] mindset activations for clinicians building a coaching business
 In today's mantra, I'm going to remind you that you are right where you're supposed to be. So anytime you feel rushed, anytime you feel behind, anytime you feel like you need to catch up listen to this mantra. This episode will help you relax, enjoy the ride, and romanticize this beautiful journey of entrepreneurship.
Feb 25-27 we've got a free 3 day workshop to help you move like a leader. Save your spot below. https://spiritually-ambitious.kit.com/move
This is a public episode. If you'd like to discuss this with other subscribers or ge...
you’re not “self-sabotaging.” you’re seeking safety. here’s how to end the war with yourself.
What if those “self sabotaging” behaviors you are trying to break, are coming from a part of you the is desperately seeking safety.
If you keep procrastinating, strategy hopping, overcomplicating, or pulling back right when things start working, it’s easy to default to self judgement. But calling these actions “self sabotage” just further perpetuates the war with ourself. You are not an evil saboteur of your own success. You are a human seeking safety.
In this episode, I unpack the process of translating all the internal healing work you’ve been doing into real behavioral c...
come back to your power [Mantra Mondays] mindset activations for clinicians building a coaching business
There's a kind of power that cannot be taken from you. A power you can access right now, in this very moment. Even when you feel helpless. Even when everything is out of your control. This power remains. This audio will activate your anti-fragile power, and turn you into a force to be reckoned with.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 100khealer.substack.com/subscribe
5 Signs You’re Secretly Resisting Growth in Your Coaching Business
I know you SAY you want to grow, but…. are you sure you really want that? Have you ever considered that the reason your coaching business isn’t growing… is because you don’t want it to grow.
Hear me out.
You say you want more clients. More income. More impact.But you’re delaying launching. Overcomplicating your marketing. Tweaking your niche again.
If working on your coaching business feels like driving to drive a car with the e-brake on, this episode is for you. Because sometimes, the problem isn’t your strategy. It’s an inte...
scrolling is not self care [Mantra Mondays] mindset activations for clinicians building a coaching business
 If you've been losing a lot of your precious time and attention to social media, doom scrolling, this episode is going to help you reclaim your focus and take your time and attention back.Be sure to check out the substack article for all my best practices/ resources for beating the brain rot. If you want 2026 to be the year you make your first $100k in coaching, then Create Your Six Figure Offer is the space for you. Click here to enroll now.
This is a public episode. If you'd like to discuss this with other su...
The 3-Part Equation to Create a Coaching Offer That People Want to Buy (Even If You’re Getting Zero Engagement rn)
Does it seem like nobody wants to pay you for your work?
You’ve got people joining your free workshops, watching your content, maybe even hopping on calls—but when it comes time to invest, they ghost or say “I need to think about it.”
What’s going on here?
The problem isn’t your work itself. The problem is your offer. In this episode, you’ll learn a 3-part equation that transforms your work into an offer that’s valuable AF
You’ll discover:
The exact changes my client made to go...
it's ok to suck [Mantra Mondays] mindset activations for clinicians building a coaching business
Are you giving up too soon? Throwing in the towel because it feels hard, awkward, or slow?
If you're someone who usually excels quickly, it can feel deeply uncomfortable when you're not instantly good at something new. Most entrepreneurs mistake that early awkwardness for failure and instead of pushing through the discomfort, they give up too soon. But what if sucking is actually the first step toward real growth?In this Mantra Monday activation, I’ll help you
Stop spiraling and just start doing the thing.Stay in the game long enough to actually get go...
How To Sell Your Coaching Like It’s the Cure for Cancer (Without Feeling Like a Fraud)
Does marketing and sales currently feel like this necessary evil in your coaching business? Something that you have to do, but makes you so uncomfortable that you low key avoid it, or sabotage it?
Ok hear me out… what if you could actually enjoy the process of marketing and selling your work? And if that’s too much of a stretch- what if your dreaded it significantly less. One of the main reasons clinicians struggle with selling their program is because they lack conviction in their work.
If you’ve ever questioned your prices, downplayed your o...
step. into. the. arena. [Mantra Mondays] mindset activations for clinicians building a coaching business
Join me LIVE for a FREE training on Jan 28. Own. Your. Results.Build conviction in your work so you can sell like someone who changes lives. Save your spot here Are you watching your life pass by from the sidelines—waiting for the courage to begin? You keep waiting for the right moment—when you’ll feel ready, confident, fearless.
But the moment never comes. Instead, you watch others show up, speak up, and take the opportunities you secretly want. You scroll past the post you were meant to publish. You rehearse the message you never send.
E...
How to Design a Program That Delivers Results. When you master THIS, selling for your coaching business feels like service.
What if you could sell your coaching with zero guilt — because you know it gets your clients results?
You feel a deep conviction that everyone who signs up to work with you walks away better off — and you’re proud of what you’ve created.
If you’ve ever felt hesitant to claim results or afraid of overpromising, it’s not a confidence issue — it’s a program design issue. In this episode, we dive into how to build a results-driven offer that’s so aligned, selling it becomes an act of service.
You’ll learn:
<...everyone is waiting for you to say YES to your purpose [Mantra Mondays] mindset activations for clinicians building a coaching business
Join me LIVE for a FREE training on Jan 28. Own. Your. Results. Build conviction in your work so you can sell like someone who changes lives.
Are you still waiting to feel “ready” before you put yourself out there? Do you keep indulging spirals of self doubt that wonder
“who am I to do this?”
am I really good enough?
This isn’t “imposter syndrome”. Its just what it feels like to be in the presence of your own greatness. This mantra Monday is a wake-up call for clinicians and healers who keep putti...
Should you fix your marketing or your offer? Use this proven rubric to reveal why your coaching business isn’t signing clients (yet)
You’ve changed your content, rewritten your sales page, tweaked your messaging, but clients still aren’t knocking down your door. Rude.
So is it your marketing… or is it your offer?
Before you keep driving yourself crazy trying to figure it out …let’s take an objective look at what you are selling. In this episode, I share my 4-part rubric that reveals exactly why your coaching offer isn’t selling—and how to fix it without starting from scratch.
You’ll learn:
What’s actually wrong: your marketing or your offer
T...
You. Can. Handle. It. [Mantra Mondays]— mindset activations for clinicians building a coaching business
Feeling afraid to put yourself out there? Worried about failing, being judged, or getting it wrong in your coaching business?
If the voices of fear seem loud or paralyzing, this activation will remind you of the truth: you’re not fragile. Like not even a little bit.
You’ll be reminded that:
* You are not made of sugar candy- you’ve overcome so much already.
* You are bigger and stronger than any fear standing in your way
* You can handle the emotional outcome of any setback, failure or rejection.
S...
How to Replace Your Clinical Income With ONE Compelling Offer (nail this and watch your coaching business take off)
Still stuck in the “expensive hobby” phase? Wondering why your coaching business isn’t bringing in consistent income—despite all your effort?
If you're a clinician ready to make REAL money in your coaching business, this episode breaks down the one thing standing in your way: your offer.
I reveal why your offer—not your content, pricing, or visibility—is the real constraint between you and a fully booked coaching business.
You’ll learn:
The 4 elements that make up a six-figure offer (most clinicians miss at least 2 of these)
5 signs your cur...
You. Are. Enough | [Mantra Mondays]— mindset activations for clinicians building a coaching business
There is no point in setting goals from a place of “I need to prove myself”. You don’t need to set goals to fix yourself. You don’t need to set goals to earn your place in the worldYou don’t need to set goals to show people you are worthy. You are already enough.We have to start the year from a context of enoughness. Otherwise we will repeat the same patternsand recreate conditions of burnout.
Today’s episode is here to bring you back into your enoughness. It’s going to rewire you into believing that...
if I wanted to make my first $100K from coaching in 2026, this is exactly what I'd do (your 2026 business plan)
2025 was my 4th year in a row making $100K+ in my coaching business. So since I've figured out how to do it year after year- I decided to break down exactly what it is that led to this success. I mapped out the exact plan that took me from $0 to six figures. Today I’m giving you access to the exclusive 2026 business plan I’m using to take my clients to their first $100k. In the episode you'll leanr...
→ How to launch your offer and enroll your first 3 paying clients in the first 90 days.
→ The simplest...
2025 Was My Year of Failure — Here’s How I’m Using It as Fuel to Win in 2026
This is my 4th consecutive year making $100K+ revenue in my coaching business.
And although that may look some kind of “successful” from the outside, the truth is that behind the scenes this year felt like one failure after another.
Between falling short of my big goals, breaking my self trust, and confronting difficult patterns- this year was quite the reckoning.
In this honest year-in-review episode, I’m pulling back the curtain on what happened with my $1M year experiment and how I’m “picking up the pieces”.
You’ll learn:
* 4 ways...
how I 4x'd my prices and booked out my coaching business (hint: it wasn't mindset work)
When you’re not fully confident in your offer and the mindset work isn’t making sales feel any easier — the problem might not be your belief, it might be what you’re selling.
In this episode, I’m walking you through the story of how I went from charging $300/month and feeling anxious on sales calls… to raising my prices 4x, confidently selling, and booking out my 1:1 coaching. You’ll learn:
The real reason I struggled to raise my prices and consistently sign clients.
What finally gave me grounded, unshakable confidence in...
How Following the Clues Helped Me Unlock 3 New Leads in Just 12 Days
This is a free preview of a paid episode. To hear more, visit 100khealer.substack.com
What if your audience has been dropping breadcrumbs for exactly what to do next— and you’ve been missing them?
In this behind-the-scenes episode, I share how a simple shift in awareness — following the clues hiding in plain sight — led me to new connections, niche clarity, and 3 market research calls in under two weeks. If you’ve been feeling stuck, this approach might be the missing link in your business flow.Learn how I used a Facebook group post to generat...
Still Feel Like Your Coaching Business is Invisible Online? 3 Marketing Shifts That Make Your Offers Stand Out and Sell Themselves
Are you showing up online, creating content, maybe even launching... but still hearing nothing but crickets?
This episode is for coaches who are doing all the things to grow their business, but still feel invisible online. If you're wondering why your marketing isn’t converting and your offers aren’t landing, this is the clarity you’ve been missing.You'll Learn:
The 3 key marketing shifts that took me from no traction to having people ask, “How can I work with you?”
Why your offer might already be amazing, but your messaging is keeping it hidden...
Here’s Exactly How I’m Planning My LinkedIn Content Strategy to Grow the $100K Healer Brand
This is a free preview of a paid episode. To hear more, visit 100khealer.substack.com
Ever feel like you're just throwing content into the void — with no idea if it’s working or what to do next?
In this behind-the-scenes of the$100K Healer episode, I’m giving you the full breakdown of how I’m planning my LinkedIn content strategy to support the growth of The $100K Healer brand. If content creation feels emotional, inconsistent, or like a shot in the dark, this is your permission slip to take your power back with a simple...
Why I’m Rebranding the Podcast (Again) and the vision for the $100K healer
I literally just changed the podcast. I can’t do it again. Can I?
As much as I’d love to resist this change for the sake of consistency. For the sake of not looking like a flake.
I have to follow the aliveness in my business.
Even though I was scared to change the podcast again, so soon after rebranding to the spiritually ambitious, I decided to go for it.
In this episode, I’m sharing exactly why I’m rebranding the podcast to The $100K Healer — even after already making a b...
you don’t want to be perfect. Here’s why
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 100khealer.substack.com/subscribe
When a Failed Launch Used to Break Me… and How I Handle It Now as a Six-Figure Coach
This is a free preview of a paid episode. To hear more, visit 100khealer.substack.com
In 2021, two “no’s” on discovery calls sent me into a full meltdown. Last week? A slow launch didn’t shake me at all. In this episode I'm going to breakdown exactly what changed. If you’ve ever launched something and immediately spiraled when the response was slow (or nonexistent), this episode is for you. I’m taking you behind the scenes of a failed launch from my early days — when I was stuck in sad coach energy — and showing you how I now naviga...
I can't keep holding myself back for you...
If you want to move fast with me you have 2 options in December1) Jumpstart 20262) Create Your Six Figure Offer
Are you dimming your dreams or ambition so you don’t outgrow the people in your life?
If you are feeling frustrated with lack of progress or lack of results- it may be that the person you are most frustrated with is yourself.
This is exactly what I am going through right now. And I just had this massive aha moment while getting off the grid in the desert of Namibia.Today's podcast episode is...
The person I want to coach is who you are today
Black Friday Specials here! https://coachchelsmd.notion.site/blackfriday
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 100khealer.substack.com/subscribe
From undercharging (at $300/mo) to a fully booked six-figure coaching business: the single most important shift that got me there.
Still undercharging for your coaching and struggling to get fully booked?
You’re great at what you do — maybe even exceptional — but your income doesn’t reflect it. In this episode, I’m sharing the exact moment things clicked in my business and what finally helped me go from charging $300/month retainers to creating one transformational offer that consistently sells. If you’ve been stuck spinning your wheels and know you're meant for more, this is the shift you need to make.You'll learn:the internal and strategic shift that created consistent client results and consistent income why one sign...
The Key to Creating an Offer You’re Excited to Deliver and That Your People Can’t Wait to Buy
This is a free preview of a paid episode. To hear more, visit 100khealer.substack.com
What if you could design an offer that lights you up and is deeply resonant for your people? Something YOU are excited to deliver and that your people can’t wait to buy.
This is what’s possible when we use market research the RIGHT WAY. Aka how to use market research as a data point that informs your offer without compromising your authenticity.
You’ll learn:
How to filter market feedback through your own intuit...
