First Name Basis
#FirstNameBasis is TribalScale’s podcast series. In each episode, we sit down with TribalScale employees or special guests to have authentic and candid conversations on a variety of tech, business, and innovation topics.
NFTs and Protecting New Creators with Raine Maida, Lead Singer & Songwriter of Our Lady Peace
Everyone and their uncle are talking about NFTs. Non-Fungible Tokens, unique digital files such as audio clips or art pieces, have stirred up quite the frenzy in the cryptocurrency world, and tech innovators, creatives, and namely musicians are finding ways to take advantage of this spotlight. Lead vocalist & songwriter of Canadian rock band Our Lady Peace, Raine Maida, speaks with TribalScale CEO Sheetal Jaitly about the platform S!NG, the company he's COO of, and how NFTs are re-creating that unique fan experience we held close in the days of live concerts. How are platforms like S!NG protecting th...
The Non-linear Path to Leadership with Dinesh Moorjani, Co-founder of Tinder, Tech Investor, and Adjunct Professor
[Episode recorded in December 2020] TribalScale CEO Sheetal Jaitly is joined by Serial Technology Entrepreneur, Cofounder of Tinder, and Tech Investor & Adjunct Professor Dinesh Moorjani for an in-depth analysis of the non-linear path that led him to a path of chemical engineering to esteemed co-founder, investor, and CEO. The magic that created Tinder, sustainable technology within this changing landscape, what he’s keeping his eye on as an investor, and what specific characteristics make for the world’s top performing leaders. All this and more packed into this episode of First Name Basis!
Taking the Road Less Travelled in Tech with Dinesh Moorjani, Managing Director, Comcast Ventures
This week on First Name Basis our CEO host Sheetal Jaitly talks with serial entrepreneur Dinesh Moorjani about taking the road less traveled after his degree in Chemical Engineering. Co-founding Tinder, building disruptive labs, solving problems for the mobile generation before the app store and investing in sustainable tech, it's all here on this episode of First Name Basis!
Digital Product & New Business Strategies with Neelay Patel, CEO, Digital Theatre
This week TribalScale CEO Sheetal Jaitly is joined by the CEO at Digital Theatre, Neelay Patel! The essential strategy of thought leadership and pro bono work in the early days of COVID-19, how Neelay's company survived when schools (his clients) were all closed, accessibility of learning materials for teachers and students, and running the world’s leading digital on-demand platform for the performing arts. Plus, from London and back, Neelay's story of entrepreneurship and engineering pre-internet, his work at The Economist, BBC, AOL, and more!
A Product Manager's Holy Grail: Insights from a Career in Commerce with Jeremiah Zinn, CPO, Freshly
Jeremiah Zinn has had an extensive and incredible run through some of the most ambitious e-commerce companies. Now Chief Product Officer at Freshly, he fills us in about his learnings at Viacom, conducting dog shopping research at Bark & Co., and how to understand your users - canines and humans alike. The secrets to success of lifestyle brands, the costs of ownership, and what mindset to have to tackle the startup world. All this and more this week on First Name Basis with Sheetal Jaitly!
TribalScale's Leadership Reflects on the First 5 Years: Special Feature Podcast
It's been five years of TribalScale. Flipping through the pages of our history, it's hard to believe all the experiences we've amassed in what is a short amount of time. Epic highlights, immense expansion, humbling lows, and decisions that kept the boat afloat. In this short podcast, we hear from six leaders at TribalScale, across all departments, about their perspectives on TribalScale's successes and challenges, and at the end of the day, what is most important for leading a team in the competitive world of app development. Take an inside peek into our internal processes, discovery processes, business development...
Secrets to Succeed in Retail & Customer Experience in 2020 w. Mark Ghermezian, Co-CEO, American Dream
These days, it's all about retail and customer experience. TribalScale CEO Sheetal Jaitly talks with Co-CEO of American Dream, Mark Ghermezian about the mega amusement park he helped launch this fall, after 23 years in the making. Part retail, part food, the indoor experience lies just outside Manhattan complete with indoor ski hill, water park, rollercoasters, and brand partnerships with Nickelodeon and DreamWorks to name a few. Establishing a platform for retail is an amazing prospect, until the world shuts down just days before your grand opening. Now operating at 25% capacity, American Dream is still somehow moving forward. Mark talks a...
Product Thinking, Key Techniques, and Origin Story with Mike Stern, CEO at Connected
TribalScale CEO Sheetal Jaitly is joined by Mike Stern, CEO at Connected for a transparent conversation and swapping of industry expertise between two XtremeLabs alumni. "Go Fail Fast," is the classic line - and it's shaped through stories of doing just that. Where future does Mike urge enterprises to look for post-COVID-19? "Prioritize product and features beneficial not just for your end user but for your business, too. Among the toxic aspects of Facebook, there's still a commitment to evolving their mission statement to create more meaningful connections."
Hear the key takeaways of tools, techniques, and methodologies...
How Can a Business Survive a Pandemic? Product Thinking and Key Techniques w. Mike Stern, CEO, Connected
TribalScale CEO Sheetal Jaitly is joined by Mike Stern, CEO at Connected for a transparent conversation and swapping of industry expertise between two XtremeLabs alumni. "Go Fail Fast," is the classic line - and it's shaped through stories of doing just that, and where Mike is urging enterprises to look towards in a future post-COVID-19. "Prioritize product and features beneficial not just for your end user but for your business, too. Among the toxic aspects of Facebook, there's still a commitment to evolving their mission statement to create more meaningful connections."
Hear the key takeaways of tools, t...
Meditation, COVID-19 Era Marketing, and Future of Automotive with CMO of Cadillac, Melissa Grady
TribalScale CEO Sheetal Jaitly is joined by the CMO of Cadillac, Melissa Grady! This day and age, there's so much to ask of someone in an industry like automotive: their COVID-19 era advertising strategy, how'd she get to wear she is now? Autonomous vehicles? What can we expect from America's luxury car brand we all know so well? It's all covered in this episode of First Name Basis! Melissa shares her epiphany when deciding to rent a aar and driving west without destination in mind, the importance of unplugging, her experience at Jaguar, Motorola and more.
Recognizing Injustice in Tech with Dr. Sarah Saska, CEO & Co-Founder of Feminuity
TribalScale CEO Sheetal Jaitly is joined by CEO & Co-Founder of Feminuity, Dr. Sarah Saska for an incredibly in-depth, transparent, and eye-opening conversation about the glaring Diversity and Inclusion effort mis-steps and equity and equality injustices currently plaguing the tech scene globally. "We need to call BS on Canadian tech sector for their diversity tout" Saska says. "There's still so much work to be done." From her explanation of taking an intersectional approach to problem solving, to how to view AI algorithms properly, to how tech companies are working rightly, and wrongly, to establish more diverse seats at their tables, t...
Rise of a Strategic Salesman: Advice from 20 Years in Digital with Rory Capern
Host Sheetal Jaitly, CEO, TribalScale is joined by Rory Capern. An industry titan in the Canadian Tech Space throughout the past two decades, Rory has advised and overseen the rapid growth of the early days of Google and Twitter in Canada, as well as been a part of teams at Microsoft, The Weather Network, Torstar, and Bell. So what makes the most dangerous sales person? Also, Rory tell us about his "random walk down Bay Street," innovation in early days, competing with Google and ending up working on the same side, and the four things to know to capture...
Reputation, Communication & Core Values with Jennifer Janson, Director of Comms, OMERS Ventures
TribalScale CEO Sheetal Jaitly is joined by Director of Communications at OMERS Ventures, Jennifer Janson! How is a company built, and what are the key takeaways on how not to build it? What's the strategy to communicating with journalists, to spreading your company's message across a specific medium? This episode grants us an insightful convo on how to inject purpose into your business, how to be "relentless" in your expectations, and how to utilize your core values.
Human Rights & Enacting Change with Jay Rosenzweig, CEO, Expert Team Strategist & Human Rights Activist
TribalScale CEO Sheetal Jaitly is joined by Human Rights Activist, enterprise advisor, Exec Team Building Strategist, and change-maker Jay Rosenzweig. Humanitarian efforts, anti-racism initiatives that use tweeting, and how to get back on the horse when a COVID-19 economy knocks you off. Jay's journey to advocate, act, and encourage societal change comes from a place of passion to help others, and we get to hear all about how his law degree led to a career of advising people to live a better life, and improve the lives of others!
What AI Can Tell Us About Consumer Behaviour with Helen Kontozopoulos, Co-Founder, ODAIA.ai
TribalScale CEO Sheetal Jaitly is joined by fellow martini lover Helen Kontozopoulos, Co-Founder& CGO of ODAIA.ai. Artificial Intelligence is on everyone's minds lately - how can it help society as a whole? How can it help my company sell better, understand our clientele better? Helen breaks it down for us. ODAIA.ai helps companies understand their customers through the power and seemingly "magic" intelligence of the newly emerging AI world. From being a Computer Science prof at the University of Toronto to co-founding the idea of truly grasping and knowing the customer journey, Helen chats her story and...
Transformation in Dubai: A Design Thinking & Strategy Journey with Eman Faiz, Senior Product Designer & Bevinash Mohabeer, Product Design Manager, TribalScale
Senior Product Designer Eman Faiz is joined by Bevinash Mohabeer, Product Design Manager at TribalScale Dubai for this episode of First Name Basis! These two worked with one of the biggest shipping/cargo enterprises in the UAE for four months, and they share their learnings, challenges, and overall takeaways from a Design Transformation journey in Dubai. From marrying scrum with design work, internal processes, design thinking workshops, strategy, and the magic of post it notes and sharpies, in four months these two learned more about Design Strategy and processes than they could have imagined. With changing client requirements week b...
“The Conscious Creative”: Ethics, Inclusivity, and Changing Systems: A Design Story with Kelly Small
TribalScale Design Manager Ailsa Blair is joined by Executive Creative Director of Grassriots Inc., and author of brand new book The Conscious Creative, Kelly Small! Beginning from their job in advertising and marketing for big box stores, Small noticed that ethically, there was a massive divide between what they knew was morally correct and what said companies they worked alongside were participating in. In this episode, they tell that story full of personal challenges, successes, and breakthroughs which led them to where they are now. This story also raises the discussion on ethical design, the responsibility of creatives putting...
Advice from a FinTech & FI Expert: Hiring Diversity, Transformation, and Making Change Happen with Peggy Van de Plassche
TribalScale CEO Sheetal Jaitly is joined by Senior Advisor to FinTech firms and Financial Institutions and personal friend, Peggy Van de Plassche! She climbed that difficult ladder to the top and has pages of indispensable advice for anyone hoping to push change in their business, hire the right candidates, and be more diverse and inclusive in their hiring process. Her expansive portfolio advising multiple big companies has accumulated into great stories, and great takeaways for CEOs & CIOs of Financial Institutions. Transformation? Change? How do you make it happen? It's all right here on this episode of First Name Basis.
Digitally Transforming Financial Institutions with Katie Sokalsky, VP, Digital Product Management, Scotiabank & Brent HoYoung, CEO, Dream Payments
TribalScale CEO Sheetal Jaitly is joined by Scotiabank's VP of Digital Product Management, Katie Sokalsky and CEO of Dream Payments, Brent HoYoung. With two FI industry experts, Sheetal gets to the bottom of a big Canadian bank's response to COVID-19, and how they dealt with distributing government relief funds in one week. Additionally, we learn the challenges of digital banking and connecting people to relief finances in the United States compared to Canada, and what Dream Payments is doing to solve those problems. Identity & data stewardship, relationships between banks and customers, a human-centric approach, digital transformation, and digital banking...
Nanotechnology in Mental Health Research & Leveraging Brain-computer Interface Tech in Society: The Projects of Faith Inello, Jack Bodell & Navid Nathoo of The Knowledge Society
On this episode of First Name Basis we get absolutely schooled by teenagers. In his first podcast with the "kids" of The Knowledge Society (TKS) and Founder Navid Nathoo, TribalScale CEO Sheetal Jaitly learns what students Faith Inello & Jack Bodell are working on, and how they are undoubtably two minds to change the world. At 16 and 17 years old, Faith and Jack have mastered the "Boss Mentality" when starting their own businesses. From seeking to alleviate mental suffering via nanotechnology to leveraging brain-computer interface tech into daily life, this is a conversation that left us speechless. What's the mindset to ac...
The Berlin Startup Life: Takeaways for a Successful Entrepreneur with Mitch Seguin, Co-Founder, ChefsList & TribalScale
TribalScale CEO Sheetal Jaitly is joined by fellow TribalScale Co-Founder Mitch Seguin. Now the Co-Founder and CPO/CTO of his startup company ChefsList in Berlin, Mitch has an incredible wealth of knowledge when it comes to launching and running a successful startup. He shares key pointers to the mindset one needs to have, how to communicate with clients, and why design sprints are a must-know in today's tech world. Plus, a complete breakdown of the COVID-19 response in Germany, and why they were able to not overrun their hospitals even with one of the highest case counts in the...
How Location Tech Can Shape a Post-COVID-19 Future with Nick Patrick, CEO of Radar
TribalScale CEO Sheetal Jaitly is joined by Radar's CEO & Co-Founder, Nick Patrick for an in-depth conversation about location services and technology, ethical implications, how Radar's location gathering products have aided companies so far, and how they will improve business and safety in the future. Post COVID-19 contact tracing, data selling and protection, and how Radar is helping pave the way for a location-based tech future in our society are just a few topics on this week's episode of First Name Basis!
Snapchat, Gen Z Stereotypes, and Software for the Ages with Matt McGowan, Director & GM, Snap Inc.
TribalScale CEO Sheetal Jaitly is joined by Matt McGowan, Director and General Manager at Snap Inc. They chat all things SnapChat, busting myths about Gen Z, how we use Snapchat to communicate and why it's one of the most successful communicator apps right now. From earlier days at Google and Adestra to meeting Sheetal in Barcelona (are you noticing a trend of where Sheetal meets a lot of our podcast guests?) Matt has a rich history of experience in the software & mobile world.
Using Tech to Revolutionize Healthcare Systems with Dr. Daniel Pepe, MD & Dr. Puneet Seth, MD
TribalScale's CEO Sheetal Jaitly is joined by Dr. Daniel Pepe, Family Physician, London Lambeth Medical Clinic & Dr. Puneet Seth, President of InputHealth, for this influential and momentous episode. We're given the full lowdown on InputHealth's technology and mission to connect patient's to their healthcare system. From the idea's conception from a single tweet to this system being implemented across entire regional healthcare establishments in Ontario, Daniel & Seth are working not just on the frontlines during this COVID-19 Pandemic but behind the scenes, implementing a ground-breaking way to have physicians virtually assess patients, for patients to virtually monitor their symptoms...
The Successes and Failures of Startup Life with Nihal Mehta, Founding Partner, ENIAC Ventures
TribalScale CEO Sheetal Jaitly is joined by Founding Partner of ENIAC Ventures, Nihal Mehta. From music startups to Barcelona's Ocean's 11 dinner, from filing for bankruptcy to being known as "the human Rolodex" Nihal has decades of stories from the highest glory days of a startup, to the lowest lows, and as he says, these are often occurring within the same 24 hours.
Remote Working Culture & Mastering the Distributed Team w. Raj Singh, CEO, Loop Team
TribalScale CEO Sheetal Jaitly is joined by Raj Singh, Co-Founder & CEO of Loop Team. Because of COVID-19, many companies have transformed their teams into being fully distributed. Time zones, equipment, communication, it all needs to be considered. Raj has been an expert on effective and competitive remote work before it was the popular choice. From his adventures in mobile in the early 2000s to mastering the art of running a full distributed team, we get all the best insights in this episode of First Name Basis.
Agile Secrets and Early Software Development with Eric Schvimmer, CTO at Bloomberg Industry Group
TribalScale CEO Sheetal Jaitly is joined by EVP of Technology & CTO at Bloomberg Industry Group Eric Schvimmer in this latest episode of First Name Basis. From his earlier days at the Washington Post and the Internet of Things to being an earlier adopter of Agile teams, Eric shares with us his advice on how to transform an Engineering team to have the ability to deploy in a revolutionary way. What is Bloomberg Government, what was it like in the early days of site engineering at AOL? What do we need to do to become Agile? All this and more.<...
Design Thinking, Design Solutions, and Aesthetically Pleasing Pies - A Conversation with The TS Design Team
On this latest episode, we join a roundtable of our entire Design Team to talk Design Strategy, Problem Solving, Design Thinking, and everything that leads down the path to an unbeatable product. UX/UI, art history and graphic novels, even dishing about what it's really like to work alongside Engineers, it's all here. What role does Design play in creating the best products? How do we consider user experience in that process? What questions do we ask to solve the right problems? What does an Agile environment look like? From our Senior Product Designers and Design Manager, we get t...
Digitally Transforming the Travel Industry with Alfredo Tan, CDO, WestJet Airlines
TribalScale CEO Sheetal Jaitly is joined by Alfredo Tan, CDO of WestJet Airlines. Besides talking about The Last Dance and where they're going to have dinner once restaurants open back up, we get the inside scoop on what Alfredo is working on with his remote digital team on advancing and enhancing WestJet's digital presence to better handle what comes next for air travel. And what does come next for traveling post-COVID? Alfredo has some ideas. From AI to contact tracing to early days working for Facebook to his ironic fear of flying, Alfredo and Sheetal have a conversation for...
Global Marketing Campaigns, Experiencing Cultures, and Making an International Impact with Swan Sit, Digital, Marketing & Strategy Expert
TribalScale CEO Sheetal Jaitly is joined by personal friend Swan Sit, a well-known digital strategy expert with extensive experience in global and digital marketing. From her early days in the Dotcom boom to taking a team into a SARS hot zone to set up shop, the stories are countless. Estee Lauder, Revlon, Elizabeth Arden, Nike, it's all on her resume. We learn about the massive global strides of the campaigns she led, the places she's travelled, and the cultures she has experienced. From growing up as an Asian child in a Catholic school, to understanding the forces of assimilation...
Remote Podcast: A Banking Exec's Perspective on COVID-19 w. John Stackhouse, RBC
TribalScale's CEO Sheetal Jaitly is joined by RBC's Senior VP, Office of the CEO, John Stackhouse. What's Canada's financial outlook post COVID-19? What about real estate? How will we overcome deficits? We hear a message of mental health, of what businesses we need to protect, and why our bank reps have become our therapists. Oh, and of course, what restaurant we're racing too as soon as it's safe...
Remote Podcast: Accessible Law & Starting Your Own Business with Grace Saati
TribalScale's CEO and Co-Founder Sheetal Jaitly is joined by Grace Saati, CEO and Founder of LawHero, a platform connecting people unable to afford a lawyer to legal professionals online. We hear about Grace's early days in law, the immense challenges, her entrepreneurship as a woman in a traditionally male-dominated field, and how this detail has only served to motivate and drive her forward. We learn that through legal advice and support on discrete tasks, Saati gives people access to legal advice and services at affordable rates in her business. Oh, and there's talk of soap operas and hip-hop too...
Remote Podcast: Smart Cities & Civic Innovation
TribalScale Co-Founder & CEO Sheetal Jaitly is joined by Rakesh Tiku, President of inField Solutions Inc., and Paula Kwan, Former Founding Director Civic Innovation Officer at City of Toronto. Side Walk Labs? Smart Cities? Connected lamp posts? Yes, they cover it all. Get a front row seat to the innovation happening in our city and across oceans, the future we're moving to, the barriers, and the processes that all culminate into Smart Cities.
Remote Podcast: Unpacking Our Mental Health in the COVID-19 Era
TribalScale's Director of Engineering Alfie Tham is joined by Pearlyn Ng, Research and Knowledge Lead at the Canadian Mental Health Association. They unpack Anticipatory Grief, that is, the grief that people experience when there is uncertainty in what the future holds, and the difficulty to define and communicate this. During this COVID-19 era, it's critical to keep tabs on our own mental health and the health of those around us. Pearlyn delivers key takeaways on how to do this, and the important conversation around what we're all feeling in this time.
Remote Podcast: Rebuilding the Economy with John Ruffolo & Dr. Chitra Anand
Where is Canada in terms of re-opening? How will we survive the coming recession? How do we prepare and protect the businesses that will rebuild our economy? All these questions answered in our latest podcast. TribalScale CEO & Co-Founder Sheetal Jaitly is joined by John Ruffolo, Founder of OMERS Ventures and Co-Founder of the Canadian Innovation Council and Dr. Chitra Anand, author of The Green House Approach and Advisor to High Growth Tech Companies. It gets real fast. John doesn't hold back in telling Sheetal where Canada is in terms of the COVID-19 pandemic peak, the entire layout of the...
Remote Podcast: Element AI & The Future of Machine Intelligence
TribalScale CEO & Co-Founder is joined by Karthik Ramakrishnan, VP & Head of AI Strategy and Enablement at Element AI. With gin and juice in hand, the two talk about which countries are leading the AI game, what AI is actually capable of relevant to things like global pandemics, what Element AI is currently working on, and where we're headed in terms of Machine Intelligence and where its enhancement and improvement can take our society. All this and more in this week's episode.
Remote Podcast: Digital Marketing is a Party!
TribalScale's Design Manager Ailsa Blair and Content Writer Rachel Hammermueller are joined by Avery Swartz, CEO and Founder of Camp Tech, and Author of new bestselling book See You On The Internet. Want to know how to digitally market your small business? How about your personal brand? How about how to keep your network booming during a world-wide economic crisis? We learned so much about publishing, how to approach marketing with a sense of humour, and key takeaways that apply to any industry.
Remote Podcast: Amar Varma's Tech Journey
Amar Varma, arguably Canada's most successful tech entrepreneur and business man of this past decade, shares his tech journey from XtremeLabs to creating Tinder with TribalScale's CEO and CO-Founder Sheetal Jaitly. His first interview in five years, we hear about challenges, successes, and tips fo the trade from someone who has seen it all from Silicon Valley, through the Dot-com bubble, 9/11, the 2008 financial crisis, and now the 2020 Global Pandemic.
Remote Podcast: Digital Healthcare in a Pandemic and Beyond
TribalScale's CEO and Co-Founder Sheetal Jaitly is joined by Family Physician Dr. Daniel Pepe of London Lambeth Medical Clinic and Anna Foat, Director of Global Transformation at Sunlife. Daniel and Anna give an in-depth look into their partnership on their efforts to digitally transform our healthcare system using connective technology to give health care workers more bandwidth, more support, and more opportunity - holding the patient user experience as their guiding light. They discuss the struggles of healthcare in the wake of COVID-19, how tech can help society combat this deadly virus, how to stay positive during it all, a...
Remote Podcast: Bouncing Back After Layoffs
On this episode of First Name Basis: Remote Edition, TribalScale's CEO and Co-Founder Sheetal Jaitly is joined by Farhan Thawar, VP Engineering at Shopify. They swap stories on their layoffs and firings, how they bounced back, and owned their careers. Their in-depth analyses of their experiences on searching for work shortly after 9/11 and learning from mentors draws important conclusions on taking care of your mental health, and how to get out of a cycle to bounce back.