Full Time Lash Artist Podcast with Cosmina Esanu
Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exc...
🚀 The Real Reason Some Lash Artists Grow Faster Than Others - 91
If you want to build a real lash business, there comes a point where excuses have to end.
In this episode of the Full Time Lash Artist Podcast, we talk about the mindset shift every lash artist has to make if they want real growth: stop complaining, stop waiting, and start competing.
The truth is, the tools are easier than ever. Social media platforms are free. AI tools are more accessible than ever. The opportunity is there — but the lash artists who win are the ones who are willing to show up...
🎬 What to Post If You’re Not Comfortable on Camera as a Lash Artist - 90
A lot of lash artists say the same thing:
“I know I need content… but I’m not comfortable on camera.”
And honestly? That’s real.
In this episode of the Full Time Lash Artist Podcast, we break down exactly what beginner and growing lash artists should post if they feel awkward filming themselves — and why hiding behind that fear for too long can slow down your growth.
We talk about the easiest content types to start with, how to batch-create a full week of content in one day, and...
💸 Where Lash Artists Should Spend Their First Ad Dollars - 89
A lot of beginner lash artists think they should start with Instagram ads first…
But in this episode, we explain why that’s no longer the smartest move.
With how much easier Google has become — especially with AI, automation, and Google Maps campaigns — beginner lash artists now have a much faster way to get in front of high-intent clients who are already searching for lash services near them.
In this episode of the Full Time Lash Artist Podcast, we break down why Google should come before Instagram ads, what...
🎥 Why Perfect Lash Content Still Doesn’t Perform - 88
If your lash content isn’t growing, it’s not always because the algorithm is against you.
A lot of times, it’s because your content is either confusing the platform… or you’re spending way too much time trying to make everything look perfect instead of making it perform.
In this episode, we break down how Instagram and TikTok are changing, why SEO now matters more than ever, and what lash artists need to fix if they want their content to actually reach the right people.
We also talk about:
Why your...📲 How Lash Artists Should Build a Personal Brand on Instagram - 87
If you’re a lash artist trying to grow on Instagram, this episode will save you a lot of wasted time.
Because the truth is… most lash artists are still thinking about Instagram the old way.
In this episode, we break down why personal branding beats hiding behind a business name, how Instagram’s algorithm is getting smarter with AI, and why your first 3 seconds matter more than your hashtags.
We also talk about:
Why lash artists should build under their name, not just a logoHow to com...👩💼 Should Lash Artists Use a Personal Brand or Business Page? - 86
One of the biggest questions new lash artists ask after training is:
Do I need a brand-new Instagram page… or can I use the one I already have?
In this episode, we break down one of the smartest social media decisions beginner and growing lash artists need to make—especially if you already offer other beauty services like esthetics, skincare, brows, or facials.
We talk about:
Should you start a new lash page or keep your current account?When it makes sense to combine services under one InstagramWhy small beauty acco...🚀 When Should Lash Artists Start Running Ads? - 85
A lot of new lash artists ask the same question:
Should I start running Instagram or Google ads right away… or wait until I’m better?
In this episode of Full Time Lash Artist, we break down the honest answer.
We talk about the mistake too many beginners make when they try to spend money before they’re truly ready to sell the service—and why ads won’t save a weak foundation.
You’ll also hear a real early story from Cosmina about landing a mega volume clien...
🔍 Why Your Lash Videos Don’t Grow (And How the Algorithm Actually Works) - 84
Most lash artists think the algorithm is against them.
The truth? The algorithm just doesn’t understand your account yet.
In this episode of Full Time Lash Artist, we break down how Instagram and TikTok actually categorize content, why the first 3 seconds of your video decide everything, and how small accounts can start getting views even with less than 100 followers.
We also talk about:
Why the first 3 seconds determine if your video spreadsHow the algorithm decides what category your content belongs inWhy copying what already works is smarter th...🎯 Why Some Lash Artists Get Booked (And Others Don’t) - 83
You can have talent.
You can have certifications.
You can even have better work than your competitors.
And still not get booked.
In this episode of Full Time Lash Artist, we break down what actually makes someone choose you. From being the first on Google, to replying within minutes, to building relatability and rapport — this is the psychology behind why clients say yes.
We also talk about:
Why fast replies close more clients than perfect techniqueHow Google search behavior actually worksWhy most businesses waste their leadsThe di...📈 How to Fill Your Schedule and Raise Your Prices the Smart Way - 82
If you say you want “40 hours booked,” you’re thinking like an employee.
If you say you want “40 clients,” now you’re thinking like a business owner.
In this episode of Full Time Lash Artist, we break down what it really takes to fill your schedule, how to reverse-engineer your income goals, and why lashes are a luxury service — not a necessity. That one shift changes how you price, market, and attract the right client.
We go deep into:
Why fast response time is your first sales skillWhy lashes fall into the luxur...💸 Referrals, Rapport & Real Growth: How Lash Artists Scale - 81
Most lash artists think growth comes from posting more.
It doesn’t.
Growth comes from understanding human psychology, building rapport, and creating systems that make referrals predictable.
In this episode, we break down how to turn Canva into a business tool, how to use business cards the smart way, how to structure a referral program that actually motivates people, and why ads should be treated like a light switch — on when you need clients, off when you’re full.
We also go deep into:
Why “what’s in it for them” matt...🏢 From Side Hustle to Real Business: The Right Way to Start - 80
Most lash artists don’t fail because of skill—they fail because the business side is messy from day one.
In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first.
We also break down payments, deposits, reviews, filming options if you hate being on camera, and why half-committing costs more time than money.
What you’ll learn:
Ho...💼 LLCs, Liability, and the Real Business Side of Lash Work - 79
At some point, every lash artist has to stop thinking like a freelancer and start thinking like a business owner. This episode breaks down what that really means—without fear-mongering or overcomplicating it.
We talk about why business certificates matter, how LLCs and DBAs actually work, how to protect yourself legally, and why separating personal and business finances changes everything long term. We also cover referrals, lead flow, client psychology, and why content and reviews should do most of the selling for you.
This is the stuff nobody explains clearly—and it’s usually learned the ha...
🛠️ The Tools, Mindset, and Confidence Lash Artists Actually Need - 78
Most lash and facial artists already have what they need—but they’re holding themselves back.
In this episode of Full Time Lash Artist, we break down the simple tools that make your life easier (Canva, ChatGPT, CapCut), how to turn word-of-mouth into an actual referral system, and why confidence matters more than perfect grammar, accents, or aesthetics.
We also talk about luxury services, protecting your reputation, using your own results as proof, and why people connect with you—not your logo.
What you’ll learn:
Why Canva and ChatG...🎯 The Exact Setup Lash Artists Need Before Running Ads - 77
Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale.
We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic.
This is the foundation work most people skip, then wonder why ads don’...
🧠 How to Set Up Your Name, Referrals, and Space the Smart Way - 76
A lot of lash and facial artists slow themselves down by overthinking names, spaces, and “looking legit” too early. This episode breaks down how to set things up cleanly from the start—without stretching yourself or creating problems later.
We talk about why your personal name should lead your brand, why underscores hurt discoverability, why mixing businesses (even with family) causes headaches, and how referrals can quietly become one of your biggest income drivers. We also cover starting from home, pricing honestly, and how to decide when renting a space actually makes sense.
What you’ll...
👤 Personal Brand vs Service Page: What Lash Artists Get Wrong - 75
If your account is confusing, clients won’t stick around long enough to book. You get about 2–3 seconds to win or lose someone online—and most lash artists lose it by mixing services, names, and messaging.
In this episode of Full Time Lash Artist, we break down when you should switch to a personal brand, why combining lashes with other services under one account hurts clarity, and how to set yourself up for future growth without rebranding later. We also talk SEO mistakes (yes, underscores matter), platform strategy, and why small accounts should fix this early—...
💸 How Lash Artists Turn Views Into Bookings - 74
Most lash artists are posting nonstop—and still wondering why nobody books. The problem isn’t the content. It’s the missing ask.
In this episode, we break down how sales actually happen in beauty businesses: urgency, promotions, confidence, and clear calls to action. We talk about why having a salon doesn’t make money, why clients don’t “just show up,” and how to structure your offers so people feel ready to book now—not later.
This is about running your business like a business, not a hobby.
What you’ll learn:
Why...🧠 Where Lash Artists Should Focus (And What Can Wait) - 73
Most lash artists quit not because they’re bad—but because they rush the wrong things and doubt themselves too early.
In this episode, we talk about where to actually focus your time as a beginner, why YouTube Shorts is underrated, how short-form search really works, and how to grow without burning cash or confidence. We also break down the reality of starting from home, charging before you feel “ready,” and why there’s no perfect setup—only the right move for right now.
This is about patience, smart marketing, and building momentum instead of pressure.
👀 Why Most Lash Artists Attract the Wrong Clients - 72
If you’re doubting yourself, it’s usually not because you’re “not ready.” It’s because you’re comparing yourself to the wrong person and targeting the wrong client.
In this episode, we break down why you’re not meant to teach or serve someone 10 years ahead of you—you’re meant to help the version of you who just got started. We also get real about lashes as a luxury service, the math behind refills, and why your ideal client needs income, not just interest.
This conversation dives into confidence, client avatars, platform choice, and the skil...
📲 The 3 Platforms Every Lash Artist Needs to Grow Fast - 71
This episode cuts through the noise and shows you exactly where a new lash artist should focus online. No more guessing, no more trying to “be everywhere.” We break down why Google Maps is your real #1 platform, how Instagram + Facebook work together to build trust, and why every serious artist should secure usernames across all major platforms—even if you’re not posting yet.
We also talk about YouTube’s hidden power, how clients binge content before buying, how ChatGPT can speed up your entire workflow, and why the right systems bring in better clients with less effort.
🎯 How to Pick the Right Clients for Your Lash Business - 70
Most new lash artists target the wrong audience—girls who love lashes but can’t afford consistent refills. This episode breaks down how to choose the right client avatar, why income matters more than you think, and how platform choice changes once you know who you’re actually trying to reach.
We walk through the “Jennifer” example (the high-earning client who books every 2 weeks), the mistake of relying on TikTok/IG Gen-Z traffic, and why Facebook still matters even if you personally hate it. We also get into personal-brand vs. business-brand decisions, when to attach your name to the acc...
💬 Where Lash Artists Should Focus Online (Without Getting Overwhelmed) - 69
Most new lash artists bounce between platforms trying to “be everywhere” — and end up growing nowhere. This episode breaks down exactly where to focus first, how to think about traffic, and the real difference between search and social so you don’t waste time on the wrong things.
In this episode of Full Time Lash Artist Podcast, we break down how clients actually find you, why trust only comes after visibility, and how to build a simple strategy around Google, Instagram, and DMs — without trying to master every platform at once.
What you’ll lea...
🔍 The Fastest Way to Get Found Locally - 68
Most lash artists set up their Google listing, toss in a few photos, and hope clients magically show up. That’s why they stay invisible.
In this episode of Full Time Lash Artist Podcast, we break down how to get found in local search by doing the small things your competitors ignore—photo titles, keyword-based profiles, and consistent usernames across every platform (IG, TikTok, Pinterest, YouTube, Twitter).
You’ll learn how Google uses your entire online footprint to decide if you should rank in the top 3 map spots…and how to build that footprin...
📍 GMB → Instagram: The 9-Post Launch & $10/Day DM Ads That Book Clients - 67
If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings.
What you’ll learn:
Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer keywords, descriptions, and posting cade...💸 $10 Ads → $2.2K Client: The IG-to-DM System for Lash Artists - 66
Turn one promo post into paid bookings—no website needed.
In this episode you’ll get:
Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked.Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one.Creative that sells: Clean before/after + a single clear offer. One promo post out of your 9-post grid, then boost that post.Best campaign goal: Pick “More messages” so the convers...🚀 Start Now: The 3 Hats That Build a Profitable Lash Business - 65
In this episode of Full Time Lash Artist, we get tactical about starting before you feel “ready” and building momentum the smart way. You’ll learn why every new lash entrepreneur must wear three hats—marketing, sales, and service—and exactly when to switch each one on.
We break down the difference between marketing vs. advertising vs. branding, how to use a personal brand alongside a salon/product brand, and the simple funnel that turns strangers into repeat clients: traffic → leads → bookings → loyal refills. We also cover name consistency across platforms...
💼 Set Up Right: LLC, EIN, Insurance & Smart Growth for Lash Artists - 64
Starting (or formalizing) your lash business? In this episode, we break down the real-world steps to protect yourself legally and set up for scalable growth—without getting buried in jargon.
What we cover:
Why not to stay a sole proprietor: the risks of using your SSN for business and why it’s the easiest path to an audit.LLC + EIN basics: how an LLC creates a liability shield and how to request a free EIN from the IRS (so you stop giving out your SSN).Liability insurance 101: the simple policy most...💡 From Comfort Zone to Cash Flow: Charging, Pricing & IG Ads for Lash Artists - 63
Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease.
What you’ll learn
Validated risk, not blind risk: How to move from home to a professional space (short, flexible terms; rent a bed/room; avoid 3-year leases until you’re breaking even).When to start charging (even with friends/fa...🎯 The Lash Artist’s 3-Channel Growth Plan - 62
If you’re posting where you like instead of where your client hangs out, you’re leaving money on the table. In this episode, we build a simple, scalable client engine using three essentials: Google Business Profile, Instagram, and a Facebook Business Page—and we show you how to link them so every post does double duty.
What you’ll learn (step-by-step):
Go where your client is: How to define your customer persona (think “Jennifer, 45”) and meet her in Facebook Groups—without feeling salesy.Set it up once, share everywhere: Connect IG → F...📱 Instagram That Books: Feed vs Reels, Highlights & 3-Second Hooks - 61
Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand.
We also cover the “dual-feed” approach (polished photo grid + anything-goes Reels grid), mixing lifestyle B-roll with lash education, and why the first 3 seconds of a Reel matter more than anything. Plus, si...
🎓 From Lash Artist to Lash Trainer: 3 Steps to Start Teaching - 60
Ready to move from the lash chair to the front of the classroom? In this episode, I share the exact 3-step blueprint she used to go from working artist to in-demand lash trainer. You’ll learn how to master your craft with deliberate practice, turn your expertise into a clear, repeatable teaching system, and position yourself as a brand so you can fill lash extensions classes consistently.
What you’ll learn
Master your craft: Fast ways to build real skill (events, models, focused reps) and how to teach true beginners without overwhelm.Bu...🔑 Pay to Play: The Real Lash Business Formula - 059
In this episode of the Full Time Lash Artist Podcast, we break down one of the hardest lessons for new lash artists: the difference between running a hobby and running a business.
Marian shares why every lash business eventually comes to the same choice — you either pay with time or you pay with money. If you don’t invest in marketing, training, or systems, you’re not really building a business — you’re stuck in hobby mode.
Here’s what you’ll learn in this episode:
How to decide if your time is valued prop...✨ Master One Skill, Create Content That Converts - 058
In this episode of Full Time Lash Artist, we break down what every new lash artist needs to hear: you don’t have to master everything at once to grow your business.
Many beginners feel paralyzed by the pressure to do perfect Classic sets, Volume fans, Wispy effects, post daily on social media, and somehow learn marketing all at once. The truth? That approach leads to burnout and slow progress.
Here’s what we cover in detail:
Why focus beats overwhelm: How mastering one style (like Classic) can position you as a...🚀 Stop Chasing Perfection & Start Growing Your Lash Biz - 057
Too many lash artists waste time trying to make every little detail perfect — from their Instagram grid to their video thumbnails — instead of focusing on what actually grows their business.
In this episode of the Full Time Lash Artist Podcast, Cosmina and Marian break down:
Why your “bad quality” video could still get a million views.The trap of always trying to improve what’s already working (and why you should just let it run).The right time to start investing in ads as a lash artist.Why you should never spend on Google or Instagr...💎 How to Build a 6-Figure Lash Business with Just 32 Clients - 056
What if you only needed 32 clients to build a six-figure lash business?
In this episode of Full Time Lash Artist, Marian (Cosmina’s husband and behind-the-scenes marketing strategist) shares the exact mindset and numbers that can change how you see your lash career forever.
You’ll learn:
The lifetime value formula that applies to every lash business.Why recurring services like lash extensions give you an advantage most industries don’t.How to choose the right clientele who can actually afford (and stick with) lashes.Real stories from Marian...💡 Scaling a Lash Business: Clients, Courses, and the Numbers That Matter - 055
Most lash artists think the only way to grow is to open more chairs, hire employees, or expand into new cities. But there’s another path—scaling yourself. In this episode of the Full Time Lash Artist Podcast, we break down two growth models: building a salon empire or building a personal brand through courses, certifications, and online coaching.
You’ll hear how to:
Audit yourself and choose the business model that fits your wiringCalculate the lifetime value (LTV) of a lash client and why just 32 clients can equal a 6-figure businessUnderstand your customer avatar...👁️ Mastering Lash Volume: Thickness, Length & Eye Shape Secrets - 054
In this episode of Full Time Lash Artist Podcast, we break down how to choose the right lash thickness, length, and mapping for every client—so your sets look flawless and last longer. You’ll learn:
Why sticking to one lash brand improves consistencyThe exact thickness ranges for classic, light volume, full volume, and mega volume setsHow to customize fans for healthy, natural lashesPre-consultation tips to match lash style to eye shape and lid spaceWhy shorter lengths improve retention and create a fuller lash lineSpecial effects using curls, mapping, and double/wispy classic techniquesWhether you’...
🎯 Mastering Narrow Fans: My Go-To Volume Lash Technique - 053
In this episode of the Full Time Lash Artist Podcast, Cosmina breaks down her exact method for creating clean, symmetrical volume lash sets using narrow fans.
You’ll learn:
Why narrow fans give a cleaner, more uniform top line than wide fansThe difference between strip, pinching, and twisting techniques — and which one she swears byHow to properly pick, place, and crystallize volume fans using the correct amount of glueThe critical role of tweezer grip, fiber tips, and pressure when creating fansWhy mastering one technique at a time builds real muscle memory and consistencyHow to choo...✨ Mastering Lash Curls & Volume Fans: Pro Wispy Techniques - 052
In this episode of the Full Time Lash Artist podcast, we go deep into advanced techniques that take your lash sets from basic to professional. If you’ve ever struggled with understanding curl types or creating symmetrical volume fans, this episode breaks it all down step by step.
What You’ll Learn:
The difference between B, C, D, L, and M curls and when to use each.Why M curl is perfect for creating wispy eyeliner effects.How to customize volume sets with spikes for a balanced, textured lash line.The key diff...
