Grow My Cleaning Company's Podcast

Think your cleaning business is stuck but don't know why? 

Maybe it's the leads, the competition, lack of system, your market...

Maybe, but more likely... It's you. 

Watch and discover the 7 enemies that keep cleaning company owners grinding instead of growing - and what to do about each one.

If you've ever felt like you KNOW what you need to do but can't get yourself to actually do it, watch this.

DM me on Instagram if you want details on how I can help: https://www.instagram.com/growmycleaningcompany/

Mantra for stuck cleaning company owners

"Marketing doesn't work for me"

"I've built my entire company on repeat and referrals"

"I can't afford marketing"

What if "marketing" isn't the problem?

What if you're blaming the lead source without seeing the big picture?

Before you turn it all off and go back to hope as a strategy, check out this conversation!!

BONUS ALERT: If you want help getting the right clients at the right price without fighting over price, click here → growmycleaningcompany.com/talk

"Marketing Doesn't Work for Me"

Mike and Jackson tackle one of the most common things cleaning company owners say when they're frustrated: "Marketing doesn't work for me." Maybe Facebook ads felt like a waste. Maybe Google leads seemed bad. Maybe mailers worked for a while and then suddenly slowed down. The problem is, most owners jump straight to blaming the marketing before they actually know what happened.

Feelings Are Not Data

Jackson points out that marketing has ups and downs. What worked in January might feel slower in April, but that doesn't automatically...

Growing a cleaning company sounds great until the team gets bigger, cleaners are spread across different job sites, and you no longer personally know every person representing your company. In part two of Mike's conversation with Luke Embree, they talk about what changes when a cleaning company goes from $1M to $5M — especially around culture, values, and keeping the team aligned when the owner is not in the room every day. The Problem With Growth Nobody Talks About

When Luke grew Commercial Cleaning with Commonwealth to around 65 team members, the challenge was not just getting more contracts or...

Most commercial cleaning owners think a bigger contract is automatically a win. Bigger account, bigger monthly revenue, bigger company. But in this episode, Mike Campion talks with Luke Embry of Commercial Cleaning with Commonwealth about the part most owners don't slow down to look at: margin, cost of goods sold, payment terms, and whether that "big opportunity" is actually making the business stronger — or just busier. Luke started his company in 2021, grew to around 65 team members, and hit his first million-dollar year in 2025, so this is a real scaling question from someone already in the game.

Bigger Do...

A lot of cleaning company owners are not stuck because they lack information. They have watched the videos, listened to the podcasts, taken notes, and probably already know a lot of the "right" things to do. The real issue is turning that knowledge into action. In this episode, Mike Campion talks with performance coach Suzanne Bandick about why owners stay stuck, how unclear goals create scattered action, and how the G.R.O.W. framework helps turn vision into real movement.

Mike opens the conversation by making...

Training Won't Fix Cleaners Who Don't Care

What do you do when your cleaners start getting too comfortable, moving too slowly, missing details, or acting like the job doesn't really matter anymore? Most cleaning company owners immediately think they need better SOPs, more training videos, or a thicker employee handbook. In this episode, Mike Campion talks with Noelle Nickerson about why that usually doesn't fix the real issue. The problem often isn't information. It's alignment, core values, and whether the cleaner actually wants to show up the right way.

When cleaners...

Caitlin Fuessel started her cleaning company in Dallas at 18 years old in 2019, and in this episode she sits down with Mike Campion to talk about the hidden problem that kept her revenue flat even when her marketing and hiring were thriving. Mike breaks down exactly how they used her tracking data to spot the issue in minutes, make a hard personnel decision, and build the systems that needed to exist from the start. Caitlin shares the real emotional journey... from fear of calling her own clients to hitting her lowest churn month ever at just 3% in March. If you've...

After 10 years helping thousands of cleaning company owners grow- I've seen the same pattern over and over:

Most owners aren't stuck because of competition, the economy or even bad luck. They're stuck because they're solving the wrong problem.

In this video, I break down the 3 true bottlenecks behind stalled cleaning businesses:

If your cleaning business feels chaotic, overwhelming, or harder to grow than it should be, this quick survey will help you identify the real bottleneck and what to do to fix it

Take the free Five Minute Fi...

👉 If you're doing $20,000+ per month and you're ready to stop being the bottleneck, click here https://growmycleaningcompany.com/yt to see if working together makes sense.

Stop wasting money on Facebook ads, Google ads & lead services that don't convert.

You'll learn:
 - How to create a "no duh" offer clients can't ignore
 - How to qualify the right clients (and avoid nightmare jobs)
 - The marketing math every cleaning business owner should know
 - How to get referrals in bunches using strategic partnerships
 - How to convert free cleans into long‑term recurring revenue
 
Want help building this into a system? Click here: http://growmycleaningcompany.com/yt

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

👇 TAKE ACTION: - Drop a comment with your biggest challenge - Wanna take it to the next level? Check out The 3- Step Path to Your Million Dollar Cleaning Company HERE- https://youtu.be/3rctDD-BblY?si=zWypdFsGaHRJ2ybZ

🔗 Ready to scale to 1/30/15 ($1M Revenue/ 30% profit working 5-15 hours/ week)? Check out the full Three Steps to a Million Dollar Cleaning Company Training- https://youtu.be/3rctDD-BblY?si=zWypdFsGaHRJ2ybZ

You'll learn:

The invisible system sabotaging your growth

Why "more cleaners" isn't the answer

The real role of core values (and how to discover yours)

How to build a company culture that solves problems without you

Ready to take your cleaning company from chaos to freedom?

We made a simple Customer Profit Sheet to show you how to calculate which clients are worth keeping and which are quietly killing your business.

👉 Grab it free here: https://growcleaningcompany.com/cust-profit

Grab my pricing calculator + full guide here: https://growcleaningcompany.com/cust-profit

Want to Build a $1M Cleaning Business Working Just 15 Hours a Week? 
https://growcleaningcompany.com/vsl2025

Learn the 3-step system to grow smarter, earn more, and finally get the freedom you deserve.

Whether you're stuck at $20K/month or scaling past $80K but drowning in chaos, this video will show you how to break the cycle.

Hit subscribe for more actionable strategies, and download my free Ultimate Hiring Funnel Toolkit here https://growcleaningcompany.com/hiring-funnel-toolkit

✅ Want our Done-For-You Job Descriptions that show exactly who to hire, when to hire them, and what they should do?

Just click here: https://growcleaningcompany.com/hiring-funnel-toolkit 

🎥 For the full training on this 3-step system, grab the free masterclass here: https://www.youtube.com/watch?v=zktNKB-53fQ

✅ Want our Done-For-You Job Descriptions that show exactly who to hire, when to hire them, and what they should do? Just click here: https://growcleaningcompany.com/hiring-funnel-toolkit 🎥 For the full training on this 3-step system, grab the free masterclass here: https://www.youtube.com/watch?v=zktNKB-53fQ

Most cleaning company owners are trapped working in the business, not on it. If you're cleaning, scheduling, answering phones, and chasing clients:  you're playing the wrong role.

In this video, I break down the EXACT 3-step path to scale your cleaning company beyond $1M in revenue while working less than 15 hours/week.

Here's what you'll learn:

The real job of the owner: Coach vs. Player

When and how to add to your team without draining your profit

The 5-6 ONLY hires you'll EVER need to run a world-class admin t...

Tired of being the cleaner, the manager, the trainer, and the scheduler all at once?

This audio is for cleaning company owners who are stuck doing everything themselves… not because they want to, but because no one ever taught them how to build a hiring system that works.

In this step-by-step breakdown, I'll show you the exact system we've used to help thousands of cleaning company owners hire reliable, coachable cleaners on autopilot and FINALLY step out of the day-to-day grind.

Click here to get the Toolkit free → https://growcleaningcompany.com/hiring-funnel-toolkit-340732

Do...

You can get full system we helped John & Sammy implement,- "The 3-Step Path to Your Million-Dollar Cleaning Business"

Right Here → https://www.youtube.com/watch?v=3rctDD-BblY

For more on what we do go to https://growcleaningcompany.com/opt-in

https://growcleaningcompany.com/opt-in

Libsyn:

Sarah Landreman, owner of Emerson Cleaning Services, shares how shifting her focus from chasing sales to building real relationships led to a 30% revenue jump in just one year. She reveals why patience is key in commercial cleaning and how her "Dream 100" list keeps her top prospects engaged until they're ready to switch. From mailing squishy feet to memorable follow-ups, Sarah's marketing stands out in a crowded field. She also explains how keeping prices firm and trusting the process pays off—sometimes months later. Plus, Sarah talks about the systems and team culture that allow her to wo...

For more on what we do go to https://growcleaningcompany.com/opt-in

In this episode, Mike Campion sits down with Luke Tucker, founder of ProClean, to talk about how he turned his cleaning business around — big time. Luke went from burning out with 12-hour days and plateaued revenue to a 277% increase in profit and a business that finally supports his life (instead of stealing it). He shares how mindset shifts, a solid hiring funnel, and raising his standards changed everything. If you're stuck, overwhelmed, or ready to throw in the towel, this one's for you. Get ready to learn what real freedom looks like in business.

Love the...

Should you go all-in on residential or commercial cleaning—or try to do both? In this fan-favorite episode, Mike Campion and mindset coach Tracy tackle the confusion that keeps cleaning business owners stuck. They unpack the fear behind saying "no" and explain how asking better questions can lead to better results. You'll learn why dabbling kills your growth, and why choosing one lane is the fastest way to success. If you've ever felt overwhelmed or scattered in your business, this episode is a must-listen. Listen now and start making clear, focused moves!

Love the idea, but fin...

Tired of hiring, firing, and cleaning when you don't want to? In this episode, Mike Campion and Lindsay Bjorklund tackle the real reason cleaning businesses struggle to keep great people. Mike shares why you should always be hiring—even when you're fully staffed—and how to build a system you don't hate using. They dig into how culture, not just cash, keeps teams together, and why you need to stop promising perfection to clients. If you want a cleaning company full of people you actually like, this episode is for you. Tune in and learn how to finally break the...

In this episode, Mike Campion and mindset coach Suzanne Bandick dive into the hidden fears that keep cleaning business owners stuck. It's not always about systems or strategy — fear of failure, rejection, or even success might be the real problem. They explore how to face these fears, flip the negative "what ifs," and focus on serving others. Suzanne shares a powerful mindset shift that helped her break through her own blocks. If you've ever felt stuck or held back, this episode will help you turn fear into freedom. Get ready for some real talk and practical inspiration!

In this episode, Lindsay is joined by marketing expert Jackson Pinkoski to break down the must-have tool for cleaning business owners: CRMs (Customer Relationship Management systems). They talk about why CRMs aren't just for big companies and how they help you track leads, boost sales, and avoid sticky-note disasters. Whether you're running a small residential service or managing a few big commercial accounts, a CRM can save time, protect relationships, and grow your business. Jackson shares real-world examples and tips on getting started without overwhelm. They even explain how to outsource the setup if tech isn't your thing. If...

In this episode, Mike Campion and Jenell Newell tackle the myth that cleaning business owners can (or should) do everything alone. They break down the three levels of dangerous thinking: not trusting a team, skipping mentorship, and avoiding community. You'll hear why holding on to pride might be costing you growth—and how to let go of control without letting go of quality. From hiring the right people to finding the right coach, this episode is packed with honest insights and real talk. If you're stuck doing it all yourself, this could be the mindset shift that changes everything. Tu...

In this episode, Mike Campion and Jackson Pinkoski dive into the real reason most cleaning company marketing fails — and it's not what you think. Spoiler: it's all about data (or the lack of it). They unpack why guessing doesn't work, how to set real expectations, and what it takes to make your marketing "unreasonably" successful. You'll learn how to track what matters, test smarter, and stop blaming Facebook ads for bad results. If you want real marketing wins that last, this episode's for you. Let's stop hoping and start knowing what works!

Love the idea, but...

Why do so many cleaning business owners get stuck between $10K–$25K/month? In this episode, Mike Campion breaks down the real reasons—and spoiler alert, it's not just about getting more clients. From fixing your financial foundation to simplifying your scheduling, Mike and Lindsay share the hard truths (and simple fixes) that help cleaning companies grow. They also tackle common mistakes like switching to commercial cleaning for the wrong reasons and waiting too long to raise prices. If you're ready to stop spinning your wheels, this one's for you. Listen now and get unstuck for good!

Love...

In this episode, Mike Campion chats with Erin Broderick, founder of BG Custodial, who's built a commercial cleaning business that scrubs 250,000 square feet a day. Erin opens up about her journey from doing the cleaning herself to leading a growing team—and what it really takes to level up as a business owner. They dive into why she chose commercial over residential cleaning, how she thinks about hiring in a tough labor market, and why building a strong culture matters more than pay alone. Plus, Mike shares no-fluff advice on how to talk to clients about rising wages and pr...