Business Success By Design
The Business Success By Design Podcast is our opportunity to share our experiences as small business owners along with the ups and downs that comes with that. We also have the added dynamic of being a husband and wife team since 2009!We share not only what’s it’s like trying to start and grow a coaching and consulting business, we also share some of the best strategies that have allowed us to grow into a complete lifestyle business…meaning something we can run from anywhere in world!
Burned, Broke, and Busy: The Truth About Bad Marketing Advice
Listen, if you're Tired of trying “all the things” and still not landing clients?
You’re not alone and you’re not the problem.
In this episode, I'm pulling back the curtain on why so many coaches, consultants, and service-based business owners feel burned by marketing advice that overpromises and underdelivers.
I'll break down:
The difference between strategy and tactics (and why most people get this wrong)How shiny object syndrome keeps you stuck and scatteredThe 5-part foundation every small business needs to market with clarity, confidence, and actual resultsIf you’re ready t...
Curbing The Feast or Famine Cycle
The "Feast Famine.mp3" excerpts from the Business Success by Design Podcast address the common "feast or famine" cycle faced by early-stage coaches and consultants. Host James Lawson, joined by Angela Inzerillo, explains that this unpredictable income flow stems from a lack of consistent client acquisition systems rather than a reliance on hope. The podcast highlights the significant costs of this cycle, including financial losses from missed sales, decreased confidence, pressure to discount services, and a negative impact on client experience and reputation. To overcome this, the...
Your Offer - If You Have to Explain It, You Can’t Sell It
Summary
In this episode of Business Success by Design, James Lawson discusses the critical elements of creating an irresistible offer for businesses. He identifies three common mistakes that business owners make when crafting their offers: vagueness, overstuffing, and lack of appeal. Lawson emphasizes the importance of clarity in defining the outcome of the offer, simplifying the components to avoid overwhelming potential clients, and making the offer attractive and engaging. He introduces the Irresistible Offer Formula and outlines the Client Flow Program, which helps business owners refine their offers to better attract clients and drive sales.<...
What to Do When You're Stuck in a Client Drought
Crickets in your inbox? Proposals going nowhere?
You might be in a client drought just be aware it’s more common than you think.
In this episode of Business Success by Design, James breaks down:
Why client droughts happen (even when you’re doing “everything right”)The 3 silent killers that might be blocking your next clientHow to reconnect with your warm network (without being weird)The simple “Now Offer” you can roll out this week to get tractionWhether you're in a dry spell right now or want to prevent one, this episode gives you real, pra...
The Danger of Becoming Emotionally Attached To Your Business!
Summary
In this episode of Not Just Business, Business Coach Angela Inzerillo and her close friend Kelly Jan discuss the complexities of entrepreneurship, focusing on the balance between passion and profit, the emotional challenges faced by business owners, and the importance of support systems and coaching. They share personal experiences and insights on navigating tough decisions, learning from failures and the danger of getting too emotionally attached to your business.
Takeaways
The journey of entrepreneurship is often filled with emotional challenges.
Balancing passion and profit is crucial for...
The Referral Myth Exposed: What You Really Need Instead
Summary
In this episode of the Business Success by Design podcast, I'll be discussing the common misconception that referrals can serve as a standalone marketing strategy. I'll emphasizes the importance of proactive marketing tactics that can be controlled and scaled, rather than relying solely on passive referrals. Also, i'll be providing actionable insights on how to enhance referral systems while also building a robust marketing engine that includes email lists and other strategies to ensure sustainable business growth.
Takeaways
Referrals are not a reliable marketing strategy on their own.<...
Love & LLC's
In this episode of the podcast, James & Angela discuss their NEW Podcast "Not Just Business' which talks more about their journey from corporate America to entrepreneurship, sharing insights on working together as a couple in business. They explore the dynamics of their partnership, including how they handle disagreements, manage stress, and avoid burnout. The conversation emphasizes the importance of playing to each other's strengths and maintaining a balance between personal and professional life. The hosts also highlight the significance of routines and tools that help them stay aligned and productive.
Hello! We...
5 Considerations When You Start Your Business
Summary
In this episode of the Business Success by Design Podcast, James Lawson will discuss the journey of new entrepreneurs, focusing on key considerations for those just starting out. He'll emphasize the importance of accepting the new environment, building a unique brand, shifting networking strategies, embracing a continuous learning journey, and accepting the challenges that come with entrepreneurship. The conversation aims to provide guidance and encouragement for those venturing into the world of business.
Takeaways
From Corporate to Entrepreneur: A 6-Figure Business in 12 months.
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.
We quickly...
Client Enrollment Made Easy (No Sleaze, No Scripts)
In this episode of the Business Success by Design podcast, I'll share insights on mastering the art of sales without feeling pushy or uncomfortable. I'll emphasizes that selling is about serving clients and offers a simple, pressure-free sales process that can be applied to various business models. We'll discusses common pitfalls in sales conversations, the importance of understanding client needs, and effective follow-up strategies.
Here are some takeaways:
Sales can feel uncomfortable, but it's all in your head.
Selling is serving your client, not being pushy.
Focus on the client's needs, not y...
The Simple Funnel Strategy Behind Our 6-Figure Business
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.
We quickly...
From Overwhelm to Clarity: Simplifying Your Marketing
One of the biggest challenges coaches and consultants face is juggling multiple marketing strategies without seeing the desired results.
Sound familiar? Well, you're not alone.
In today's fast-paced digital world, it's easy to get caught up in the noise and complexity of marketing. But fear not, because I'm here to help you cut through the clutter and find clarity.
Let's go!!!!!!!
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales an...
Let's Get Real: What it Takes To Build Your Coaching Business
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.
We quickly...
Online v's Offline Marketing When Your Business is New!
When you're getting started in your business YOU DO NOT need to spend all your money on ONLINE marketing strategies!
In a world increasingly dominated by digital noise, we're going to reveal the truth around the power of offline techniques and how to harnessing their true potential for exponential growth.
It's not just about breaking free from the online mold; it's about strategically blending the best of both worlds. We'll reveal how offline techniques can seamlessly complement your online presence, amplifying your brand's reach and enhancing your overall marketing strategy.
You'll also discover th...
Should You Niche? Yes..and Here's Why!
The question of should I or should I not Niche my business isn't new. In fact is probably the #1 question most new businesses ask themselves (though they may not realize it).
In the Podcast episode, I'll give you my thoughts around the subject, the myths you might be believing and how we actually evolved our Niche over time to where we are now.
Let's do this!
Leave Some Feedback:
What should we talk about next? Please let us knowDid you enjoy this episode? If so please leave a short review.<...FB ads....should you use them when you first start your business?
One of THE most asked questions we get with new clients in their first year of their business is "should I run Facebook ads to drive leads?"
FB ad campaigns aren't easy and they aren't cheap - testing alone can cost several $$$$$$$!
In this podcast, I talk specifically on:
The steps we took and our experience when we first tried running FB adsKey considerations of where you should be in your business before investing in FB adsOther ways to generate leads, especially as new businessSo, if you're considering whether or n...
Starting Out: 5 Lessons We Wish We Knew
Welcome to episode 15 of our Business Success By Design podcast, where we share actionable insights to help new coaches achieve their goals.
In this episode, we are going to discuss the top 5 things that we wish we had done at the start of our coaching business to accelerate our success.
Starting a coaching business can be overwhelming, and it's easy to get lost in the sea of information and advice available online. However, based on our personal experiences, we have identified five things that we believe would have helped us achieve our goals faster if we...
Make Your Lead Magnet Deliver Every Day
Let's face it, some people swear by them and some will tell you they are a waste of time.
Whatever you may think, they are the fastest way to grow your email list, whether it's a checklist, video training, mind map, podcast....whatever - they are invaluable for building the most important asset your business has!
So that's what we are going to talk about today - how to create, design, distribute your lead magnet so that it can work on auto-pilot for your business.
Ready...let's go!
Hello! We are James...
The ONE Document You Must Have In Your Marketing Tool Box
Imagine for a moment having access to a document that is a comprehensive guide to your company's marketing strategies and tactics.
A reference tool that helps your team understand how to market your products or services effectively.
In this episode I'm going to do a deep dive into how this document not only turned around our business but has also helped our clients do the same.
I'll get into the process of actually developing your own playbook...
How to define the pieces you will need...
and, How to use it EVERY time y...
Marketing Your Brand or Marketing To Get Clients!
Ok, I'm not saying Brand isn't important! But, there is a time and place to focus on your brand..when you're starting out isn't it.
Many businesses just run out of cash because they focus on their website colors or font type for a business card etc etc etc....guess what....NO ONE cares!
If you do this right, your brand will grow organically!
Let's Go.....!
Leave Some Feedback:
What should we talk about next? Please let us knowDid you enjoy this episode? If so please le...The 7 Deadly Sins Of Education Based Marketing
In this episode, we are going to cover the biggest mistakes we see Coaches and Consultants make when marketing to their prospects whether it's a cold audience or warm.
Leave Some Feedback:
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech...
Being a Great Coach Doesn't Mean You Will Make Money!
One of the biggest Myths being perpetuated is that in order to build a successful Coaching business you need to be a great coach!
Mastering your coaching skills is VERY important...but being certified up the wazoo isn't going to get you clients!
Your Coaching business will succeed if you focus (first) on how to Market and sell your coaching and build your skill set along the way.
That doesn't mean you take peoples money not knowing how to get them a result...that's called fraud and usually comes with time in the <...
The One Thing That Can Supercharge Your Business!
You can talk about all the Strategies you want. What we came to realize is that there is something even more powerful. Once you master this one thing, you will be able to make decisions faster and be able to drop, with certainty, all the other 'stuff' you shouldn't be doing!
Let's do this!
Leave Some Feedback:
What should we talk about next? Please let us knowDid you enjoy this episode? If so please leave a short review.Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in...
The 5 Traps of an Entrepreneur!
It pretty much doesn't matter what business you are in, we are all subjected to these 5 things...and...if we aren't careful, they will slow us down, get in our way or even stop us completely!
That's not hyperbole....it's a fact that has shown to be present time and time again.
Listen so it doesn't happen to you!
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing...
A Fact, A Myth and a Truth You Need To Know About Your Marketing!
There are 3 AND only 3 aspects to Marketing that you need to understand. If you do that, you will on your way to getting better results from all your activities!
Spoiler alert - none of them are about Social Media or paid ads!
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
...
Is Your Indecision Holding You Back?
It's one of those subjects very few people like to talk about...how long it takes them to make a decision!
If you're buying a car or a house...I get it...you may want to ponder those a little...BUT in business it's the reason that many of you still are not as far along as you should be...WHY, because you think there is actually a RIGHT or WRONG decision...BOOM!
Let's get that out the way right now....
Leave Some Feedback:
What should we talk about next...What's Your Vision (Do You Even Have One?)
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.
We quickly...
Coaches: Our 6-Figure Blueprint (In Just 5 Simple Moves)
James Lawson is back for another episode of Business Success By Design - The Whole Truth & Nothing But The Truth!
In this episode the he talks about…..how this ONE methodology completely changed the business, generated more revenue, created more focus and reduced the workload..ALL at the same time!
The 5 ONEs' is simply THE best way for NEW coaches and consultants to grow their businesses!
Check out or website: https://www.impactbizllc.com/
Watch our latest training: https://www.impactbizllc.com/100KWebinar
Hello! We are James and An...
New Coaches: Our Best Client Getting Strategy That's Gone Full Circle
There is more than ONE way to get clients into your coaching business - Facebook ads, webinars whatever......and by the way, we have done them all. Our highest conversion however came from this one thing that we used to do when we first started out in our business...and have recently gone back to.
Listen in on how we have gone full circle and why, even now, it converts better than anything else we have ever done!
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to...
How To Pick a Profitable Coaching Niche in 2024!
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales...
