Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Two business owners have been podcasting consistently, getting lovely feedback from listeners, and wondering why their podcasts aren't bringing in clients.

Both think they need more downloads.

But when you look beyond the numbers, there are two very different things worth investigating.

In this episode, I take you through two illustrative scenarios involving established service-based business owners whose podcasts aren't bringing in the enquiries they'd hoped for.

We'll look at why one might need to rethink what she's talking about, while the other's podcast might be doing its job perfectly well...

You've lost count of how many times you've gone through your podcast, trying to work out why it isn't bringing you clients. You've looked at your episode titles, rewritten your descriptions, checked your podcast analytics and changed your calls to action. But people still aren't reaching out to work with you, and you're starting to wonder what else you need to fix.

In this episode, we're looking at why you can't always work out what's stopping your podcast from bringing you clients by examining the podcast itself. You'll learn why downloads, episode content and calls to action...

Your podcast isn’t bringing in the enquiries, clients or sales you expected. So you think, "maybe I need more listeners, stronger calls to action or better promotion." But how do you know that's actually the problem?

In this episode, we look at why knowing your podcast isn't generating the business results you want doesn't tell you what's causing the problem. You'll learn how to distinguish what you've actually observed from what you've assumed, and why understanding where listeners are getting stuck matters more than jumping straight to another strategy.

Your podcast not converting is a...

For a lot of experts and founders, episode planning looks like making a list of things you don't want to forget to say. But the order you want to say things isn't necessarily the order your listener needs to hear them.

In this episode, we're looking at why structuring your podcast around talking points can leave listeners to make important connections for themselves, even when the content is genuinely useful. You'll learn how to plan around what your listener needs to understand next, so your episodes help her see her problem differently, reach a conclusion or make...

You want your podcast episodes to build trust, showcase your expertise, handle objections, nurture listeners and make sales. So you squeeze seventeen things into one episode without deciding what that episode actually needs to accomplish.

In this episode, we're looking at why every podcast episode needs one clear job: helping your listener understand, believe or recognise something that moves her closer to a decision. You'll learn how defining that job before you plan your content gives you a filter for what belongs in the episode, what doesn't, and what might be better saved for another conversation.

You've been podcasting for a while, and coming up with new episode ideas is getting harder. Not because you've run out of things to say, but because every new idea sounds like something you've already recorded.

In this episode, we're looking at why your next podcast episode should start with a moment in your listener's world, not a topic on your content calendar. You'll learn how the same topic can serve completely different listener needs, and why understanding what's happening before someone starts searching for answers can help you create episodes that feel more relevant to the...

You want your podcast to turn listeners into enquiries, clients and sales. But what if the decision to work with you happens long before someone ever enquires?

In this episode, we're looking at the invisible decisions listeners make as they move from discovering your podcast to becoming ready to work with you. You'll learn why an enquiry is often the result of weeks or months of smaller decisions, and why your content needs to support what listeners are trying to understand, question or believe along the way, rather than focusing only on getting them to take action.<...

You've been consistently showing up on your podcast, creating genuinely useful content and hearing lovely feedback from listeners. But you're still wondering why all that effort isn't translating into more conversations or enquiries from the right people.

In this episode, we're looking at how podcasts help listeners become more certain over time, and why that matters when you want your content to contribute to your business. You'll learn why providing more information isn't necessarily what moves someone closer to working with you, and how reducing uncertainty can make the next decision feel easier.

Your podcast...

You want your podcast to feel like it's doing something for your business, not just publishing content people enjoy. But even though listeners are tuning in, giving you lovely feedback and finding your episodes useful, you're struggling to see how any of that is translating into enquiries, sales conversations or clients.

In this episode, we're looking at why a podcast can be successful on the surface but still fail to support what your business actually needs. You'll learn the difference between your reason for starting a podcast and the strategic role it plays in your business, why...

You know how to create content that gets people taking action. Your emails lead to enquiries, your social posts start conversations, and people respond to your ideas. But on your podcast? People listen, enjoy the episodes, tell you how useful they are… and then nothing seems to happen.

In this episode, we're looking at why genuinely good podcast content doesn't always translate into enquiries, clients or sales. You'll discover the difference between content that demonstrates your expertise and content that helps listeners move towards a decision, and why getting more people to hear your podcast won't necessarily so...

You know your podcast is good. People are listening, messaging you about episodes and telling you how much they love the show. But you're still not seeing the enquiries, clients or sales you expected. So naturally, you start thinking you just need more people to hear it.

In this episode, we're looking at why growing your podcast audience doesn't automatically mean growing your business. You'll discover why more listeners can simply mean more people having the same experience, and why understanding what happens after someone listens matters more than increasing your downloads.

More listeners don't...

Your podcast might actually be working but is it moving anyone to take the next step? You're consistent, people love your episodes, and you regularly hear how much your content resonates. But when you look at where your clients are actually coming from, your podcast doesn't seem to be part of the conversation.

In this episode, we're looking at why podcast content can resonate deeply with listeners without necessarily moving them closer to working with you. You'll learn the difference between content that lands and content that leads, why giving someone clarity doesn't automatically mean they'll take...

After six months away from the podcast, I'm back. And I've returned with a different perspective on what podcasting can actually do for your business.

Taking a step back from the pressure to constantly create, show up and be visible gave me space to reflect on the work I've been doing with clients and something I've come to believe: podcasting is so much bigger than simply turning listeners into clients.

In this episode, I'm sharing what's changed, why I believe your podcast's real power lies in the decisions it helps people make long before they...

Kylie Kelly had been podcasting for four years. She had great content, an engaged audience and a show she genuinely loved.

But it wasn't bringing in the clients she wanted.

Her podcast had become another place to create content and nurture her audience, rather than something that actively supported her business.

Sound familiar?

After working together to rethink her podcast strategy, positioning and how she talked about her offers, Kylie relaunched her show — and welcomed seven new membership clients in under eight weeks.

In this episode, Kylie shares:

...

What if your biggest challenges could lead you to build an inspiring online community?

In this episode, I sit down with my client Deb Podgolar, better known as Mocktail Mom and host of the Thriving Without Alcohol podcast, how she transformed her journey with sobriety into a powerful movement. Deb opens up about her path from using alcohol as a coping mechanism to creating the vibrant Mocktail Mom community, now over 125K strong and dedicated to supporting those seeking an alcohol-free lifestyle.

Tune in to hear how Deb leveraged podcasting to start building online communities...

Welcome back to another episode of "You Ask, I Answer," the segment of the show dedicated to your most pressing podcast questions so you can master podcast growth strategy and turn listeners into loyal clients.

Today's question is from Nina who asked, "do episode descriptions actually help new listeners find your podcast?" This is a fantastic question because podcast discoverability is at the heart of every successful growth strategy.

I’m breaking down exactly how episode descriptions impact your show’s visibility and share practical tips to optimize them for maximum reach. If you want to u...

Does it feel like no matter how much effort you put into marketing your podcast, you're still talking to the same 10 people? In today's episode, we're diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn't cutting it anymore - and I want to help you focus on strategies that actually work. I'm talking simple strategies that'll grow your podcast audience every single month. By the end of this episode, you'll know exactly what to leave behind and what to do instead.

🔗 Episode mentions and links

Seven Podcast Naming Tips for...

Think podcasting has to eat up your entire week? Think again! In this episode, systems strategist Sam Whisnant reveals her proven approach to podcast time management - showing you how she runs her own podcast in just 1-2 hours a week.

Tune in to learn the AI tools for podcasting and streamlined management systems Sam uses to take the overwhelm out of podcasting, so you can reclaim your time and actually enjoy the process.

If you've ever thought that podcasting just takes too long or is simply overwhelming, this episode will completely change your perspective...

What if you could release a new podcast episode and never have to promote it on social media…like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they'd drive traffic to my podcast. But now? I've found a way to make my episodes work for me every single day and without the social media hustle.

If you're tired of feeling like you're talking into the void or simply frustrated that pe...

Ever wondered if releasing multiple episodes per week can truly boost your podcast audience growth? You're not alone! Welcome to You Ask, I Answer - a brand-new segment where I tackle your biggest podcast growth questions with honest, actionable advice.

In this episode, I'm diving into a question from one of my clients: Will releasing multiple episodes per week help your podcast grow faster? My answer might surprise you! If you're looking for no-fluff insights on podcast growth and strategies to build a loyal audience, this episode is a must-listen.

---

EPISODE LINKS...

If you've ever thought, what on earth should I talk about or wondered if your episodes are really helping build trust and turn listeners into clients - this episode is exactly what you need. I'm sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are simple, powerful, and designed to position you as the go-to expert your listeners are already looking for. I've been itching to share these with you, so grab your notebook and let's dive right in!

EPISODE...

You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it's probably not that you're doing anything wrong. But there are a few small messaging shifts you can make that'll help move people from casually listening to enquiring about your signature offer.

In today's episode, we're exploring three powerful messaging shifts that will help you sign your first (or next) client...

Is your podcast doing more than just attracting listeners? Imagine turning every episode into a powerful client acquisition engine that fuels your business growth and builds real, lasting relationships with your audience.

In this episode, we dive deep into the four essential stages of your podcast funnel, revealing how you can guide listeners from initial discovery all the way to becoming loyal, high-ticket clients. You'll discover actionable strategies for relationship building that go beyond surface-level engagement, ensuring your podcast becomes a true growth tool for your business.

By the end of this episode, you'll know...

Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I've invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out.

Chrissy reveals her strategies for scripting, batching and repurposing content and the must-have tools she uses to streamline her podcast workflow that allows her to produce episodes in under five hours a month!

Whether you're a beginner or an established host, the time management tips Chrissy...

Today, we're diving into an easy way to get more listeners by using words and phrases they're actually searching for - yep, we're talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don't worry, I'm keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast's secret weapon), why this is a must-have tool for organic podcast growth and most importantly, how it helps your future clients find you. Ready to drive more traffic to your show? Let's get started!

...

The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here's the thing - a small change in your title can mean the difference between ten listens and 100. In today's episode, I'm sharing five quick tweaks you can make to write episode titles that instantly boost your podcast's visibility. By the end of this episode, you'll know exactly how to make your titles work harder for you, so more people discover and...

If you’re a business owner who wants to grow her business through podcasting, you've probably heard it before: "just stay consistent and success will follow." And don't get me wrong - consistency is important. But here’s the truth - consistency alone isn’t a winning podcast strategy.

In today's episode, I'm sharing why this common advice can actually hold business owners back and what you should focus on instead to drive meaningful results for your online business. Because if consistency was all it took, every podcaster would be thriving!

Let’s rethink your approach...

In today's episode, I'm addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it's easy to think "why should I bother? How can I possibly stand out when there' so many other podcasts out there?"

But I'm here to debunk that myth! The idea that there are "too many podcasts" is simply not true. You absolutely can have a podcast that stands out, even in a saturated niche. By...

In today's episode, we're talking about podcast strategy. If you've been hanging out with me on the podcast for a while you'll know that is something I'm passionate about but I know that the word "strategy" can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction.

But stick with me, because I promise you it's not as intimidating as it sounds. And it's definitely not about boxing you in or stifling your creativity. So tune in to learn what a podcast...

What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that's exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting business. Three months after our strategy session, Jess has transformed her podcast into a key marketing tool but also turned a near-disaster into launch that felt more fun...

In celebration of International Podcast Day, I've invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, income and impact. Tune in to hear their stories, insights and actionable advice on how podcasting can be a game-changer for your business too!

CONNECT WITH THE EXPERTS FEATURED IN THIS EPISODE

✨ Kylie Kelly - Email Marketing Strategist + Growth Coach

Download Yo...

Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I'm chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking to make sleaze-free sales and leverage your appearances to build your authority and attract more clients. Tune in to discover how to turn speaking opportunities into a powerful marketing tool for your business!

Key...

Are you ready to turn your message into a movement? In this episode of a special three part series, I'm joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who's spilling all her secrets on making an impact (and sales) through podcast guesting.

You will hear more about Natalie's journey of becoming a podcast guesting expert, why the old methods of podcast pitching no longer work, and how to craft pitches that stand out in the host's inbox. You'll also learn how to sell your offers without feeling salesy and discover the 10-Minute...

Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I'm chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements.

Ziza breaks down the key strategies for structuring talks that not only educates your audience but inspires action. You'll learn how to align your message, freebie, and offers to create a seamless path for conversion, why your...

You've probably heard that launching a podcast is a fantastic way to build your brand. But is it really the right move when you're just starting your business? In today's episode, I'm sharing why starting a podcast in your first year of business is actually a huge mistake - and what you should focus on instead.

I know it might be surprising to hear me say this, especially since I'm all about helping women business owners leverage podcasting, but trust me - waiting could save you a lot of time, stress AND set you up for even...

Have you ever thought about stepping away from your business for an entire month? Well, I did it, and in this episode, I'm taking you behind the scenes of my month-long break away from my podcast strategy and consulting business. We're talking about what I did to prepare for this break, the impact on my business and my key takeaways and a-ha moments that could help you plan your own extended break without sacrificing the growth and stability of your business. Whether you're contemplating a similar hiatus or just curious about the what this could look like, this episode...

I'm celebrating four years in business 🎉 And wowzers - it's been a journey and there have been more than a couple times when I thought about burning it all down to the ground. But I'm still here! And to mark the occasion, I'm sharing five things I wish someone had told me when I first started out.

So if you want to hear the real, unfiltered truths of what entrepreneurship has been like for me, settle in cause I'm keeping it 💯

----

🎯 Ready to go deeper?

Book a 60 min coaching session for perso...

Are you ready to tap into the power of Pinterest for podcasters and grow your show? You're in the right place! In this special takeover episode, Pinterest strategist Katie Van Gilder, unveils how Pinterest can amplify your podcast's visibility. You'll learn why setting up a Pinterest business account is non-negotiable and how it can give you access to invaluable tools for tracking and boosting your reach. You'll discover the art of converting your podcast episodes into engaging, blog-style show notes that not only please Google but also provide multiple pathways for listeners to connect with your brand.

...

Are you ready to amplify your podcast's impact without doubling your workload? In today's very special takeover episode, you'll discover how you can repurpose your podcast content like a pro!

Our guest host, Felly Day, will guide you through the art of squeezing every drop of value from your podcast episodes. Felly shares her famous CPF framework, revealing secrets to choosing the right content, platforms, intentions, and angles that will skyrocket your reach and engagement. Plus, examples of how the CPF framework works and turns a single episode into multiple pieces of content. Whether you're looking to...

Did you know that there are four different types of burnout? Yes, that's right! In today's episode, I'm chatting with Ellyn Schinke, a leading expert in combating burnout. During our conversation, we unravel the mysteries behind each burnout category and discuss actionable strategies on how to prevent and recover from them.

We break down common myths about burnout, such as the belief that if you're passionate about your work, you cannot experience burnout. Additionally, Ellyn shares her career journey from a research scientist to life-changing coach, her personal experience with burnout, and gives you more information on...