Keep Optimising
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next...
Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e
Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.
In this episode, we discuss:
Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutionsDive in:
[05:10] Diversify sales channels to reduce risk.
[08:20] Optimise proposition based on customer country requirements.
[12:42] Can we handle this in-house or outsource?
[13:36] Maintaining local knowledge essential for interna...
Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co
Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge.
In this episode, we discuss:
The synergy between online and physical retail stores How different physical retail formats can help your business in different ways The importance of a seamless omnichannel experience How to get the most out of...SEO: Link Building Tips for SEO with Rosa Mitchell, connective3
Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!
In this episode, we discuss:
The evolution of link building The important role of creativity in digital PR campaigns How to do well in digital PR Rosa’s four key strategies for successful digital PR and link building
Dive in:
[03:16] Trans...
SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss
Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.
And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.
In this episode, we discuss:
Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a differenceDive in:
[07:41] Prioritizing technical foundation for SEO success.
[10:55] Focusing on technical SEO for big improvements.
[14:17] Platform upgrade to address site performance challenges.
[16:16] Retailers...
SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video
Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO.
In this episode, we discuss:
How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability Leveraging new features and community engagementDive in:
[05:03] Optimise YouTube videos for higher ranking and visibility.
[07:28] Maximise video discoverability through algorithm and tactics.
[12...
SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.
In this episode, we discuss:
Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines How AI plays a role in content creation and SEO
Dive in:
[04:54] Search engines have matured in significant ways. <...
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.
In this episode, we discuss:
Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM!Dive in:
[05:24] Differentiating between delivery and deliverability is crucial.
[07:42] Follow-up quickly with customers for engagement.
[12:03] Setting up custom domain authentication is simple.
[13:3...
Email: List Growth Sales Strategies with Hannah Spicer
Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands.
In this episode, we discuss:
Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your email list The importance of continuous testing and analysis
Dive in:
[05:45] Encourage sign-ups with incentiv...
Email: Making the most of your ESP Software Tools with Daniel Budai
Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.
In this episode, we discuss:
Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timingDive in:
[03:50] Danie’s interesting eCommerce journey.
...
Email: AB Tests for Email Marketing Success with Bridget Poston
Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.
In this episode, we discuss:
the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emailsDive in:
[03:58] Transitioned from writing to holistic email marketing.
[08:13] Brands should test campaigns multiple times.
[10:35] Regular testing until Black Friday for email...
