Keep Optimising

40 Episodes
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By: Chloe Thomas

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Google Ads - inc...

Google Ads Bidding Strategies Explained with Jonny Hyams
#136
Last Friday at 1:15 AM

Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels.

This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.

Jonny talks about the different types of strategies, including

Manual, Maximise Impressions, Maximise Clicks, Maximise Conversion and Maximise Conversion Value.

We also discuss setting up your own Google Ads native tracking, learning from the Reddit co...


Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins
#135
Last Wednesday at 1:15 AM

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!

Imogen talks about the key changes to Google Keywords ads in 2023. We unpack

how Ad formats have changed greatly, the new goal-based campaign type Performance Max (aka PMax)keeping an eye on ROAS (Return on Ad Spend), responsive text ads – and the power of the full-stop.

Digital Gearbox - grab one of 10 free one to on...


Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting
#134
01/18/2023

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!!

Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins!

Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns.

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox

Find everything Keep Optimising at KeepOptimising.com



This podcas...


Google Ads YouTube Ads, the time is now! With Charlotte Sheridan
#133
01/11/2023

Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads.

We're discussing why you should be considering YouTube ads as part of your top of funnel marketing this year. And Charlotte's giving us the 101 on what you need to know before you get stuck in. including ad formats, placements, targeting and more.

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox

Find everything Keep Optimising at KeepOptimising.com


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Google Ads Google Shopping Campaigns in 2023 with Nick Trueman
#132
01/04/2023

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek!

Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more.

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox

Find everything Keep Optimising at KeepOptimising.com



This podcast uses the following third-party...


Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert
#131
12/28/2022

Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce.

We'll be discussing

Why is blog content important on an eCommerce site?Why do we need a system to drive our blog content?How to build your blogging checklistHow to find the people to deliver your blogging checklistHow to optimise your blogging once you’ve got your blog creation checklist

Get all the links and...


Content Marketing: Using Podcast Guesting to grow brand awareness and connection
#130
12/21/2022

Noémi Beres AND Gabor Kazai are the founders and owners of Podcast Connections, a podcast booking agency who specialises in helping their clients get on the right podcasts to grow their brand awareness, generate engagement, and (of course) acquire more customers.

We're discussing how you can leverage this powerful channel for your eCommerce brand.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


Content Marketing Big Picture Content Marketing - what's next? with Ian Leslie
#129
12/14/2022

Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid.

With deep experience in both eCommerce AND Content marketing - we're exploring the big strategic shifts to identify what's working now.

Get all the links and resources we mention at KeepOptimising.com


Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


Content Marketing: How to drive interaction and accelerate trust with Omar Zenhom
#128
12/07/2022

Omar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-founder and CEO of successful webinar platform Webinar Ninja.

Content marketing has been a key part of both what he teaches and how he's grown each of his businesses. In this episode he's sharing tips around increasing content interaction, partnering to make content production really easy, webinars (yes, you should be doing live online events!), and community.

Get all the links and resources we men...


Customer Experience How great Customer Service improves all your Marketing Results
#127
11/30/2022

Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and training, to process improvement, and CRM implementation.

As she describes it – they’re rebuilding the plane whilst in flight! Achieving ROI upwards of 60% for their clients – now that’s worth the investment.

We're exploring just how to attack the process of massively improving your customer services performance to improve ALL your marketing results.

Get all the links and resources we mention...


Customer Experience on your Product Pages with Adam Pearce
#126
11/23/2022

Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode!

We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including tweaks to your templates, and how to improve the pages of your bestsellers - no stone unturned!

Get all the links and resources we mention at KeepOptimising.com


Customer Experience on your website by improving your copy
#125
11/16/2022

Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards.

We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact.

Get all the links and resources we mention at KeepO...


Customer Experience in Delivery with The Postal Hub Podcast's Ian Kerr
#124
11/09/2022

Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery.

We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend
#123
11/02/2022

Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast.

We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention.

Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


TikTok Organic 101 with Cal Devine
#122
10/26/2022

Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.

Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right now.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:
<...


TikTok Advertising 101 with expert Sven Muchow
#121
10/19/2022

Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.

Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


TikTok Influencer Marketing with Kristen Wiley from Statusphere
#120
10/12/2022

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


TikTok What are TikTok "Creators" and how can you utilise them? With Danny Desatnik from #paid
#119
10/05/2022

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.

This month we’re all about TIKTOK

Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.

Why now?

Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.

And by maturity I mean there are tried...


eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads
#118
09/28/2022

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.

Our experts are...

Burc Tanir, PrisyncJordan Owen, MollieJessica Totillo Coster, eCommerce BadasseryArnaud Betourne, Nest CommerceChaya Oosterbroek, YoastMark Hook, BrightpearlMonica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!

Get all the...


Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker
#117
09/21/2022

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable.

He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate.

The 5 are:

1. Know what makes your audience tick

2. Demo not a catalogue

3. Mobile first

4. Advantages beats benefits and features

5. BUT don’t forget the features!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Kl...


Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel
#116
09/14/2022

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits!

Martin's taking us through the THREE key tactics and strategies you need to deploy to grow your Amazon Profits, and maximise the impact of your Amazon sales.

AND he's...


Marketplaces: Using niche marketplaces to grow new customer acquisition
#115
09/07/2022

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.

He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for an...


5 Ways to Survive the "Recession" with Kunle Campbell from 2x eCommerce
#114
08/31/2022

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners.

The 5 tips we'lll be discussing are:

1. Trim the Fat in your P&L

2. Segment your customers

3. Survey your customer segments

4. Create bundles to offer value

5. Invest in top of funnel content

Get all the links and resources we mention at KeepOptimising.com

Episode sp...


Perfecting your "Recession" Marketing Plan with Ian Hammersley
#113
08/24/2022

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy
#112
08/17/2022

Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


Common sense guide to GA4, how to implement & why it's awesome with Dan Coleman
#111
08/10/2022

Dan Coleman is a Google Analytics specialist and Ecommerce Wizard

He’s accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Wow that is some broad experience!

He's spent the last few months implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know - PLUS he shares some resources that will make implementing it and bene...


A common sense guide to the Shopify Editions Updates with Chase Clymer from Honest eCommerce
#110
08/03/2022

Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast.

He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny objects within the list.

This is the first of our month dedicated to the updates you need to know about as we head towards the holiday season.

Get all the links and resources we mention at KeepOptimising.com<...


Sales Driving Partnerships... with Influencer Marketing
#109
07/27/2022

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing.

Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here.

We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are driving results right now.

Get all the links and resources we mention at KeepOptimising.com


Sales Driving Partnerships... with Affiliate Marketing
#108
07/20/2022

Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022).

Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media, an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s also recently founded Partnership Discovery to help brands find new affiliates more efficiently.

Get all the links and resources we mention at KeepOptimising.com

Epis...


Sales Driving Partnerships... with your Customers
#107
07/13/2022

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers.

Our guest is Jason Bell, Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?

And, yes, we'll also be asking for the latest and best loyalty marketng tips too.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

...


Sales Driving Partnerships... with other eCommerce stores
#106
07/06/2022

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores.

Plus our guest will reveal the new service he's built to make it really easy for you to do just this.

Simon Rigby has run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… but he’s also the founder of My Flyer Inserts – built to help eCommerce businesses swap parcel inserts with each.

G...


Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin
#105
06/29/2022

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.

She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://ch...


Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagne from J7 Media
#104
06/22/2022

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC.

We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them, tips for great video and optimisation and a fair bit more Facebook Ad insight on top of all that as well!

Get a...


Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest
#103
06/15/2022

Everything you need to know to improve your videos and graphics this year. (and save time!)

Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM and Ted Baker.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third...


Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood
#102
06/08/2022

Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor.

He's joining Chloe in this episode to dive deep into one Facebook Ad strategy - the founders story ad. We'll talk about how to create it, what sort of story works best at different stages of the sales funnel, different approaches, and ho...


Facebook Ads: Understanding your Customer's WHY is core to your success
#101
06/01/2022

If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading.

Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he’s now offering other eCommerce brands through his marketing agency TIME.

Listen to the end to find out how to get his free 'Empathy Blueprint' which will make everything we discuss super straightforward.

Get a...


You Asked, Chloe's answering - it's our epic 100th Episode
#100
05/25/2022

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions.

She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year.

If there's a question you've been meaning to ask... we bet it's covered in this epic episode.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy


SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy
#99
05/18/2022

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well.

Get all the links and resources we mention at KeepOptimising.com

...


SEO: Protecting and Repairing your Online Reputation with Justin Seibert
#98
05/11/2022

Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade.

In this episode we’re exploring… an under discussed part of SEO – using SEO to manage your online reputation and maximise your marketing impact.

Yes we’re talking about taking control of the search results page. Both removing any negative things from your brand search page, AND how to take over the page completely!

Get all the link...


SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz
#97
05/04/2022

Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads.

In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviy...