One More Time Podcast

In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists.

In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans.

If you’re an indie artist who wants deeper fans, more reach, and more revenue — this one’s a must-watch.

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If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages. 

We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “secret weapon” that ties it all together.

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Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list.

In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most independent artists need to make if they want their music to cut through...

Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (turning strangers into real fans).

We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discovered by commenting on the right pages, and use pinned/starter comments to control the narrative (all for exactly $0 out of your budget).

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Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the bank, and consistently pull millions of views.

In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (like 50 reels in ~2 hours, seriously). We talk how much content to post per release, what metrics matter most, how to test different parts of your song to find the clip that converts, how alt accounts ca...

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. 

The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.

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For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you.

Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician.

You’ll learn:
🔂 A realistic release schedule (why bi-weekly drops can be the sweet spot)
🔂 How to plan a rollout strategy that feels cohesive (not random singles)
🔂 How to build a short-form content system that’s sustaina...

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.

Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective.

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L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting “into the void” to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company.

If you’re an artist or producer thinking about quitting, this episode will show you how to pivot, keep going, and build a real full-time music business from home.

WATCH on YouTube: https://youtu.be/E-xemFCxajU

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Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music". 

In this episode, he breaks down what "making it" actually means, how to avoid burnout as an artist, best way to build a team, and the strategies successful indie artists are using to make a living. 

WATCH on YouTube: https://youtu.be/A6n3GkB5-kU 

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On this episode, we sit down with Futuristic – an artist, manager, and CEO who spends 100% of his time in the indie artist world. He’s not just using the game for his own career anymore… he’s obsessed with helping other independent artists win.

Yes, he turned millions of views into millions of dollars and built a seven-figure career off viral content. But today, most of his energy goes into managing indie artists, running an indie artist education platform, & building systems, content formats, and release strategies that other artists can plug into.

In this episode, he break...

We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026.

We dig into:
👉 How indie labels are beating the majors
👉 Why A&R + digital marketing are the only two functions that matter
👉 New-era deal structures 
👉 What real artist development looks like today
👉 Why some artists win with tiny teams while others don’t grow at all
👉 The power of data, consistency, and sustained momentum
👉 The future of platforms like TikTok, YouTube, and AI in music
👉 How Creat...

Director of Music Distribution at Genius/Worldstar Kayvan Daragheh breaks down why community is the new superpower for indie artists. 

We dive into building real fans, keeping them engaged, and why most artists lose the audience they already have by treating fans like customers instead of people.

Kayvan shares how he built “Kayvan’s House,” what modern A&Rs actually look for, and the mindset every artist needs to build a lasting career.

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Brian Freeman, creator of Cadillac Chronicles, breaks down how he accidentally built one of the most impactful music platforms today. 

We talk self-discovery, consistency, artist development, virality, and why performance/interview platforms matter more than ever. 

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Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. 

In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more. 

This episode is for every artist who’s ever wondered: am I really built for the indie lifestyle?

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"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance.

In this episode, we break down the truths about what "going viral" ACTUALLY means for artists. 

What you'll learn:
🔂 Practical definition of "viral" and a mindset shift on how to approach it
🔂 Pre-viral readiness checklist so you're prepared when something pops
🔂 How to react properly to a viral moment to maximize impact 
🔂 Case studies on Doja Cat and Steve Lacy's successful responses to virality

FREE...

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing.

In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.

Zack shares his takes on everything from:
✅ Why most artists feel lost or overwhelmed by marketing
✅ How AI will change the music business (and how to prepare)
✅ The one mindset sh...

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling.

In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearlessness is a blueprint for every artist, how mixing has evolved from the board to the box, and why technical rules will never beat raw emotio...

The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.

In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era.

Whether you’re wondering how often to drop music, how often to post about your music, or how to build a br...

Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive. 

In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more. 

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Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager. 

In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more. 

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Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.  

This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much more.  

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Timbaland just signed an AI artist and the internet is PISSED...

In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists. 

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Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc. 

This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more. 

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Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.

In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.

We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're tryi...

Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads. 

In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers. 

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In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius. 

From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.

His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude. 

He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how...

For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.

Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.

Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOS

We hope you enjoy and find value! Don't forget to subscribe if this helped 🙏

Nard is a YouTube ads expert and founder of the digital marketing agency WAMM Promotions. He's worked huge records like Morray's "Quicksand" (237M YouTube views) as well as helped indie artists gain thousands of subs for less than $300 ad spend. 

In this episode, he breaks down the different types of YouTube ads, how to target the right audience, ways to get maximum subscriber growth, an example $1000 campaign, and so much more. 

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xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans". 

We cover everything you need to know about sync licensing: most common ways to get a placement, how much $$$ you can make, sync agents vs. libraries, biggest mistakes to avoid, & so much more. 

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Doechii has been on a monumental run. It's super inspiring to watch her almost 10yr journey from working at Chipotle to winning the GRAMMY for Best Rap Album of 2024. 

In this episode, we unpack everything artists of all sizes, across all genres can learn from her rise to superstardom. Take a page out of the Doechii Playbook to take your career to the next level.  

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Daniel Cruz is the CEO of Producer Royalty aka the "Placement Debt Collector" They collected over $1M in producer royalties their clients had no idea they were owed. 

He breaks down what to do if your beat gets stolen, how much to charge for a beat, every royalty a producer should be collecting, advice for producers who want to get paid faster and much more. 

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Drea Jackson is the Senior Manager of Artist and Label Relations at SoundCloud. The "SoundCloud Era" is a thing of the past but the platform is still a MUST for all emerging (and established) artists trying to grow. 

We got ALL the game out of Drea. She shared the entire blueprint for success on SoundCloud, key differentiators for SoundCloud vs. traditional DSPs like Spotify, the benefits of an Artist Pro subscription, and case studies from artists like Laila.

Take notes on this episode and start implementing SoundCloud in your music strategy today!

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Rick Barker is a renowned music industry expert, best known as Taylor Swift's first manager and a pioneer in modern artist development.

With over 30 years in music operating at the highest level, he is OVERFLOWING with knowledge that musicians at any level can use to further their careers.

We brought up 7 of the most common excuses that artists give as to why they're not progressing, and sat back as Rick DESTROYED them all

Grab a drink and a notepad and watch thi...

FKi 1st is a diamond-selling producer. His work on Post Malone's "White Iverson" and Travis Scott's "Drugs You Should Try It"/"Sloppy Toppy" helped launch their careers into superstardom. 

We dive into untold Post Malone stories, what all superstar artists have in common, working with EDM legends like Diplo and Skrillex, 3 immediate signs of a weak track, and so much more!  

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Curtiss King is the certified KING of the Do-It-Yourself (DIY) musician community. He touches every aspect of the creative process and handles all of his own business. 

In this episode, we dive into WHY he chooses the DIY lifestyle, the systems and tools uses to make it work, taking his music off streaming platforms to go direct to consumer, and so much more.

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PromoGod is a music marketing expert who's helped over 20,000 artists. His social media is full of free game and inspiration for musicians trying to build and monetize a fanbase. 

In this episode, we dive into ALL things music marketing: branding, content creation, paid ads, audience engagement, and everything in between.

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One thing all successful artists have in common is a strong brand. The music has to be good but the brand is what makes people die hard fans. Clothes, hair, colors, fonts, storyline, lingo.. it all matters more than most think! 

In this episode, Jidenna and Swanky break down the exact approach to launching their new artist/producer duo brand "The Bashmen". Both have a proven track record of success and share practical tips artists can apply immediately to their own careers after watching.

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Dorian Perron is the co-founder of Groover: a platform that connects artists looking to promote their music with playlist curators in need of new tracks. 

In this episode, we talk about the playlisting industry's biggest scams, REALISTIC results artists can expect from playlisting, when an artist should start running their first campaign, and much more!  

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Brian "Z" Zisook is the co-founder of the streaming platform Audiomack. He has been a voice for artist education and empowerment for over 2 decades in the music business. 

On this episode, Z gives artists game-changing advice that is guaranteed to help you take your career to the next level. We covered everything from why Fridays are the worst day to release music, how editorial playlisting ACTUALLY works, secrets to building a highly engaged fanbase, and so much more!

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