PM Collective - The ART of Property Management
The Art of Property Management is where the real conversations happen. The ones about leading without enough support, building portfolios and careers, and staying relevant in an industry that doesn't slow down for anyone.Each episode, Ashleigh Goodchild brings her 25+ years of on-the-ground experience and some of the sharpest minds in the industry to talk about what it actually takes to build a property management business that lasts. The challenges, the director dynamics, the moments that nearly broke you, and the ones that changed everything.Join the PM Collective community on Facebook and Instagram.www.pmcollective.com.au
How To Manage A Multi-Generational Team Without Losing Your Mind - WEBINAR REPLAY 2024
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We talk through what it really takes to lead a multi-generational workplace without stereotyping people or treating every difference as a problem. We share practical ways to manage retention expectations, communication preferences, remote work boundaries, and inclusive team traditions while keeping standards high.Â
• why “retention at all costs” can be the wrong targetÂ
• how younger career pathways, travel plans and job moves change leadership expectationsÂ
• misconceptions about tech ability and why older workers can be early adoptersÂ
• why seniority does not automatically equal leadership credibilityÂ
• handling resistance to new p...
How An Inspection Business Runs Smoothly Behind The Scenes
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Most people think “operations” means calendars, checklists, and a few spreadsheets. The truth is messier and more human. This week Marisa Reeves, operations Manager at SOCO Realty & PM Collective is joined by Fowzia from Property Assist Inspections, and we get honest about what it takes to run the day-to-day of a growing inspection business while keeping clients happy and a team supported.
We talk through Fowzia’s path from residential real estate sales and property development into Property Assist operations, and what surprised her most: being trusted to make decisions without layers...
You Can Automate Admin Without Losing Human Service
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We catch up with Brittany Trefort in Perth and get honest about what is actually changing property management right now: capacity, tech, and the way we design work. We unpack offshoring and work-from-home without the guilt, then get practical on PropertyMe task automation and everyday AI that saves hours without killing service.Â
• paperless workflows versus old school habits and why both still existÂ
• offshoring and outsourcing as a business model choice rather than a moral failingÂ
• keeping owner communication with the property manager while delegating repeatable adminÂ
• work-from-ho...
Your Numbers Tell You What To Fix Next
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We sit down with Chris Mercer to get brutally clear on what real estate agency numbers actually reveal and why benchmarking beats gut feel every time. We dig into rent roll strategy, acquisition reality, and the productivity standards that separate busy teams from profitable ones.Â
• Chris’s background and why he focuses on the business of real estateÂ
• How a standard profit model makes benchmarking fair and actionableÂ
• What a rent roll should predict about future sales volumeÂ
• Why some agencies manage well but miss listings and market shareÂ
• Profitabi...
How to Talk to Investors: Positive Language, Surveys & Client Confidence
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Are you a property manager — or a business owner and investor? The words you choose shape how landlords, investors, and your market see your property management business, and most of us are underselling ourselves.
In this episode, we unpack:
Why "I'm a property manager" undersells you, and what to say insteadJob titles that elevate your team ("Senior Property Manager," "Administrative Manager") — and the ones that make us cringeHow we surveyed our clients after the federal budget, and why nearly 70% of investors weren't concerned despite the doom-and-gloom headlinesWhat to say when a la...A Specialist Broker Explains How Rent Roll Lending Works
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We sit down with rent roll finance broker Travis Whelan to unpack how rent roll lending actually works and why most real estate agencies waste time going to the wrong bank or the wrong banker. We get honest about what lenders look for, what prep makes you fundable, and how messy books can block your next acquisition even when the rent roll looks healthy.Â
• Travis’ background in business banking and rent roll financeÂ
• how rent roll finance differs from standard mortgage brokingÂ
• why only a handful of lenders truly play in the...
Annual Investor Audits
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We unpack the mindset shift that turns an annual investor audit from a scary “what if I get it wrong” idea into a practical service that builds trust and loyalty with landlords. We also get specific about language, time limits, and follow-up systems so property managers can add investment value without crossing into financial advice.Â
• delaying implementation because of fear of getting it wrong and how to move past itÂ
• sending audit invites in waves to manage workload and calm nervesÂ
• what uptake really looks like across a portfolio and...
How A Property Management Head Of Department Keeps Clients Calm
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We sit down with Sara Press to talk about what property management leadership looks like when you stay hands-on and still protect your team’s time, energy, and judgement. We dig into escalations, client psychology, and the shift from being a manager to being a leader as portfolios grow and legislation changes.Â
• Sarah’s background in property management and her hands-on Head of Department roleÂ
• How escalations start, how we triage them, and how we stop issues looping for weeksÂ
• Coaching property managers to bring facts, options, and documentation...
Are You Avoiding Cold Calls Or Avoiding Growth
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We pressure test cold calling with Kenslee from Platinum and land on a simple truth: it works when the list is clean, the script is tight, and the follow-up system runs in the background. We share real numbers from a 1,000-dial month, plus how we balance cold outreach with retention, referrals, and mindset so growth actually sticks.Â
• why cold calling still belongs in a property management BDM toolkitÂ
• building a qualified landlord call list using RP Data and ID4meÂ
• handling “Where did you get my number from?” without losin...
What If The Future Property Manager Stops Typing Leases
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We sit down with Tania to trace her 30-year path through real estate, a surprising detour into catering, and the service mindset that makes people remember your name years later. We also get practical about offshore virtual assistants, AI-era communication, and how property managers can reclaim time to do the high-trust work that actually grows portfolios.Â
• Tania’s career journey from receptionist to senior property managementÂ
• Leaving the industry for family, returning with clearer strengths and boundariesÂ
• Building a catering business and the transferable skills of planning, pressure and client...
REPLAY PMC AUDIO SUMMIT 2025 / Keeping Your Team Energised Through Year-End by Deb Gidman
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We talk about why the end-of-year rush drains teams and how connection helps us stay steady when pressure climbs. We share research, planning tips for property management, and simple traditions that keep morale high without adding more stress.
• Why end-of-year workload and Christmas pressure hit morale so fast
• Australian engagement and mental health stats that make connection a business issue
• Planning inspections, vacancies, and move-outs to reduce December chaos
• Keeping office energy calm so stress does not spread
• Low-budget ways to build belonging through food, games, and shared...
Stop Buying Pizza and Start Leading
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We turn a simple coffee catch-up into a blunt, practical talk on why workplace culture rises or falls on leadership behaviour, not perks or policies. Alan Mpora shares how alignment, self-reflection, and human connection become even more important as AI reshapes the work we do.Â
• leadership advisory explained as culture transformation led from the topÂ
• why most businesses seek help only after resignations and HR dramaÂ
• skill versus will as the fastest way to diagnose performance issuesÂ
• recruiting for values alignment with mission, vision, and purposeÂ
• why Friday pizz...
Rebranding And Scaling A Property Management Business Without Losing Service
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We talk through what happens when a property management business outgrows its original plan, and why changing your point of difference is not a betrayal of your earlier marketing. Sophie shares how she rebranded, restructured, and built systems that protect service standards while still making room for growth.Â
• why a business name change lands easier than you thinkÂ
• the emotional weight of partnership changes versus brand changesÂ
• scaling from a small portfolio mindset to 250 managementsÂ
• staffing levels in a high-compliance market and what “overstaffed” can missÂ
• building specialist services...
What Due Diligence Looks Like When You Inherit A Tenancy
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We dig into why we refuse to list rentals we have not physically checked, and how that one rule prevents pricing mistakes, nasty surprises, and messy disputes. We also share practical due diligence steps for vacant handovers and transfer-of-management takeovers, including what we ask before we say yes.
• refusing unseen rental listings to protect everyone involvedÂ
• using floor plans and inclusions to assess new builds earlyÂ
• spotting features that shift rent like air conditioning and ceiling fansÂ
• explaining vacancy cost maths to price-sensitive ownersÂ
• handling unrealistic rent expectations w...
Why Pickles Are Named Pickles And Other Real Estate Lessons
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We sit down with Cassandra from Terrahaven Property Management to talk about what real leadership looks like when you’re managing people, properties, and constant curveballs. We dig into troubleshooting, training juniors, work-from-home change, and the home boundaries that keep burnout from swallowing your career.Â
• Cassandra’s path through real estate roles and why property management sticksÂ
• Building trust by being a connector rather than pretending to be the expert in everythingÂ
• Troubleshooting maintenance to avoid wasted call-outs and protect owner budgetsÂ
• Making “I don’t know” acceptable so juniors...
REPLAY PMC AUDIO SUMMIT 2025 / 7 Secrets To Keep Your Best People From Walking Out The Door by Kylie Lange
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We share seven practical levers to keep great property management people from leaving, rooted in what actually drives loyalty, wellbeing and performance. We focus on building a workplace people choose, using clear leadership, fair pay and support that reduces burnout.
• Slowing down recruitment to protect values and cultureÂ
• Offering real flexibility through remote boundaries and flexible hoursÂ
• Building an inclusive culture through shared activities and recognitionÂ
• Investing in professional development and clear growth pathsÂ
• Leading with trust, transparency, and practical support in conflict-heavy workÂ
• Recognising achie...
You Can Learn Leadership
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We talk with Karla Major from Sidekick about why stepping into leadership in property management can shake your confidence even when you are great at the job. We break down what real leaders do differently, how to communicate when it is hard, and how to build structure so the role does not burn you out.Â
• the common promotion pathway in real estate and why it is not the only pathÂ
• the gap between being a strong property manager and leading people wellÂ
• why hybrid leadership roles create confusion and overl...
The Rent Guarantee That Made Everyone Furious
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We sit down with Karen and daughter Jules to unpack what it really takes to grow and protect a rent roll across changing markets, shifting fees, and constant industry churn. We share the systems, numbers, and mindset behind building a property management business that landlords trust and that teams can actually sustain.Â
• Karen’s path from early roles to launching her own rent roll business and returning after a forced saleÂ
• the hunger behind rapid growth and the practical reality of mortgages and riskÂ
• handling fee pressure and rent guaran...
A Real Estate Career Path Beyond Property Management
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We talk with Tyren Liebel from MyRealty Plus about building a long-term real estate career by moving from leasing into business development instead of forcing a move into property management. We break down what the job really looks like day to day, from cold calling and relationship building to handovers, privacy shifts and the tools that will shape BDM work next.Â
• Tyren’s entry into real estate and why leasing becomes his foundationÂ
• What the rental market used to look like and what that teaches new operatorsÂ
• Why property ma...
Outsourced BDMs And The Future
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Natasha returns to share how MyBDM has grown and why the future of property management business development leans on partnerships, outsourcing and strong systems. We talk through what outsourced BDM support really looks like, how offshore VAs fit in and how to set expectations so consistency turns into conversions.Â
• The case for partnerships and outsourcing to reduce burnoutÂ
• Why remote agencies can compete without a traditional officeÂ
• What an outsourced BDM can handle for new and established agenciesÂ
• Lead generation, cold calling, social media and email campaigns as repeatabl...
Tenant Education That Builds Trust
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We talk with Jaleesa Paine about why tenant education is the missing lever in property management and how small, consistent support builds trust that pays off for years. We share practical ways to help renters with money stress and first home buyer goals while improving the reputation of property managers one interaction at a time.Â
• Jaleesa background across real estate, mortgage broking, community housing and first home buyer coachingÂ
• why first home buyers need education and financial literacy supportÂ
• how first home buyers look different now and why many buy...
REPLAY PMC AUDIO SUMMIT 2025 / Happy Teams as a Growth Strategy by Shannon Welch
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We share the leadership habits that turn team happiness into real business growth, especially when your staff are remote and on the road. We break down how to build culture through consistent daily moments, clear feedback, and trust that helps people thrive.Â
• culture built in consistency, not big eventsÂ
• leadership as creating safety to ask questions and make mistakesÂ
• availability versus approachability, and building extra touch pointsÂ
• why the first trainer sets the tone for onboarding and retentionÂ
• “Clear is kind” feedback that drives accountability without shameÂ
• care a...
Who Do You Hire Next GM vs Ops Manager vs Head of Department
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We break down how to choose your next leadership hire in a property management business by identifying the real bottleneck you are trying to remove. We compare what a head of department, ops manager, and general manager actually do, plus the hiring mistakes that quietly slow growth and strain culture.
• Why layers of management start to matter as teams grow
• How culture shifts when you add leadership layers
• What a head of department owns in property management
• What an ops manager owns in systems and processes
• What a gen...
Personal Identity vs Business Identity: Where They Clash
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We unpack why business owners can lose themselves when their work becomes their identity, and how that blur quietly drives burnout and disconnection.Â
We share practical ways to strengthen personal identity without oversharing so clients and teams see a human first, not just a role.Â
• Personal identity vs business identity and why they clash for business ownersÂ
•The difference between personal and private and what to shareÂ
• Using social media to show values, hobbies and real lifeÂ
• The blur between work and home and the constant ment...
When Your Business Outgrows You
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Your business outgrows you when you become the decision bottleneck, the constant fixer, and the person everyone relies on to keep the wheels turning. I break down the warning signs, the identity shifts that unlock real scaling, and the practical ways to let go without lowering standards.Â
• The clearest signs the business has outgrown the ownerÂ
• Why owners cling to the fixer identity and fear looking lazyÂ
• Shifting value from hours worked to leadership and judgmentÂ
• Investing in personal development to build a new version of yourselfÂ
• Moving...
From Property Manager to Business Owner
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We talk through the identity shift that has to happen when you move from being a working property manager to being a true business owner. I share why staying operational keeps you stuck, how personal identity builds loyalty, and what to do when you feel frozen on decisions like your first hire.Â
• The identity gap behind “I just need a PA”Â
• The stamina problem of running operations and leading growthÂ
• Why you cannot outsource vision and directionÂ
•Support options that keep you steady: personal coach, business coach, peer networksÂ
•...
Sustainable Growth In Property Management
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We explore how to grow a rent roll without burning out teams or profits, drawing on Kylie Lange’s 35-year path across sales, strata, commercial, and residential PM. We unpack aligned incentives, profit per management, modern tenants, and practical training that sticks.
• defining sustainable growth and client fit
• aligning owner, BDM, and PM incentives
• spotting turnover red flags and culture gaps
• separating hard clients from bad business
• time-cost math and internal charge-out rates
• tracking profit per management, not portfolio averages
• quality owner, property, tenant, and team standards
REPLAY PMC AUDIO SUMMIT 2025 / Trust Is the New KPI: Delivering on What You Say You’ll Do by Hayley Mitchell
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We share a practical path from reactive habits to proactive property management, grounded in legislation, smart use of tech, and empathy for renters. We explain how to run your diary, say no to unlawful requests, reduce errors, and rediscover the joy in the role.
• shifting from reactive work to proactive systems
• using the tech stack you already have
• owning errors and closing process gaps
• scheduling routines to avoid snowballs
• following legislation over client demands
• treating renters as clients with empathy
• handling conflict and expectations with clarity
•...
Why A Portfolio Audit Beats Guesswork Every Time
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We unpack how property management teams get stuck, why a simple health check reveals hidden leaks, and how to reset structure, capacity, and messaging for resilient growth. Kasey Lawrence from The Rental Network shares a practical one day plus two week audit model and a grounded take on the “doors per PM” myth.
• reasons agencies seek external health checks
• zoomed out lens versus daily firefighting
• foundations, workflows, templates, and data hygiene
• proactive benchmarking and fee recovery gaps
• real capacity factors beyond a single number
• transition tactics for staff change...
Follow-Up That Wins Business
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We ask Elise Whitmore how she runs fast, human follow-ups that turn uncertain leads into loyal clients. From two-minute callbacks to personality-based notes, she shares the cadence, tools, and boundaries that keep a pipeline full without burning trust.
• Two-minute response to new investor leads
• Three-day check-in then tailored cadence
• “No” treated as “not now” with three-month recontact
• Phone-first follow-up, email or SMS as backup
• Box+Dice tasks and rich notes to track context
• 20–27 daily follow-up calls with clear next steps
• Reading personalities to balance rapport and direct asks
• St...
What Happens When You Treat Turnovers As A Process, Not A Fight
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We compare Australia and the US on turnovers, deposits, and evictions, and unpack how consistent systems scale a portfolio from 30 to 400 doors. Kent from HIVE Property Management shares practical ways to lower conflict, speed make‑ready, and build trust with owners and tenants.
• investor roots in multifamily and unique buildings
• building a lean team with strict processes
• rent ready checklists and like‑condition standards
• when owners should ignore tiny wear and tear
• pre‑move‑in documentation to reduce disputes
• Midwest eviction timeline and lawyer involvement
• in‑house maintenance...
Why Property Managers May Evolve Into Account Managers Focused On Service And Growth
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We compare city and regional hiring in NSW, dig into a candidate-driven market, and map how VAs and automation are reshaping PM roles. We lay out a practical path to flexible work, stronger culture, and a service model that builds trust in the business, not just one person.
• NSW hiring contrasts between city and regional markets
• Candidate-driven conditions and persistent PM shortages
• Benchmarks for properties per head and why they stall
• VAs removing admin layers and redefining field roles
• PMs shifting toward account manager responsibilities
• Building goodwill thr...
REPLAY PMC AUDIO SUMMIT 2025 / Be your own accountability partner by Corinne Forsyth
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We unpack why self-accountability is the engine for confidence, consistency, and growth in a noisy, fast-paced property management world. We share simple tools to build self-trust, reset quickly, and lead yourself, even without a formal roadmap.
• treating accountability as ownership not guilt
• building confidence by keeping promises to yourself
• taking charge of growth when structures are missing
• attitude, presentation, and energy as professional signals
• practical tools: weekly goals, Friday reflections, visibility
• flipping excuses into priorities and rewarding consistency
• resetting fast with honesty and compassion
• choosing one sma...
The Borderless BDM
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We share how remote BDMs now run full pipelines without an office, from cold calling to Zoom appraisals, and why a team approach with local PMs builds trust and speed. We map when to add flexible BDM support, how to protect databases and territories, and what the future of BDM teams looks like.
• shifting from office-only to remote BDMs and borderless investors
• proving full-cycle onboarding via phone and Zoom
• launching a flexible, no-minimum BDM service model
• tasks to outsource across CRM, nurture and email marketing
• handling in-person requests t...
Temping, Leave Cover & After Hour Mobiles
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We sit down with Kallista Tzirvelakis of KPM Resolve to unpack the real work of temping in property management, from month-long assignments to inbox triage and after-hours coverage. We share practical rules for Christmas shutdowns, boundary setting, and how to keep trust anchored to the agency, not one person.
• why temps protect portfolios and team wellbeing
• when to use temps for leave, recruitment and training
• realistic durations and expectations for temp assignments
• Christmas shutdown coverage that respects real leave
• after-hours options that reduce burnout and risk
• triaging a n...
Thriving in the property management with your human design
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We explore how Human Design can improve hiring, workflow, and wellbeing in property management by aligning roles with natural energy and decision styles. Tania Tebbit shares practical ways to spot misalignment, avoid burnout, and change team culture through simple scripts and clearer choices.
• five Human Design types and what they do best
• strategy vs authority and why decisions stall
• emotional waves vs sacral gut responses
• practical scripts for client options and faster approvals
• spotting signature emotions as misalignment signals
• role design for variety, depth, and focused bursts
•...
The Confidence to Be Visible
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We explore how a seasoned property manager rebuilt confidence through personal branding, peer learning, and smart tech choices. Jenny Lock shares candid lessons on legislation gaps, career resilience, and posting with purpose to become an attraction PM.
• moving from Queensland to Victoria and learning new laws
• managing cancer, career pivots, and returning with purpose
• lifestyle branding photos that boost trust and reach
• sharing wins and case studies without oversharing
• content ideas for PMs that educate and convert
• collaboration over competition and peer-led learning
• tech stacks, demos as train...
Daily Habits Beat Big Goals
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We trade loud goals for quiet systems and show how daily micro choices make growth inevitable. Simple checklists, energy buffers, and honest reviews help property managers and founders move from motivation to repeatable results.
• shifting from outcome targets to input habits
• choosing daily vs weekly cadence to fit personality
• breaking growth goals into calls, appraisals, letters
• protecting energy with buffers and white space
• using five-item task checkers to reduce friction
• running weekly and monthly reviews to iterate
• setting quarterly checks instead of constant outcomes
• starting any day...
Onboarding That Actually Works
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We share how a polished onboarding system turns growth pains into smooth operations. Monique walks through the exact steps, tools, and timing that cut disputes, protect PM bandwidth, and keep owner and tenant expectations aligned.
• building from reception to head of department and 300 organic managements
• why onboarding broke at scale and how Typeform fixed it
• owner preferences on payments, inclusions, strata and utilities
• using PME documents and alerts as a single source of truth
• timing education to reduce “I wasn’t told” issues
• introducing the PM early to build tru...
How Property Managers Create Freedom With Boutique Models
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We explore Jody's 21-year path from reception to founder, why she stepped away to reset, and how she returned to support a modern, low-overhead property management business with real support and smarter systems. The conversation challenges sales-first thinking and shows practical ways to protect mental health, retain talent, and grow through partnerships.
• early career moves across reception, trust accounting, assistant PM and head of department
• stepping out for personal reasons and returning with renewed purpose
• mental health, flexible time off and genuine cover for phones and emails
• why strong h...