Ace the Sales - Simplifying Selling for Women Entrepreneurs

An engaging conversation with Taru, Founder of RedMat Pilates, where we explore the complexities of running a profitable fitness studio. Taru shares insights into managing the substantial fixed costs associated with a retail business and how she navigated business pivots in the post-pandemic landscape. Her 12+ years of journey as an entrepreneur offers valuable lessons on sustaining a fitness brand in challenging times, emphasizing adaptability and strategic planning. Tune in for practical advice and inspiration from a leader in the fitness industry.

Meet your guest: 

Taru is a pioneer in I...

Meet our next guest on Ace the Sales Podcast - Taru Chaddha, Founder RedMat Pilates in this fun Rapid fire session. Stay tuned for the full interview dropping this Thursday. 

Guest bio: 

Taru is a pioneer in India in the field of Pilates as a fitness form when she started RedMat Fitness in 2012. RedMat is Taru’s third entrepreneurial venture. Prior to that she had startups in Media & Recruitment and also had a brief corporate career in outsourcing. As a Pilates coach, Taru guides women towards a healthier, wholesome life...

Join us for an insightful episode as we chat with Swathi Kulkarni, the brilliant mind behind Elda Health, a platform that supports women in their menopause journey. Swathi walks us through her early days of building a woman-centric startup from the ground up, navigating the unique challenges and opportunities in the health industry. Learn about the strategic decisions that set Elda Health apart, the importance of fostering a supportive community, and how Swathi leveraged technology and content to drive growth, education and engagement.

Meet your guest: 

Swathi Kulkarni is C...

Meet our next guest on Ace the Sales Podcast - Swathi Kulkarni, Co-Founder Elda Health in this fun Rapid fire session. Stay tuned for the full interview dropping this Thursday. 

Guest bio: 

Swathi Kulkarni is Co-Founder & CEO at Elda Health, a women’s healthcare platform tailored for the mid-life urban woman. She is a seasoned entrepreneur with extensive experience in building companies across tech and consumer brands, and has over 17+ across General Management, Growth and Product development.

She has worked with startups as well as c...

Meet Bhavya Gandhi, Body positivity influencer who is spilling the beans on how to make money as an Instagram Influencer. She shares with us not just one or two but SIX revenue streams that you can build as a health and wellness content creator. She also talks to us about productivity hacks as a solopreneur and content creation tips on finding your niche and brand deals. 

Meet your guest: 

Mom influencer turned advocate for body positivity and plus-size fashion. Recognized by Instagram, Femina, and She The People. Awarded for dedication to promoting se...

Meet our next guest on Ace the Sales Podcast - Bhavya Gandhi, Body positivity influencer, in this fun Rapid fire session. Stay tuned for the full interview dropping this Thursday. 

Guest bio: 

Mom influencer turned advocate for body positivity and plus-size fashion. Recognized by Instagram, Femina, and She The People. Awarded for dedication to promoting self-love and inclusivity.

Instagram: https://www.instagram.com/thehappymommie

Connect with your host Roshni over 

Instagram: @roshni_baronia 

Linkedin: @roshnibaronia 

Podcast Spons...

Join in for a deep dive with  Sonali Sarogi as she shares her incredible journey of launching and scaling Feedsmart in a highly competitive market of healthy snacks. From identifying the right product-market fit to leveraging digital platforms for growth, Sonali's insights are a goldmine for aspiring entrepreneurs and established business owners alike on how to build and grow a health food startup.

Meet the guest: 

Sonali Saraogi Singh, a committed mompreneur, spearheads a global venture in child nutrition to combat escalating childhood obesity. With proficiency in sales, hospitality, and entrepreneurship, she ex...

Meet our next guest on Ace the Sales Podcast - Sonali Saraogi Singh , Founder, Feed Smart in this fun Rapid fire session. Stay tuned for the full-interview dropping this Thursday.

About The Guest

Sonali Saraogi Singh, a committed mompreneur, spearheads a global venture in child nutrition to combat escalating childhood obesity. With proficiency in sales, hospitality, and entrepreneurship, she excels in operations, product development, and team leadership. Her blend of Business Management and Nutritional Science from Stanford underscores her dedication to pioneering innovation and nourishment. Sonali relishes early mornings, bonding with her...

Welcome to a brand new version of Ace the Sales Podcast where your host Roshni Baronia is giving you a download on what sells and how to sell in a particular industry. Kickstarting the new series with the fitness and wellness industry, Roshni will be interviewing startup founders and mentors on how to build and scale a business in this industry.

Give a quick listen to Roshni as she spills the beans on what you can expect from the upcoming episodes!

Stats Citation: Times of India and LinkedIn Pulse<...

Ever wondered how the intricate world of pharma sales and marketing is evolving in the digital age? Considering that pharma industry has been one of the slowest industries to wake up to the importance of digital presence of a brand, it is an interretsing conversation for everyone, even outside this space, to learn the nuances of an industry that is not operating at the complex intersections of policy changes, digital transformations, and data-driven marketing. 

And to decode the complexities is our guest, Saumya Prakash, the Co-Founder of Multiplier AI Solutions. Saumya, a visionary leader i...

Welcome to another episode of \"Ace the Sales\" with your host, Roshni Baronia!

In today\'s solo episode, we\'ll be delving into a topic that is often overlooked in the sales world but is crucial for long-term success: how to have fun in sales.

Because if you are not having fun while you work, you won\'t be able to reap the results you are looking for. So this episode is all about helping you discover effective ways to infuse excitement and enjoyment into your sales journey.

As business owners, we often...

Forget the Dating Playbook for a moment—have you ever delved into the world of the Sales Playbook? Brace yourself for an eye-opening revelation!

Unfamiliar with the concept? Don\'t worry! 

The Sales Playbook is an absolute game-changer for your business, providing a streamlined roadmap to revolutionize your marketing sales strategy. It\'s your secret weapon, meticulously outlining each step with powerful strategies.

But does a solopreneur also need the sales playbook?

Yes!

Get ready to be blown away as your host of Ace the Sales, the incredible Roshni Bar...

How to tell your prospects - LET’S BREAKUP!

Your host Roshni Baronia is back with a solo episode after a very long time. Tune in to this quick and valuable episode as she sheds some light on what break-up emails are and how to write them.

Sending emails to prospects for sales communication is common but have you ever received an offensive email just because you chose not to reply? Well, Roshni has, and she shares all the insights about that professional communication in this episode. 

Inside this episode of Ace the Sal...

Decisions backed by both data and intuition can 10x your sales.

Often you feel that you need something more than data alone to drive business decisions or create a sales strategy.

What makes data driven decisions even more powerful and unbeatable is Intuition. It is something that moves you from self doubt and illusion to confidence and acceleration.

Join this deep conversation between Ace the Sales host Roshni Baronia and guest expert Shraddha Subramaniam where she shares the techniques to tap into your intuition to align with yourselves while selling anything.

...

“Rejection is a Redirection”- Roshni Baronia.

Join this exciting and valuable conversation with our guest Nita Sundararaju who explains how the universe is here to give you an ocean of abundance in every aspect of your life. Still, unfortunately, you only get a spoonful as you receive it while holding a spoon of your limiting beliefs. 

Key Takeaways

“Have a vision and work backwards to understand what action you need to take today” - Roshni Baronia.

Join this conversation with our guest Avneet Kohli as she walks you through creating and acquiring your life vision. She believes that you cannot compartmentalize your life into personal and business. Everything is connected, so you should focus on achieving a comprehensive vision. 

Key Takeaways

“True success always starts with a plan. Success doesn’t happen; you plan for it” - Roshni Baronia.

Your host Roshni Baronia wants you to start the year strong by thinking about sales planning to hit your revenue targets. Most business owners are good at goal setting but find planning hard and following up on that plan harder. 

But, a written plan helps you to focus and make amends while you advance to ensure your strategy works. So, Roshni is giving out a FREE planner for this month that will help you stay accountable for your se...

Selling is an art, and like with all art, you need to be patient with it. Once you learn to be patient and transparent with your client while selling, you win half the battle.

For the other half, you have to identify your buyer persona and target the right prospects. Join our guest Hiteshi Upadhyay in this exciting episode where she says that most people fail to identify their target audience, and the problem of lesser sales starts from there.

Key Points to remember while outreaching clients:

Are you on Social Media? Well, who isn\'t? 

It has changed selling dynamics and helped businesses reach a vast audience and increase their sales.

But, your boundaries can blur when you start with Personal Branding on social media. Our guest Maitri Verma says it is essential to establish boundaries and decide which parts of your life you want to share on the platforms. Also, stay authentic but only follow people who inspire you and do not trigger you!

Key Points to remember while selling on Social Media

Want to skyrocket your sales? The secret behind doing that is setting up a structured business model. Confused? 

Don’t worry, join us in this exciting episode with Dr. Kate De Jong as we discuss the challenges that small women business owners face when trying to increase sales. 

Most entrepreneurs don’t map out a customer journey or create a selling model, which fails to build trust within the customers for their brand. 

Key Takeaways from the episode

One life — make it count!

A person with that philosophy, definitely leads a full life, prioritises what matters the most and is unfazed by setbacks. It is a pleasure to have as a guest on the show today Shwetha Sivaraman, who strongly believes that we are more than our names, work, designations, and labels as children, spouses, and parents. 

Calling herself an accidental entrepreneur, Shwetha shares loads of tips and insights on how to use writing and podcasting as a tool for self-expression. She tells how she keeps value creation, self-awareness, and authenticity at the cor...

The journey from being an employee to an entrepreneur is never an easy one. For some, it is slow and organic. For others, it is a quick and snap decision. And for yet others, it is something that is just natural and meant to be. 

Let’s learn what was it like for our guest on the show today as she moved from corporates into entrepreneurship, what were her motivators to do the same, and how she took on the role of CEO as she emphasizes the role of people and following one’s passion throughout her journ...

Our external world is a reflection of our internal world. 

The level of self-awareness you have as an entrepreneur and the kind of attention you give to your personal development is a measurement of your success not only in life and business but also in sales. 

So to help you understand better how you can bring your most authentic and true self to each sales conversation, we have with us today Sonya Stattmann who shares with us her remarkable journey with some mind-altering insights, as well as some amazing tips to help women understand and kn...

Our guest for the day today is someone whose conversations start with just one question - What’s your Second Act?

With the intent to transform people\'s lives for the better, our guest, Archana Dutta is empowering people with the tools and resources for well-being and growth, assisting people as they undertake their journey of self-discovery, to open the doors to a brighter tomorrow. 

And she has not been doing this alone. She has the beautiful gift of bringing people together and building collaborations that deliver impact and purpose. So in this conversation, we are...

Education must never stop and as we move out of the structured learning environment of schools and colleges we should find avenues to keep learning going 

A book is the easiest and simplest way to learn because, in situations where we cannot have direct access to an expert, their insights and best practices that get captured in the form of a book become a great way to get mentored by them.

In today\'s episode of Ace The Sales, the host Roshni Baronia shares 3 must-read sales books for non-sellers. These are books that have helped h...

An entrepreneur who is also a podcaster harping on her love for music. Balancing acts as they call it - here is someone who is excelling at it!

It is our pleasure to have on Ace the Sales today, Bhargavi Swami, CEO of Excel Corporation, a company that has been recognized by Insight Business Magazine as the top HR consultancy and one of the top five by Silicon India.

As she talked to us about how small women business owners can market and sell their services, she also shared with us a lot of insights...

This week’s Ace The Sales drop is an exceptional one as the host Roshni Baronia sits across a versatile entrepreneur to bring a male’s perspective to selling …and guess what, he admits with pride - he loves selling!

So that’s something we got to reel into, isn’t it? 

We have on our show today Udit Goenka who brings beautiful insights and stories on how he built his startups, got to love selling, and the nuggets that can help you to do the same.

Some of the things we touched upon with U...

The world of content marketing is filled with so many possibilities that in no time it can become very overwhelming and confusing. So this episode is dedicated to making sense of content marketing so that serves and sells. 

The host Roshni Baronia is in conversation with Marissa Pick, who specializes in digital transformation, social media strategies, and personal branding. Together they peel back the layers of how content marketing can work for small businesses.

She also discusses The steps to identify your audience and what they want to see from you The variety of ways t...

You learn best from people who have done it themselves and are willing to share their mistakes and milestones with the same enthusiasm.  To do that, we have with us today a leader who has grown her business from 3 Cr in 2007 to 100+ Cr today. She is Aakanksha Bhargava who is a constant inspiration to many women entrepreneurs and a role model for her team members at PM Relocations.

From the early days of joining her family business to taking on the role of CEO - Aakanksha shares her journey, decisions made, and pivots made in order to b...

One of the biggest horrors of doing sales is facing rejection.

But if you want a sustainable business, you must constantly put yourself out there, each day selling. Being rejected or hearing a NO can be frightening because we live in a society and culture where acceptance and approval are synonymous with our self-worth. And when that self-worth gets a hit. It seems difficult to get back on the feet again. 

The harsh reality is that if you can\'t handle rejection in sales and move on, your dream of building a business might be c...

Her business helps entrepreneurs build solid foundations, accelerate business growth and make a positive impact on others. Today we are pleased to interview Regina Bergman on Ace The Sales Podcast.

This episode features Regina Bergman and your host Roshni Baronia talking about business and sales. Entrepreneurs can gain a lot of insights from this episode and improve their skills. Regina discussed how forming a foundation for the business can accelerate growth and profits.

Furthermore, they discussed why small businesses fail and how we can prevent it from happening, as well as the challenges business owners...

Sales process always tends to get complicated because there are multiple activities that you do inside each step of it. But as you know, on Ace the Sales podcast, we simplify everything related to selling for you. So in this episode,  the host of the show - Roshni Baronia - is sharing 3 overarching steps for developing an effective sales process.

Listen in to gain quick clarity about all these steps of an effective sales process.

Resource Mentioned in the Episode

https://www.roshnibaronia.com/sales-training/

If you like what we bring w...

A very warm welcome to Ace The Sales Podcast….AGAIN!

It\'s been 3 months now since we put out a new episode but there is a good enough reason for that. 

We had completed two years of Ace the sales podcast and we felt it is the right time to infuse some new energy and vibe into the show.

So tune in quickly to know what’s new on your favourite show about everything sales, strategies, and business!

If you like what we bring within Ace the Sales Podcast, just hit the F...

You can keep going through different hoops trying to crack the code for what makes one great in the game of sales ....but it will always come down to effectively two things - conversations and conversions.

Sales is just about those two things- having more conversations - because without an initial connection and conversation - nothing really happens and secondly increasing conversion from those conversations - because without that you won’t really see the needle moving in your business and revenue.

So let’s look at first things first - that is how to star...

What happens when you move from corporate to entrepreneurship? 

You bring the best of one to fix the next!

Our guest for this episode did something similar. 

She moved from a corporate sales career to start a travel company for women.

And while doing that she brought in her lessons in sales, integration of processes, and fostering a company culture in her venture. 

This is an exciting conversation with Zinal Doshi about her corporate and entrepreneurial journey. She is the founder of The Flapper Life - a trav...

Get comfortable with talking about money in your sales interactions as my guest for today shares some useful insights from the money stories that our Grandma has been telling us!

For this episode I have with me Amanda Neely who is a financial professional and serial entrepreneur. She founded and ran Overflow Coffee Bar, L3C from 2008 through 2018. Now, she shares her experiential knowledge through podcasting and through developing personalized financial strategies for individuals and couples and profitability strategies for businesses. Her goal is to work with people to take charge of their cash flow, leverage their...

You might have a great idea and a business model ready.

You might even have a solid plan on how to execute it.

So, what’s next now?

Chances are, you probably want to go out there and raise funds. But before you reach out to Investors, you need to have that mental workout to make a compelling case for your investors.

This week on Ace the Sales I had an amazing interaction with Snigdha Sur, founder, and CEO of The Juggernaut - a premium publication and community that publishes smart ta...

As a small business owner, it is not only important to take daily actions for progress but also to know where this progress will lead you. In order to build a robust and sustainable business, it helps to have the foresight into what your business will look like in the future, what will your revenue be, what are the expenses, and how you can take better business decisions.

All of this will help you thrive in the business. The process of doing this work is called Sales Forecasting which is simplified for us by our guest for...

Stop loving your product so much.

Start selling it!

Isn’t this a common mistake that small business owners make....they build a great product/program/service and then sit back cozily thinking that since it is such a fabulous product...clients will automatically line up at the door.

But guess what...that doesn\'t happen.

You need to be vocal about your solution and the transformation it brings while also being mindful about the problem it is actually solving for the client. More such insights are being shared by Shruti Ka...

How do you decide whether or not you want to work with a client?

Has it ever happened with you that you have signed up clients and just days into the project or initial sessions you discover this is not working out and ultimately you have to FIRE your client!

It takes a lot of time, effort, and energy to bring clients into your business as a solopreneur.

So it is critical for you to work with the right ones. In this masterclass episode the host Roshni Baronia: