Home Service Business Coach With David Moerman
A podcast for exterior cleaning business owners, hosted by David Moerman, CEO of Home Service Business Coach. From real conversations to practical breakdowns of what’s working, this podcast helps you transition from technician to CEO of your exterior cleaning company. New episodes every Friday.
321: He Made Himself Irrelevant in a $600K Cleaning Business
I'm joined by Daniel Lee, who got laid off from Microsoft in 2023 and started an interior cleaning business a few weeks later. After joining HSBC, he went from $95K a year to on pace for $600K, with five VAs and a team of contractors running the day to day. The bigger shift was getting himself out of $20 an hour tasks, to the point where he checks in about three hours a week from Colombia.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
<...320: How to Get Your First 100 Pressure Washing Customers
I break down the 5 exact steps I'd take to land my first 100 pressure washing customers if I was starting over today. At a $1,000 average job, that's a $100K business, built without leaning on paid ads. I walk through everything from setting up the basics and building a brand that means something to getting your local network talking, door knocking affluent neighborhoods, and packaging your services so you're never the cheapest quote.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
...
319: How Craig Built and Sold a 37-Unit Franchise
I'm joined by Craig Jooste, who went from the exec team at 1-800-GOT-JUNK to co-founding a handyman franchise he grew to 37 units and sold. Now he's scaling Genie Senior Services to 60 territories. We break down what it takes to build a home service brand that runs without you, from a $3,100 average ticket and referral partnerships that close at 85% to running on about $5,500 a month in overhead and protecting your time as an owner.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
<...318: I Let AI Find Me a Window Cleaner (Here's Who It Picked)
I put Meta's AI agent to the test by asking it to get my windows cleaned, then watched it pick a company, fill out the estimate form, and land me a pricing email in under 5 minutes. From there I break down how homeowners are starting to find home service businesses going into 2027. We go from keeping your Google Business Profile complete and stacking Google reviews to showing real prices on your site, adding an online pricing calculator, and building an FAQ around the questions people actually ask.
Stop doing every job yourself. Join the #1 community...
317: 10 Ways a VA Can Add Revenue to Your Home Service Business
I’m joined by Brandon Lazar, who spent 15 years running his own cleaning business before selling it in 2023 for $1.545M. He went from doing admin until 11 PM every night to running 3 locations and 2,500 jobs a year with 3 full-time VAs behind him. We break down how a VA can actually add revenue, from speed to lead and following up on every quote to client re-engagement, neighborhood discount days, and strategic partnerships.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where do...
316: Why Your Home Service Business Is Stuck at $20K/Month
I'm going solo this week to break down why so many home service business owners get stuck at $20K a month, right around the $180K mark where a lot of owners jump into our program. I walk through the 5 steps that got my own cleaning business past it, from getting off the truck and building a predictable lead pipeline to increasing your average ticket, tightening up your sales process, and building a team that runs without you.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off...
315: How Josh Latimer Built and Sold a $50K/Week Window Cleaning Company
I'm joined by Josh Latimer, who went from delivering pizza and living in a trailer park to building a window cleaning company doing $50K weeks and selling it to private equity. We break down why most exterior cleaning owners have a pricing problem, not a lead problem, from his FRAP formula and raising your average ticket to the "so that" question and the family systems that saved his marriage.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
...
314: How Joas Built a Boutique Painting Business Around His Family
Joas Meier grew his painting business to 13 employees and around $700K, then cut his team in half the next year and hit the same revenue. We break down why a smaller business can be the smarter one, from niching down and saying no to good jobs to qualifying every lead in 3 questions and fixing your mindset before your systems.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does your business actually stand? Take the free Growth Scorecard
313: The $300K Owner Trap (And How to Fix It)
I spent eight years systematizing my own cleaning business before exiting it, and I've now helped over 600+ exterior cleaning owners scale theirs. In this episode I break down why so many owners stall around $300K and what it takes to get past it, from taking deposits and getting back to leads within the hour to building a tight service area and preparing to hire your first true champion.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does your...
312: $4 to $15 a Window: How Jamie Built a $245K Window Cleaning Business
I'm joined by Jamie Hallman, who started Hallman Window Washing in 2018 charging $4 to $6 a window as a solo, part-time operator. Today he's at $15 a window with two full-time techs and had $130K booked before his season even started. They break down how to grow a window cleaning business the steady way, from raising prices for premium clients and running profitable two-person crews to launching a Christmas light company off warm leads and talking to your best clients before building service plans.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners...
311: Stop Working 80 Hours: 3 Mindset Shifts to Scale
After 16 years running cleaning, painting, and Christmas light businesses and working with over 620 exterior cleaning owners, I can tell you hustle and muscle will only get you to about $150K to $200K. So I'm breaking down the 3 mindset shifts that got me off the truck, from doing less and putting your hours into marketing and sales to designing a business that runs without you and betting on yourself first.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does...
310: How Ryan Batts Grew From $45K to $1.1M in Pressure Washing
David is joined by Ryan Batts, who found this podcast as a teacher doing $45K on the side, joined the program in year two, built Teacher Under Pressure to $1.1M by year five, and now coaches inside the HSBC Accelerator. They break down what actually moves an exterior cleaning business from side hustle to seven figures, from reinvesting every dollar early and hiring an office admin before technicians to putting 12% of revenue into marketing and building maintenance plans that make the business worth more.
Did you know Ryan found us through this exact podcast? He...
309: The 4 Mistakes I Made Before Hitting $582K
David breaks down the 4 mistakes that cost him tens of thousands of dollars across 8 years and 5,500 projects in his exterior cleaning business. He covers what it takes to build a business that can run without the owner, from pricing at $125 per tech hour instead of $65 and hiring before you're buried in $18 an hour work to setting up estimate follow-up and the off-season of systematizing that took him from $155K to $582K.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
...
308: How Wesley Built a $6M Pressure Washing Business
David is joined by Wesley Bloeme, who built WiseGuys Pro-Wash from a borrowed $300 pressure washer into a $6M operation running close to 30 trucks out of one Atlanta location. They break down what it actually takes to scale past the point where most owners stall, from building on service area density and delaying gratification longer than feels reasonable to reinvesting 30% net margins and holding the confidence to see it through.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does...
307: 5 Reasons Your Cleaning Business Isn't Sellable (Yet)
David spent 8 years building and successfully exiting his exterior cleaning business. He breaks down why most cleaning companies aren't sellable, from owner dependence and missing systems to unpredictable revenue. He also covers the hiring and financial red flags that scare off buyers before they ever make an offer.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does your business actually stand? Take the free Growth Scorecard
306: From No Hiring Process to $700K: Cody's Story
David is joined by Cody Tench, owner of Gleaming Gutters in Charlotte, North Carolina. He grew from a side-hustle subcontractor into an exterior cleaning business closing in on $700K a year. They break down what actually drove that growth, from fixing his hiring process to building the systems that let him step back.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does your business actually stand? Take the free Growth Scorecard
305: How Matteo Scaled From $155K to $500K
In this episode, Matteo Cancian shares how he scaled his exterior cleaning business from $155K to nearly $500K in under a year inside HSBC.
We break down:
Breaking past the $150K revenue ceilingOvercoming imposter syndrome & delegating office workUsing call data to audit your timeBuilding a second revenue stream on top of proven systemsStop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does your business actually stand? Take the free Growth Scorecard
304: 3 Ways to Book More Jobs in Your Exterior Cleaning Business
David breaks down the three levers that actually drive more booked jobs in an exterior cleaning business. He covers what makes marketing do the heavy lifting instead of relying on one tactic, how building a premium price brand changes which bids you win, and how a frictionless customer experience becomes your biggest long-term advantage.
Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
Where does your business actually stand? Take the free Growth Scorecard
303: How Roberto Scaled Wash Broz From $300K to $720K in 2 Years
Dave is joined by Roberto Gonzalez, who went through our coaching program starting in 2023 and built Wash Broz with his brother Marcelo into a $720K exterior cleaning company in McKinney, Texas. They break down what it actually took to grow the business past the six figure grind, from building a hiring system and learning their real numbers to raising prices and adding a Christmas light division for extra revenue.
Stop doing every job yourself. Join the #1 coaching program for pressure washing & window cleaning owners ready to get off the truck
Where...
302: How Petr Scaled From $17K to $450K
David is joined by Petr Basel, who took his exterior cleaning company from $17,000 to a $450,000 revenue goal in a year and a half. They break down what actually changes when you stop working as an owner-operator, from raising your prices and rebranding early to building a team and protecting time with your family every single day.
Stop doing every job yourself. Join the #1 coaching program for pressure washing & window cleaning owners ready to get off the truck
Where does your business actually stand? Take the free Growth Scorecard
301: From Painting Houses to the World Cup — How I Built My Dream Life in 16 Years
David walks through the 4 stages that took him from a broke painting business at 19 to exiting his exterior cleaning company at 36. He breaks down what actually changed at each stage, from building himself a job instead of a business in the painting years, to scaling to 5,500+ projects and 11,000 leads after getting off the truck, to building Home Service Business Coach and helping 620+ companies do the same.
Stop doing every job yourself. Join the #1 coaching program for pressure washing & window cleaning owners ready to get off the truck
Where does your business...
300: How to Break the $200K Ceiling in Your Cleaning Business
David breaks down why most cleaning businesses stay stuck at $200K in annual revenue, drawing on the 8 years he spent building his own exterior cleaning company to over 11,000 leads before exiting. He walks through the 3 reasons owners hit the plateau, from a marketing strategy that leans too hard on word of mouth and a hiring process built on warm bodies to a business structure that keeps the owner as the bottleneck and the systems needed to finally step off the truck.
Stop doing every job yourself. Join the #1 coaching program for pressure washing & window cleaning...
299: From $125K to $250K: Kale's Live 1:1 Coaching Session
David is joined by Kale Bakken, who built Power Clean Solutions to $125K completely solo with one truck and zero paid ads and is on track to double it this season. They break down what it takes to scale a solo pressure washing operation past $200K, from dropping unprofitable services and hiring your first year-round technician to building a real marketing budget and making the shift from doing the work to running the business.
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truc...
298: Why exterior cleaning owners are profitable but still broke
David is joined by Mike Michalowicz, author of Profit First and The Money Habit, who has spent years showing entrepreneurs why financial discipline at home is just as critical as profitability in the business. They break down why most owners are wired to spend every dollar they earn, from the behavioral science behind the hunt-and-gorge cycle to the multi-account system that removes willpower from the equation, to why 1% profit allocation can compound into a sellable, self-sustaining business.
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get...
297: How to Market Your Window Cleaning Business in 2026
If you're trying to grow your window cleaning business in 2026, you don't need complicated marketing funnels, expensive ad campaigns, or massive budgets. In this video, I break down the exact marketing strategies I used to grow my own cleaning company and the same principles I've helped over 600 exterior cleaning business owners implement in their businesses.
Start your free 14-day Jobber trial: https://go.getjobber.com/davemoerman-yt2
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC...
296: How Daniel Scaled From $95K to $500K in 2 Years
Daniel started like most owners, working a 9 to 5 at Climate Pledge Arena and scrubbing toilets until 9pm to get his cleaning business off the ground. Today, he runs a $500K company built on move-out cleans and Airbnb turnovers from the beach in Playa del Carmen, Mexico, while the business runs without him.
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
...
295: How Jake Went From $300K Solo to a $3M Power Washing Company
David is joined by Jake Benjamin, who quit a $150K union job in 2019, built Benjamin's Powerwashing from scratch to $3M in revenue with a 40% net margin, and recently turned down a near 8-figure acquisition offer at 32 years old. They break down what actually drives profit at this level, from pricing your brand above the market and building a lean team structure to handling price objections, running inside sales, and the mindset behind saying no to a life-changing exit because you know you're just getting started.
See where your business stands —Take the free Growth Scorecard
...294: How Danny Scaled From $72K to $220K
Danny started with a pressure washer in the back of his SUV, knocking on doors and figuring it out the hard way. After joining HSBC, he scaled from $72K to over $220K in just over a year, but the bigger shift was going from solo operator to building a real business through people, creating opportunities for his team, and starting to see his company as an asset.
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Soci...
293: The Entrepreneur Power Couple Who Built a $2.4M Exterior Cleaning Business
David is joined by Fred and Christine Hodge, the husband-and-wife owners of Clearview Washing in New Jersey, who built their business from a $500 startup in 2004 to $2.4 million in annual revenue and a spot on the Inc. 5000 list in 2024. They break down what it actually takes to push through the $300K ceiling and scale to seven figures, from building field and office systems while one partner is still on the truck to the exact hiring order Christine recommends at the $250K-$500K mark, why $500K to $1M is the hardest stretch in the business, and how to run a company...
292: How Zach Scaled From $67K to $900K in 2 Years
Zach started like most owners, doing everything himself and grinding to around $67K. Today he's built a $900K business with high-margin services, a self-sufficient crew, and a schedule that lets him be home when his daughters get off the school bus.
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
Email: [email protected]
291: How Brandon Scaled a Window Cleaning Business to 70 Employees and Sold It
David is joined by Brandon Vaughn, who scaled a window cleaning and pressure washing business from a two-person owner-operator shop to 70 employees before selling, then built Wise Codings to 39 locations in 4 years working under 5 hours a week, and now runs HireBus, an AI recruiting platform. They break down what actually stops home service owners from scaling, from getting off the tools and building the right team structure to the MAST hiring framework, why recruiting is a volume game, and how AI agents are already replacing CSRs and recruiters in the trades.
See where your business...
290: How Andrew Scaled From $190K to $700K in 1 Year
Andrew started like most owners, figuring it out alone and finishing 2024 at $190K. In 2025, after going all in for just three to four months, he hit $700K running a pink-branded exterior cleaning and hardscape company out of Orlando at 24 years old.
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
Email: [email protected]
289: He Gets 200 Leads/Day From ONE Pricing Page | Marcus Sheridan
David is joined by Marcus Sheridan, who nearly went bankrupt in 2008 before turning River Pools into the most-trafficked swimming pool website in the world at 1 million visitors per month. They break down why exterior cleaning owners are media companies first, from transparent pricing as a trust signal to the honest agreement sales technique that lifted his son-in-law's close rate overnight.
See where your business stands —Take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Acce...
288: How AJ Scaled From $120K to $450K
AJ started like most owners, doing everything himself and growing to around $120K. Today, he’s built a $450K+ business with systems in place that don’t rely on him to run it.
Find out if your business is ready to scale — take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
Email: [email protected]
287: From Student Painter to Running a $30M Exterior Cleaning Brand
David is joined by Paul Baluch, who helped scale Shack Shine to over $30M and 150+ locations. They break down what actually drives growth in exterior cleaning businesses, from building repeat revenue and increasing your average ticket to hiring the right people and installing systems that allow you to step out of the day to day.
Find out if your business is ready to scale — take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobb...
286: How Gus Scaled From $300K to $720K
Before Gus joined he was doing $300K a year and working non-stop. Today, his company does $720K+ and runs multiple crews.
Find out if your business is ready to scale — take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
Email: [email protected]
285: How Joshua Built a $1M Window Cleaning Business Without Ads
David is joined by Joshua Weaver, who built a $1M window cleaning business without ads. They break down what actually drove his growth, from pricing to team structure to organic marketing that works.
Find out if your business is ready to scale — take the free Growth Scorecard
Listen to the full audiobook free — Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
Email: [email protected]
284: How Aaron Harper Built the Largest Pressure Washing Franchise in America
David is joined by Aaron Harper, CEO of Rolling Suds, who scaled a pressure washing business into a 124-truck franchise across 37 states. They break down what makes pressure washing so scalable and how to think beyond just running one truck.
Get off the truck & scale to 500k+ inside the Get Off The Truck Accelerator
Start with the book, Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
Email: [email protected]
283: How to Build a Memorable Home Service Brand | Bananas Creative
A lot of home service companies look the same, and this episode gets into why. David sits down with Sergio Silva, founder of Bananas Creative, who has helped hundreds of home service businesses improve their marketing and branding.
They talk through what most owners get wrong, how to stand out in a crowded market, and why your brand plays a bigger role in growth than you think.
Get off the truck & scale to 500k+ inside the Get Off The Truck Accelerator
Start with the book, Get Off The Truck<...
282: From Doing Everything to $1.4M in Exterior Cleaning
Home Service Business Coach helps pressure washing and window cleaning owners get off the truck, build crews, and scale to $500K–$750K.
Get off the truck & scale to 500k+ inside the Get Off The Truck Accelerator
Start with the book, Get Off The Truck
Follow HSBC Social's:
Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach
Email: [email protected]
