Profit Share Podcast

Get a copy of The Profit Share Advantage: https://amzn.to/3RzwPHp

We're back, continuing to narrate The Profit Share Advantage by Pres McKissack. Today we're looking at Chapter 2, in which Pres tells the story of growing up alongside his best friend Nick Avila. Unlike most kids, they didn't want to be doctors or astronauts. They wanted to be real estate agents. But after an early midlife crisis in his early 20s, Nick wanted out. Instead, he looked to make Profit Share his business. This set our duo on a journey that would uncover The Profit Share...

Get a copy of The Profit Share Advantage: https://amzn.to/3RzwPHp

After a book introduction from Pres, narrator Andy Fenstermaker shares the foreward penned by Linda McKissack in which she shares the pivotal moment in her career when Profit Share became a focal point. Linda was challenged by Gary Keller to create a pro-forma on Profit Share, and how treating it like a business might look. This changed the trajectory of her life, leading her to become the #1 profit share earner in the company.

In the first chapter, we look at another pivotal moment...

In this follow-up episode of the Profit Share Podcast, Gary Keller shares his best advice on the real work behind building Profit Share: building relationships, asking better questions, and connecting people to opportunity. Rather than “recruiting” with a pitch, Gary explains why the best conversations start by understanding what someone truly wants for their life, business, and future, and then helping them decide if Keller Williams is the right fit.

Gary also breaks down why Profit Share is meant to be passive income, not an active management job, and why agents should focus less on “selling” Profit Share an...

In this special episode of the Profit Share Podcast, Pres and Linda McKissack sit down with Gary Keller to unpack the history behind one of Keller Williams’ most powerful wealth-building models: Profit Share. Gary shares the real story of how Profit Share was born during one of the hardest seasons of his life and business, when market collapse, financial pressure, and major challenges forced him to rethink how agents could truly share in the success of the company.

He also looks ahead to the future, reminding KW agents that Profit Share should be part of their daily aw...

Linda and Pres McKissack share the lessons they learned while taking over the Oklahoma Region at Keller Williams in this month's episode of the Profit Share Podcast. You'll hear countless gems, and Linda shares one of her favorite quotes: “God doesn’t call the equipped, he equpis the called.” We won’t get into more specifics here, but you definitely don’t want to miss this episode, regardless of whether you’re a KW leader or an agent! 

RESOURCES:

Using the recruiting platform model of building your Profit Share downline at Keller Williams, Pres McKissack shares his family's journey and how that led to the discovery of a scalable Recruiting Platform model. This episode looks at the evolution of that model for building your downline quickly and efficiently using technology and a proven system. Pres is joined by Josh Boatman, who took the original recruiting site Pres built for his friend Nick and scaled it so anyone could take advantage of a recruiting site, the two outline how the Recruiting Platform play works, and how you too can...

It's December, which means it's a time for giving. But having a giving mindset shouldn't just be for the holidays. In this episode of the Profit Share Podcast, Pres and Linda McKissack unpack one of the most overlooked — and powerful — drivers of long-term Profit Share success: being a giver. 

They explore why the highest earners in Profit Share don’t focus on what they’ll get, but on how they can serve, teach, and add value to others. From learning-based leadership and teaching as a recruiting strategy to practical ways agents can deepen relationships through generosity, Pres and Linda...

In this month’s Profit Share Podcast, Pres and Linda McKissack explore a “coming boom” in real estate and why now is the time to include Profit Share in your 2026 business plan. They cover recent market shifts, industry consolidation, AI advancements, and major moves at Keller Williams, highlighting the opportunities for agents who prepare early.

They also break down two proven Profit Share models:

In this episode of The Profit Share Podcast, Pres and Linda McKissack unpack one of the most powerful (yet often overlooked) principles in business and leadership: reciprocity. Drawing from real stories, research, and decades of experience, they explore why giving first without expectation creates authentic relationships that ultimately lead to growth in life, leadership, and profit share. 

Linda shares how she’s used reciprocity to build long-term connections with top agents, including creative ideas like personalized gifts, social media engagement, and thoughtful gestures that keep relationships warm for months or even years. Pres and Linda also break dow...

In this episode of the Profit Share Podcast, Pres McKissack takes the mic solo while Linda and Jim enjoy a trip through France. With the real estate industry facing challenging times from lawsuits and higher interest rates to affordability struggles and and slower sales, Pres leans into the theme that tough times don’t break leaders, they forge them.

Drawing from Keller Williams history, powerful personal stories, and timeless leadership lessons, Pres unpacks four key traits that strong leaders cultivate in difficult seasons:

In this episode of Profit Share Mastery, hosts Linda and Pres McKissack delve into the innovative tools designed for leaders to supercharge Keller Williams Market Center growth. Discover how their new system, tested across multiple Market Centers, is transforming recruitment and retention strategies. 

Key takeaways include: 

Join us as we exp...

In 2022, Linda recorded a presentation to share her journey into profit share, how profit share and growth share work, and how Keller Williams agents and associates can get involved. This throwback includes some great gems in Linda's story, and now you can hear it in full!

RESOURCES:

LET'S CONNECT:

Think going from zero to 50 people in your downline in under 12 months sounds too good to be true? We get it—it sounds wild. But it's happening. In this episode, Pres and Josh break down the exact framework that's helping agents—many of whom are brand new to recruiting—build meaningful downlines with minimal effort and maximum results.

You'll hear real stories, including one agent who started just a month ago, ran two free LinkedIn ads, and already has their first downline partner signed, with more on the way. As they put it: "Very little work on my par...

In this episode of the Profit Share Mastery podcast, Pres and Linda McKissack interview Stephan Meyer, who shares his inspiring journey with Keller Williams. He discusses the transformative power of Profit Share, not just in terms of financial gain but also in the ability to change lives. Stephan recounts his experiences of opening Keller Williams in France, the challenges he faced, and the emotional impact of being able to support his family through the opportunities provided by Profit Share. The conversation emphasizes the importance of leadership, community, and the courage to take risks in the pursuit of success.

Recorded with a live audience, Linda and Pres McKissack roll out The Profit Share Advantage during a special book launch party in April 2025. The hosts are joined by none other than Mo Anderson! Inside the book, you'll learn the most effective way to sponsor between 15 to 150+ people a year into Keller Williams. The Profit Share Advantage reveals how Keller Williams agents can unlock financial freedom through the company’s powerful profit share model. Regardless of your role within Keller Williams, this book breaks down a proven system anyone can follow to grow their downline and create long-term, residual income—with...

In this episode of the Profit Share Mastery podcast, hosts Pres and Linda McKissack announce the upcoming release of their book titled 'The Prophet's Share Advantage.' They discuss the importance of profit share within Keller Williams, share insights on strategies for building profit share, and emphasize the book's potential to reach and educate a wider audience. The episode highlights the community's involvement in the book's title selection and the upcoming virtual book launch event.

RESOURCES:

In this episode of the Prophet Share Mastery Podcast, Pres and Linda McKissack interview Christina Romano, who shares her personal journey with Keller Williams' profit share program. Christina recounts how her mother's early involvement in profit share provided financial security during her illness and ultimately allowed Christina to be her primary caregiver without the stress of financial burdens. Christina emphasizes the long-term benefits of profit share, the importance of recruiting, and how building relationships can lead to significant financial rewards. Her story serves as an inspiration for agents to understand the value of profit share and the impact it...

In this episode of the Profit Share Mastery podcast, Pres McKissack interviews Bill Weidacher, the Operating Partner of Keller Williams' Bedford, New Hampshire Market Center. Bill shares his journey from the hospitality industry to real estate, his transition to Keller Williams, and the strategies that led to the successful launch of his market center. The conversation delves into the dynamics of profit share, the importance of building relationships in recruiting, and the mindset required to succeed in real estate. Bill emphasizes the significance of helping others and the long-term benefits of investing in relationships and culture within the industry...

In this episode of the Profit Share Mastery Podcast, hosts Pres and Linda McKissack welcome Steven Moore, a successful real estate agent who shares his journey in the industry and his experiences with Keller Williams' Profit Share system. The conversation covers Steven's background, the importance of building relationships, and the strategies he employed to grow his downline significantly. The hosts emphasize the value of mentorship, the need for belief in the company, and the unexpected rewards that come from helping others succeed in real estate. 

Steven has revolutionized his profit share journey. From starting with just 10 people i...

In this episode of Prophet Share Mastery, hosts Linda and Pres McKissick welcome Jen Mains, a seasoned real estate professional and team leader at Keller Williams. Jen shares her journey from administrative support to leading multiple market centers, emphasizing the importance of profit share and community support. The conversation explores how profit share fosters relationships and transforms lives, encouraging agents to engage with their ALC and build their profit share trees. Jen provides practical strategies for agents to leverage their networks and highlights the unique culture at Keller Williams that prioritizes agent success.

Takeaways

Linda and Pres McKissack break down a recruiting meeting they had with a successful agent as it relates to Linda’s success formula in this real-life profit share case study. The formula is ( Relationships + Validity + Value Gaps ) / Time.

The two share how they identified the agent’s value gaps, including rebuilding a team after disolving a previous team partnership, which meant he was starting from scratch. They also talk about the costly lead generation his previous team had, something he didn’t want to take on again.

Linda shares how within the gaps, she saw a numb...

In this episode of the Profit Share Mastery podcast, hosts Linda and Pres McKissick interview Mary McMichael, who shares her journey from the restaurant industry to becoming a successful real estate agent and Profit Share leader. Mary discusses her initial hesitations about Profit Share, the mindset shift that led her to take action, and the importance of building relationships in the real estate industry. She highlights the significance of having a systematic approach to lead generation and shares her success in growing her downline through innovative strategies. The conversation emphasizes the value of consistency, support, and the impact of...

Throughout her conversation with the McKissacks, Cindy Dickerman shares her journey into Keller Williams and how she built an office and poured into other agents. The conversation with centers around career transitions, building connections, and succession planning in real estate... all the things agents tend to NOT talk about. Cindy shares her personal experiences and insights on growing profit share, emphasizing the importance of inviting people to events, staying in touch, and having a program like 'What's Next' to help with career transitions. 

You definitely don't want to miss this episode!

RESOURCES:

In this episode of the Profit Share Mastery podcast, Linda and Pres McKissack interview Brian Kemp, a pioneer in the Keller Williams (KW) real estate company. Brian shares his journey of joining KW and opening the first office in Ohio. He emphasizes the importance of being a great co-op agent and building relationships with other agents. Brian also discusses the personal and financial impact of profit share and the joy of changing lives through the KW model. He encourages others to seize the opportunity and start building their profit share now.

Takeaways

In this episode of the Profit Share Mastery podcast, Linda McKissack shares four lessons she learned from interviewing interior designers for her Montana house. The lessons are applicable to building relationships and recruiting influential agents. The first lesson is to give value and be prepared to add value in every conversation. The second lesson is to ask great questions to understand the other person's value gaps. The third lesson is to be prepared to address concerns about recruiting and to focus on building a relationship. The fourth lesson is to have a follow-up plan and provide additional value to...

Summary

In this episode, Pres and Linda McKissack discuss seven important things to consider in the new real estate era. They emphasize the opportunities that arise from change and the importance of focusing on what remains constant. They also highlight the significance of relationships, training, and leadership in navigating the changing landscape. The McKissacks encourage agents to connect with new agents and productive agents, as well as consolidate relationships with independent brokerages. They conclude by reminding listeners that their success is determined by their response to change and their ability to build passive income.

Sound...

They explain that value gaps are the areas in someone's life where they need help or support, and that everyone has them. The hosts outline four main categories of value gaps: leads, listings, leverage, and opportunity. They emphasize the importance of going deeper in conversations with others to uncover their value gaps and offer assistance. They also mention the use of resources and tools, such as one-pagers, to help address these gaps.

In this episode of the Profit Share Mastery Podcast, Linda and Pres McKissack discuss the fundamental flaw in the real estate industry, which is the lack of recurring revenue. They explore the concept of building monthly recurring revenue (MRR) and how Keller Williams provides a solution through profit share. The potential of monetizing the agent's database and the benefits of owning one's own tech platform are two ways to build MRR. The conversation emphasizes the importance of taking ownership in Keller Williams and building a virtual market center through profit share. 

Takeaways: 

Profit share can be a monthly recurring revenue stream that allows individuals to work because they want to, not because they have to. Linda and Pres McKissack share personal examples of wealth determiners in their own downlines and provide action steps for listeners to grow their downlines and nurture their wealth determiners. They emphasize the impact of changing lives through profit share and encourage listeners to share the podcast and attend one of the upcoming Profit Share Classes, which you can register for at https://profitshareclass.com.

Takeaways

1. Building multiple streams of income is essential...

In this episode, Pres and Linda McKissack look at the 6 steps you should take in setting your profit share goal. In approaching goals, Pres notes that you should look to your long term and your short term goals. Long term typically focuses on how much you want to earn whereas short term is typically how many people you’d like to recruit.

To start, the hosts note that you want to begin with the end in mind. This includes getting crystal clear on WHY profit share is important to you, and what your motivation is in growing it...

In this conversation, Pres McKissack interviews Anna McKissack about how to effectively articulate and communicate the value proposition of Keller Williams. 

Anna shares her experience rising through the ranks at KW and how that experience helps her differentiate KW when talking to recruits. She emphasizes defining vague buzzwords and focusing on the specifics of KW's training, events, and resources. Anna recommends leveraging one's own experience and growth at KW to demonstrate the company's ability to change lives. 

Pres agrees that agents should focus on growing their own businesses and lives through what KW offers in or...

This episode of the Profit Share Mastery podcast features guest Adele Demoro. Adele talks about her background growing up in New York City and having five kids. She started as a stay at home mom, then worked briefly in a diner before becoming a real estate agent. She learned about Keller Williams and profit share through attending seminars where she met Linda McKissack. 

Adele built a large profit share over the years by helping others and pouring into her agents. She discussed how her profit share allowed her to purchase a funeral home for one of her c...

KW Agent Richard Hopkinson joins the Profit Share Mastery Podcast in this episode, sharing how he went from just 4 recruits in his downline across his first 15 years with Keller Williams to exponentially increasing that to 25 in just a single year! 

Richard shares that since using the Profit Share Recruiting Sites created by the McKissacks, he has added 23 people to his downline and generated over 2,500 recruiting leads over the last year and currently has 29 in his downline. He attributes his success to being driven and using the proven system and support provided by Profit Share Mastery. Richard finds j...

It's that time of year, meaning the Profit Share Virtual Summit is on the horizon. Linda and Pres run through the list of speakers and touch on what speakers and panelists may discuss at this year's Summit. From keynotes by Mo Anderson and Jason Abrams, to the return of favorites like Aaron Kaufman. This year's Summit also includes conversations with top performing Market Center leaders like Brian Kemp, Sue Adler, Andy Peters, and Loredana Ghete. Tune in and hear who else will be at this year's event! Finally, they introduce a new line of Profit Share Swag, which is...

Pres shares that one of the best ways to build wealth is to not focus on the monetary aspect but instead focus on the number of appointments you would like to have each month and how many people you would like to add to the first level of your downline each month. This is just one of the ten items Pres discusses on this episode!

From leverage to honing your closing skills, small tweaks to following models and systems, you’ll find some great information in this episode! These are 10 lessons anyone can learn from as they be...

They discuss how The 4 C’s Formula by Dan Sullivan and Strategic Coach incorporates Commitment as the first C, the others being Courage, Capability, and Confidence. Linda shares her experience and how all four Cs interact.

Finally, Pres talks about how to use stories to convey the messages around Commitment, and how it all relates to Profit Share. Linda shares how a really bad day in real estate led her to focus more on Profit Share, and the commitment she made to focus even more on building wealth.

Get the Book: https://amzn.to/3rEkhS6

Pres and Linda McKissack share the exciting news that Profit Share Masterclass is now available! On this episode, the two share the history of Profit Share Mastery and how it has evolved over the years, first as conversations Linda would have with KW agents and associates later in their career looking to finally build profit share, to group coaching, to the creation of their original online course Profit Share Mastery in 2020.

Linda and Pres talk about how, as the community has grown over the last few years, they’ve learned a lot from members. They’ve also refi...

On episode 28 of the  Profit Share Mastery Podcast, Linda McKissack and Pres McKissack invite Lisette Montoto, the Regional Development Director at KW Worldwide. Together, the three discuss the opportunities around Keller Williams Growth Share.

Lisette explains the similarities and differences between KW Profit Share and Growth Share. She also shares the requirements around growing KW worldwide into a new country or market where KW doesn’t currently have a presence.

Lisette talks about how people can get involved with growth share, and what resources exist to help agents grow their worldwide downline.

WEBSITES:

Chad and Karie Carico share their story about being entrepreneurs before getting into real estate, and how industry changes, economic turmoil, and debt led them to make some big changes and get into real estate. After participating in their ALC, which took advantage of the McKissack’s ALC Profit Share Mastery Package in 2022, they went all-in on Profit Share and in their first 10 months added an astonishing 50 people to their downline.

RESOURCES:

When people think about talking to another agent about KW, they often feel that they need to come across as perfect. Instead, vulnerability and sharing our weaknesses make us more relatable to those we are talking to. Linda notes that sharing your failures makes it a safe space for anyone to talk about any struggles they’ve been through or any pain points they’re currently experiencing.

The default is to compare our insides to everyone else’s outsides. In the world of social media and carefully curated feeds, we often don’t realize that others feel the same...