Marketing Girly by Sky Society
Hot Girls Work In Marketing. Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.
#234 Fall Career Glow-Up Guide
Marketing girlies, fall feels like the perfect time for a little career reset. In this solo episode, Natalie shares what she would update right now across your resume, LinkedIn, portfolio, skills, and job search mindset so you can head into the end of the year feeling a little more clear and a lot more prepared.
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#233 How One Coffee Chat Can Turn Into Your Dream Job with Bri Minch, Marketing Manager + Instructor @ Sky Society
✨ Bri Minch, Marketing Manager + Instructor @ Sky Society
☁️ How Bri went from a coffee chat with Natalie to becoming Sky Society’s first full-time hire
☁️ Why working at startups gave her hands-on experience across so many areas of marketing
☁️ How to build a career around your values instead of chasing the biggest title
☁️ What teaching Sky Society Accelerator taught her about confidence, public speaking, and community
☁️ Why it’s okay if you don’t have your entire career path figured out yet
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Follo...
#232 How to Stand Out in a Marketing Interview
Marketing girlies, getting the interview is exciting, but now it’s time to make yourself memorable. In this solo episode, Natalie shares practical ways to stand out throughout the entire interview process, including better research, stronger questions, interview etiquette, and thoughtful follow-ups.
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#231 [REPLAY] Inside The World Of Beauty Marketing And Influencers with Jasmine Torres, Senior Manager, Community Growth + Partnerships @ Milk Makeup
✨ Jasmine Torres, Senior Manager, Community Growth + Partnerships at Milk Makeup
☁️ Career journey from Sephora cashier to Milk Makeup senior manager
☁️ How to break into beauty marketing without traditional experience
☁️ Advice for building an authentic creator community
☁️ Tools and KPIs used to measure influencer marketing success
☁️ Mindset shifts to overcome imposter syndrome and stand out
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#230 Email, Sms & The Power Of CRM with Megan Edwards, Senior Manager of CRM @ Tecovas
✨ Megan Edwards, Senior Manager of CRM @ Tecovas
☁️ How to turn a retail job into a corporate marketing career
☁️ Why email marketing remains one of the most profitable marketing channels
☁️ The growing role of SMS in building customer relationships
☁️ How AI is changing CRM through automation and customer insights
☁️ Advice for taking initiative and standing out in your marketing career
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#229 How to Get a Remote Marketing Job
Marketing girlies, picture this: your laptop, a cute little coffee shop, an iced matcha, and a marketing career you can take anywhere. In this solo episode, Natalie is spilling all the little things that can help you stand out for remote roles and get one step closer to your work-from-anywhere era.
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#228 How To Structure Your Marketing Resume Sections
Marketing girlies, resume sections aren’t one-size-fits-all! In this solo episode, Natalie breaks down the sections you actually need, which ones are optional, where they should go, and how to make each one stronger. This episode will help you build a resume that actually fits your career stage.
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#227 [REPLAY] The Story of Sky Society and AMA with Natalie Peters, Founder & CEO of Sky Society
🎧 Listen again to our founder and CEO, Natalie Peters sharing the story behind Sky Society, from how it all started to the mission and vision driving the marketing girly community today. Plus, she answers questions in a fun AMA and reflects on the journey so far. 🩵
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#226 The Strategy Behind Viral Social Content with Bella Sprague, Social Media & Community Manager @ Facetune
✨ Bella Sprague, Social Media & Community Manager @ Facetune
☁️ BTS creating social media content for Barstool and Unwell
☁️ How to turn an internship into a full-time social media role
☁️ The strategy behind funny brand comments and pop culture content
☁️ Why controversial content can drive stronger engagement
☁️ How to create original social media series that keep audiences coming back
☁️ Advice for taking your social media career seriously and owning your expertise
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#225 Beginners Guide To Building A Marketing Portfolio
Marketing girlies, consider this your beginner friendly portfolio checklist! Join Natalie in this solo episode where she breaks down how to build a portfolio from scratch, what projects and metrics to include, how to design it so it feels like you, and where to share it once it’s ready.
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#224 How to Build a Brand Marketing Career with Holly Wampler, Director of Brand Experience & Creative Merchandising @ Shake Shack
✨ Holly Wampler, Director of Brand Experience & Creative Merchandising @ Shake Shack
☁️ Career journey from Walmart buyer to leading brand experience at Shake Shack
☁️ How to create your own opportunities instead of waiting for them
☁️ Why every marketing girly should build a portfolio of real work
☁️ The role of merchandising in shaping the customer experience
☁️ Advice for standing out early in your marketing career
☁️ Lessons from building a career across retail, fashion, and food marketing
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#223 Simple Ways To Make Your Resume Stand Out
Marketing girlies, your resume probably doesn’t need a total makeover; just a few strategic upgrades. In this solo episode, Natalie shares simple, actionable resume tips to help you stand out, from adding measurable results, to improving your skills section, formatting, and the tiny details recruiters actually notice.
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#222 [REPLAY] Content Creation, Confidence and Self-Acceptance with Kayla Boyd, Senior Shopping Editor @ Buzzfeed
✨ Kayla Boyd, Senior Shopping Editor at Buzzfeed
☁️ How to become a content creato
☁️ Practices and habits for improving body acceptance
☁️ Tips for becoming a better writer
☁️ The importance of cultivating self-confidence
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#221 7 Tips for Better Coffee Chats
Marketing girlies, coffee chats can feel intimidating, but they can also open major doors in your career. In this solo episode, Natalie shares seven practical tips for reaching out, planning the conversation, making a memorable impression, and turning a simple coffee chat into a meaningful long-term professional relationship.
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#220 Inside the World of Event Marketing with Maya Seshadri, Global Event Marketing Director @ TikTok
✨ Maya Seshadri, Global Event Marketing Director @ TikTok
☁️ Career journey from wedding planning intern to global event marketing director
☁️ The difference between event marketing and experiential marketing
☁️ What it takes to bring digital brands to life through in-person experiences
☁️ How to navigate high-pressure events when plans inevitably change
☁️ How global brands prepare for Cannes Lions
☁️ Advice for advocating for your growth and building your own career path
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#219 [REPLAY] How To Master Marketing Interviews
Marketing girlies, we know this was one of your favorites... so we're bringing it back. Listen to Natalie's special solo episode packed with interview tips to help you stand out before, during, and after every interview.
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#218 Why Social Media Is Really About Storytelling with Cayla DeRegis, Senior Director, Social + Community @ Away
✨ Cayla DeRegis, Senior Director, Social + Community @ Away
☁️ Why the best brand content tells stories instead of selling products
☁️ The storytelling framework behind a product launch that sold out
☁️ Why Cayla rarely scrolls social media for creative inspiration
☁️ The one skill Cayla believes AI will never replace
☁️ How to write hooks that actually stop the scroll
☁️ How to break into marketing without a traditional marketing background
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#217 Avoid These 15 Interview Communication Mistakes
Join Natalie for a solo episode on the interview communication mistakes that can make a big difference, plus learn tips every marketing girly needs to show up polished, professional, and confident.
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#216 Building a Brand Through Community and Events with Samantha Mason, Founder of Mason Market
✨ Samantha Mason, Founder of Mason Market
☁️ From working in brand partnerships at Erewhon to launching her own marketing agency
☁️ What goes into planning brand events and activations at scale
☁️ Why community is becoming more valuable than influencer marketing
☁️ Lessons from going fully freelance and building something from scratch
☁️ How to break into experiential and brand marketing
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#216 Building a Brand Through Community and Events with Samantha Mason, Founder of Mason Market
✨ Samantha Mason, Founder of Mason Market
☁️ From working in brand partnerships at Erewhon to launching her own marketing agency
☁️ What goes into planning brand events and activations at scale
☁️ Why community is becoming more valuable than influencer marketing
☁️ Lessons from going fully freelance and building something from scratch
☁️ How to break into experiential and brand marketing
Join the Sky Society Marketing Girly private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#215 [REPLAY] Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
✨ Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group
☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown
☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group
☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice
☁️ Strategies for breaking into the music marketing industry
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#214 [REPLAY] Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
✨ Mackie Swoger, Senior Manager, Marketing @ Hulu
☁️ Mackie’s story of resilience and adaptability in the entertainment world
☁️ Career-defining lessons learned from 10+ college internships
☁️ How to break into entertainment marketing and stand out
☁️ Strategies for building confidence in a competitive field
☁️ Behind-the-scenes insights into entertainment marketing campaigns
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#213 8 Red Flags On Your Resume
Join Natalie for a special solo episode where she breaks down the 8 red flags that could be holding your resume back, from missing metrics to vague bullet points, formatting mistakes, LinkedIn inconsistencies, and more. A must-listen for marketing girlies ready to make their resume clearer, stronger, and recruiter-approved.
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#212 The Scrappy Strategy Behind Viral Brand Content with Laura Galvan, Director of Social Media at Favorite Daughter
✨ Laura Galvan, Director of Social Media at Favorite Daughter
☁️ From no social media experience to leading a viral brand account
☁️ How employee-generated content replaces influencers and drives sales
☁️ The strategy behind live shopping and selling high-ticket products
☁️ The power of networking, coffee chats, and shooting your shot
☁️ Why passion and persistence matter more than having the perfect resume
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#211 How to Build Mock Campaigns in Campaign Studio
Join Natalie for a special solo episode on how to build standout mock campaigns that actually help you land marketing opportunities. She’ll share how to use Campaign Studio by Sky Society to create polished, portfolio-worthy campaigns that feel strategic, professional, and recruiter-ready.
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#210 From Merchandising to Marketing: The Career Pivot That Paid Off with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty
✨ Elle Rudnick, Manager of Integrated Marketing at Rare Beauty
☁️ Why Elle left a stable career in merchandising to start over in marketing
☁️ How she reframed a “step back” as a long-term career investment
☁️ What consumer marketing actually is (and why brands are investing in it)
☁️ How to stand out in interviews when you don’t have direct experience
☁️ The mindset shift that helped her grow beyond chasing titles
☁️ Why the right team matters more than the “perfect” job
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#209 How To Get A Marketing Job That You're Not Qualified For On Paper
Join Natalie for a special solo episode where she breaks down exactly how to land a marketing job, even if you’re not qualified on paper. From building a standout portfolio to leveraging transferable skills and going beyond the application, she shares actionable strategies to help you get noticed, stand out, and confidently shoot your shot.
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#208 [REPLAY] The Power of Advocating for Yourself with Jamie Dinar, Director of Social Media & Community Marketing @ Glossier
✨ Jamie Dinar, Director of Social Media & Community Marketing @ Glossier
☁️ Resume and interview tips for aspiring social media marketers
☁️ How to think long-term about your career
☁️ Community and social marketing strategies
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#207 How to Get Design Inspo for your Portfolio
Join Natalie for a special solo episode where she shares her top tips for creating a marketing portfolio that feels like you while still standing out to employers. From design and inspiration to balancing creativity with professionalism, this episode is your go-to guide for building a portfolio that actually works.
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#206 From TikTok Creator to Running Paid Ads at a Billion-Dollar Brand with Gelila Debebe, Sr. Manager of Acquisition Marketing at Savage X Fenty by Rihanna
✨ Gelila Debebe, Sr. Manager of Acquisition Marketing at Savage X Fenty by Rihanna
☁️ How Gelila went from no experience to landing her first big internship through a standout cover letter
☁️ Why getting rejected hundreds of times actually helped her career
☁️ How posting TikToks for 30 days led to job offers and real marketing experience
☁️ What growth & acquisition marketing actually is (and how it drives revenue)
☁️ The strategy behind getting promoted from coordinator to senior manager in under 5 years
☁️ Why documenting your wins is the key to getting promoted
☁️ Balancing a full-time marketing career wit...
#205 The Job Search Glow-Up Checklist
Join Natalie for a special solo episode where she walks you through a must-do job search checklist to help you stand out, fix common red flags, and finally start getting noticed by hiring managers.
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#204 Inside Entertainment Marketing At Snapchat with Laurel Duquette, Director, Media and Entertainment, Global @ Snapchat
✨ Laurel Duquette, Director, Media and Entertainment, Global @ Snapchat
☁️ From entry-level to director over nearly a decade at one company
☁️ What working in entertainment marketing actually looks like day-to-day
☁️ The skills that helped her grow from sales into leadership
☁️ How to stand out, get promoted, and build a long-term career
☁️ Why resilience and curiosity matter more than having it all figured out
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#203 BTS Planning Marketing Girly Events
Step behind the scenes with Natalie as she spills all the tea on planning Marketing Girly events, from sharing how ideas turn into unforgettable experiences, the wins, the stress, and all the little details that make the magic happen.
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#202 From Sephora Sales Floor to Beauty Marketing with Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe
✨ Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe
☁️ From working the Sephora floor to leading beauty marketing teams
☁️ The strategy behind building real relationships with influencers
☁️ What actually goes into a beauty brand rebrand
☁️ Why creativity and analytics both matter in social media marketing
☁️ The TikTok metrics beauty brands actually track (hook rate, saves, shares)
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#201 [REPLAY] Exploring Inclusive Storytelling and Unique Perspectives with Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade
✨ Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade
☁️ Do’s and don’ts when relocating for a job
☁️ Embracing diversity and storytelling in marketing
☁️ The value in having a unique perspective and point of view
☁️ Prioritizing company culture when evaluating new roles
☁️ Transitioning from fashion to entertainment marketing
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#200 Lessons Learned from 200 Episodes
Join Natalie in a special solo episode as she celebrates 200 episodes of Marketing Girly and reflects on the biggest lessons she’s learned from building a podcast and growing Sky Society over the past five years. If you are a marketing girly that dreams of launching a business, building something meaningful, or simply taking the next step in their career, this one’s for you.
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#199 What to Post On LinkedIn To Get Noticed
Join Natalie for a special solo episode where she helps you get over your fear of posting on LinkedIn and shares fun, creative ideas to boost your visibility, show off your personality, and start attracting new career opportunities.
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#198 Nostalgic Beauty Collabs, Influencer Events and More with Colette Killworth, Director of PR & Influencer Marketing @ ColourPop
✨ Colette Killworth, Director of PR & Influencer Marketing @ ColourPop
☁️ From event intern at Too Faced to Director of PR & Influencer at ColourPop
☁️ How influencer events generated $6M+ in earned media value
☁️ What EMV actually means and how beauty brands measure success
☁️ Cold-email strategy that landed her beauty agency role
☁️ Why storytelling is her career edge in PR and influencer
☁️ Behind the scenes of nostalgic collabs like Twilight
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#197 How to Answer Difficult Interview Questions
Join Natalie for a special solo episode where she breaks down the six toughest questions you’ll face in marketing interviews, from “Tell me about yourself” to salary expectations and greatest weakness. Learn the basics to answer each of them as a confident marketing girly.
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#196 [REPLAY] Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire
✨ Deena Campbell, Beauty Director @ Marie Claire
☁️ Deena’s career transitions across journalism, brand, and editorial
☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more
☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands
☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence
☁️ Tips for women breaking into the beauty industry and how to stand out
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