Marketing Girly by Sky Society
Join Marketing Girlies building their dream career! Founder of Sky Society and your host, Natalie Peters, interviews successful women in marketing sharing their best career advice. Natalie dives deep into marketing career stories with women who are exactly where you want to be. Learn what actually matters when it comes to starting and accelerating your marketing career so you can make your dream job your real job.
#167 How to Build a Job-Winning Marketing Resume
Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume.
Join the Sky Society Women in Marketing private LinkedIn group.
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#166 From 6 to 100 Alo Stores and Now Guiding Global Brands with Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga
✨ Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga
☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion
☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey
☁️ Career moves that helped her go from sales associate to global retail director
☁️ Advice for breaking into fashion retail without following a traditional path
☁️ The leadership traits that set you up for long-term success in retail and beyond
Join the Sky Society Women in Marketing private LinkedIn group.
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#165 Why Brand Management Might Be Your Dream Job with Margaret Li, Senior Brand Manager @ Procter & Gamble
✨ Margaret Li, Senior Brand Manager @ Procter & Gamble
☁️ The difference between brand marketing and brand management
☁️ How to know if getting your MBA is the right move
☁️ Resume tips that will actually get you hired
☁️ How to stand out in competitive marketing interviews
☁️ Why you need to take ownership of your career growth
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#164 [REPLAY] Unlocking Opportunities in Luxury Fashion Marketing with Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent
✨ [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent
☁️ Bonnie’s career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent
☁️ Defining client engagement and experiences
☁️ Internship strategies for luxury fashion industry
☁️ Planning and executing luxury events
☁️ Career progression and networking in luxury fashion marketing
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#163 Creating Partnerships People Actually Care About with Sara Gramling, Head of Brand + Community at Magnolia Bakery
✨ Sara Gramling, Head of Brand + Community @ Magnolia Bakery
☁️ How Sara went from PR to leading brand partnerships
☁️ The unexpected items Magnolia has launched with other brands
☁️ Why saying no to partnerships is just as important as saying yes
☁️ What it’s really like growing your career at one brand
☁️ How to break into partnerships and stand out in interviews
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#162 How Brand Events Actually Come Together with Kate Elliott, Senior Manager, Marketing Events @ Anthropologie
✨ Kate Elliott, Senior Manager, Marketing Events @ Anthropologie
☁️ What it’s really like planning events at Anthropologie
☁️ How Kate turned retail and theater experience into a dream job
☁️ The behind-the-scenes magic of experiential marketing
☁️ Advice for finding your career path when it feels unclear
☁️ Why soft skills and passion matter more than your major
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#161 The Marketing Career Advice I’d Give My Younger Sister
✨ The Marketing Career Advice I’d Give My Younger Sister with Natalie Peters, Founder & CEO @Sky Society
Join Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages.
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#160 [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon
✨ Samantha Mason, Brand Marketing Manager @ Erewhon
☁️ Career growth and development in experiential marketing
☁️ Freelance vs. agency vs. in-house marketing
☁️ Brand partnerships at Erewhon
☁️ How to cultivate a community through experiential marketing
☁️ Launching not one, but two side-hustles around events and community
☁️ Personal branding and developing your online presence
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#159 The Fragrance Career You Didn't Know Existed with Jessica Cattaneo, Head of Product Development at Boy Smells
✨ Jessica Cattaneo, Head of Product Development at Boy Smells
☁️ How Jessica spent 13 years growing her career at L Brands
☁️ What it takes to develop a bestselling fragrance
☁️ Behind the scenes of the Boy Smells rebrand and relaunch
☁️ How becoming a mom reshaped her perspective on career and purpose
☁️ Why trusting your gut might be the best career move you make
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#158 Fashion PR Isn’t Just for Marketing Majors With Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi
✨ Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi
☁️ How Cassie built her marketing career without a university degree
☁️ What it’s really like leading PR and influencer strategy in fashion
☁️ Why authentic content is winning over curated aesthetics
☁️ How to get noticed by fashion brands as a micro influencer
☁️ The advice Cassie gives to every young woman in marketing
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#157 The Woo-Woo Career Manifestation That Actually Worked with Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United
✨ Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United
☁️ How Camille transitioned from PR to social to influencer marketing
☁️ What influencer marketing looks like when you’re selling cars
☁️ Why Nissan sends creators to factories instead of beach resorts
☁️ The magic of brand alignment and long-term influencer partnerships
☁️ How trusting your gut and getting a little woo-woo can guide your career
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#156 The Creative Career Advice No One Tells You With Clémence Gruel, Head of Creative at We're Not Really Strangers
✨ Clémence Gruel, Head of Creative at We're Not Really Strangers
☁️ How Clémence landed her dream client through a personal project
☁️ The freelance strategy that helped her go full-time with confidence
☁️ Why creative direction isn’t just for art directors
☁️ What makes a powerful portfolio (and what to leave out)
☁️ The mindset shift that made her freelance journey sustainable
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#155 From Nannying to Producing Global Brand Campaigns with Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square)
✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square)
☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers
☁️ What it’s really like to produce global campaigns and work with talent like Jaden Smith
☁️ How to break into creative operations and project management
☁️ Why being a great manager starts with unlearning the need to be liked
☁️ The job search strategies Tara used to stand out and stay confident during career transitions
Join the Sky Society Women in Marketing private LinkedIn group.
#154 Trust the Process and Produce Your Dream Career With Nalima Touré, Global Creative Operations at Bobbi Brown Cosmetics
✨ Nalima Touré, Global Creative Operations @Bobbi Brown Cosmetics
☁️ How Nalima pivoted from tech to fashion and beauty
☁️ What it's really like producing campaigns for brands like Vogue and Gucci
☁️ How to break into beauty and creative production without a linear path
☁️ Tips for networking authentically and getting hired through word of mouth
☁️ Why trusting your intuition is the most important career move you can make
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#153 Marketing Portfolio Mistakes That Are Costing You Jobs
Join Natalie for a special solo episode where she rapid fires through a dozen common and costly mistakes she sees on marketing portfolios.
Join the Sky Society Women in Marketing private LinkedIn group.
Follow us on Instagram @skysociety.co and TikTok @skysociety.co
#152 Creative Copy, Content and Communications with Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics [Replay]
✨ Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics
☁️ Pros and cons of the beauty vs tech industry
☁️ Lessons learned as a beauty copywriter at Benefit Cosmetics and Bare Minerals
☁️ The importance of taking risks in your career
☁️ How to develop a learning mindset
Join the Sky Society Women in Marketing private LinkedIn group.
Follow us on Instagram @skysociety.co and TikTok @skysociety.co
#151 Building a Marketing Career in Social Media and Community with Chaia Raibon, Director of Social Media and Community at Hatch
✨ Chaia Raibon, Director of Social Media and Community @Hatch
☁️ How Chaia transitioned from journalism to social media marketing
☁️ The power of authentic community building and why it matters for brands
☁️ Why taking risks and moving cities helped shape her career growth
☁️ How mental health and self-care play a role in professional success
☁️ The lessons she learned from co-founding a beauty startup
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#150 Creating VIP Experiences In Sports Marketing with Ausley Karner, Senior Manager, Influencer Content at NASCAR
✨ Ausley Karner, Senior Manager, Influencer Content at NASCAR
☁️ How Ausley transitioned from agency life to NASCAR
☁️ The power of soft skills and why they matter in marketing
☁️ How NASCAR uses influencer marketing without a physical product
☁️ Knowing when to leave a job and making career moves with confidence
☁️ Behind-the-scenes of a viral NASCAR influencer campaign
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#149 Creating Your Dream Job in Sports Marketing with Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox
✨ Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox
☁️ How to land a job in sports marketing—even without prior sports experience
☁️ The power of blending your personal passions with your career
☁️ Why posting on LinkedIn can actually get you hired
☁️ How to turn gaps in an organization into career-making opportunities
☁️ The mindset shifts that help you stand out and get promoted
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#148 Building a Marketing Career That Fits You with Alexandra Lawrence, Director of Marketing at South Block
✨ Alexandra Lawrence, Director of Marketing at South Block
☁️ How experimenting with different industries in your 20s helps shape your career
☁️ Essential skills for breaking into the food marketing industry
☁️ How to identify your career superpowers and align them with your goals
☁️ The power of networking and how to use coffee chats effectively
☁️ Tips for standing out in product and food marketing roles
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#147 Influencer Marketing Insider Secrets with Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager at Halara
✨ Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager
☁️ How to land a job in influencer marketing, even if you have no prior experience
☁️ Evolution of the influencer marketing industry, from pricing changes to new platform trends
☁️ What brands look for in influencers beyond just follower count.
☁️ How micro-influencers can price themselves, negotiate deals, and leverage past performance for better rates.
☁️ Future trends in influencer marketing, including AI influencers and the shift toward long-term brand partnerships.
Join the Sky Society Women in Marketing private LinkedIn group.
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#146 Build Your Career Like a Business with Cherene Aubert, VP of Digital & Ecommerce at ILIA
✨ Cherene Aubert, VP of Digital & Ecommerce at ILIA
☁️ How to evaluate job opportunities the way an investor evaluates companies
☁️ Tips for mastering self-advocacy in one-on-ones & negotiations to better position yourself for raises, promotions, and expanded responsibilities
☁️ Building influence across your organization and the power of networking upward
☁️ How to go beyond your job description to make yourself indispensable
☁️ Leveraging AI and digital skills to future-proof your career
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#145 Meet Marketing Girly Mentorship
Join Natalie for a special solo episode where she announcing Sky Society's new Marketing Girly Mentorship program.
Apply to Sky Society Accelerator
Apply to be a Mentor
#144 Film Marketing Career Insights from 15+ Years in Movie Marketing with Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros [Replay]
✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros
☁️ How to break into the entertainment industry with no experience
☁️ How to get better at networking through solo travel
☁️ Experience working on the marketing team for The Curious Case of Benjamin Button
☁️ Why you should value experiences over titles and paychecks
☁️ Multicultural Marketing and the Evolution of Diversity in Media
☁️ Honest advice for climbing the corporate ladder
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @
#143 Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
✨ Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group
☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown
☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group
☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice
☁️ Strategies for breaking into the music marketing industry
Join the Sky Society Women in Marketing private LinkedIn group.
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#142 How Curiosity Shapes a Marketing Career with Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video
✨ Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video
☁️ Jennifer’s journey from CVS to Johnson & Johnson, and then to Prime Video
☁️ The value of curiosity and adaptability in forging a unique career path
☁️ Insights into the differences between working in healthcare, CPG, and entertainment industries
☁️ Lessons learned from startup experiences and returning to a corporate environment
☁️ Advice for leveraging rotational programs and MBAs to unlock opportunities
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#141 Breaking Into Luxury Media from a Non-Traditional Path with Patrizia Ranzi, Regional Head of Media for Americas @ Dolce&Gabbana
✨ Patrizia Ranzi, Regional Head of Media for Americas @ Dolce&Gabbana
☁️ Patrizia’s journey from Italy to leading media strategy at Dolce&Gabbana
☁️ The importance of leveraging diverse experiences in the luxury industry
☁️ How early technical roles shaped Patrizia's skills for strategic leadership
☁️ Advice for transitioning into luxury without prior industry experience
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
✨ Mackie Swoger, Senior Manager, Marketing @ Hulu
☁️ Mackie’s story of resilience and adaptability in the entertainment world
☁️ Career-defining lessons learned from 10+ college internships
☁️ How to break into entertainment marketing and stand out
☁️ Strategies for building confidence in a competitive field
☁️ Behind-the-scenes insights into entertainment marketing campaigns
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#139 How to Get Marketing Experience in 2025
Join Natalie for a special solo episode where she shares 7 ways to get marketing experience in 2025.
Apply to Sky Society Accelerator
Get Marketing Experience Lab
#138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa
✨ Megan Reed, Director of Business Development @ Baked by Melissa
☁️ Megan’s unique path through business development and partnerships
☁️ The value of self-advocacy and pitching ideas to leadership
☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa
☁️ How to overcome challenges in early-career sales roles
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK
✨ Brittany Bishop, VP of Marketing at GirlTREK
☁️ The value of vulnerability in professional settings
☁️ Transitioning into digital and social marketing within entertainment, including work on iconic campaigns like American Horror Story
☁️ Strategies for breaking into competitive industries and taking risks in new cities
☁️ Advice for pursuing purpose-driven marketing careers in nonprofits or socially responsible companies
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#136 Career Growth in Beauty Marketing with Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics
✨ Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics
☁️ Behind the scenes look at Kat’s previous roles in CPG, beauty, and subscription e-commerce
☁️ Insights into the unique challenges and opportunities in beauty e-commerce, including customer retention and loyalty strategies
☁️ Practical advice for navigating early career decisions and how to leverage transferable skills
☁️ Emerging trends shaping the beauty industry
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#135 How to Master Marketing Interviews
Join Natalie for a special solo episode where she shares her favorite tips on exactly what to do before, during and after your job interviews to stand out.
#134 Breaking Into Fashion Marketing & PR with Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)
✨ Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)
☁️ Behind the scenes of fashion PR and collaborations
☁️ Building and maintaining strong industry relationships to open doors for future career opportunities
☁️ Mastering collaborations between influencers and brands to drive deeper brand engagement
☁️ How to adapt your skills to different areas of marketing, from PR to collaborations, to increase your marketability
☁️ Insights into the early stages of starting your own agency
Join the Sky Society Women in Marketing private LinkedIn group.
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#133 Lessons in Career Pivots and Growth with Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen
✨ Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen
☁️ Tips for balancing creativity with data in marketing
☁️ How to build confidence and grow through career challenges
☁️ Exploring the benefits of mindfulness and meditation in managing stress
☁️ Behind the scenes of succeeding in affiliate marketing
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#132 LIVE Marketing Intern Panel
Listen to Sky Society's LIVE virtual panel featuring marketing interns from leading companies, offering a unique perspective on their internships.
✨ Ellie Kirby, Digital Marketing Intern @ LVMH (Givenchy Beauty)
✨ Esme Huynh, Digital Marketing Intern @L'Oréal Luxe
✨ Brooke Taylor, GolfPass Direct-to-Consumer Product and Services Intern @ NBC Sports Next
✨ Elaina Skowronek, E-commerce Marketing & Management Intern @Fanatics
✨ Sara Walker, Creative Partnerships @ NBC Sports
#131 Mastering Marketing in Media with Kristin Hume, Senior Director of Brand & Marketing @NPR
✨ Kristin Hume, Senior Director of Brand & Marketing @NPR
☁️ Insights on growing audiences and building brands in a competitive industry
☁️ How to focus on high-impact marketing efforts when everything “works”
☁️ Tips for caring and feeding of your friendly creative
☁️ Overcoming imposter syndrome and advocating for career growth
☁️ Key steps for crafting a unique brand identity and standing out in a crowded market.
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#130 Mock Marketing Projects in Marketing Experience Lab (Mini Episode)
Join Natalie for a special solo episode where she shares why mock marketing projects matter and what you'll see inside Marketing Experience Lab.
Join the waitlist for Marketing Experience Lab here!
#129 Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire
✨ Deena Campbell, Beauty Director @ Marie Claire
☁️ Deena’s career transitions across journalism, brand, and editorial
☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more
☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands
☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence
☁️ Tips for women breaking into the beauty industry and how to stand out
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#128 Luxury Event Planning with Ally Grodd, President @ Propelle + Konnect
✨ Allison Grodd, President @ Propelle + Konnect
☁️ Allison opens up about her journey from running nightclub events to partnering with top luxury brands
☁️ Insights into the creative process behind creating immersive experiences for luxury brands
☁️ Behind the scenes of brand activations in airport retail spaces
☁️ Practical tips on intuitive interviewing
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
