Online Marketing Podcast

Once you've filled your challenge, the real work begins in delivering it.

In this episode, we’re sharing some of our top tips to ensure you have a successful launch.

Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed.

Making the trainings in your launch digestible and giving your audience quick wins will keep your audience engaged and more open to your offers.

Lastly, we cover one of the most common mistakes marketers make during th...

In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership.

When it comes to deliverables, a common mistake is the “more is better” mentality.

We are talking about

As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audi...

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.

The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.

This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and...

Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.

Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.

You have the power to do this, you have...

If you want to be productive, you need to stop multitasking!

Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up.

Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it's going to allow your creativity to shine, it's going to allow you to really impact your audience with...

How do we get the right people on our lists? This is one of the most common questions marketers have.

A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place.

In this episode, we are talking about how to attract the right audience that is perfectly aligned with your offers.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-grow-an-email-list-full-of-the-right-people

Resources:

The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.

Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?

There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to y...

In this episode, we pull back the curtain on our highest-converting challenge launch.

We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.

By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.

The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.

And when you have everything really tuned in, you don't...

In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time.

Resources:

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.

We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom...

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame!

Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single...

6 easy things to think about when it comes to your target audience!

When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!

What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a so...

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between.

But here's the truth: you don't have to do it alone.

At some point, it's crucial to let go and bring others on board.

Yes, it's okay to ask for help.

Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.

It's time to take that first step, knowing that you...

Build your email list 365 days a year. Always be list-building.

Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.

Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?

A lot of us get caught up in perfectionism.

We have to have our membership programs done perfectly.

Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted.

In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there, regardless of the number of followers you have and how you can use market feedback to make sure that what you...

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.

We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.

Resources:

What is the #1 reason why businesses fail?

Its cash flow.

It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again.

When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it right, you're out of cash flow. You’ll continually have peaks and valleys in your business.

Th...

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent.

You're gonna get through it!

So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well.

The mental game is more important than the strategies, the tactics, or the statistics.

No matter if it's a great launch or if you faced challenges, you're going to grow during this moment. You are not going...

One of the coolest things about having a membership is that you get to design it how you want!

A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.

Forget about those expectations.

Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes...

Launching can be scary because you are not sure if all your efforts will actually pay off.

There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be:

The launch list.

This is a dedicated email list that you are promoting your launch to.

In this episode, we are sharing our top tips to build your launch list with the right people that have the intent to join your launch all the way and potentially bu...

Traditional sales funnels are dead!

Oh my goodness, pretty controversial right? Yes, but stick with me.

I want you to really think about this, when it comes to marketing and sales, it’s a process right?

Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.

In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.

So many people mess up when it comes to their messaging.

They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.

And this is where they lose a lot of people.

We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..

...

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.

Resources:

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!<...

As entrepreneurs, we often feel pressure to get things perfect the first time.

But the truth is, we learn and improve by repeating our efforts.

Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time.

Rather than chasing perfection, focus on constant improvement.

Rinse and repeat your marketing, promotions, and launches and improve each time you’re doing it.<...

Good content takes time. But it doesn’t have to be heavy!

In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.

Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?

What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”

This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?<...

A lot of us think that the offers we put into the market are permanent and set in stone.

But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.

We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.

In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.

And the only way to make your people really believe in themselves and their abilities is through progress and small wins.

When they achieve little victories along the journey, their mindset starts to shift.

They realize "I CAN do this!" and become open to new opportunities that will transform their life.

So...

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay.

Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members.

We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning.

Cathy Hay is the founder of the award-winning membership community Foundations...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.

In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.

Resources:

Create a membership that isn’t going to weigh you down!

When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.

For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.

You need to set your own boundaries!

What deliverables can you put into the market where you ca...

Share with your audience.

You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!

Share all that you know, and you know an awful lot.

Don't take that for granted!

Resources:

When’s the last time you “spring cleaned” your business?

We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time, you can spring clean your business.

What are the th...

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain.

But all of this didn’t stop Anne Lafollette to pivot and start all over.

Although she never envisioned herself as an online entrepreneur, Anne courageously embraced the chance to create a business from the ground up that no one could ever take away from her.

In this inspiring ep...

When it comes to launching, not all lists are created equal.

Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch.

That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my thing!"

But a lot of those people might not necessarily connect with what you're offering at that moment.<...

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately.

That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.

In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.

Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-offer-into-a-scalable-membership-model/

Resources:

In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.

Resources:

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer.

Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer.

It’s about creating the opportunity of seeing what is possible, that they can themselves do this.

It's dealing with limiting beliefs and handling objections.

Hitting different mental triggers along the way to get your audience excited, anticipating, and de...

Stop hiding your offers!

Selling isn't "dirty" or selfish. Selling is serving.

You're guiding people toward the solution they need.

So instead of surprising people with your offer at the last second, be transparent from the beginning.

And seed your offer throughout your launch.

Let people know you have an amazing offer coming so they can get excited about the possibilities.

This helps them make an informed buying decision and feel good about saying YES when the offer is finally revealed.<...

How should you price your membership? What type of content and deliverables should you create?

When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?

On top of that, consider the perceived value of your offers.

An email vs a PDF vs a Facebook live vs 1 on 1 training.

Sometimes it's...