Online Marketing Podcast

Embrace your mistakes! Celebrate them and learn from them.

This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.

You took that step.

And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was...

Once you've filled your challenge, the real work begins in delivering it.

In this episode, we’re sharing some of our top tips to ensure you have a successful launch.

Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed.

Making the trainings in your launch digestible and giving your audience quick wins will keep your audience engaged and more open to your offers.

Lastly, we cover one of the most common mistakes marketers make du...

In this episode of our Mastermind Series, we are discussing how to create effective email marketing. From coming up with content ideas to nurturing your audience and naturally leading them to your offers without taking up all your time.

Resources:

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Share with your audience.

You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!

Share all that you know, and you know an awful lot.

Don't take that for granted!

Resources:

Give yourself grace!

You know what? You might be in a learning phase right now. And that is okay!

Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.

So, if you’re in t...

Traditional sales funnels are dead!

Oh my goodness, pretty controversial right? Yes, but stick with me. 

I want you to really think about this, when it comes to marketing and sales, it’s a process right?

Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.

In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying dec...

Launching can be scary because you are not sure if all your efforts will actually pay off.

There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be:

The launch list.

This is a dedicated email list that you are promoting your launch to.

In this episode, we are sharing our top tips to build your launch list with the right people that have the intent to join your launch all the way and potentially buy from yo...

One of the key pieces of being successful in marketing is having an open mind.

Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.

All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really...

Memberships are a win-win for both, business owners and clients.

In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.

While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.

Find the full show notes here:

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In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.

Resources:

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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 Build your email list 365 days a year. Always be list-building.

Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.

Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?

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You're the boss of your business so you get to decide what it looks like and how it feels.

I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.

But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom...

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.

Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!

This is why it’s so important to start and begin with the end in mind.

In this episode, we dive into how to make challenge launches more effective for your audience. 

As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge. 

The key is to keep things simple by focusing on one small win or task per day that people can accomplish quickly. This allows them to make progress, see what's possible and become open to your offer.

Find the full show notes here: https://onlinemarketingpodcast.co...

This is an awesome strategy that you can start incorporating into your business right away.

This is the way that's going to allow you to make more money in your business with less effort.

What is it? A membership model!

This is a great strategy to start to incorporate into your business if you haven't done so already.

This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going...

In this episode, we are discussing the most common mistakes people make when running Facebook Ads.

We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success.

Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-facebook-ads-errors-and-how-to-fix-them/

Resources:

In this episode of our Mastermind Series, we are discussing the benefits of low-priced or even free introductory

Resources:

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

Do you want to create content that will actually attract the right audience?

“Well, of course, Paul!”, right?

Then you need to be intentional with your conversations.

A lot of us put random content out there just to get something, anything out!

Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.

Inst...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.

We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom...

As experts, we live with whatever our service is every day.

It's nearly a hundred percent of what we're thinking about for our business.

But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.

So what we need to do is create a runway of awareness.

We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can...

A lot of us think that the offers we put into the market are permanent and set in stone.

But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.

We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.

In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each oth...

Building your list starts with the first subscriber.

That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.

So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.

Remember, it all starts with that first person and then from there, slowly and steadily grow that list of...

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers. 

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-hook-your-ideal-clients-instantly

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One of the biggest obstacles for many marketers is just to get started.

But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.

In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.

We are also talking about how to create engaging pre-launch challenges that convert.

Resources:

Stop being a perfectionist!

This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.

The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going...

The biggest fear of many people is to feel tied down and restricted by their own memberships

They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.

In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your...

When’s the last time you “spring cleaned” your business?

We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,

you can spring clean your business.

What a...

In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-content-creation-feel-easy

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6 easy things to think about when it comes to your target audience!

When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!

What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a...

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic.

In this episode, we are discussing how you can create high-converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-headlines-that-drive-action

Resources:



In this episode of our Mastermind Series, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers.

Resources:

For a list of our resources & recommendations visit...

Put your promotion or your offer out into the world!

Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”

Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.

So go ahead, let's launch!

When’s the last time you “spring cleaned” your business?

We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time, you can spring clean your business.

What are the th...

Not every decision that you make in business is permanent. You have the power and ability to change things as you want.

Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.

I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!

Th...

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.

And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.

The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.

In this episode, we are discussing how you can...

Are you following a recipe when it comes to your marketing or are you randomly putting things in?

Marketing is a process.

A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.

Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.

That's the same thing when it comes to your Facebook ads, your YouTube ads...

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.

In this episode, we are discussing the most common mistakes and how to avoid them.

Find the full show notes here: https://onlinemarketingpodcast.com/the-offer-errors-that-cost-you-sales

Resources:

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.

We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.

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Here’s something I want you to remember...

Not all leads are created equal. Not all leads are hot prospects!

Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.

What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?

What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”

This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything...