The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stuck between $15-60k/m scale to $100k-$500k/m and beyond. Enjoy!

Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.

Think Facebook ads are a money pit? Here's how to turn that around and profit big!

Facebook Ads Demystified: Maximize Your Marketing Success

Ever wondered why your Facebook ads aren't delivering the ROI you expected? You're not alone. This deep dive into Facebook advertising uncovers the truths behind common misconceptions, revealing that the key to success isn't in chasing engagement through clicks or retargeting campaigns alone. Instead, it lies in understanding and leveraging the platform's unique capabilities to your advantage.

Busting Myths, Building Success

<...

Unlock the secrets to skyrocketing your sales with high-ticket Facebook ads! If you're aiming to push offers ranging from $500 to $10,000 but find the learning phase and conversion campaigns a challenge, this guide is your new best friend. We're diving deep into strategies that bypass traditional hurdles, focusing on volume, quality of traffic, and unit economics to enhance your business's profitability. Discover how to leverage Facebook's potential to amplify your high-ticket sales effectively. Stay tuned for invaluable insights on ad types, metrics, and more to load your funnel with high-quality prospects.

► Education Resources

- The Facebook Ad...

Hey there! So, let me give you the lowdown on how I, with a decade of experience under my belt, transformed a brand to rake in over a million bucks a month. It’s all about saying ‘to hell with ROAS’ and embracing Profitable Scaling Margin (PSM). No algorithm hacks, no endless hours, just pure, profitable scaling.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisru...

Are you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen.

By the end of the video, you'll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you're a Facebook marketer looking for...

Facebook Ads stand as a cornerstone for success in 2024. The introduction of the 3:2:2 method marks a pivotal shift, offering businesses an innovative strategy to scale effectively and tap into new audience segments.

This video unveils the powerful 3:2:2 method for Facebook ads, a revolutionary approach for 2024. You'll learn to create sustainable, engaging ads that effectively scale your business and reach new audiences. By integrating AI tools for imagery and copy, plus strategic campaign planning, you'll gain skills to enhance your marketing effectiveness. Embracing this method can lead to substantial growth, broader customer reach, and improved ad performance, profoundly...

Unbelievable Video Magic: 1000 Videos in 30 Mins for Less Than $100!

Discover the secret to massive video output without breaking the bank. In this guide, I'll unveil how you can revolutionize your content strategy, creating over a thousand videos in just 30 minutes, all for under $100. Dive into the world of efficient video production and never look back!

► Opus.Pro & Repurpose.io

- https://www.opus.pro/?via=Disrupter

- https://repurpose.io/?aff=32994

► Join my Newsletter FREE

- Disrupter Dispatch from Charley T, Foun...

Cost caps can make or break your Facebook ads – learn how to dominate in 2024!

In this comprehensive guide, we delve into the intricacies of managing your ad spend effectively with cost caps. Discover how to leverage this powerful tool to maintain control over your Cost Per Action (CPA) while scaling your campaigns efficiently. With insights drawn from years of industry experience and millions in ad spend, this guide is your ticket to mastering Facebook ads and ensuring your campaigns deliver maximum impact. Dive in now and start transforming your approach to Facebook advertising in 2024!

Hey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating and scaling a Facebook Ad account, starting from ground zero.

Interested in Facebook Ads 2023 and broad targeting on Facebook?

Then you're in the right place.

This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro at broad targeting.

This video is part of...

In this comprehensive guide, I'll walk you through the transformative journey of optimizing your Facebook ad campaigns by harnessing the power of automation. Gone are the days of manual adjustments and the constant anxiety over budget mismanagement. Through a detailed exploration, we'll unravel the mysteries behind setting up automated rules that not only safeguard your budget but also enhance the efficiency of your ad spend.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (fr...

Dive into my million-dollar journey - real strategies, real success. Trust me, it’s a game-changer. 🚀

Unlock the secrets to building a million-dollar business from scratch. From pivotal Business & YouTube strategies to invaluable team insights and essential tools, I'm sharing it all. This isn’t just another success story; it’s a roadmap to your own million-dollar success. Ready to transform your dreams into reality? Let’s embark on this journey together.

► My Team:

- @DaraDenney:  

 / denneydara  

- @theMiguelMendez: Miguel@PointGuardMedia.com

- @ayman-arab: Ayman@TikScale.com...

Ever wondered how some media buyers turn modest budgets into seven-figure incomes?

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- In...

CHECK OUT MY RECENT PODCAST WITH TRIPLE WHALE

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.

Connect with Charley<...

This is Robbie's story, a seasoned digital marketer whose experiences in the Facebook Ads MBA Program have significantly shaped his professional trajectory. By intertwining key learnings from his Facebook Ads MBA Program experience with real-world applications in digital marketing, Robbie offers a unique perspective that is both enlightening and inspiring.

CharleyBot.ai is Free 24hrs a day

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/Di...

Get ready for the biggest ad of the week featuring Fraser! This time, it's a simple static ad from our mutual friend Jason at Doe Beauty. Even though it's simple, it's absolutely smashing it. We were blown away by last week's video, so you won't want to miss this one either. Get excited and hit that subscribe button!

Doe Lashes

https://doebeauty.com/

Chapters:

00:00 The Greatest Ad In the World, with the Best Facebook Ad Hook EVER!

01:12 Spriggy: Australia's #1 Pocket Money App

01:39 What is...

Meet Charles Tichenor IV, a leading Facebook advertiser in the US, credited with generating over $1 billion in revenue. With a decade of experience, Charley has managed 7-figure daily budgets for brands like Schwarzkopf, Nissan, and CBS. His early work included handling Facebook ads for Apple and New Balance, with budgets ranging from $10,000 to $1M+ per day. As the founder of Disrupter School, Charley is committed to reshaping the digital marketing industry, having helped thousands through programs like Facebook Ads MBA. Join us as we explore his insights and disruptive strategies in this episode.

CharleyBot.ai is Free 24...

Today's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience.  @FraserCottrell 

Find Fraser - https://twitter.com/sourfraser

https://ww...

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.

Connect with Michael Stelzner

- Instagram: https://instagram.com/stelzner

🔔 Subscribe to this podcast for More Social Media Marketing Insights/ Youtube: https://youtube.com/socialmediaexaminer

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https...

Discover the Definitive Guide to Scaling on Facebook - Part 1!

Hey there, amazing peeps!

Today, we dive deep into the definitive guide to Scaling on Facebook in our latest episode, and it's jam-packed with valuable insights that can help take your business to the next level. So, without further ado, let's jump into all the juicy details.

In this episode, Charley covers some key points that you'll definitely want to take note of:

1. Omni Channel Targets: Learn how to effectively target your audience across multiple...

Welcome to a very special edition of Digital Marketing Five, where we delve into the future: our predictions for 2024 are here. As a new father, I bring a fresh perspective to this year's forecasts. With a track record of 80% accuracy over the past four years, these insights are not to be missed. Let’s explore what the next year holds, including my exclusive super hot take. Ready for a glimpse into the future? Let’s get started!

CharleyBot.ai is Free 24hrs a day

► Education Resources

- The Fa...

The Secret Sauce to Skyrocketing Business Growth in the E-commerce World

In today's digital age, the e-commerce landscape is bustling with brands vying for consumer attention. Among them, brands like Underoutfit have managed to carve a niche, witnessing a meteoric rise from 50k to an impressive million in a short span. While there's no magic formula, a combination of strategic insights and actionable steps can propel a business to such heights. Let's delve deeper into these transformative strategies.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

Discover why 90% of ad agencies fail 90% of their clients and the 3 red flags to watch out for. Plus, a surprise that could change your business forever!

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

Hey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero.

Tired of endless cycles of creative testing that drain time and resources?

Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue.

Say goodbye to outdated practices and embrace a smarter, more efficient advertising strategy.

The future is 3:2:2—don't get left behind!

The Real Blueprint for Scaling Your Business: Forget ROAS, Focus on PSM

Hello, savvy entrepreneurs!

Today, we're diving into the nitty-gritty of scaling your business. Forget about ROAS (Return on Ad Spend) and all the other buzzwords that make you feel like you're in a never-ending episode of "Shark Tank." We're talking about Profitable Scaling Margin (PSM), the metric that will revolutionize how you think about growth.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

...

Scaling Facebook ads is an art and science combined. If you're looking to amplify your reach without causing ad fatigue, it's crucial to master creative testing. This is the third installment in a series that has previously touched on measuring results and identifying a hero offer. This segment, however, is all about constructing ads that remain fresh and relevant.

- Disrupter School Trucker Hat: https://www.disrupterschool.com/merch...

► Videos mentioned in the video:

- The MOST Important Metrics for Facebook Ads: the 4PI Analysis

The Comprehensive Guide to Identifying Your Hero Offer for Facebook Advertising

Scaling your Facebook ads isn't just about metrics; it's about a strategic approach. At the heart of this strategy is your 'Hero Offer'. This guide will walk you through the steps to identify and leverage it effectively.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me dire...

Scaling Facebook Ads: The Deep Dive You've Been Waiting For

So, you've been burning the midnight oil, trying to crack the enigma of scaling Facebook ads, haven't you? Well, take a deep breath, because you're about to embark on a transformative journey. As someone who's been elbow-deep, turning businesses from fledglings to giants, I'm here to spill the beans. And guess what? This is just the appetizer - part one of a riveting three-part series. Today, we're not just skimming the surface; we're diving headfirst, dissecting the intricate math, and pulling back the curtain on the art...

Unlocking the Power of Facebook Advertising and Machine Learning for Business Growth

In today's digital age, businesses are hustling harder than ever. They're launching countless ads, testing every possible variable, and hoping for that golden ticket to success. But here's the million-dollar question: If every test supposedly boosts performance by 20%, why do some businesses still see a decline? It's a conundrum reminiscent of those insurance ads where everyone claims to save you hundreds. Someone's math is off, right?

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Di...

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.

🔔 Subscribe for More Social Media Marketing Insights

–   

 / @socialmediaexaminer  

👁️‍🗨️ About Charley Tichenor

– Website https://mba.facebookdisrupter.com/

– Facebook  

 / ctthedisrupter  

– Instagram  

 / ctthedisrupter  

– Twitter

Here are the timestamps for each topic:

0:00: From $50k/week to $1M/week

7:20: Metrics to look at if you want to scale your brand

11:02: How to identify the Hero Product of your store

13:24: Promoting multiple products? Watch this

17:52: Making +$100k/mo with a sold-out product

20:33: Turning off ads because of negative comments

22:27: The tactics to get to consistent $1M weeks

24:40: The winner...

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.

► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

...

Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

🔵 Charley T's interesting/impressive origin story

🔵 What the Facebook Newsfeed REALLY is and what that means

🔵 How to drive engagement without asking for it

🔵 Why Facebook Lives and Organic Posting are a MUST DO

🔵 Why you should always delete low engagement posts

🔵 How to train the algo to make sure no learn...

From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”

This was one of the most inspiring interviews I’ve ever had.

Charley brings 100%, 100% of the time.

He hates ROAS & MER.

He believes in simplicity over complexity.

He trusts the math, not his emotions.

And has a heart of gold.

It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situ...

In today's digital age, Facebook stands tall as the premier platform for businesses aiming to elevate their brand. But here's the catch: the landscape has evolved, and strategies that worked in 2015 might not cut it today. To truly harness the power of Facebook, one must understand its nuances and adapt to its ever-changing algorithms.

Resources

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- the One Campaign Blueprint Webinar Link: https://www.disrupterschool.com/oc...

Let's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe.

Disrupter School College Tee Trucker Hat: https://www.disrupterschool.com/merch...

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

...

Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.

Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize...

In this video, I'll cover the secrets to raising money for your startup, marketing it to the world, and making sure you don't end up going underwater.

Everybody wants to run a successful startup, but nobody gives away the blueprint. That's exactly what I did in this video, make sure to watch til the end to see how.

✅ Sarah Levinger's 'USING PSYCHOLOGY TO CONVERT" masterclass 👉🏼 https://www.disrupterschool.com/Using...

✅ The MOST Important Metrics for Facebook Ads: the 4PI Analysis 👉🏼   

 • 4PI Analysis, You're looking at FACEB...  

Jesse and I talk about the gap between what clients need in the real world and what agencies are providing. Learn the finer points of client management, onboarding and contracts! Jesse is a super successful agency builder and we talk tips on how to scale an agency and build a structure that meets the needs of clients in the real world.

Jesse has a BRAND NEW MASTERCLASS in Disrupter School!

"Building For Success from the Start: Ad Agency Growth Blueprint Masterclass"

👉👉 Click Here: https://www.disrupterschool.com/Build...

You'll...