The Pricing Queen

What money myths are you running your business by? Your views and beliefs about money can really help propel your business forward or hold it back. I hear it all the time with clients, certain money myths that are said over and over again. But it’s often coupled with a desire to grow the business and reach bigger financial goals. However, if you don’t pick up on those money myths you’re telling yourself, you will not reach the goals you set. So how can you change that?

It starts with picking up on those myths...

Do you want to hit 2023 with a bang? Do you know where you’re headed in the next 12 months? Planning is so important for your business, because without a plan you will not hit those goals, won’t know what content to create and will not understand where your business is going.

And with no way of being able to plan or make decisions to grow your business, you’ll just end up sort of bumbling along with no actual way of making the money you want or getting your business where you want it to go.

...

How do you price during a recession? It’s going to be a difficult time for many people, especially as prices are going up and inflation is at a record high. So how can you effectively grow your business when things are so tough right now?

You have to remember that, although it’s a difficult time for some people, it’s not awful for everybody. And some business owners won’t be heavily affected by the recession. And a recession doesn't mean that businesses aren’t investing in your services - people are still spending. 

But I kno...

There are so many online business myths and success stories doing the rounds. As an online business owner, you cannot fail to see them or be attracted to them. It can be incredibly difficult to know what is and isn’t real, especially when you’re only being given half the story. 

That’s why I loved chatting with Teresa Heath-Wareing for this week’s podcast. Teresa helps business owners from all around the world create a business and life they dream of, not what the rest of the world tells them they should have. Because success isn’t alw...

Do you take your customer on a pricing journey? It’s a question you need to ask yourself, both when thinking about product creation and also with your marketing. The pricing journey is something that can make the difference between turning a browser into a customer, a new customer into a repeat one, or risking losing the sale altogether.

So in this week’s episode of The Pricing Queen, I’m going to help you demystify the pricing journey. Here’s we’re going to be covering:

Ready to outsource or take on an employee in your business? It’s a question many entrepreneurs have but are terrified of exploring, especially when they’re ready to grow. And at first glance, it may seem that an outsourcer is your best option - but is it the right option for you and your business?

It’s a subject I chatted with Victoria Johnson of Green Jay Group about for this week’s podcast. Victoria helps STEM startups get their people and culture how they want it to be. She also offers one-to-one leadership coaching, helping founders...

Batching is so useful for you and your business. At first glance, you might say it has nothing to do with pricing, but actually, it makes a huge difference to you, your business and the prices you charge. Because we all like to think we can multitask, but if you want to create your ideal business, you need to drop the multitasking and start embracing batching instead.

So in this week’s episode of The Pricing Queen, we’re going to be covering:

Have you ever wondered how to set pricing for charities and non-profits? Maybe you want to give back more but don’t know where to start and how to price accordingly. It can be difficult finding that balance between earning enough to cover your business expenses and own salary, and also helping a wider range of people. But it is possible to give away your time for free, in a more structured way in your business.

It’s a subject I had the recent pleasure of speaking about with Rosie Gilderthorp. Rosie is a clinical psychologist and spli...

Business growth is something we all want for our businesses. But often, there are three key problems you’ll face, when it comes to trying to grow - pricing, scaleable offers, and outsourcing. These tend to be the big issues in your business and will often hold you back and help you play small in your business.

So if you’re currently frustrated with your lack of growth, are struggling with pricing and stressing over outsourcing, you’re not alone - and this podcast is going to give you what you need, to solve those problems and get yo...

Are you guilty of people pleasing, perfectionism or overthinking? And how does that come across in your business and your pricing? You may not immediately think the two are connected, but the emotional baggage that causes your people-pleasing or perfectionist habits impacts on what you’re willing to settle for in business, especially with boundaries and pricing. 

It’s an important topic and one I chat to Natalie Lue about for this podcast episode. Natalie is a recovering people pleaser herself, and in this episode she’s going to help you discover the emotional baggage behind those habits...

So many people I know are really terrified of going over the VAT threshold in the UK. But it isn’t something to be scared of - it’s actually a good thing for your business!

On today's show, I want to talk to you about sailing over the VAT threshold without the fear, worry and self-sabotage that can go with it, so you can enjoy the growth of your business instead of worrying about whether you're going to go over the VAT threshold or not.

Because that VAT threshold isn't something to be scared of...

​​👑 5 REASONS TO SUBSCRIBE to The Pricing Queen podcast! 👑

😟 You're holding back your business because you're worried about the VAT threshold.

🤔 You want to know when it's the right time to take someone on to help.

😭 You struggle with people pleasing and client boundaries.

🤗 You want to give something back and find it hard to price for charities and non-profits.

⏳ You want to save time pricing your products or services.

The PRICING Queen podcast 👑 is essential listening for any small business owner. It's packed full of practical advice and small tips to help you...

Pricing is something many in the coaching industry struggle with, and it’s often a subject that leads to a lot of undue worry and stress for new and experienced coaches alike. Common pricing issues include not charging enough and knowing how to position yourself in your chosen niche.

It’s such a big subject and one I recently had the pleasure of speaking with Ruth Ferreira about. Ruth is a Business Growth coach and founder of Success Club, and she’s passionate about empowering small business owners to take their business to the next level and accele...

Do the words cash flow management bring you out in hives? Do you struggle to understand how cash flow and pricing are linked? Do you know how critical cash flow is to your business? Cash flow is an essential aspect of your business, and you need to understand it. But if it currently makes your head spin, you’re not alone! 

In this week’s episode of The Pricing Queen, we’re going to be covering:

As a business owner, there are many difficult conversations you’ll need to have. But when it comes to the most difficult, pricing has to be right up there. So many people find it difficult to be more confident with pricing, especially when it comes to putting yourself out there and talking about what you sell and how much it costs.

But it’s essential to grow your confidence around pricing conversations, especially if you’re looking to grow. It’s a subject I had the pleasure of chatting with Louisa Clarke about. Louisa is a verbal communic...

When you start your own business, you want it to do well, so you’ll build it on the right foundations. And it’s no different for your financial system. It also needs to be built on the right foundations; otherwise, you’ll find yourself and your business floundering.

So in this episode of The Pricing Queen, we’ll be covering the 4 Ps of financial planning and why they’re so important. This includes:

Running an online business isn’t as easy as you often think it will be. Marketing is one skill many small business owners struggle with, especially when it comes to audience growth and converting those followers to sales.

So if you’ve ever wondered how you can make money from an online audience, you’re not alone! I had the pleasure of chatting with Helen Perry about it for this week’s podcast. Helen helps other small businesses with their content marketing on Instagram and via email, and she shares some good insights on the reality of making a...

Do you know what your business will look like in 12 months' time? A lot of people will say forecasting isn’t worth bothering with. After all, why would you forecast and look back at the last couple of years and what happened in that time? 

But I firmly believe that you should always be looking to know where you’re going. Because if you don’t know where your business is headed, you’re just going to keep drifting around and missing potential opportunities and growth.

So in this episode of The Pricing Queen, we’ll be cover...

Have you ever wondered how to get investment in your business? For many business owners, it’s something they may never think about or want. But depending on your goals, it’s worth thinking about investment or borrowing, as they can help you quickly grow your business to the level you want.

Funding and investment isn’t an area I’m an expert in, so it was great to chat with Chartered Accountant and founder of Raised Up Finance, Deborah Edwards, on this subject. It’s a conversation that will help many business owners navigate their way through fi...

Your tax bill is probably one of the most unexciting things to talk about. But it’s something that can often keep business owners up at night. There’s a real fear and lack of understanding around taxes and if that’s something that worries you, know you’re not alone!

After all, you don't want to suddenly be surprised on January 25th by a £5,000 tax bill and have no idea where you will get the money to pay for it.

So in this episode of The Pricing Queen, we’ll be covering:

Pricing is one of the big issues business owners and freelancers struggle with. Far too many entrepreneurs opt for hourly billing when they start out, only to get stuck in the cycle of charging per hour for their expertise.

But it’s a pricing model that limits earning potential and stunts any decent level of business growth. It also makes it difficult to outsource because you’re constantly thinking about your bottom line - it’s why I always recommend moving to fixed prices and packages as soon as possible!

So in this episode of The Pr...

How can you pay yourself more? It’s something many small and micro businesses, struggle with. When it's just you, it can be difficult to make sure you're paying yourself because you tend not to think of yourself as a salaried person or an employee in the business.

But actually, you need to start thinking about yourself as somebody else you need to pay and not just an afterthought. It’s not just about paying yourself whatever's left in the bank at the end of the month. 

So in this episode of The Pricing Queen, we’ll...

How can automation help with your pricing? If you think automation has nothing to do with pricing and the other financial aspects of your business, you’re wrong! Automation can help you get more for your time without working harder or longer. And if you’re charging via fixed-cost packages or retainers (as I recommend!), automation enables you to charge more for your time and not get penalised for being more efficient.

In this episode of The Pricing Queen, I talk to business process automation specialist Kelly Goss. Kelly works specifically with a no-code automation platform called Zapi...

Do you know what you should and shouldn’t be asking your accountant about? That may seem like a strange question to ask, but it’s an essential one to explore. So many business owners are expecting their accountant to deal with things they’re not paying for - and it’s causing unnecessary feelings of stress and disappointment.

So in this episode of The Pricing Queen, we’ll be talking about the expectations many business owners have about their accountants, along with the things they should (and shouldn’t!) be doing for you. We’ll be covering:

Do you have a contingency plan in place if you need to take time out of your business? It’s a subject that can seem quite boring on the surface, and one many business owners avoid. But as I’ve personally experienced, it’s important and essential to think about it and create a contingency plan to cover your options. 

Because you can’t always forecast when you’re going to need to take time out from your business - but you can have a plan in place that helps cover most scenarios.

In this episode of...

👑 THE PRICING QUEEN PODCAST IS BACK 👑 

I’m so excited to be relaunching my new series of The Pricing Queen!

Stay tuned every Wednesday if you want to make more money in your small business.

I'll be helping you get unstuck with pricing and finances in your small business, with practical advice and small tips from guests and myself about ways you can manage your pricing and take MORE money out of your business.

We'll be exploring:

👉 Moving away from hourly billing

👉 Planning for time out in your business<...

In this episode: • VAT thresholds and money blockers • Managing price rises for VAT • VAT registration considerations • Accountants as a necessity

Sally is a firm believer that tax and accounting shouldn’t run your business. While it’s important to be aware of these costs, Sally explains why she believes not registering for VAT can act as a money blocker and impact your business growth.

Sally goes through the process of how to raise your prices to cover VAT and what considerations you need to make beforehand, including getting an accountant! Sally reminds us not to play small a...

In this episode: • Fair value exchanges • The importance of a captive audience • Abundance attitude • Using pricing to relieve pressure • Removing barriers

Sally talks to Fleur Emery, founder of REALWORK, an online co-working community for women. With a background in industry, Fleur decided she wanted to connect other founders and business owners in lockdown, offering her energy, experience, leadership and support to other women like herself.

Sally asks Fleur to share her pricing story, where she walks us through her decision-making process for REALWORK (featuring a kerching meerkat moment.) We get to listen to Fleur’s fascinating...

In this episode: • Different ways to outsource • Pricing considerations • Time saving versus investment • Getting rid of the jobs you hate • Choosing specialists or generalists

Sally walks us through what you need think about when it comes to outsourcing and why outsourcing parts of your client work is often the safest route.

Whether its bookkeeping, marketing or even tech solutions, Sally outlines everything you need to consider before outsourcing a process from pricing and time considerations to relationship management.

Selected links from this episode

Connect with Sally on Instagram @thepricingqueen and www.linkedin.c...

In this episode: • Emotional relationships with money • Why women have more financial baggage • Finding your money personality • How learned money stories define our financial behaviour • Overcoming money blocks • The importance of money conversations

Catherine Morgan is a financial coach and qualified financial planner. Catherine helps and supports women and their relationship with money, helping them to understand their emotions when dealing with it. She outlines the three feelings and emotions we have around money; our comfortability receiving it, comfortability to keep hold of it and comfortability to give it to others.

Catherine explains to Sally why women te...

In this episode: • Why passive income isn’t passive • The importance of having an email list • The planning process • Sell it before you build it • How to price passive income • Expected timelines

Sally walks through a simple explanation of what passive income really means and why it is not actually passive! Providing clear examples of what passive income could be, Sally highlights the importance of marketing and email lists. Sally shares her own initial struggles with passive income and outlines the journey she has taken to get where she is with her business right now.

Sally provides...

In this episode:

• How to put yourself out as an expert • The process of raising your profile and reach • The value of visibility • Choosing the right media • Facing your fears • Personal content

Sally talks to Rachel Spencer, a freelance journalist and publicity expert for small pet businesses. Rachel talks about how raising your profile can contribute to you being able to raise your prices as visibility means more people will find you, allowing you to be more selective about the clients you want to work with. Rachel and Sally talk about how to be brave and put your...

In this episode: Hourly & daily pricing Value-based pricing Competitor pricing Penetration pricing Psychological pricing

Sally talks through 5 pricing strategies, quickly covering off the pros and cons and methodology behind each one.  Whether your work is project based or you’re looking to sell packages, Sally will have likely outlined a pricing strategy that would work best for your business model.

Connect with Sally on Instagram LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen...

In this episode: Hourly & daily pricing Value-based pricing Competitor pricing Penetration pricing Psychological pricing

Sally talks through 5 pricing strategies, quickly covering off the pros and cons and methodology behind each one.  Whether your work is project based or you’re looking to sell packages, Sally will have likely outlined a pricing strategy that would work best for your business model.

Connect with Sally on Instagram LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen...

In this episode: Terms and conditions for freelancers Being competitive Valuing your service Unnecessary pressure Measuring success Sally talks to go-to freelancer support & coach Emma Cossey. Emma runs the popular and very active Facebook group The Freelance Lifestyle where she encourages and supports her community with resources and tools to make the best of their business world and remove fear.

Emma and Sally chat about the common business areas freelancers require advice and support for, from terms and conditions to pricing services. Emma talks about having confidence in your value and why having clients that will pay m...

In this episode: Terms and conditions for freelancers Being competitive Valuing your service Unnecessary pressure Measuring success Sally talks to go-to freelancer support & coach Emma Cossey. Emma runs the popular and very active Facebook group The Freelance Lifestyle where she encourages and supports her community with resources and tools to make the best of their business world and remove fear.

Emma and Sally chat about the common business areas freelancers require advice and support for, from terms and conditions to pricing services. Emma talks about having confidence in your value and why having clients that will pay m...

In this episode: Revisit your pricing often Why pricing by the hour punishes efficiency Packaging for freelancers How you can help others (without changing your prices) Pricing should reflect experience How you can put your prices up

Sally sets about busting these popular pricing myths:

Pricing is once and done.

You can only ever price by the hour.

You can’t help the people you want if you’re too expensive.

You should be cheaper if you’re new.

You can’t double your prices overnight.

Listen in to fi...

In this episode: Revisit your pricing often Why pricing by the hour punishes efficiency Packaging for freelancers How you can help others (without changing your prices) Pricing should reflect experience How you can put your prices up

Sally sets about busting these popular pricing myths:

Pricing is once and done.

You can only ever price by the hour.

You can’t help the people you want if you’re too expensive.

You should be cheaper if you’re new.

You can’t double your prices overnight.

Listen in to fi...

Sally chats with Selling To Corporate founder Jessica Lorimer about how selling to corporates can be a great way to grow your business. Jess explains to Sally why she decided to focus on b2b selling over b2c for more targeted, higher revenue-generating results. Jess shares how selling to corporates as a supplier provides a better work life balance and can provide great cash flow for your business.

In this episode:

Sally chats with Selling To Corporate founder Jessica Lorimer about how selling to corporates can be a great way to grow your business. Jess explains to Sally why she decided to focus on b2b selling over b2c for more targeted, higher revenue-generating results. Jess shares how selling to corporates as a supplier provides a better work life balance and can provide great cash flow for y...