Revenue Engine Podcast
The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories.
Building Trust and Standing Out in Saturated Markets With Ani Obermeier
Ani Obermeier is a Board Advisor at WorkBuzz, a company that provides real-time employee feedback and engagement solutions for organizations with deskless, hybrid, and remote workforces. She brings over 15 years of experience in technology marketing, having held leadership roles at companies like Workday and Peakon. Currently, Ani serves as Chief Marketing Officer at Quinyx, where she leads strategic marketing initiatives to drive business growth.
In this episode…
Cutting through the noise is one of the greatest challenges for modern B2B brands. In industries crowded with similar offerings and endless noise, what actually makes one co...
Reinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevin
Sylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing roles at DataFox and Oracle AI and was the first marketing hire at FloQast, now a billion-dollar company.
In this episode…
Standing out in B2B marketing has never been more difficult or more essential. With noise at an a...
Why Understanding Your ICP Is Key to B2B SAAS Growth With Nick Naso
Nick Naso is the Chief Revenue Officer at Recurly, a leading subscription management and billing platform that helps businesses automate and optimize recurring revenue operations. With over 15 years of experience in the software and technology industry, he has built high-performing teams and led strategic initiatives to drive significant growth. Before joining Recurly, Nick served as Chief Revenue Officer at Cayuse, where he led the global sales organization and helped the company achieve record revenue growth through new customer sales and geographic expansion.
In this episode…
Understanding your ideal customer profile can make or break your B2...
The Five Pillars of Partnership Success With Patrick Ferdig
Patrick Ferdig is the Founder and Principal Consultant at The Power of Partnering, a firm dedicated to helping B2B technology and service providers build and scale effective partner-led growth strategies. With over two decades of experience in the technology industry, Patrick specializes in developing partner programs — including reseller channels, integration marketplaces, and referral networks — that drive revenue and innovation. His approach is grounded in five core principles: trust, alignment, collaboration, accountability, and facilitation, which he applies to help organizations unlock their full potential through strategic partnerships.
In this episode…
As traditional sales and marketing tactic...
Building an AI-Driven Content Engine With Mark Stiltner
Mark Stiltner is the Senior Director of Content and Web Marketing at Rapyd, a global fintech company that simplifies and advances commerce by providing integrated payment and fintech solutions across over 100 countries. With a background in advertising and journalism from the University of Colorado Boulder, he has led creative and brand strategy initiatives across multiple industries. Prior to joining Rapyd, Mark held leadership roles at agencies like Karsh Hagan and Market Creation Group, where he developed award-winning campaigns and drove brand growth. At Rapyd, he oversees content strategy and digital marketing efforts, helping businesses navigate the complexities of global...
Why the B2B Funnel Is Broken and What Marketing Ops Leaders Should Do With Bethany Prettyman
Bethany Prettyman is the Senior Director of Marketing Operations at Huntress, a cybersecurity company specializing in managed detection and response solutions for small and mid-sized businesses. With a robust background in strategic operations, she leads initiatives that enhance marketing efficiency and drive growth. Bethany's leadership ensures that Huntress's marketing strategies effectively communicate the company's mission to protect underserved organizations from cyber threats.
In this episode…
The traditional B2B marketing funnel might be doing more harm than good. In an era of complex buyer journeys and intent-driven decisions, is it still realistic, or even useful, to...
Making Cybersecurity Simple, Scalable, and Phishing Resistant With Ronnie Manning
Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology products to market. Prior to joining Yubico, Ronnie held positions at Raytheon/Websense and Edelman Public Relations. At Yubico, he has been instrumental in promoting the adoption of hardware-based authentication solutions and advocating for enhanced cybersecurity measures.
In this episode…
Cyber threats are evolving faster than ever, yet ma...
The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana
Kerry Rana is the Senior Director for Digital Marketing and Experience at ExtraHop, a cybersecurity company specializing in AI-based network intelligence. In this role, she built a robust digital marketing team that drove a $48 million opportunity pipeline, achieving a 3X return on investment. Prior to ExtraHop, Kerry served as Director of Bank Partnerships and Marketing Strategy at Bottomline Technologies, managing relationships with seven banks and developing targeted marketing campaigns.
In this episode…
Understanding the motivations behind complex B2B purchasing decisions can be the key to building a high-performing demand generation engine. So how can bu...
Purpose vs. Mission: Building Brands That Inspire With Dave Minifie
Dave Minifie is the Chief Marketing Officer at Terakeet, a company that specializes in connecting brands with their audiences throughout their online journey. With a diverse background in healthcare, consumer goods, and marketing tech, Dave's journey from the US Marine Corps to corporate America showcases his adaptability and leadership skills across a multitude of industries. In his current role, Dave focuses on helping brands articulate their purpose and navigate the evolving landscape of digital marketing — including the impact of AI on consumer behavior and search engine dynamics.
In this episode…
Building a brand that truly conn...
The Biggest Challenges in B2B SaaS Marketing and How To Approach Them
Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent.
Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing.
In this episode…
The landscape of B2B Sa...
Building Growth Engines: Data, Compliance, and Customer Success Highlights
Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent.
Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing.
In this episode…
Businesses often struggle to balance gr...
The Power of Long-Term Strategy in B2B Marketing With Katrine Rasmussen
Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a leading provider of professional image editing and retouching services for fashion brands and retailers. With over a decade of experience in digital marketing, Katrine has navigated roles in B2C and B2B environments, specializing in enterprise marketing strategies, account-based marketing, and community building.
In this episode…
Building a winning strategy in enterprise B2B marketing takes more than just quick wins or short-term gains — it demands patience, precision, and a deep understanding of your audience. How do successful marketers overcome the challenges of long sale...
Building Resilient Teams and Driving Data-Driven Growth With Russ Hawkins
Russ Hawkins is the President and CEO of Agilence, a data analytics company specializing in serving large retailers, grocers, and restaurant chains. With over 35 years of experience in tech, Russ has a track record of leading successful strategy transformations and scaling companies — he helped increase revenue at a prior company from $700,000 to $22 million in nine quarters. A Boston native, Russ holds dual degrees in Chemistry and English from Boston College and has a rich history of growing businesses in various states.
In this episode…
Success in scaling a business depends on building a resilient team and...
RevOps Made Simple With Michael Tucker
Michael Tucker is the Founder and Head Systems Architect at Rocky Mountain RevOps, a consultancy specializing in optimizing revenue operations systems for businesses. With over a decade of experience across marketing, sales enablement, and customer success, Michael has held roles from sales representative to Director of Marketing Operations, giving him a comprehensive top-to-bottom perspective of RevOps. His expertise lies in building streamlined, cross-functional systems that align marketing, sales, and customer success to drive growth and efficiency across the entire revenue engine.
In this episode…
Many companies fall into the trap of overcomplicating their revenue systems, wh...
Agility in B2B Marketing With Ashley Widener
Ashley Widener is the Director of Marketing at GoCo, a company that specializes in HRIS solutions encompassing employee onboarding, document management, payroll, and benefits administration. Under her leadership, the marketing team has significantly contributed to GoCo's growth, building the marketing function from scratch and enhancing brand recognition despite fierce competition in the HR tech space. Ashley’s unique background in cultural anthropology and her experience in diverse marketing roles, including event planning and customer marketing, fuel her passion for experiential marketing.
In this episode…
With the constant rise of new technologies and ever-changing customer expectations, mark...
Mastering Customer-Centric Marketing Strategies With Samantha Bergin
Samantha Bergin is the Chief Marketing Officer at Center, a fintech company specializing in employee expenses management software. She is an accomplished technology marketing leader with over 25 years of experience, particularly in the Pacific Northwest tech scene. Her career spans from product management at big tech corporations to spearheading marketing in the startup space. Holding a MBA with a concentration in marketing, Samantha excels in building brands and technology businesses, utilizing her expertise in understanding customer needs and delivering precise value propositions.
In this episode…
In today’s fast-paced business landscape, companies are constantly challenged to k...
Balancing Innovation and Resource Management in Startup Marketing With Caroline Ang Wright
Caroline Ang Wright is the Head of Marketing at Exodigo, a company transforming infrastructure projects with an AI-powered underground mapping platform. With a non-traditional background spanning English literature and health policy, Caroline found her niche in marketing through diverse roles in hedge funds, large companies, and startups. She's known for her passion for storytelling with data and increasing opportunities for underserved communities. Caroline thrives in early-stage startup environments, eagerly tackling the challenge of constructing marketing departments from the ground up.
In this episode…
Balancing the need for innovative marketing strategies while managing limited resources can be...
Simplifying Complex Customer Journeys Through CXM With Sherri Schwartz
Sherri Schwartz is the Head of Marketing at OvationCXM, a customer experience management platform that leverages AI for unique insights. She graduated amidst a financial crisis and pivoted from broadcast journalism to a successful career in sales and marketing, working across government contracts, financial services, and SaaS technology, gaining deep expertise in product and strategic marketing. Sherri is passionate about effective communication, relationship building, and fostering a strong bridge between sales and marketing teams.
In this episode…
Complex customer journeys can make or break a company's success in today's fast-paced business world. How do companies, es...
Cultivating Top-Tier Sales and Marketing Alignment in Real Estate Tech With Amanda Sullivan
Amanda Sullivan is the Vice President of Growth at Sierra Interactive, a company specializing in residential real estate technology. She boasts over a decade of experience scaling marketing programs globally within the SaaS space. Amanda is renowned for fostering sales and marketing alignment and excels in developing brand narratives and activating high-performance sales teams.
In this episode…
Sales and marketing alignment is often touted as the secret sauce behind high-performing companies — but how do you achieve it, especially in a competitive and ever-evolving industry like real estate tech? What strategies can bridge the gap between thes...
The Power of Modern Market Intelligence With Greg Munves
Greg Munves is the CEO of OpenBrand, a cutting-edge market intelligence firm built for the modern age. His journey began at the University of Rochester, where he immersed himself in economics and finance, foreseeing a career on Wall Street that took a pivot into the dynamic world of tech startups. As an early member of 1010data, Greg rose from a jack-of-all-trades employee to President and CEO, eventually leading the company through a successful sale. With a passion for big data and market trends, Greg is now steering OpenBrand to transform how consumer brands understand their market share and consumer...
Optimizing Customer Marketing With Data-Driven Techniques With Hunter Montgomery
Hunter Montgomery is the Chief Marketing Officer at ChurnZero, a leading customer success platform designed to help businesses prevent customer churn. With over 15 years of b2b SaaS marketing experience and 25 years in b2b marketing, Hunter has a rich history in the industry, working as the Vice President of Marketing at Cision and Chief Marketing Officer at Higher Logic, among others. Hunter has been integral in developing marketing strategies that leverage data analytics and customer insights, leading to impactful growth in numerous tech companies.
In this episode…
In a world where retaining customers is ju...
The Future of Digital Advertising: Mark McEachran on Privacy, Context, and Performance
Mark McEachran is the Senior Vice President of Product Management at Yieldmo. With a degree in computer science and a career that began in 1997, Mark has grown alongside the evolving digital advertising landscape. Starting at a small company that quickly became the third most-trafficked website at the time, Mark has developed a distinct perspective and expertise in ad tech. His experiences include pioneering work at the Rubicon Project, where he contributed to building the first supply-side platform exchange.
In this episode…
The digital advertising landscape is undergoing significant transformation, driven by the decline of third-party co...
Mastering Go-to-Market Strategies and Customer Retention With Brian Warrick
Brian Warrick is the Revenue Leader at Baresquare, a company specializing in AI-powered revenue optimization for e-commerce. He is responsible for go-to-market efforts at Baresquare. With a background in environmental and business economics, a MBA from Rutgers University, and 25 years in digital transformation, Brian's expertise spans startups to established entities in various industries. His career began with early entrepreneurial ventures and progressed through a decade in a content management vendor role before joining Baresquare.
In this episode…
How can companies craft a successful go-to-market strategy and ensure long-term customer retention in today's competitive landscape? These cr...
The AI Advantage: Unlocking the Power of Data Science in Marketing With Jon Morra of Zefr
Jon Morra is the Chief AI Officer at Zefr, a company specializing in ad tech platforms and brand safety in the world of “walled garden” platforms such as TikTok, Facebook, and YouTube. With a background in biomedical engineering and a PhD in biomedical engineering, his academic journey took him from Johns Hopkins to UCLA. Jon then transitioned from academia to founding his own startup, Medical Vision Systems, and subsequently moving into the ad tech industry through roles at eHarmony and Zefr. His expertise lies in machine learning, and he's driven by the need to understand content categorization from a bran...
The Data-Driven Guide to Thriving in a Hybrid Work Environment With Rob Sadow
Rob Sadow is the CEO and Co-founder of Scoop, a software company that helps hybrid teams coordinate work and creates the Flex Index, which tracks flexible work approaches globally. He studied at The Wharton School of the University of Pennsylvania and began his career at Bain & Company in strategy consulting. Rob's first startup experience was in Tel Aviv before he caught the entrepreneurial bug and founded Scoop with his brother in 2015. Under his leadership, Scoop pivoted during the pandemic to focus on hybrid work, becoming a leading voice and resource in the evolving future of work.
In...
Marketing and Growing as a Compliance Company With Sam Li of Thoropass
Sam Li is the CEO and Founder of Thoropass, a compliance and audit solution with a customer-first approach. He has extensive knowledge of entrepreneurship, technology, and global strategy, and has worked with companies such as Google and Samsung. Sam holds an MBA from Harvard Business School.
In this episode…
Compliance has grown to be an ever-present issue in modern businesses. The demand for compliance solutions has increased, and numerous competitors have flooded the market. As the space grows more crowded, how do you stand out?
Improving marketing to reach new customers is necessary to...
Invaluable Lessons From a Marketing Executive With Kathleen Booth of Pavilion
Kathleen Booth is the Senior Vice President of Marketing and Growth at Pavilion, a community-powered learning platform for high-growth leaders. She spent the first 10 years of her career as an international development consultant, advising governments and international aid organizations on communications.
Kathleen founded Quintain Marketing in 2006 and grew it into a nationally known digital marketing agency, selling the business in 2017 after 11 years as CEO. She is a board-level advisor to several tech startups and in 2023 was named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars.
In this episode…
To...
Identifying and Overcoming Challenges With Quentin Kasseh of Nomad Engineers Consulting Group
Quentin Kasseh is a software engineering executive and the Director of Software Engineering at RelationalAI. He is also the Founder of Nomad Engineers Consulting Group, helping businesses tackle their most complex tech and data challenges.
Through his career, Quentin has supervised and grown teams up to 300 employees and budgets up to $28M. He is a solution architect, managing targets while resolving cloud and software reliability, culture, and talent development issues.
In this episode…
Every entrepreneur and executive is aware of the challenges inherent in business. This is only the surface, however, as every co...
A Coach’s Advice for Startups and Founders With Dane Holewinski of Decode Coaching
Dane Holewinski is a former CEO and venture capital-backed founder with a passion for helping mission-driven entrepreneurs achieve their potential. He is the Founder and CEO Coach at Decode Coaching, working with executives at brands such as Tonal, RealBlocks, and Zendrive. His coaching is grounded in the latest scientific research, best practices, and his experience as a strategy consultant in Silicon Valley.
In this episode…
Founding a startup is a daunting experience. Not only is there an immense amount of knowledge required, but for many founders, this is their first attempt at starting a business. Ha...
Marketing Companies From Startups to IPO With Rich Liu of Everlaw
Rich Liu is a biomedical engineer turned executive and investor with experience scaling multi-billion dollar unicorns. He is the CBO for Everlaw, an AI and e-discovery platform valued at more than $2 billion. He has been recognized as a Top 100 Global Sales Leader, shaping enterprise motions for companies across industries including SaaS, fintech, software, IT, media, internet, and financial services.
In this episode…
Marketing is a constant for businesses of different sizes, but the methodology changes as they scale. Strategies need to be tailored to existing needs and resources. However, a lot can be learned from im...
Humanizing B2B Sales and Marketing Through AI With Usman Sheikh of xiQ
Usman Sheikh is the Founder and CEO of xiQ, an award-winning B2B sales and marketing platform. His goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology.
Prior to xiQ, Usman held multiple positions at SAP, including Vice President of Corporate Development, Product Management, and Sales Enablement. He frequently serves as a guest lecturer at schools such as the University of Texas, University of Wisconsin, University of Alabama, and Clemson University.
In this episode…
Marketing and sales are numbers-driven fields, filled with data, analysis, an...
Managing and Optimizing Multi-Channel Campaigns With Frederik Hermann of Beekeeper
Frederik Hermann is a senior marketing executive focused on driving success through innovative and impactful marketing strategies. He excels in developing and leading global teams, executing campaigns, and delivering measurable results.
Frederik is the Vice President of Digital Marketing at Beekeeper, a mobile-first platform designed for deskless employees. Additionally, he serves as a mentor for Swissnex and UpWest Labs.
In this episode…
Digital marketing is sometimes treated as a single topic, but there are many complex aspects under its umbrella. Lead generation, email marketing, social media, CRO, website development, and much more are al...
Developing and Marketing Technology Products With Dylan Serota of Terminal.io
As an experienced entrepreneur and tech advisor, Dylan Serota has found his niche at the intersection of technology and e-commerce. He is the CEO and Co-founder of Terminal.io, a full-stack remote workforce platform for software-driven companies. He currently advises for BoomPop and previously advised for Bus.com.
In this episode…
While powerful, marketing is only half of the selling process. The first step is the development of the product or platform itself. In the tech world, the product needs to be effective and consistent to appeal to clients. So how does that translate into th...
Driving Sustainable and Predictable Growth With Michael Krause of Tovuti LMS
With over 20 years of experience in business and technology, Michael Krause is a respected leader and growth expert. He currently serves as COO and Chief Growth Officer at Tovuti LMS, a platform that provides extensive tools to craft courses, engage learners, and train teams. In addition, he consults businesses of all sizes and works with them on strategy.
Michael started his career as a cryptographer in the U.S. Navy before transitioning to sales and technology.
In this episode…
Technology companies are fertile for explosive growth, but that doesn’t mean it’s always...
Product Marketing to B2B, B2C, and B2G With Nitin Kartik of Carbyne
Nitin Kartik is a proven marketing leader and is the Director of Product Marketing at Carbyne, an emergency communication response platform that offers safe and reliable solutions for crises. He has led marketing and partnership programs at leading companies such as TomTom and Amazon. He has a MS degree in computer networks from Stanford University and a MBA from the University of Chicago Booth School of Business.
In this episode…
When marketing, professionals will often default to strategies that previously worked for them. While this may yield results for a while, marketing requires intensive specification an...
Acquiring and Nurturing Top Talent With Angela Yeh of Yeh IDeology
Angela Yeh is the CEO, Founder, and Chief Talent Strategist of Yeh IDeology, a firm offering career coaching, talent strategy, and recruitment services. For the last 20 years, she has worked with senior executives and directors of HR, ranging from massive corporations to humble startups.
In addition to her company, Angela has served on several advisory boards and has offered her expertise as a speaker and workshop leader.
In this episode…
Top-tier talent is one of the most potent variables in a business. The right people can not only help your company run smoothly bu...
Powerfully Combining AI and Cloud Technology With Brian Lillie of Rackspace Technology
Brian Lillie is the President of Private Cloud at Rackspace Technology, a cloud computing services pioneer and multi-cloud solutions provider. He is a recognized global leader with a focus on business strategy, product innovation, customer centricity, and enterprise digital experience. In addition, he is also a member of the board of directors for Lumentum and Storj Labs.
In this episode…
Cloud technology is a crucial component to any company’s tech. No software or design can save your data without some form of comprehensive cloud solution. As the competition increases, adopting better services or providers is a...
Marketing the Next Great Disruptor With Robert Kulewicz of MarketSpark
Robert Kulewicz is a proven sales leader and the Chief Growth Officer of MarketSpark, a SaaS platform offering analog to 4G LTE and 5G for enterprises. He has worked in the US and Europe, including Fortune 1000 companies and start-ups in technology, media, automotive, and construction industries. His experience encompasses growing startups up to 10x within 24 months and expertise as a brand director, generating over $400 million in annual sales.
In this episode…
Marketing is always a question of wants and needs. Businesses are often slow to adopt anything other than the necessities, which can hurt them in...
Marketing Complex Products to Engineers and Executives With Oleg Shilovitsky of OpenBOM
Oleg Shilovitsky is the CEO and Co-founder of OpenBOM, a digital network platform that manages product data and connects manufacturers with supply chain networks. He also runs his social and consulting brand, Beyond PLM, to share information and insights for product, engineering, and manufacturing software.
In the past, Oleg held a host of leadership and technology positions, including a rich background in product lifecycle management. He is passionate about using technology and business to transform the way people work in engineering, manufacturing, and enterprise.
In this episode…
Engineers are a difficult group for ma...
Best Practices for SaaS Companies and Vendors With Nigel Cullington of Upland Software
Nigel Cullington is a marketing leader with 25 years of global experience in sales and marketing. He is the VP of Marketing at Upland Software, an enterprise software that offers project management, workflow automation, and digital engagement.
Previously, Nigel worked in product marketing at Openwave Messaging and Altify before Upland’s acquisition.
In this episode…
As businesses rapidly evolve, technology is often the dividing line for success. Having the right software, systems, and methodology can help companies rise past plateaus. Vendors in particular can become true partners with their clients, taking over crucial tasks and...
