Revenue Engine Podcast

Steve Keifer is the CMO at Ordway, a fintech company automating subscription billing, payments, revenue recognition, and SaaS financial reporting. He leads growth strategy, demand generation, brand development, and Ordway's research practice. With 20-plus years across SaaS, cloud, and fintech, Steve led marketing and product teams from early-stage startups to multibillion-dollar enterprises, with expertise in go-to-market strategy, pricing, and recurring revenue. He was also a 2025 CMO of the Year finalist and has been named a CMO to Watch by CMO Alliance.

In this episode…

Creating a new category and disrupting an existing one require very di...

Eric Gilpin is the President of Go-to-Market at G2, the world's largest software marketplace helping businesses make confident software buying decisions. He leads G2's unified go-to-market organization, aligning marketing, sales, customer success, partnerships, enablement, and revenue operations under one strategy. With more than 20 years of experience building and scaling technology businesses, Eric brings expertise in marketplace growth, customer-focused revenue strategy, and navigating changing buyer behavior in the age of AI. 

In this episode…

Go-to-market leaders are navigating faster shifts in buyer behavior, technology, and competition while still being expected to deliver consistent revenue. That mak...

Amanda Dyson is the Chief Marketing Officer at DemandTec, a Commercial Trade Intelligence platform connecting retailers and CPG partners through one shared system. With more than 20 years of B2B software marketing experience, she specializes in enterprise technology, supply chain, pipeline generation, and go-to-market strategy. She leads DemandTec's marketing organization and shapes how the market understands its retail trade intelligence platform. Before joining DemandTec, Amanda held marketing leadership roles at FourKites, Blue Yonder, and e2open.

In this episode…

B2B buyers are surrounded by polished content and increasingly similar brand voices. As AI makes pu...

Matt Overman is the Chief Revenue Officer at Identity Digital, a global internet infrastructure company that operates and supports hundreds of top-level domains. He leads revenue strategy, commercial growth, and partnerships across the company's wholesale domain network, working with registrars, website builders, AI platforms, and business services. With nearly two decades in the domain industry, Matt brings deep expertise in digital identity, domain distribution, emerging TLD trends, and the role of domains as trust anchors for people, brands, and AI agents.

In this episode…

Domain names are no longer limited to helping people find a we...

Eric Williamson is the Chief Marketing Officer at CallMiner, an AI-powered customer experience automation platform that analyzes customer interactions to uncover insights and improve service performance. In his role, he oversees global marketing across brand, demand generation, events, and growth strategy. Eric brings more than 20 years of experience across B2B technology, consumer marketing, agency leadership, and content strategy.

In this episode…

AI is changing the economics of customer service, but the real shift is not just replacing people with bots. Enterprise teams are being forced to rethink what they automate, what they build internally, an...

Matt Lyman is the Vice President of Marketing at Flosum, an enterprise Salesforce-native platform for DevOps, data protection, backup, security, and governance. With nearly 20 years of experience across demand generation, ABM, marketing operations, and B2B growth, he leads marketing strategy for technical audiences and helps translate complex products into clear, human-centered messaging. Matt previously held marketing leadership roles at Chef Software and LeanData and brings a people-first perspective shaped by his background in theater and community building.

In this episode…

Marketing to technical audiences exposes weak assumptions quickly. These buyers rarely respond to vague pr...

Catherine Solazzo is the Chief Marketing Officer at Appfire, a leading provider of software applications that help developers optimize their efficiency on platforms like Jira, Salesforce, and monday.com. With over 20 years of experience in marketing and digital transformation, Catherine has led high-performing teams at global tech giants and was recently recognized on the CRN Women of the Channel 2026 list. Under her marketing leadership, Appfire reaches over a million users every quarter through its technical documentation site.

In this episode…

Marketing today goes beyond just awareness, demand generation, or a polished campaign. It extends into the...

Alex Atkins is the VP of Growth and Operations at Sturdy.ai, an AI-powered customer intelligence platform that turns customer conversations across emails, chats, tickets, and calls into actionable insights for B2B teams. Drawing on a background in psychology, communications, marketing, business analytics, and growth, Alex helps teams better understand churn signals, retention risks, and expansion opportunities so they can act faster and more intelligently.

In this episode…

Customer churn is one of the most significant challenges in business, yet so many teams fail to pinpoint the exact reasons behind it. With all the da...

Nidhi Alexander is the Chief Marketing Officer and Executive Vice President at Hexaware Technologies, a global technology and business process services company. Nidhi brings a unique background in journalism, which shapes her approach to marketing as a blend of compelling storytelling and data-driven precision. At Hexaware, she focuses on positioning marketing as a direct driver of business growth, aligning brand strategy with measurable revenue outcomes.

In this episode…

Great marketing today isn't just about being seen, it's about being believed. But in a world flooded with AI-generated noise, how do you build trust while still mo...

Ben Chodor is CEO of CallRevu, an automotive technology company delivering AI-driven call analytics and communication solutions to thousands of dealerships across North America. Under his leadership, the company processes nearly 300 million calls annually, turning conversations into actionable insights. A seasoned entrepreneur with over 25 years of experience, Ben has built and scaled multiple SaaS businesses across media, healthcare, and communications, with a strong focus on innovation, data, and the customer experience.

In this episode…

Every SaaS company is racing to adopt AI, automate workflows, and scale faster than ever. But as technology accelerates, one question ke...

Parry Bedi is the Co-founder and CEO of Tingono, an AI-powered platform that helps SaaS companies improve retention and grow revenue by predicting churn and automating customer success workflows. Parry is a serial entrepreneur and former AI leader at Microsoft whose previous startup was acquired by Forrester. With deep experience in machine learning and enterprise software, he focuses on helping businesses turn data into actionable, scalable growth strategies.

In this episode…

AI didn't suddenly appear; it's been quietly reshaping how businesses think about growth for years. But now that it's everywhere, the real question is: Ar...

Dhiraj Kumar is the Chief Marketing Officer at Dashlane, a global cybersecurity firm specializing in credential security for businesses and consumers. Under his leadership, Dashlane protects 25,000 businesses worldwide and millions of individual users, boasting high customer retention and a reputation for product innovation. With a background in engineering and leadership roles at companies like Facebook and PayPal, Dhiraj focuses on translating complex technology into customer-centric outcomes and advocating for more sophisticated, business-oriented conversations in cybersecurity.

In this episode…

Fear has long been the default language of cybersecurity marketing, but it doesn't always inspire action. When ev...

Matt Shephard is the Chief Revenue Officer at BatchData, a property and homeowner intelligence company providing real estate data solutions. Since joining BatchData in 2023, Matt has helped propel the company from $50,000 in ARR to capturing 9% market share within two years, all with a lean team. Previously, he spent nearly a decade at ZoomInfo (formerly DiscoverOrg), where he led teams closing major enterprise deals and developed deep expertise in data-driven sales. 

In this episode…

Most startups don't fail because of a lack of ideas — they fail because their revenue engine never quite clicks. So what does it ac...

Jenn Reichenbacher is the Chief Marketing and Customer Experience Officer at Stax Payments, a company that provides all‑in‑one payment technology and solutions for businesses. She leads the marketing, customer support, and account management teams to drive growth and engagement. Jenn has more than 30 years of experience in payments and performance marketing, with senior roles at companies like Paysafe, iPayment, and Cayan. She holds a Bachelor of Science degree in Finance and is active in industry associations focused on payments and merchant services.

In this episode…

In a world where technology is reshaping nearly every...

Rodrigo Fontes is the VP of Marketing at QuillBot, a company that develops AI-powered writing and productivity tools to help users create and communicate more effectively. With over 15 years of experience in marketing and consumer tech, Rodrigo has helped scale globally recognized brands and was instrumental in expanding Tinder's presence across Latin America and leading its global marketing team. Originally from Brazil, Rodrigo's career has spanned education, telecommunications, online dating, and now generative AI, giving him a unique perspective on both B2B and B2C marketing dynamics.

In this episode…

In today's crowded marketing la...

Tara Clever is the Chief Revenue Officer at MarginEdge, a restaurant management and bill payment platform that leverages automation and AI to streamline restaurant operations. Under her leadership, MarginEdge has marked its 10-year anniversary by reaching major milestones, including onboarding its 10,000th restaurant customer and expanding its AI-powered product offerings. Tara brings a unique blend of sales, operations, and marketing experience, with a background in DTC and B2B growth, and focuses on customer-centric alignment and operational clarity to drive scalable go-to-market outcomes.

In this episode…

Restaurant tech is evolving fast, but building a real re...

Angela Earl is the Head of Marketing at Darrow AI, a B2B SaaS company specializing in leveraging artificial intelligence to deliver actionable insights and drive revenue growth for technology organizations. With over 20 years of experience in the tech sector, Angela is a seasoned go-to-market leader who has built high-performing teams and contributed to the success of multiple high-growth software companies. As an author and advisor, she focuses on culture, transparency, and revenue performance, and often emphasizes the importance of communication and trust in achieving organizational goals.

In this episode…

Revenue issues rarely begin with th...

Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex creates systems and frameworks for scalable, profit-driving B2B digital marketing strategies, frameworks, and executions to drive ROI. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing.

In this episode…

Businesses today face the challenge of balancing rapid growth with the increasing demands of...

Steven Peltzman is the CEO of FeedbackNow, a company that provides real-time customer experience monitoring solutions using physical sensors and digital platforms for spaces like airports, hospitals, and retail locations. Under Steven's leadership, FeedbackNow has deployed its technology in major US airports and leading healthcare facilities, helping organizations move from traditional surveys to actionable, real-time feedback, with proven impact on both customer satisfaction and operational efficiency. Steven's diverse career spans roles as an Air Force officer in stealth technology, CTO at the Museum of Modern Art, and Chief Business Technology Officer at Forrester Research.

In this episode…

Brandon Rhoten is the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world location and purchase data to show how media drives store visits and revenue. As the former CMO at Wendy's, Papa John's, and Potbelly, Brandon was instrumental in building Wendy's groundbreaking digital and social marketing programs, contributing to 40 consecutive quarters of growth for the brand. In addition to his executive experience, he is a tech investor, advisor, and recognized trailblazer in blending art and science to drive marketing ROI.

In this episode…

Marketing was supposed to get easier once everything went di...

Jona Youdeem is a Senior Product Marketer at Xero, a global platform that helps small businesses manage their finances more efficiently. He focuses on helping entrepreneurs leverage AI to reduce inefficiencies and eliminate what he calls the "coordination tax." With over a decade of experience in product marketing, Jona has specialized in positioning, messaging, and go-to-market strategy across SaaS and AI-driven products. Jona blends customer insight, data, and creativity to build products that solve real-world business challenges.

In this episode…

Product marketing often sits at the crossroads of strategy, storytelling, and sales. But it's also on...

Alex Tinsley is the Director of North America Field Marketing at SUSE, a global leader in open-source enterprise software solutions. Under his marketing leadership, SUSE has driven significant revenue growth and deepened collaboration between sales and marketing teams, bolstering their position in the enterprise software market. Alex's career spans roles in both software vendors and resellers, and he is known for championing innovative segmentation strategies and uniting cross-functional teams to accelerate business outcomes.

In this episode…

Bridging the divide between sales and marketing remains one of the toughest challenges in B2B organizations. Too often, th...

Jeff Baker is the Senior Director of Global Marketing at smartShift, a company that helps enterprises accelerate and automate SAP custom-code transformation. With more than 20 years of experience in enterprise software, he leads global efforts in strategy and branding. Jeff plays a key role in driving awareness and demand for smartShift's AI-powered solutions.

In this episode…

Marketing is often seen as a creative function or a cost center, but what if it could be reframed as the engine that drives growth? In a world where buyers control their own journeys and retention is the new ac...

Derek Weeks is the Chief Marketing Officer at Katalon, a company that provides an AI-augmented software quality management platform for automating testing and improving software development workflows. He brings over 30 years of marketing experience, including leadership roles at Sonatype and the Linux Foundation. Derek co-founded All Day DevOps and has pioneered efforts in open-source software supply chain security. He is also the author of Unfair Mindshare: A CMO's Guide to Community-Led Marketing in a Product-Led World. 

In this episode…

Building a loyal audience is harder than ever in the crowded B2B SaaS landscape. Traditional mar...

Christine Royston is the Chief Marketing Officer at Wrike, an intelligent work management platform that helps teams build, connect, automate, and scale workflows. She joined in June 2024 after more than 20 years in B2B enterprise marketing. Before Wrike, Christine was VP and Global Head of Marketing at Udemy, where she helped grow annual recurring revenue from $100M to over $450M and led initiatives including an IPO and rebrand. She also held leadership roles at Bitly, Dropbox, Imperva, and Salesforce.

In this episode…

In today's marketing landscape, every dollar spent is under a microscope, and leaders ar...

Usman Sheikh is the Founder and CEO of Agentive, a next-generation AI platform that helps B2B companies generate pipeline, identify quality leads, and accelerate sales outcomes. A serial entrepreneur based in Silicon Valley, he specializes in building businesses at the intersection of AI and enterprise sales and marketing. Agentive envisions AI agents seamlessly collaborating to support revenue teams with a measurable, results-focused impact. This is Usman's fourth startup, reflecting his deep experience in creating and scaling innovative technology ventures.

In this episode…

Too many sales teams struggle with missed quotas, inconsistent pipelines, and wasted ho...

Kristin Oelke is the Managing Director for Growth Services at Brightrose Ventures, an enterprise software advisory and investment firm that provides strategic guidance, fractional executive teams, and execution support to mid‑market business software companies. In 2024, her firm Green Street Advisors merged with Brightrose to expand its reach and deliver efficient, trust‑driven marketing capabilities to investors and management teams. At Brightrose, Kristin leads go‑to‑market advisory services and is the author of Trust: Unlocking B2B Growth in Today's AI World.

In this episode…

Trust is the invisible force that drives B2B growth. Bu...

Mike Braund is the Senior  Director of Marketing Operations and Digital Marketing at Iterable, an AI-powered, multi-channel communications platform. He leads cross-channel orchestration efforts, overseeing Martech, account management, email, web, and analytics to drive pipeline growth and operational efficiency. 

In this episode…

Standing out in B2B SaaS marketing requires mastering more than just performance metrics and automation tools. With budgets tightening and the buyer's journey growing longer, how do leading marketers balance long-term brand building and short-term revenue generation?

According to Mike Braund, a seasoned marketing leader with a deep background in operati...

Ani Obermeier is a Board Advisor at WorkBuzz, a company that provides real-time employee feedback and engagement solutions for organizations with deskless, hybrid, and remote workforces. She brings over 15 years of experience in technology marketing, having held leadership roles at companies like Workday and Peakon. Currently, Ani serves as Chief Marketing Officer at Quinyx, where she leads strategic marketing initiatives to drive business growth.

In this episode…

Cutting through the noise is one of the greatest challenges for modern B2B brands. In industries crowded with similar offerings and endless noise, what actually makes one co...

Sylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing roles at DataFox and Oracle AI and was the first marketing hire at FloQast, now a billion-dollar company.

In this episode…

Standing out in B2B marketing has never been more difficult or more essential. With noise at an a...

Sylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing roles at DataFox and Oracle AI and was the first marketing hire at FloQast, now a billion-dollar company.

In this episode…

Standing out in B2B marketing has never been more difficult or more essential. With noise at an a...

Nick Naso is the Chief Revenue Officer at Recurly, a leading subscription management and billing platform that helps businesses automate and optimize recurring revenue operations. With over 15 years of experience in the software and technology industry, he has built high-performing teams and led strategic initiatives to drive significant growth. Before joining Recurly, Nick served as Chief Revenue Officer at Cayuse, where he led the global sales organization and helped the company achieve record revenue growth through new customer sales and geographic expansion.

In this episode…

Understanding your ideal customer profile can make or break your B2...

Patrick Ferdig is the Founder and Principal Consultant at The Power of Partnering, a firm dedicated to helping B2B technology and service providers build and scale effective partner-led growth strategies. With over two decades of experience in the technology industry, Patrick specializes in developing partner programs — including reseller channels, integration marketplaces, and referral networks — that drive revenue and innovation. His approach is grounded in five core principles: trust, alignment, collaboration, accountability, and facilitation, which he applies to help organizations unlock their full potential through strategic partnerships.

In this episode…

As traditional sales and marketing tactic...

Mark Stiltner is the Senior Director of Content and Web Marketing at Rapyd, a global fintech company that simplifies and advances commerce by providing integrated payment and fintech solutions across over 100 countries. With a background in advertising and journalism from the University of Colorado Boulder, he has led creative and brand strategy initiatives across multiple industries. Prior to joining Rapyd, Mark held leadership roles at agencies like Karsh Hagan and Market Creation Group, where he developed award-winning campaigns and drove brand growth. At Rapyd, he oversees content strategy and digital marketing efforts, helping businesses navigate the complexities of global...

Bethany Prettyman is the Senior Director of Marketing Operations at Huntress, a cybersecurity company specializing in managed detection and response solutions for small and mid-sized businesses. With a robust background in strategic operations, she leads initiatives that enhance marketing efficiency and drive growth. Bethany's leadership ensures that Huntress's marketing strategies effectively communicate the company's mission to protect underserved organizations from cyber threats.

In this episode…

The traditional B2B marketing funnel might be doing more harm than good. In an era of complex buyer journeys and intent-driven decisions, is it still realistic, or even useful, to...

Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology products to market. Prior to joining Yubico, Ronnie held positions at Raytheon/Websense and Edelman Public Relations. At Yubico, he has been instrumental in promoting the adoption of hardware-based authentication solutions and advocating for enhanced cybersecurity measures.

In this episode…

Cyber threats are evolving faster than ever, yet ma...

Kerry Rana is the Senior Director for Digital Marketing and Experience at ExtraHop, a cybersecurity company specializing in AI-based network intelligence. In this role, she built a robust digital marketing team that drove a $48 million opportunity pipeline, achieving a 3X return on investment. Prior to ExtraHop, Kerry served as Director of Bank Partnerships and Marketing Strategy at Bottomline Technologies, managing relationships with seven banks and developing targeted marketing campaigns.

In this episode…

Understanding the motivations behind complex B2B purchasing decisions can be the key to building a high-performing demand generation engine. So how can bu...

Dave Minifie is the Chief Marketing Officer at Terakeet, a company that specializes in connecting brands with their audiences throughout their online journey. With a diverse background in healthcare, consumer goods, and marketing tech, Dave's journey from the US Marine Corps to corporate America showcases his adaptability and leadership skills across a multitude of industries. In his current role, Dave focuses on helping brands articulate their purpose and navigate the evolving landscape of digital marketing — including the impact of AI on consumer behavior and search engine dynamics.

In this episode…

Building a brand that truly conn...

Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent.

Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing.

In this episode…

The landscape of B2B Sa...

Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent.

Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing.

In this episode…

Businesses often struggle to balance gr...