I'm welcoming friend of the podcast Alice Benham back for the fourth time, because we always have such brilliant chats. Alice is a business strategist, speaker, author and the founder of ON IT. While we do completely different things, our businesses overlap more than you might expect, from how we've diversified to the values behind our decisions.

In this episode, we get into what diversification really looks like behind the scenes. Alice shares how she went from over 15 offers to one core programme that brings in around 80% of her revenue, and what it feels like to earn...

In this episode, I'm sharing six honest reasons I might say no to a podcast guest pitch. I currently receive more pitches than ever, and while I still want to discover brilliant guests I may not already know, I need a clearer process for deciding which conversations are the right fit. Think of this as a practical, behind-the-scenes guide to pitching thoughtfully, making a host's job easier, and giving your idea the best possible chance.

Key Takeaways

In this episode, I'm joined by money coach and return guest Talia Loderick to talk about the emotional side of money, as well as the practical habits that can help us feel more in control. We explore the stories we tell ourselves about being "bad with money," how our upbringing shapes our financial behaviour, and why creating a system that works for your brain matters more than following someone else's rules. If money feels overwhelming, this conversation is a supportive reminder that confidence comes from small, consistent actions.

I would love to hear what you think of...

In this episode, I'm sharing the content-repurposing habits that have helped me show up more consistently without feeling like I'm constantly creating from scratch. I definitely don't have a perfect system, but I've found a few simple ways to reuse evergreen posts, turn long-form content into smaller pieces, and make the most of the work I've already done. If creating content feels overwhelming, I hope this gives you permission to make it easier.

In this episode, I chat with Morin Glimmer, a feminist brand strategist who works at the intersection of business, brand and body. Drawing on 15 years of shaping brands and 30 years of living with premenstrual dysphoric disorder (PMDD), Morin shares her journey of building identity-led brand foundations and cycle-aware businesses.

We dig into what working cyclically actually looks like in practice, why rest isn't a productivity hack, and how letting our physical realities inform our business strategy can lead to a far more sustainable, aligned way of working.

In today's solo episode, I'm reflecting on the role joy plays in building a business that actually feels sustainable. I share why it is so important to notice the work, marketing and opportunities that genuinely light you up, rather than forcing yourself into someone else's version of success. This is your reminder that you can build a business around your strengths, your energy and the things you truly enjoy.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjo...

Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Mr Bingo. Illustrator-turned-Artist and self-described "silly man" Mr Bingo and I talk about building a creative career on your own terms. We chat about the life-changing Kickstarter and his offensive postcards, opening a one-day-a-week shop in London. We chat about making work people genuinely connect with, marketing without the cringe, and why following your own curiosity can lead to the most unexpected opportunities.

If you missed out on being in the room for this one I really hope you enjoy...

In this solo episode, I'm taking you behind the scenes of my second live podcast recording event. I'm sharing what it was really like to sell tickets, coordinate all the moving parts, host two very different guests, and navigate the inevitable last-minute chaos. It was a brilliant night and I'm so proud of how it came together, but there were plenty of lessons along the way too.

The event was sponsored by Adobe Express. I've been working with Adobe for over 5 years now and I use their tools every single day. Adobe Express has become an integral...

Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Ola Pelovangu. Ola is a return guest and was first on the podcast all the way at the beginning for episode 7! She is a full time content creator and (soon to be) mum of 6 and wife. Ola has a background in brand partnerships and media; previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She has been a full time content creator along side her family aka...

In this episode, I chat about how my definition of success has changed over time. I used to think that chasing other people's goals would be my idea of success but then I realised I needed to find out what truly matters to me. I share the lessons I've learned about contentment, ambition, and building a life and business that feel right for me. I hope this encourages you to define success on your own terms.

Episode Highlights

Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand .    Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eventually co-founding her web copywriting and development business, The Werks, with her husband in Austria and the Netherlands .   We talk about the complexities of building a brand across cultures and languages, navigating multiple career identity shifts, shutting out external opinions, and why showing up fully as yourself is the ultimate key to attracting the right clients

In this episode, I share the story of my early career; navigating internships, first jobs, and the uncertainty that comes with starting out in the creative industry. I hope my journey encourages you to embrace the unknown and trust that every step, even the messy ones, can lead to something meaningful.

Episode Highlights

Key Takeaways

Today on the podcast, I'm chatting with photographer and podcast host Victoria Phipps, who also happens to be a previous client of mine!

Victoria shares her journey from starting out as a self-taught wedding photographer in 2009 to navigating major career pivots, becoming a mum of two, launching her podcast Mum Means Business, and expanding into online courses and personal branding photography. We dive deep into the messy reality of running multiple business fractions, letting go of rigid perfectionism, using AI to organize complex ideas into a design brief, and how investing in a cohesive visual identity completely...

I've been having a think about the sort of content I want to create at the moment and 'positive' and 'up lifting' was what was requested when I asked my followers on instagram. The news from the design industry and the world in general has been very negative recently.

While I was researching what I could talk about I came across this really interesting effect called 'The Curb Cut Effect'. It's all about how solving a problem for a smaller group of people who have a specific accessibility need actually helps everyone. In this episode I chat...

Your business evolves over time, so why shouldn't your branding? In this episode of Building Your Brand, I chat with brand designer and self-styled "brand chef" Aiza Cheung of Studio Coya. We dive deep into why small business owners and service providers should stop flattening their services into generic lists and instead embrace the power of branding their signature offers.

Aiza breaks down her signature food analogies to explain how your business brand acts as the restaurant, while your signature offer is that one distinctive dish everyone comes back for. We also talk about the brilliant concept...

I've got a lot coming up in the final few months of the year, so in this episode I'm sharing what I'm looking forward to, what's making me nervous and what I still have capacity to add in. I love the variety of the work I do so am excited that I have some great clients, my own event, speaking at other peoples events and few other things in between to keep things interesting. 

If you would like to join me for the live Building Your Brand podcast event in London use the code EARLYBIRD and get y...

Today on the podcast, I'm chatting with Suz Chadwick, an expert who is brilliant at helping business owners navigate their personal branding. One of the things I love about these conversations is when unexpected themes and patterns appear. In this chat, we focus heavily on the importance of aligning your goals and your "why" when you are intentionally building a personal brand.

We debate if everyone actually needs a personal brand, what the process of growing one looks like in practice, and the uncomfortable parts of running a business that people rarely talk about. Suz shares incredibly...

After a summer break I'm back with my solo episodes. In today's episode I reflect on my month-long challenge of sharing my work online every day. I chat about the vulnerability, confidence struggles, and the surprising lessons I learned along the way. If you've ever hesitated to put yourself out there or worried about what others might think, I hope my story encourages you to take that leap and embrace the growth that comes from showing up consistently.

Key Takeways

This week I'm joined by my good friend and long-time collaborator Matt Joyce, an illustrator and mural artist based in Cardiff whose work brings brands to life in bold, playful ways. We dig into how illustration can elevate branding and marketing for independent businesses, why having a distinct style attracts the right clients, and how illustration can communicate values, culture and personality in a way words sometimes can't. We also get into the big topic of the moment; AI and how it's shaping (and not shaping) the creative industry. Plus, Matt shares his process, and how he does and...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

In this episode, I chat with the incredibly talented illustrator Kyle T Webster about the power of being a generalist, building a creative career, and the value of authentic relationships. Kyle's journey; from experimenting with different creative paths to selling his company...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House, teaching workshops on personal branding, finding your style, and portfolio strategy.

Meg chatted with me about building an authentic and...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

We can all agree that the last few years have been a bit of a rollercoaster. Running a small business is hard work at the best of times but throw a double whammy of an unprecedented pandemic AND a recession into the...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

How do you feel about money? If you're anything like me you might have a chequered history with your business finances and, let's face it, that rarely feels good. In today's empowering episode I chat with the award-winning founder of rainchq Davinia...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK.

She has lived and breathed commercial law...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from.<...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

In this episode I speak to Sasha Glasgow of Frank + Feel. Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I'm always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave's journey from youth worker to social entrepreneur is filled with lessons on resilience, clarity of mission, and the power of a simple story. Whether you're building a brand or just looking for a spark of inspiration, I...

I'm taking a little break from the podcast this summer, but that doesn't mean your feed will be empty! In this solo episode, I share why I'm stepping back from new episodes for a few months, how I've handpicked some of my favorite early interviews to re-release, and what my summer looks like as a self-employed parent. I hope this inspires you to find your own balance and enjoy a slower pace over the next few months.   Key Takeaways Embrace the Power of Pause. Sometimes, stepping back is the best way to move forward. Allow yourself space to recharge and r...

One of my favourite people to chat with about life and creativity is Meg Lewis. We often go deep into how we perceive the world, and in this episode, we talk about success, failure, and how to return to the fun and joy we experienced as children.     Meg helps adults to undo, unlearn, and un-grow up so they can reconnect with their authentic selves before societal norms made things a bit too predictable. We explore how to dismantle the constructs of shame and why it is important to challenge what we consider "normal" in our careers and personal lives.

Key...

In this debrief episode I take you behind the scenes of my experience at Atomicon 2026, one of the UK's leading marketing conferences for small businesses. This year was my first time speaking, and I recorded this episode the day after getting back to make sure everything was still fresh in my mind!

Three years ago I went to Atomicon for the first time I remember thinking how much I would love to speak at the event, and now, after years of honing my public speaking skills and building my business through podcasting, that dream has become a...

In this episode I chat to returning guest and founder of Her Legals Ingrid Fernandez.

We chatted way back in 2022 and since then AI has become HUGELY mainstream throwing up all sorts of joys and stresses for small business owners. We chatted about the essential AI clauses every small business owner needs in their contracts from ensuring brand transparency to preventing clients from "training" AI on your creative work.

This conversation is an absolute essential listen if you've been worried about how AI could impact your business.

In this solo episode, I dive into the power of consistency in building a brand, why it matters, and how intentional disruptions can keep your audience engaged. I'm chatting through some practical strategies, personal experiences, and actionable tips for maintaining consistency without burning out.

Key Takeaways

I am a big believer in the power of "side quests" . Over the years, my own side projects have transformed into vital parts of my business and completely changed my career trajectory . In this episode, I am joined by Mélanie Johnsson, a creative director, illustrator, and designer who is equally obsessed with the magic of the side quest.

We dive into how these personal projects have brought her new clients, created a vibrant community, and allowed her to push her creative boundaries without the constraints of client briefs. Whether you are considering launching a magazine, a c...

In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust.

Key Takeaways

You know how much I love podcasting and I'm always keen to chat about how transformative it can be for your brand. So in this episode, founder of The Podcast Space Ana Xavier tells me about how to create strategic content that drives real growth in a sustainable way. She shares her expertise on shifting from "vanity metrics" to meaningful engagement, working with sponsors, and why the joy of the process is just as important as the results.

If you've ever wanted to start a podcast this is a must listen!

This episode is sponsored...

In this solo episode of the Building a Brand Podcast, I share 10 honest lessons I'd pass on if I were mentoring a younger designer or small business owner. I cover embracing experimentation and learning from mistakes as well as redefining success and cheering others on. This episode is packed with encouraging mindset shifts for anyone building a creative business.

Whether you're in a season of growth, comparison, overwhelm, or uncertainty, these reflections will help you approach your business with more confidence, joy, and freedom.

Key Takeaways

In this episode, I have such an interesting chat with graphic designer Bhavini Lakhani, a specialist in brand identity and marketing collateral.

Get your notebook out because her tips are SO helpful. Bhavini shares her journey from an unexpected start in self-employment following a redundancy in 2011 to becoming an expert in branding for small, independent businesses.

Together, we demystify essential design principles, from color contrast and font legibility to the science of hierarchy offering simple, actionable tweaks that you can implement immediately to build trust and boost sales.

This episode is sponsored by...

In this solo episode, I'm unpacking comparison culture in the creative industries and the impact it can have on our confidence, creativity, and how we show up online.

After seeing some negativity and public mocking circulating online recently, it got me thinking about how easy it is for comparison to spiral into jealousy, criticism, or self-doubt; especially in creative work that feels deeply personal. I share my own experiences of navigating negative comments, the fear of sharing work publicly, and the mindset shifts that help me channel comparison into something healthier and more constructive.

If...

In this episode, I chat to my 'graphic design daughter' Robin Son, a branding designer and podcast host who has built a thriving creative business in just three years without any formal training.

Robin shares her incredible journey from working at KFC to launching her design career during maternity leave; all while sitting in the corner of her mum's kitchen during newborn nap times. We discuss the power of learning on the job, the efficiency of the "One Concept Method," and how Robin strategically used social media to grow an audience of over 100,000 followers.

This...