The Inner Game Of Entrepreneurship With Cera Byer

You may have heard the idea of Be/Do/Have vs Have/Do/Be in the personal development space before (if you haven't, you're in for a treat!) — and you may even apply it in certain areas of your life.

But when it comes to business, a lot of people think they need to wait until they make 7 figures in sales before they start leading like a 7 figure CEO.

In this episode I break down why that will NEVER work, and the importance of starting to lead from the identity of someone who al...

There comes a point in a successful business when growth requires shifting from creating and invention to refinement and mastery — narrowing your focus, eliminating what’s extraneous, and becoming exceptionally good at a small number of repeatable things.

This is one of the reasons scaling can feel illogical — it’s easy to assume that if you want more you have to do more. But for most of us, if we want more sales, we actually have to do less, but do it better.

Constant creation and launching of new offerings is useful during a few phases o...

People talk a lot about the dreaded "Who do you think you are"...but frequently the thing that's holding us back is who we think we're NOT.

In this episode I break down the sneaky ways that who we think we're not dictates the choices we make, and can be exactly the thing preventing us from becoming the version of us we NEED to be in order to have the things we want.

The best place to learn from me is my email list. Sign up here:
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Motivation and inspiration can get us so fired up to reach our next level goals, and when we have them it feels SO GOOD! But...no emotion lasts forever, and when the motivation wears off, we're left to do the work that motivated-us piled on our plate.

That can lead to us dropping our inspired projects when the motivation fades.

But what if there's a BETTER WAY to utilize motivation and inspiration, that can actually set us up to succeed?

I think I've hacked the best way to use motivation, and...

So many of my clients come to me feeling SO BUSY. They're overwhelmed, they're working around the clock, they're drowning in tasks, they constantly feel behind...

And when I get under the hood I can see very quickly that the reason that they're so busy is that their business is way too complicated.

In this episode I talk about a few of the most common ways solo-preneurs keep themselves way too busy by keeping their business way too complicated, and exactly what to do about it.

The best place...

Leo season is here, Mercury is going direct, and the times, they are a'changin (thank GODDESS).

This reading is very clear bout the stories that are holding you back, and what needs to shift for you to step into your next level of success.

More presence, more patience, and more allowing your true self to shine and be seen — with the expectation that the right people will love you, help you, pay you, support you, work with you and for you.

If you've been worried that you're too weird, yo...

Being able to take real time off from your business isn’t about not loving your business, or not wanting to be engaged in your work. You can absolutely LOVE what you do, and want to be able to enjoy time to go on vacation, or tend to things in your life outside your business when they need your attention.

But if you currently ARE the business, there’s no way to take time off without everything falling apart.

If you’d love to be able to take December off, or travel without needing to be con...

If you're great at what you do, and you create awesome things, and people like you, and you're charismatic and good at selling, you can get far.

How far? Well. About $300k far.

And then...you're going to stall out.

You'll try to outwork it by doing more of what got you to 6 figures...but it wont work to break the $300k ceiling, and you wont be able to figure out why.

That's because scaling requires something completely different than starting.

This is exactly the work I...

A lot of people are using Claude & ChatGPT to coach them through doubts, insecurites, and strategic business coaching questions.

Whether you're doing this because you want to save money and not hire a coach, or to supplement the coaching you're getting — today I'm making a case for why you should NOT use AI this way, and why taking the coaching advice and strategic suggestions you get from AI could end up costing you BIG in the long-run.

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This is the FINAL episode in the Mid-Year Revenue Rescue series, and I hope you've loved every episode!

In the first 4 episodes we were very strategic about what to do. Now, we're getting into the Inner Game.

The plan I've given you is simple. It's strategic. And it WILL get you results...IF you implement it.

Here's how to make sure you don't implement for 2 weeks and then give up and start overcomplicating things again.


Want to work with me 1:1 to plan the 2nd half of your year?

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We're back with episode four of our 5-part Mid-Year Revenue Rescue Series!
If you've been in my world for a while you know that I'm always talking about Black Friday planning in the summer — and while some people may think that's way too early, there's a method to my madness!

Winter is NOT slow and it's NOT hard to make sales in Q4.

In this episode I break down why planning a FIRE Q4 sales push is a crucial part of hitting your annual sales goal, and give you some ideas for what you co...

This reading was so potent and so clear - you're holding yourself back.

It's time for your hyperindividualism to die. It's time to accept that the reason your vision feels so big that there's no way you could do it alone is because you're not meant to do it alone...

Which means you have to heal your relationship with being helped, with being loved, with being supported, with allowing others to show up for you.

There's no way you can have all that you want without this healing, and now is the time...

This episode is part 3 in a 5-part series breaking down exactly what to do if you're wrapping up Q2 and you're nowhere NEAR the revenue goal you set back in January.

If you haven't listened to the first 2 parts yet, go do that first, then hop back here and dive in!

Last week we got ruthless on cutting out activities that DON'T MAKE MONEY...

This week is all about increasing the volume of activities that DO.

Make sure you're on my email list if you want to...

This episode is part 2 in what I'm calling "The Mid-Year Revenue Rescue" series.

If you haven't listend to part 1 yet, go back and listen to last weeks episode.

Last week we diagnosed exactly how you may have gotten yourself to the end of Q2 so far from your revenue goal.

This week we get ruthless on exactly what we need to do about it.

If you want the journal prompts from the episode make sure you're on my email list:

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If you set a thrilling, scary, stretchy, inspiring revenue goal for 2026 back in January....

and now it's June and you're not even close...

come HERE, baddie!

All this month I'm doing a series about just this situation. Each week I'm going to tell you exactly what you need to do this month to turn things around in Q3.

But we start here, with acknowledging that this is what's happening, before we do anything else.

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If you're trying to grow an audience on hella platforms, have a million lead magnets leading to nowhere, hella offers (half of which were only launched 1x), vibe-based launches, delivery that's overly dependent on your body, you're ghosting your marketing every time client work gets busy -

that's exactly why you're making money but feeling overwhelmed, stressed, and like there's NO WAY you can grow your business.

This is the feast-or-famine cycle that keeps so many brilliant entrepreneurs stuck at the same revenue ceiling, and feeling a pit in their stomach whenever they...

The Gemini Season reading is here and the message was so consistent and so clear — you've gotta move with trust, from moment to moment, leaning into what feels right to you, especially when your mind starts giving you a million reasons why things may not work.

It's time to surrender, and to accept that your next level is going to be amazing — but it's ALSO going to be challenging. It's going to have blessings, and difficulties.

Gemini says dance with duality, rather than trying to analyze all the steps.

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Today we're talking about what happens when you actually call in the business of your dreams...

and suddenly you have more clients, more demand, more deliverables...

And you realize your business worked at your last level of success, when you had less demand, but it DOESN’T work at this level, and you're DROWNING.

In this moment, you have 2 options:

So many people think they're struggling with "fear of visibility" and "people pleasing", but no matter how much they work on those issues, they're still afraid to share their real mission, vision, and values online.

In this episode I suggest an alternate possibility...maybe it's codependency and enabling.

And if that's the case, the work to be done is on BOUNDARIES.

If this is the type of work you need, make sure to come to Scaling Simplified (For Creative Baddie CEO's) on May 12th, 10am-12pm.

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So many business owners come to me saying they're trying to grow their following, engagement, and visibility on social media —
because they think that growing on social media is the same thing as growing your business.

This is a myth that keeps business owners focused on trying to be content creators, instead of focusing on the metrics that truly matter.

In this episode, I break down this disconnect, and tell you what the only 2 metrics that matter really are.

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If you're working really hard bu...

Our Taurus reading is here and it's CLEAR AS DAY: it's time and you know it.

After the initiation energy of Aries season, the sudden momentum and energy you're feeling is in motion, and it's time to act on it.
When you do, you're going to start seeing results fast...don't contract back into your old level!

This reading is going to tell you what to do instead.

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If you're a 6 figure business owner and your next level is SCALING to $500k-$1m, come to Scaling...

In this episode I'm breaking down the difference between commerce & capitalism, money & capitalism, and how you can have a million (or even billion) dollar business that's still Anti-Capitalist in structure.

Understanding this is so important, because so many healers, helpers, artists, and spiritual practitioners are rejecting of MONEY because they're afraid that money inherently causes harm...but that's not what money is or how it works!

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If you're a 6 Figure Biz Baddie who wants to scale your business to $500k-1M but you're STUCK and can't figure...

A very unplanned offer turned into one of the most interesting sales experiences I’ve had in a long time.

In this episode, I’m sharing a situation I'm in the middle of right now:

what happened when I followed an intuitive ping over the weekend, opened a brand new program with no sales page, and started enrolling brand new people through direct DM conversations.

I share why I think it’s working, what this is showing me about conviction and simplicity, and why the inner work I've done and continue to do...

You are automatically the founder of your company.

No one can take that from you.

But CEO? That's an actual job title — and most entrepreneurs I work with have never actually looked at the job description for CEO, let alone officially "hired"themselves for that job.

Today we're breaking down the actual job description of CEO — what it really means to perform that role in a company — and then asking the questions that might make you a little uncomfortable: is anyone doing that job in your business? And if not...would you hire you to...

I used to be the person who would NEVER drop the ball on a commitment for other people...but when it came to commitments to myself?

Things where only I would benefit, and only I faced consequences if I didn't follow through?

Those things I would drop the second something else came up, or if I just "didn't feel like it."

I thought I didn't have a self-trust problem, or a self-leadership problem, because I always showed up "where it counted."

Boy was I wrong.<...

The theme of the season is YOU HAVE TO TRUST YOURSELF.

Your next level of leadership is going to require a radical new level of self trust.

It's going to require you to heal your hyperindependence, trying to perfect everything in private, telling yourself you don't deserve to be compensated supported loved YET, trying to earn and prove and convince.

It's going to require you trusting that you're ready to be seen now, that it's safe to be seen as you are, that you're allowed to be paid and...

We live in a culture that glorifies hustle and over-functioning, and it's destroying us — our bodies, our boundaries, our relationships.

In this conversation I sit down with Ginny Priem — keynote speaker, TEDx presenter, and bestselling author of Unsubscribe: Why Letting Go is the Secret to Getting Ahead — for a conversation about what it actually costs to over-function, over-give, and override every signal your body is sending you.

We get into her Unsubscribe Framework, the pendulum swing of "protect your peace" culture, why high achievers are often the last to realize they're drowni...

Today I'm telling a client failure story. I've never shared one before, and honestly? I think this is more valuable than any client success story you could listen to.

If you've ever wondered why some people scale and some people don't, even when they have everything it takes, this one's for you.

(Hint: It's not about the business strategy.)

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Want to make sure you never miss an episode, and get the best of my content on scaling your heart-centered business? Make sure you're...

This may feel spicy, or it may feel like a cool glass of water.

AI generated copywriting has the girlies in a chokehold, and I think nothing kills your chances of getting new clients faster than outsourcing your thought leadership.

How can someone trust you to serve them if they can't trust that you know your own shit?

Tell me what you think of this one, I wanna know!

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You have a clear vision of where you want your business to go—the revenue, the team, the dream clients, the impact. But no matter what strategies you try, you're not getting there.

What if you're doing something that seems strategic and wise for your business, but it's actually keeping you stuck exactly where you are?

In this episode, I reveal what might be blocking you from reaching your next-level goals, why it can be so hard to see on your own, and what the thing you're using to stay safe may be showing yo...

It's the first day of Pisces season, the day after the ring-of-fire solar eclipse, the new moon, the lunar new year, we're in the shadow period of mercury retrograde...WHEW.

The energy is big, it's dense, it's transformative.

The cards have a LOT to say about what's going on right now...and essentially whatever it is you've been weighing, deliberating, holding yourself in trying to plan and perfect before you take action? You gotta just get into motion.

Even if you're scared.

It's time.

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If you're a high-achieving woman who crushes it in business but you feel like you keep playing out the same frustrating patterns in your love life...this one's for you.

In this episode, Riana Malia breaks down why the same drive that makes you successful in your career might be sabotaging your love life.

We explore the difference between wanting to be chosen versus wanting to be loved, why therapy alone isn't enough to break old patterns, and what it actually takes to stop dating the same person in a different body.<...

If you keep buying courses, programs, and strategies that promise you the results you want, but nothing is getting you to your goal...

It may be because you're buying solutions to the wrong problem.

Yesterday I asked on Instagram: "If you could wave a magic wand and solve one problem in your business, what would it be?" 

Every single answer was an outcome people wanted—not the actual problem standing in their way.

In this episode, I break down why your brain skips straight to outcomes before identifying problems, why the...

Human Design nerds and total newbies alike—this one’s for you.
On this episode, guest Dr. Nicole Garritano breaks down the 5 Human Design types, strategies, and decision-making authorities, then shows exactly how to use your design to run your business with more clarity, better boundaries, and a schedule that actually matches your energy (so you don't burn out).

Follow Dr. Nicole here: https://www.instagram.com/drnicolegarritano/

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Follow the podcast on instagram: https://www.instagram.com/innergameofentrepreneurship

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Work with Cera...

This reading is for a VERY specific person.

If you're in a day job but you're starting to know it's time to go all in on your business, or your currently working as part of a group or in a partnership and it's time to strike out on your own...Even if you're in a romantic relationship and you know that if you stay in this relationship you're not going to be able to build the life you want in the future, this reading is for you.

Was this for you? If so...

This episode breaks down the gap between the future self you want to be... and the actual skills that person has.
In order to be that next level version of you, you may need to acquire new skills.
But what happens internally when skill building is confusing, humbling, and HARD — especially in public?

In this episode I talk about what happens when the challenge of skill building shuts growth down, and the exact framework I use to get unstuck in those moments.

This is about building real capacity, staying present through discomfort, and un...

If you’ve been told you need a huge following to make real money online, this episode will snap you back into reality—in the best way. I’m joined by Sara Vezinšek (former superyacht private chef turned business mentor) for a no-fluff conversation about scaling without building a stressful job, why low-ticket/high-volume is a trap for most people, and how to package what you already do into a premium offer that actually supports your life. We also get into client discernment—how to stop buying programs you don’t even need, and start making aligned investments that move t...

It's the first week of 2026 and you probably have goals for your business this year. Things you want to achieve, and what you plan to do to achieve them.

You might know exactly what to do to achieve your goals....but so many people know exactly what to do, but still don't do it.

In fact, only 8% of people achieve their new years goals.

In this episode, I'm talking about what I'm calling
the post-planning gap" - what happens between making the plan and executing it, and what actually needs to change...

It's the end of year, and you're looking forward to your new goals.

You know you're going to need help, support, new equipment, some new investment to make your dreams happen in 2026... except you're hesitating because you've made investments in the past that didn't work out.

This episode breaks down the real reasons those investments failed, and how to get really clear on what actually happened so that it doesn't happen again.

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Join me for Mush Week: <...

It's the end of a 9 year, Year of the Snake, as we head into a 1 year, of the Horse - and it is MAJOR!

We are shedding the old and it is uncomfortable.

But you're exactly on track.

This reading is confirming what you already know, and telling you what you need to focus on as you nestle into the inner work of this internal and external Winter season.