Pilates Business Podcast

In this episode of The Pilates Business Podcast, Seran Glanfield dives into one of the most overlooked growth strategies for boutique fitness studios: client retention. While many studio owners focus heavily on lead generation, marketing, and social media, the studios experiencing sustainable growth are often the ones creating exceptional client experiences that keep members coming back year after year.

Seran shares why retention matters so much in a Pilates studio or boutique fitness business, how loyal clients become your most powerful marketing tool, and the small but impactful ways studio owners can create a sense of belonging...

What does it actually take to build a strong Pilates instructor team in today’s rapidly growing industry? 🤔 

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Lolo from the National Pilates Certification Program to unpack the real conversation happening behind studio owner burnout, instructor shortages, and inconsistent client experiences.

Together, they dive into why so many Pilates studio owners feel stuck teaching every class themselves, what true instructor competency really looks like, and how stronger teaching standards can help boutique fitness businesses build sustainable growth. This episode explores the future...

Why do some Pilates studios consistently fill classes while others seem stuck in a cycle of promotions, discounts, and unpredictable revenue?

In this episode of The Pilates Business Podcast, host Seran Glanfield explores one of the biggest mistakes boutique fitness studio owners make when it comes to marketing: treating it as a reactive activity rather than a strategic system. 

Seran shares why random marketing creates random results, how inconsistent messaging impacts client trust, and what successful Pilates, barre, and yoga studio owners do differently to create sustainable growth. 

If you're tired of posting on...

Running a successful boutique fitness studio can look amazing from the outside… but behind the scenes? Many studio owners are overwhelmed, overworked, and still doing everything themselves. 

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the leadership shift every Pilates studio owner, yoga studio owner, and boutique fitness business owner must make to create sustainable growth.

 From micromanaging and burnout to building systems, empowering your team, and stepping into a true CEO role, Seran shares the mindset and leadership strategies that help studio owners grow without sacrificing their freedom. 

If...

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with industry pioneer Todd Kuhn, founder of The Core Collab, to unpack what it really takes to build a profitable and sustainable pilates business. 

From running 40 classes a week in community halls to scaling a boutique fitness business into a 20-location franchise, Todd shares raw, behind-the-scenes insights into the evolution of the pilates studio model. 

Together, they explore the biggest mistakes studio owners make, why being a great instructor isn’t enough to grow a thriving pilates studio, and how systems, community, and...

Your Pilates classes are incredible… so why aren’t more clients booking? 🤔

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield unpacks one of the biggest frustrations boutique fitness studio owners face: having amazing classes, highly trained instructors, and transformational client experiences… yet still struggling with inconsistent bookings and unpredictable growth.

Seran shares why great teaching alone isn’t enough to grow a profitable Pilates studio or boutique fitness business — and reveals the missing pieces that impact conversions, client acquisition, and sustainable studio growth. From unclear messaging and overwhelming pricing structures to ineffective m...

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most challenging (and often avoided) topics for studio owners—raising prices. Speaking directly to overwhelmed pilates studio owners and boutique fitness business operators, Seran shares three powerful strategies to increase your pricing without losing clients or damaging trust. She unpacks the common fears around pricing, why undercharging is keeping your pilates business stuck, and how to confidently position your services for long-term profitability. 

If you’re tired of working long hours, struggling with inconsistent revenue, and feeling undervalued, this episode offers a sma...

In this episode of The Pilates Business Podcast, host Seran Glanfield unpacks one of the most common misconceptions in the pilates business world: that hiring a front desk person will magically solve overwhelm. 

Speaking directly to boutique fitness business owners feeling stretched thin, Seran reveals why adding staff without the right systems in place can actually create more stress, not less. She shares practical insights on how to streamline operations, improve client experience, and build a sustainable pilates studio that runs smoothly - without relying on reactive hiring. 

If you’re struggling with burnout, inconsistent proc...

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with finance expert Danielle Hayden to unpack the hidden money mistakes that many boutique fitness studio owners make without even realizing it. 

From relying on a bank balance to judge business health to overlooking debt, profit margins, and cash flow, this conversation shines a light on the financial red flags that can quietly undermine a growing studio. 

Seran and Danielle explore what Pilates studio owners, yoga studio owners, and barre studio owners really need to understand about their numbers so they can ma...

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the biggest growth blockers for boutique fitness studio owners: being the center of everything. 

Many Pilates studio owners build their business on passion and exceptional teaching - but without stepping into leadership, growth becomes capped by time, energy, and capacity. 

Seran explores the critical shift from instructor to business leader, sharing how to create systems, empower your team, and remove yourself as the bottleneck in your Pilates business. 

If you're feeling overwhelmed, stuck teaching too many classes, and str...

In this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the most misunderstood signals in a boutique fitness studio business: the waitlist. While a waitlisted class can feel like the ultimate win, Seran breaks down why it might actually be a hidden bottleneck quietly costing your pilates studio revenue, burning out your best clients, and capping your growth potential.

Seran walks through the three most common mistakes pilates and boutique fitness studio owners make when demand outpaces capacity, including why treating your waitlist like a passive parking lot is one of the most...

If your studio is fully booked… but your revenue is stuck hovering between $15–20K months, this episode of The Pilates Business Podcast is a must-listen.

Hosted by Seran Glanfield, this episode dives into why so many Pilates studio owners and boutique fitness business owners hit a frustrating revenue plateau — despite working harder than ever. Seran unpacks the real reason growth stalls (hint: it’s not your marketing or your work ethic) and reveals how your current business model may be limiting your profit and scalability.

You’ll learn how to shift from a busy, time-heavy pilates bu...

In this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the most overlooked growth blockers facing boutique fitness studio owners today - the teaching trap. 

If you're a Pilates or boutique fitness studio owner who's fully booked, running back-to-back sessions, and still not seeing the revenue growth you know your business is capable of, this episode is your wake-up call. Seran explores why being your studio's best — and busiest — instructor may actually be the very thing quietly capping your growth, stalling your revenue, and keeping you locked in a cycle of exhaustion. 

She...

What does it actually take to build a boutique fitness brand that scales globally — without losing the quality, culture, and client experience that made it special in the first place? 

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Michael Ramsey, co-founder and director of Strong Pilates — one of the fastest-growing hybrid fitness concepts in the world. Since launching in 2019, Strong Pilates has expanded to over 100 studios across 14 countries, with 155 more planned for the U.S. alone. 

Michael pulls back the curtain on how they did it — from proving the concept...

Is your Pilates studio marketing feeling like a whole lot of effort for very little reward? 

In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most common — and costly — mistakes boutique fitness studio owners make: trying to market to everyone. 

Seran breaks down why generic, broad marketing messaging doesn't just fail to attract new clients, it actively makes your studio invisible in a crowded market. 

From understanding the real difference between inclusivity and specificity, to uncovering the hidden costs of vague positioning — price shoppers...

In this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the most persistent myths in the boutique fitness industry: that more clients automatically equals more success. Seran breaks down why chasing new leads without the right foundations in place can actually accelerate stress, erode profit margins, and push studio owners closer to burnout — not further away from it. 

Drawing from her work with studio owners around the world inside her Thrive Business Coaching Program, Seran reveals why the real growth bottlenecks in most Pilates and boutique fitness businesses aren't about lead generation at all...

In this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the most frustrating experiences a studio owner can face — the dreaded revenue plateau. If your Pilates studio income has flatlined despite your best efforts, this episode is your wake-up call. 

Seran unpacks why flat revenue isn't a sign of failure, but rather a powerful signal from your business that something needs to shift. From capacity constraints and maxed-out schedules to outdated marketing language and lead generation strategies that have run their course, Seran walks studio owners through the real reasons revenue stalls — and what...

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common (and exhausting) challenges facing Pilates studio owners today: inconsistent new client flow. If you feel like you’re doing all the things—posting on social media, running promotions, offering discounts—yet still not seeing steady growth, this conversation will be a game changer. 

Seran breaks down why the problem is rarely about tactics and instead lives in your foundations: lead generation strategy, messaging clarity, trust-building, and the path into your studio. This episode is a must-listen for Pilates studio owners...

Studio ownership can look full, successful, and thriving on the outside… yet still feel incredibly lonely on the inside. 

In this episode of The Pilates Business Podcast, host Seran Glanfield explores the hidden truth behind burnout in a pilates studio and boutique fitness business — isolation. 

From carrying the emotional weight of leadership to navigating decisions, finances, and growth alone, Seran unpacks why so many studio owners feel disconnected even when their schedules are packed. 

She shares the mindset shifts, structures, and support systems that help studio owners move from overwhelm to clarity, confidence, and sus...

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with longtime friend, Pilates educator, and industry leader Victoria Torrie-Capan to explore what it truly means to elevate Pilates teachers as professionals in a rapidly changing industry. 

With over 20 years of experience as a teacher, studio owner, and mentor, Victoria shares why teaching excellence, business understanding, and personal growth cannot be separated — and how studio owners must rethink how they support their teams. 

Together, they unpack what’s missing from the current Pilates industry conversation, why comparison and isolation are holding teachers back...

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down the hidden reason so many boutique fitness studio owners feel stuck on a constant hamster wheel of marketing, discounting, and chasing new clients.

 Spoiler alert: it’s not a lead problem - it’s a retention problem. Seran explains why client retention is the real engine behind a profitable, sustainable pilates business and how focusing on keeping the right clients can create stable revenue, fuller classes, and far less burnout. 

If your pilates studio or boutique fitness business feels unpredictable month to month...

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why studio owners don’t need more systems - they need the right ones.

 If running your Pilates studio or boutique fitness business feels overwhelming, chaotic, or overly dependent on you, this episode reveals how systemizing just 20% of your business can free up 80% of your time, energy, and mental bandwidth. 

Seran shares the three high-leverage areas that create the biggest shift - your client journey, internal operations, and team delegation - so your studio can run smoothly without you doing everything. 

Thi...

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down a refreshing and sustainable approach to marketing for studio owners who feel burned out, overwhelmed, and stuck on the content hamster wheel. Instead of doing more, Seran introduces the concept of the minimum effective dose of marketing—the smallest, most strategic actions that actually generate consistent, high-quality leads.

This episode is a must-listen for Pilates, barre, and yoga studio owners who are juggling teaching, admin, and team management while struggling with inconsistent client flow. Seran explains why more marketing doesn’t equal better marketing, how...

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Jessica Spillane, founder of EYT Pilates Teacher Training and longtime Pilates studio owner, to unpack what it really takes to build a strong, sustainable Pilates business through exceptional teacher training. 

With decades of experience growing a successful Pilates studio in the New York Tri-State area, Jessica shares why so many studio owners struggle to find qualified instructors - and what’s actually missing from most modern teacher training programs. 

This conversation dives deep into the importance of mentorship, foundational education, and deve...

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down one of the biggest misconceptions holding boutique fitness studio owners back: the belief that discounts will fix long-term revenue problems. Spoiler alert — they won’t. 

Instead, Seran reveals how a clear, intentional sales process can help Pilates studios and boutique fitness businesses fill classes, improve retention, and grow predictable revenue without racing to the bottom on price. 

From understanding why discounts attract the wrong clients to learning how your sales process actually begins long before someone walks through the door, this episode is a m...

In this powerful year-in-review episode of The Pilates Business Podcast, host Seran Glanfield breaks down the real story behind the boutique fitness boom of 2025—and what every Pilates, barre, and yoga studio owner must understand heading into 2026. 

With the global boutique fitness market climbing toward $60B, Seran uncovers the trends, data, and mindset shifts reshaping how consumers choose movement, community, and long-term wellness. 

From the rise of AI in studio operations, to the surge in Gen Z and millennial clients, to the industry-wide shift toward longevity and holistic well-being, this episode gives boutique fitness owners the...

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down the mindset shift that helps boutique fitness studio owners transform the chaotic January rush into calm, predictable, profitable growth.

Instead of hustling harder, discounting deeper, or adding more to your already full plate, Seran reveals the “January Machine Mindset” — the mental model high-performing studio owners use to conserve energy, lead with confidence, and turn new-year interest into long-term retention. 

If you’re tired of starting the year feeling overwhelmed, reactive, and burnt out, this conversation will show you how to simpli...

The Pilates Business Podcast host Seran Glanfield breaks down The 3 Client Moments That Matter Most in the Holiday Season—the key touchpoints that can make or break a boutique fitness studio’s momentum during December and beyond. 

As studio schedules shift and client routines derail, Seran reveals how to strategically nurture connection, encourage consistency, and position your studio for a powerful January rebound. 

This episode delivers clarity, confidence, and practical strategies Pilates, barre, and yoga studio owners can implement immediately to maintain revenue, deepen loyalty, and set the stage for strong growth in the new year.<...

How Pilates Studio Owners Are Turning Classes Into Recurring Revenue (with Uscreen CEO Allison Yazdian)

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Uscreen CEO Allison Yazdian to unpack one of the biggest opportunities for Pilates and boutique fitness studio owners in 2026 and beyond: building scalable, recurring revenue through digital memberships. 

Allison shares powerful insights on how instructors and studio owners—no matter their audience size—can create their own on-demand platform, expand their impact, and generate income without teaching more hours. Together, they explore what’s changed in the dig...

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why January is the biggest opportunity month for every boutique fitness studio — and why waiting until after the holidays to plan your campaigns is the fastest way to miss out on revenue, retention, and long-term growth. 

Seran shares how forward-thinking studio owners inside her Thrive coaching program are preparing NOW for 2026, and the mindset shifts that help Pilates, barre, and yoga studio owners walk into the new year confident, strategic, and ready to scale. 

If you want...

Feeling like your studio runs you instead of the other way around? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into why so many boutique fitness studio owners—especially Pilates, barre, and yoga studio owners—end up working endless hours and what’s truly keeping them stuck.

Seran reveals the hidden habits that bury your brilliance under busy work and walks you through the simple yet powerful shift that frees up your time while fueling real growth. You’ll learn how to step out of the $10-an-hour tasks that drain your energy and focus in...

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins.

Whether you're wondering how your numbers stack up or what it actually takes to build a million-dollar Pilates business, this conversation offers data-driven insights and validation that success isn’t ab...

In this episode of The Pilates Business Podcast, host Seran Glanfield shares the secret to turning every client into a raving fan — without spending a dime on ads. If you’ve ever wondered why some studios seem to have a never-ending stream of referrals while others struggle to fill classes, this episode is for you.

Seran breaks down the difference between simply teaching classes and crafting experiences that leave clients eager to tell everyone they know about your studio. You’ll learn how to design intentional client touchpoints, create emotional connections, and develop simple systems that keep your m...

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common — and costly — misconceptions in the boutique fitness world: the idea that busyness equals success. If your Pilates studio looks full but your profits don’t reflect it, this episode will completely change the way you think about growth.

Seran unpacks what she calls “The Revenue Illusion” — the false sense of success that comes from packed classes, full schedules, and discounted offers that quietly drain your margins. She explains why a bustling schedule doesn’t always mean a profitable Pilates business and h...

In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with CJ Zarb, founder and editor-in-chief of The Pilates Journal — a global platform uniting instructors, educators, and studio owners from all corners of the Pilates world. Together, they dive into how the Pilates Journal is elevating the industry through connection, collaboration, and community.

From the latest industry data on group reformer growth to the rise of wellness-based expansion and the highly anticipated Pilates Journal Expo, this conversation offers a front-row look at where the industry is headed — and how boutique fitness owners can grow...

 In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to move from scattered, last-minute marketing efforts to a streamlined system that works on autopilot. If you’ve ever felt like your social posts, emails, and promotions were random acts of marketing — taking your time but not bringing in consistent clients — this conversation is your wake-up call.

Seran breaks down the essential structure of a marketing engine that consistently attracts, nurtures, and converts clients while giving you back your time and sanity. Discover how to build systems that run smoothly behind the scenes so your Pi...

In this episode of The Pilates Business Podcast, host Seran Glanfield reveals how your scheduling software isn’t just an admin tool — it’s actually one of the most powerful parts of your client experience. 

From first impressions to seamless booking, automation, data tracking, and integration, Seran shows boutique fitness studio owners how to use features they already have at their fingertips to reduce friction, boost conversions, and increase retention. 

If you’ve ever wondered why one Pilates studio is packed while another struggles — even though they use the same software — this conversation will open your eyes to t...

On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Maggie Calegari, who leads the Studio Owner Success Team at Arketa, to demystify the exact process of switching studio management software. If clunky systems, manual workarounds, and spotty support are slowing your growth, this conversation breaks down how migrations really work—data transfer, timelines, team training, client comms, and smart “spring cleaning” moves that simplify your Pilates studio or boutique fitness business. 

You’ll learn how to prep your must-haves, consolidate pricing/packs, decide on payment data migration, and use the switch as a powerfu...

In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what it really takes to make Q4 your most profitable season yet — without burning out or running constant discounts. If you're a boutique fitness studio owner juggling full classes, holiday chaos, and planning for the new year, this episode is your ultimate guide.

You’ll learn how to strategically plan your marketing, boost client retention, and fine-tune your operations so you can maximize revenue and minimize stress. With studio owners making up to 40% of their annual revenue in Q4, this is the moment to g...

On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Rachel Lea, CEO and founder of Arketa, to explore the powerful shifts shaping the boutique fitness industry in 2025 and beyond. 

From the explosive growth of Pilates studios to the rising demand for personalized client experiences, Seran and Rachel break down what’s driving industry change — and how studio owners can adapt to thrive. 

Whether you’re struggling to keep up with client expectations, feeling overwhelmed by outdated systems, or wondering where to focus next, this conversation will give you clarity on the futu...