Shaken Not Burned
Shaken Not Burned is the podcast that helps you make sense of sustainability. We unpack the big debates shaping climate, business, food, and society: debunking myths, clarifying trade-offs, and sharing ideas you can actually use to think, decide, and act in a changing world.
When insurance isn’t enough: WWF and the insurance protection gap
When disaster strikes, insurance may pay some of the bill. But who pays the rest?
This week on Shaken Not Burned, Felicia Jackson talks to Regula Hess, deputy head of WWF Switzerland, about the growing insurance protection gap — and why it matters far beyond the insurance industry.
When losses aren't insured, they don't disappear. They fall on households, businesses and governments, affecting everything from mortgages and investment to public finances and the speed at which communities recover.
But WWF argues that simply expanding insurance isn't eno...
Water, risk and the economy: when sensible decisions add up to disaster
We rely on water for pretty much everything: growing food, manufacturing goods, building cities and sustaining everyday life. But what happens when the systems we've built around it start to reach their limits?
Felicia Jackson talks to economist Dr Robert Johnston about why he sees today's water challenge as a systems failure — and how individually sensible decisions can combine into what he calls a catastrophic harmony.
We explore why the price of water often fails to reflect its real value, how natural and economic systems are connected, and whether better ways of...
Managing disruption: climate risk, trust and the future of resilience
As extreme heat and wildfires sweep across Europe, the gap between recognising climate risk and responding to it is becoming harder to ignore. The good news is that the evidence, expertise and many of the solutions we need already exist. Why, then, is meaningful action still so difficult?
That was the question at the centre of this special live edition of Shaken Not Burned, recorded at SOAS during London Climate Action Week. Felicia was joined by Julia Davies (We Have The Power and Patriotic Millionaires UK), Gosbert Chagula MBE (Future Impact Ventures), and Dr Harald Heubaum (Centre...
Infrastructure: built for yesterday, needed for tomorrow
Describing infrastructure as boring was a compliment. A building used to have a relatively straightforward job: keep the weather out and the people inside reasonably comfortable. Roads moved traffic, power systems supplied electricity and factories made things. Once infrastructure had been built, the task was largely to maintain it until it needed replacing.
Sure, politicians like to throw themselves behind a flashy, expensive project that raises the profile of their country (example: the HS2 railway in the UK), but what ordinary people need is reliable systems that are ticking along in the background, making everyday...
Sustainability is now operational, with IFS
For years, sustainability has been associated with targets, reporting and disclosure. While those remain essential, they're starting to take a smaller part of the picture. As organisations operate under growing pressure from ageing infrastructure, volatile energy systems, climate disruption and more complex supply chains, sustainability is becoming part of day-to-day operational decision-making.
In this week’s episode of Shaken Not Burned, Felicia speaks to Sophie Graham, chief sustainability officer at IFS, about how AI, data and operational intelligence are helping heavy industry move beyond measuring performance to improving it.
Ra...
Rethinking buildings with Johnson Controls
For decades we've largely thought about buildings as fixed assets: we build them, maintain them, and expect them to provide the spaces where everyday life happens. But what if that's only part of the story?
The built environment accounts for around 40% of global emissions; much of it was designed for a different climate, and replacing it simply isn't an option. As cities become hotter, energy systems more complex and organisations more dependent on resilient infrastructure, the challenge is no longer just building better buildings – it's helping the ones we alr...
What makes a city work, with Bentley Systems
Modern cities appear to function effortlessly. We switch on the lights, turn on the tap, catch a train, connect to the internet or walk into a hospital without giving much thought to the systems that make it all possible. Beneath that apparent simplicity sits a network of interconnected infrastructure that keeps everyday life moving.
In this episode of Shaken Not Burned, Felicia speaks to Rodrigo Fernandes, global sustainability director at infrastructure engineering software firm Bentley Systems, about why understanding those hidden connections is becoming increasingly important as cities face climate change, ageing infrastructure and growing demands on...
Fashion, efficiency and the problem of too much
Welcome to the final episode in our arc on the fashion industry, where we ask an uncomfortable question: are we trying to make fashion more sustainable, or are we mostly trying to manage the side effects of a system that produces more clothing than the world actually needs?
Over the past few weeks we've explored the industry from several different angles. We interviewed Kristina Elinder Liljas at the Apparel Impact Institute about climate risk and why sustainability is increasingly becoming a competitiveness issue.
We sat down with Áine Clarke at the Business and Human Rights Ce...
The realities of circular fashion with Rifò, Empire Apparel
Fashion is often described as one of the world's most polluting industries. The scale can be difficult to grasp as it feels so personal, but every year, billions of garments are produced, sold, worn briefly and discarded, with consequences that reach far beyond our wardrobes.
The industry is worth around $2.4 trillion and is estimated to account for up to 8% of global carbon emissions. It consumes around 15 trillion litres of water each year and is responsible for roughly 11% of plastic waste. Yet many of these impacts are not accidental by-products of the system. They are linked to the...
Fashion’s fragile supply chains with the Business and Human Rights Centre
The clothes you're wearing have travelled a remarkable distance before reaching your wardrobe.
A typical garment may spend months moving through a global network of farms, mills, factories, suppliers, logistics providers and retailers. Raw materials are sourced in one country, processed in another, assembled somewhere else and shipped across continents before arriving in stores. What begins as simple clothing design often passes through dozens of hands before it reaches the customer.
Fashion is a $1.7 trillion industry built on supply chains designed for speed, flexibility and low costs. Those same qualities have helped drive growth and...
When climate risk hits fashion’s bottom line with Apparel Impact Institute
For years, sustainability in fashion has often been discussed almost as a parallel conversation to the business itself. Some brands publish reports, set targets and talk about responsibility, while others turn their sustainability credentials into a marketing tool.
Yet, at the corporate level, many of the real decisions are still being driven by the old metrics of margins, supply chains and growth – but that's beginning to change.
Behind the scenes, there is a vast global industrial system increasingly exposed to climate volatility, energy prices, material shortages and carbon regulation. And its stakeholders have realised that sust...
The AI conversation we should be having
AI is no longer just a technology issue, it’s starting to reshape how whole systems operate. Yet we’re not paying enough attention to that yet: most of the focus on AI is on what it can do, with individuals and organisations alike rushing to implement this new technology.
But AI capability is advancing extremely quickly, while the systems around it — governance and regulation, infrastructure, organisational learning, labour markets, productivity models and even public understanding — are struggling to adapt at the same pace.
And all of this is unfolding i...
The trust layer: AI and the future of identity with alongID
As AI systems become more autonomous, the conversation is shifting from capability toward something much bigger: trust, legitimacy, identity and participation in digital systems.
In this episode of Shaken Not Burned, Felicia speaks to Erika Maslauskaite, co-founder and CEO of alongID, about the rapidly evolving world of digital identity, interoperability and cross-border trust infrastructure — and why these questions are becoming increasingly important as AI agents begin acting on behalf of people and organisations.
From digital wallets and verification systems to fraud, privacy and governance, the conversation explores the growing tension between convenience, security and control in...
If AI can build your business, who's in control? With DeepWisdom
Generative AI promised to transform how we work, while Agentic AI is beginning to transform how businesses themselves are built.
In this week’s episode of Shaken Not Burned, Felicia Jackson talks to Ethan Ouyang, who is AI ATOMS Spokesperson and responsible for North America Market & Partnerships. ATOMS is the venture building platform developed by DeepWisdom, one of China’s leading artificial intelligence companies. It has been designed as an agentic AI system, helping businesses, particularly small and medium-sized enterprises, integrate AI into their operations.
Unlike traditional generative AI tools, agentic AI systems can take goals...
AI is powerful, but why is transformation so hard? With University of Exeter
AI is becoming one of those topics where the scale of the claims can make it surprisingly difficult to work out what is actually happening.
We are told it will transform business, unlock extraordinary productivity gains, reshape jobs, and even help solve major global challenges like climate change. At the same time, there are growing concerns about energy demand, governance failures, bias, job losses, and the sheer speed at which these systems are developing.
The dominant narrative tends to swing between utopian optimism and existential fear, often without spending enough time on a more practical...
The mining paradox: a clean future built on a dirty industry
This is the final episode in our mining arc. Rather than revisiting what we’ve already covered, we step back to ask a different question: what does mining actually teach us about how change happens in complex systems?
Across the series, one tension kept coming up. The transition to a cleaner economy depends on scaling one of the most environmentally intensive industries on earth. We need more minerals, but we are deeply uncomfortable with how they are extracted. In practice, that tension shows up in whether projects can actually be built.
In this episode, we pu...
How modern mining must start with trust, with Mokwateh
Welcome to the latest episode in our mining arc! In the previous two episodes, we covered the geopolitics of critical minerals and whether deep sea mining is the innovation we need to meet growing demand for critical clean tech raw materials.
This week, we turn to one of the most important lessons emerging from the mining sector: modern projects succeed when trust is built before the digging begins. How mines affect and benefit people, especially those isolated communities that live on resource-rich land, is becoming an essential part of mining operations.
Around half of the w...
Do we need deep sea mining? With Seas At Risk
Welcome to the second instalment of our mining arc. After covering the geopolitics of critical minerals (check out the episode here), this week we ask a harder question: is deep sea mining a necessary innovation, or a risk we don’t yet understand well enough to take?
Deep sea mining means extracting minerals from the bottom of the ocean, at depths of 200 metres and beyond, no easy feat. It’s often framed as the next frontier for securing the metals needed for the energy transition – batteries, renewables, electrification. But that framing sits alongside a more uncomfortable reality: these...
The geopolitics of critical minerals with Minefield Consulting
Once a somewhat niche industry, critical minerals are now dominating headlines, influencing geopolitical trends and driving international trade.
These materials are core components of technologies crucial to the energy transition and defence systems, and heightened interest in these areas is fuelling demand. For example, lithium demand jumped by 30% in 2024, while nickel, cobalt, graphite and rare earths all increased by 6-8% – and it is expected to keep climbing.
With the International Energy Agency forecasting demand for these minerals to triple or even quadruple by 2040, the rush for critical minerals will continue shaping international relations, highlighting the need...
Why the world feels unpredictable – and what's really going on
The world is starting to feel unpredictable in ways that are difficult to pin down.
Not just because of individual events, but because of how many different pressures are building at the same time. Climate impacts are becoming more visible, geopolitics is fragmenting, technology is moving quickly and economic conditions are being shaped by multiple shocks at once rather than a single, identifiable cause.
It is tempting to treat these as separate issues. Climate as an environmental problem, geopolitics as a political one, technology as something else again. But that ...
Season 6: sustainability and resilience, one sector at a time
Two years on, we have reached season 6!
We have explored a wide range of topics, from the just transition to the planetary boundaries, through the circular economy and climate risk. Now, it's time to delve even deeper into our quest to help you build sustainability literacy.
The current multicrisis is affecting industries in different ways: companies are facing challenges that are unique to the context in which they operate.
That’s why, in this season, we’re tackling one sector at a time, exploring the risks and trade-offs behind business as usual. Each arc...
What happens when agriculture stops guessing? With Agzen
The food system underpins our entire society. Its stability is crucial: when it starts to wobble, prices rise, availability becomes uncertain, and stress travels quickly from farms to household.
Yet, much of modern agriculture still operates under deep uncertainty. Farmers spend tens of billions of dollars every year on crop protection chemicals, largely without being able to see how much of what they actually apply reaches the plant.
When you don't have that visibility, the rational response for many is to manage risk with excess. However, overuse of pesticides has far-reaching impacts not only on ec...
Climate decisions hidden in plain sight with Verdical Group
Buildings shape much of our daily lives, but their environmental impact often goes unnoticed. Yet the built environment accounts for nearly 40% of global energy-related carbon emissions, from the energy used to heat and power buildings to the materials used to construct them.
In this episode of Shaken Not Burned, Felicia talks to Drew Shula, founder and CEO of Verdical Group, about the role the construction sector plays in climate action. The conversation explores how decisions made during design and construction can influence emissions, costs and resilience for decades, and why much of the real progress in reducing...
Why we don't need billionaires with Patriotic Millionaires UK
There are talks of endless economic crises, yet the rich are getting richer. Even though many countries promise a welfare system, healthy job markets, and in general decent quality of life for the masses, the numbers suggest that inequality is only getting worse.
According to Oxfam, in 2025 billionaire wealth jumped by over 16% to $18.3 trillion compared to 2024 levels. This massive amount of money is spread among only 3,000 people, who are worth an average of $6.1 billion each. Perhaps more shockingly, billionaire wealth has gone up by 81% in just five years. Is there even a country or industry where average w...
Rethinking climate leadership with Sweep
Climate action is facing political backlash, from watered-down EU regulation to the overturning of the EPA’s endangerment finding in the United States. Yet beneath the headlines, systemic climate risk is becoming harder for central banks, insurers and investors to ignore.
In this episode of Shaken Not Burned, Felicia speaks with Rachel Delacour, co-founder and CEO of Sweep, about the Climate Contribution Framework, developed with Mirova, ICARE and Winrock International. The framework builds on existing emissions standards but moves beyond footprint alone, assessing how companies reduce emissions, scale low-carbon solutions and finance climate innovation.
As in...
Why trust is the real currency of nature finance with Native Squared
In this episode of Shaken Not Burned, Felicia Jackson speaks with Rob Cobbold, founder of Native Squared, about what credible nature finance looks like when you start from land, communities, and long-term stewardship — rather than carbon metrics and abstract credits.
They unpack why many current funding models for nature protection struggle to deliver durable outcomes, how carbon-first and uplift-based approaches can exclude the ecosystems most worth protecting, and why intact nature often fails to qualify for finance at all.
Trust — between funders, communities, companies, and ecosystems — is the missing infras...
Climate finance isn’t broken, our assumptions are with Climate Bonds Initiative
What happens when the world is on fire – and someone tells you the solution is a financial instrument?
In this episode of Shaken Not Burned, Felicia Jackson speaks with Sean Kidney, co-founder and CEO of the Climate Bonds Initiative, about how green, climate, and resilience bonds went from a niche idea to a multi-trillion-dollar global market, and why that matters now.
This isn’t a technical deep dive into taxonomy footnotes or ESG compliance. It’s a conversation about how capital actually moves, who it serves, and what it takes to redirect finance toward...
Developing corporate strategy in an unstable world with CDP
At last week's 2026 World Economic Forum meeting in Davos, the language of cooperation and resilience may have been everywhere, but the world seems to feel more fragmented, more uncertain and more politically charged than ever.
In this episode, Felicia Jackson is joined by Sherry Madera, chief executive of CDP, to unpack what Davos revealed about the shifting risk landscape, and what businesses are actually doing about it.
Drawing on CDP’s latest Corporate Health Check of 10,000 companies, the conversation explores why the focus is mov...
Food, climate, and the risks we don’t see coming with Helios AI
In this episode of Shaken Not Burned, Felicia talks with Francisco Martin-Rayo, chief executive of Helios AI about the uncomfortable truth behind today’s food prices: climate volatility is no longer a future risk — it’s already reshaping what we can grow, where we can grow it, and whether certain foods show up on our shelves at all.
This isn’t just about floods and fires. It’s about quieter, more destabilising shifts in seasons, rainfall patterns, pests and temperature thresholds that are undermining harvests and driving volatility through the global food syste...
Unlocking the power of Quiet Capital with Sallyann Della Casa of GLEAC
In a world obsessed with financial capital, what if the assets that matter most for resilience don’t show up on a balance sheet at all?
In this episode of Shaken Not Burned, Felicia talks to Sallyann Della Casa, founder of the mentorship and learning platform GLEAC, to explore the idea of quiet capital, the invisible forms of value that increasingly determine who adapts and thrives in an AI-driven world.
Quiet capital includes trust, networks you can actually mobilise, deep contextual knowledge, purpose, and community. These are th...
Sustainability: are we f***ed?
2025 hasn’t been the easiest year. Amid ongoing genocides, Trump becoming US president again, and the EU backtracking on some of its most innovative policies, it feels like progress on sustainability matters has been slow, even non-existent.
Meanwhile, billionaires are becoming richer, artificial intelligence is taking people’s jobs and attention spans, and the climate breakdown continues at a pace. Notably, last year the Earth reached its first tipping point, meaning that warm water coral reefs are unlikely to recover from the damage seen so far unless we drastically reduce greenhouse gas emissions.
All this...
Rethinking water use starts in the shower with Showerkap
Water scarcity is already one of the world’s biggest risks — so why do we treat long showers as inconsequential?
In this episode of Shaken Not Burned, Felicia talks to Carly Hunt, head of strategic partnerships at Showerkap, about how everyday behaviour shapes water resilience. They explore why most water solutions overlook human habits, how behavioural nudges can cut water use without forcing change, and what early pilots in hotels and universities reveal about the power of small shifts.
The conversation also challenges the idea that individual actions don’t matter. Carly shares how on...
The power of visuals in sustainability with Getty Images
We are a podcast, but we have to admit: images can speak more than words. A powerful visual can tell a story, evoke sensations, and even inspire action. And isn’t that an essential tool in communicating about climate and sustainability?
Yet, for one reason or another, we resort to cliches: a polar bear on melting ice, a blue marble image, hands joining together over some greenery. Sure, they are cliches for a reason – but which are the alternatives, and how can they capture the attention of our audience?
In this week’s episode, Felicia interv...
Preventing PFAS pollution with Ship & Shore Environmental
PFAS, or forever chemicals, are one of the most urgent but misunderstood issues in environmental health.
This group of nearly 15,000 man-made substances are used to make many products more durable or waterproof, but they don’t break down. Instead, they accumulate in our water, our soil and even our bodies.
While we don’t yet have a full picture of their impacts, we know that they have been linked to health issues, such as increased risk of cancer and immune disorders. So, how do we deal with them?
This week, Felicia speaks to Anoosh...
Can blockchain solve the carbon markets' transparency woes? With KlimaDAO
Carbon markets are intended to be the backbone of climate finance – but they’re often criticised for being opaque, inefficient, and riddled with credibility issues.
This week, Giulia talked to Alex Taylor, co-founder at KlimaDAO and Carbonmark, about the messy reality of the voluntary carbon markets, from opaque pricing, questionable credit quality, middlemen capturing most of the value, as well as why so many people doubt the whole system.
KlimaDAO tried to use blockchain to make the market more transparent and efficient by tokenising carbon credi...
What lies beneath: the ocean’s hidden climate risk with Professor Callum Roberts
Europe talks a big game on marine protection but, beneath the surface, the picture is far more fragile.
This week on Shaken Not Burned, Felicia speaks with Professor Callum Roberts, one of the world’s leading marine biologists and lead scientist on the Convex Seascape Survey. His research reveals a climate risk we almost never count: what happens to the carbon stored in our seabed when it’s torn up by trawling.
The ocean floor is one of the planet’s largest natural carbon stores, locking away vast reserves built up over millennia. But each time a...
Making the invisible visible: how impact measurement drives decarbonisation with ClimatePoint
Let’s dive into a part of climate action that too often sits behind the scenes: the hard work of making impact measurable and decision-ready. Sustainability teams may spend years drowning in data, frameworks and reporting demands, yet businesses still struggle to answer the simplest question of all: what’s the best choice to make?
This week, Felicia speaks to Nick Catania, co-founder of ClimatePoint, a company that is building bottom-up tools that trace impacts through the full life cycle of a product. The purpose is to quantify the delta between busi...
The shape of trust: inside the new ISO net zero standard
What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground.
This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines.
Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to achieve net zero, a ra...
COP30, connection and the courage to keep showing up with Impatience Earth
The Conference of the Parties, or COP30 this year in Brazil, can seem remote – bureaucratic, elite, hard to connect with. But it’s also one of the few spaces where solidarity can still take shape.
The same is true of philanthropy: when it’s built on listening and trust, not hierarchy or control, it becomes a bridge between people and resources rather than another layer of power.
This week's guest is Raysa França, climate justice educator and philanthropy advisory manager at Impatience Earth. We talk about philan...
Storytelling and cultural nuance in climate action with Narratives
Working in sustainability means getting the story right.
We may have crunched the numbers and estimated the risks of biodiversity loss in a certain area, or the opportunities arising from decarbonising a certain sector. But if we don’t communicate effectively with our stakeholders, there is a real risk that all of this effort will go to waste.
This is particularly true when interacting with stakeholders requires navigating cultural differences. So how can storytelling help enable a just transition?
In this week’s episode, Giulia intervi...