The PIO Podcast
The PIO Podcast is a leading resource for Public Information Officers (PIOs) and Public Affairs Officers (PAOs) working in law enforcement, fire service, EMS, emergency management, and government agencies at the local, state, and federal levels. Focused on crisis communications, media relations, and public trust, this podcast delivers expert insights, real-world strategies, and interviews with experienced communicators across the public sector.Each episode explores the challenges PIOs face, including managing breaking incidents, navigating social media, combating misinformation, and communicating effectively during emergencies and high-pressure situations. Whether you are a new PIO or a seasoned public affairs professional, The PIO Podcast...
Supporting Families of Fallen First Responders: Lessons from the 100 Club
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Episode Summary: This episode explores the critical support systems for families of fallen first responders, highlighting the work of the 100 Club in Illinois. Caitlyn Brennan and Meg Krase share insights into immediate response, long-term support, and the importance of mental health and community engagement in the context of public safety tragedies.
Caitlyn's BIO: Caitlyn Brennan serves as the Chief Executive Officer of the 100 Club of Illinois, where she has dedicated her career to championing public servants and fostering resilient communities. With more than two decades of experience...
Mastering Clear and Impactful Communication with Kate Eller Murray
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Episode Summary: In this episode, Kate Ella Murray, founder of Roam Communications, shares deep insights on how organizations can cut through noise, communicate with purpose, and foster trust, especially in the public sector and crisis situations. If you want to elevate your messaging and build credibility, this conversation is packed with practical strategies.
Kat's BIO;Â
Kat is a public relations professional with more than 20 years of experience in corporate and technology communications, including 12+ years working specifically with startups. Since founding ROAM Communications in 2013, she has s...
Protect Your Identity with Cybersecurity Expert Robert Siciliano
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Episode Summary: In this episode, cybersecurity expert Robert Siciliano discusses the evolving threats of AI-driven scams, deep fakes, and human behavior. Learn how organizations and individuals can protect themselves in a rapidly changing digital landscape.
Robert's BIO: Robert Siciliano is a security analyst, best-selling author, and the Architect of The Strategic Human Firewall™. As one of the world’s most recognizable educators in personal and corporate protection, he is the
'Straight Talk' voice for a digital age.
You’ve seen his expertise on CNN, Fox News, CNBC, and Anders...
Mastering Media Relations: 3 Key Rules for PR Success with Joe Buccino
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Episode Summary: In this insightful interview, PR expert Joe Buccino shares invaluable lessons from his extensive experience in media relations, crisis communication, and the evolving landscape of journalism. Discover how to build trust with reporters, adapt to digital changes, and leverage AI without losing the human touch.
Joe's BIO: Joe Buccino is a retired U.S. Army colonel and former Pentagon spokesman who advised senior leaders during some of the most high-stakes moments in recent national security. He served as Communications Director at U.S...
I had a dream! How to get PIO Training! Now I turned that into the PIO Calendar with Paul Raymond
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Episode Summary: In this episode, we explore Paul's journey in communications and emergency management, which ultimately led to the creation of the PIO Calendar. The PIO Calendar is a centralized platform that connects public information officers with training, conferences, and professional development opportunities across the country and around the world. Through his firm, PDR Strategies, he advises organizations on crisis communications, leadership messaging, and building public trust through clear, effective communication.
Paul's BIO: Paul D. Raymond, Jr. is a strategic communications leader with a background in public s...
Unlocking Organizational Intelligence: The Key to Trust and Leadership, Erika Mantallana
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Episode Summary: Erika Mantallana shares insights on organizational intelligence, trust, and the strategic role of communication in organizations. Discover how internal trust impacts external reputation and how leaders can better connect with their teams.
Erika's BIO: Erika Mantallana is the founder of Threadwell Studio, a strategic communications consultancy built on a simple but hard-won idea: external trust is an inside job. After more than 20 years leading communications at Fortune 100 companies, national nonprofits, and publicly traded organizations, she made the leap from the executive suite to entrepreneurship. Now...
Untitled EpisodeThe Truth About Sentiment Dashboards and How to Use Social Listening Effectively w/Tallie Proud S6 - E17
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Episode Summary: In this insightful interview, social media strategist Tallie Proud shares her expertise on social listening, its misconceptions, and how organizations can better interpret online conversations to improve their communication strategies.
Tallie's BIO: Tallie Proud is a UK-based freelance digital marketing consultant specializing in social media training, strategy, digital skills, and more. She previously worked for Social Simulator, a crisis preparedness agency, where she supported international organizations with crisis exercises and social media training. Before that, she was part of the award-winning digital team at...
How AAA Uses Data and Storytelling to Promote Road Safety with Molly Hart S6 - E16
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Episode Summary: In this insightful interview, Molly Hart, a spokesperson for AAA, shares her expertise on traffic safety campaigns, media strategy, and public education efforts. Discover how AAA leverages data, storytelling, and social media to promote safe driving behaviors and prepare for seasonal travel challenges.
About Molly - In-depth public relations and governmental affairs experience across a variety of disciplines and sectors including corporations, non-profit organizations and governmental agencies. Proven track record of creating and executing targeted programs and campaigns to drive increased visibility, engagement and support...
AI and Disinformation: Protecting Public Trust in the Digital Age, with Nina Jankowicz, S6 - E15
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Episode Summary: Nina Jankowicz shares insights on AI, disinformation, and best practices for public information officers in the digital age. Learn about the threats, guardrails, and strategies to maintain trust and integrity in information dissemination.
Nina's BIO: Nina Jankowicz is an internationally-recognized expert on disinformation and democratization, one of TIME magazine’s 100 Most Influential People in AI, and the author of two books: How to Lose the Information War and How to Be A Woman Online.
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Authenticity Is The Key To Trust with Antonia Steinmiller S6-E14
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Episode Summary: In this engaging interview, Antonia Steinmiller, a dedicated municipal communications manager, shares her insights on effective public-sector communication, community engagement, and trust. Discover her innovative campaigns, strategies for authentic messaging, and how she leverages technology to connect with residents.
Antonia's BIO: As a dedicated communications professional, I specialize in developing and executing strategic communication initiatives that align with organizational objectives and engage diverse audiences. With a passion for storytelling, I craft compelling narratives that strengthen brand messaging and foster meaningful connections—particularly wi...
The Art of Storytelling in Communication with Shel Holtz S6 - E 13
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Episode Summary: In this episode of the PIO podcast, Shel Holtz discusses the evolving landscape of organizational communication, emphasizing the importance of storytelling, measurable outcomes, and the integration of emerging technologies like AI. He highlights the unique challenges faced by government communicators, the necessity of crisis preparedness, and the role of internal communications in shaping organizational culture. Holtz also addresses the balance between automation and authenticity, the significance of building trust, and the strategic value of communication in achieving organizational goals.
Shel's BIO: BIO:
Shel Holtz is...
Empathy in Action: Family Liaison Strategies with Moose Mutlow
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Episode Summary: In this episode of the PIO podcast, host Robert welcomes Moose Mutlow, a crisis communication and family liaison trainer, to discuss the intricacies of communicating with families during crises. Moose shares his diverse background, which includes years as a wilderness guide and experience in public information and family liaison roles. He emphasizes the importance of truth and immediacy when communicating with families, contrasting it with the more measured approach often required when dealing with the media. Moose highlights the emotional weight of family communication, noting that it requires a...
Mastering Public Safety Communication: Insights from Braden Frame S6 - E11
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In this episode of the PIO podcast, Braden Frame, CEO of the Cartographers Group, shares practical strategies for enhancing public safety communication. We explore how leadership, technology, and authenticity shape community trust and organizational success.
Key Topics:
The importance of trust and transparency in public safety messagingAligning leadership behavior with effective communication strategiesThe evolving landscape of social media and AI risksBuilding strong relationships with media professionalsDeveloping a written crisis communication planMetrics for measuring communication success — focusing on outcomes, not just outputHow to manage corrections and maintain credibility during cr...Navigating Wildfire Communication: Insights from Cal Fire S6-E10 Nick Schuler, Cal Fire
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Summary: In this episode, Nick Schuler, the Deputy Director of Communications and Incident Awareness for Cal Fire, shares insights on the evolution of wildfire communication strategies, the importance of community engagement, and the role of technology in managing wildfire risks. He emphasizes the need for transparency and public trust during emergencies, as well as the significance of preparing communities for wildfire threats. Schuler discusses the challenges of language barriers and the importance of educating the public on fire preparedness and defensible space. He also highlights the ongoing efforts to improve wildfire readiness through...
The Alarming Rise of Fentanyl: A Conversation with Brian Townsend, S6 - E9
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Summary: In this episode of the PIO podcast, Robert interviews Brian Townsend, a retired DEA agent and founder of Only2MG, a nonprofit focused on raising awareness about the fentanyl crisis. Brian shares his extensive experience in law enforcement and discusses the alarming rise of fentanyl-related deaths in the United States. He explains the historical context of how fentanyl became prevalent in the drug supply, its integration into other drugs, and the dangers it poses. The conversation emphasizes the need for community engagement, consistent messaging, and a holistic approach to tackling...
S6 - E8: Jen Becker - JB Comms Consulting
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Summary: In this episode, Jen Becker discusses her journey into internal communications and the importance of effective communication within organizations. She highlights the common issues faced by public information officers (PIOs) and offers insights into improving internal communication strategies. Jen emphasizes the need for honesty, understanding employee perspectives, and creating efficient workflows, especially in small teams. She also shares her experiences with crisis communication and the significance of engaging employees during challenging times. The conversation concludes with practical advice for new PIOs and the importance of building rapport through informal interactions.<...
S6 - E7: Kevin Mangan - PIO High Springs Fire Dept, High Springs FL
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Summary: In this episode of the PIO podcast, Robert interviews Kevin Mangan, the public information officer for High Springs, Florida. Kevin shares his journey from a volunteer firefighter to a PIO, emphasizing the unique challenges and responsibilities that come with working in a small agency. He discusses the importance of building relationships within the community, managing communications during crises, and the necessity of transparency and trust in a close-knit environment. Kevin highlights how social media has transformed public communication, allowing for real-time updates and engagement with the community, while also addressing...
S6 - E6: Brian Murray - PIO & Deputy Emergency Management Coordinator Harris Cty Tx
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Summary: In this episode, Brian Murray, the Public Information Officer for Harris County, Texas, discusses his dual role in emergency management and public communication. He highlights the unique challenges faced by Harris County, including its large population and diverse threats. The conversation delves into the complexities of emergency alerts, the importance of effective messaging, and the need for community engagement. Brian emphasizes the significance of training for staff and educating the public about alerts, while also addressing the future of communication in an increasingly automated world.
Brian's BIO:<...
S6 - E5: Brenden Elwood - Vice President of Market Research for CivicPlus
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Episode Summary: In this conversation, Brenden Elwood discusses the importance of strategic communication for city council members. He emphasizes the need to understand how residents receive information and to implement multi-modal communication strategies. Elwood highlights the significance of being responsive to residents' needs and the impact of timely communication on building trust.
Brenden's BIO: Brenden services as the Vice President of Market Research at CivicPlus. He oversees the company’s resident and local government research to provide actionable insights and data to enhance resident and community engagement th...
S6 - E4: Gretchen Papez - Valley Health Systems
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Summary: In this conversation, Gretchen Papez, the System Director of PR and Media Relations at Valley Health Systems, shares her insights on the evolving landscape of healthcare communications. She discusses the importance of proactive messaging, crisis communication preparedness, and integrating various communication strategies. Gretchen emphasizes the need to build trust within the community, adapt to trends like home healthcare, and manage misinformation. She also highlights best practices for stakeholder communication and the significance of storytelling in healthcare. The discussion concludes with advice for emerging communication professionals and reflections on the future...
S6 - E3: Lisa McDonald -Communications Manager - City of Oveido, FL
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Episode Summary: Â In this conversation, Lisa McDonald shares an intriguing story about a five-foot alligator discovered in a storm drain, highlighting the unexpected wildlife encounters that can occur in urban settings. She discusses how the video of this discovery went viral on social media, emphasizing the impact of engaging content in public works and community awareness.
Lisa's BIO; Lisa McDonald studied Radio and Television Communications at the University of Central Florida, graduating with a Bachelor’s Degree. Lisa started her career in local radio before moving to tele...
S6 - E2: Gaurav Gupta, Managing Director of R & D - Kotter
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Episode Summary: In this episode of the PIO Podcast, Robert interviews Gaurav Gupta, head of R&D at Kotter, discussing the transformative role of AI in public information and communication. Gaurav shares insights on generative AI's impact on content creation, the importance of effective communication strategies, and the need for transparency in AI usage. They explore the challenges posed by misinformation, the need to reskill the workforce, and the importance of aligning AI tools with agency strategies. The conversation emphasizes that AI should be viewed as an enabler of change rather...
S6 - E1 Deana DiPaola - PIO Altamonte Springs, FL
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Episode Summary: In this conversation, Deana DiPaola discusses her experiences in crisis management, particularly during her first weekend on call when national neo-Nazi groups came to her city, in addition to handling one of the largest 4th of July fireworks events in the state. She highlights the importance of understanding community safety, effective communication, and the challenges of leadership in such critical situations.
Deana's BIo: I am a reliable, respectful, empathetic, and dependable individual. Throughout my career, I have consistently demonstrated flexibility, versatility, and dedication to the...
Countdown of the Top Ten Most Downloaded Episodes of 2025.
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Host Robert Tornabene conducts a countdown of the 10 most downloaded episodes of 2025.
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S5 - E46: Katie Watts, PIO - Farifax County Police Department
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Summary: In this episode of the PIO Podcast, Robert interviews Katie Watts, a Public Information Officer from the Fairfax County Police Department. They discuss Katie's journey in law enforcement, the challenges of communicating traffic safety, and the innovative use of Tappy, a social media tool designed to engage the community and educate them about traffic safety. Katie shares insights on public reactions, the demographics engaging with Tappy, and the lessons learned from integrating this tool into their community outreach efforts. The conversation concludes with advice for other law enforcement agencies and...
S5 - E45: Brandon Karr - DroneSense by Versaterm - Versaterm
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Summary: In this episode of the PIO Podcast, Robert interviews Brandon Karr, Director of Customer Success at DroneSense by Versaterm, discussing the transformative role of drones in public safety. Brandon shares insights from his experience in law enforcement and the evolution of drone programs, emphasizing the importance of transparency, community engagement, and the integration of AI technology. The conversation covers real-world applications of drones in crisis situations, the balance between costs and benefits, and the future of drone technology in enhancing public safety operations.
Drone...
S5 - E44: Chief of Police Kevin Warych - Sun Prairie Police Department, WI
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Summary: In this episode of the PIO Podcast, Chief Kevin Warych of the Sun Prairie Police Department discusses his transition from Green Bay to Sun Prairie, emphasizing the importance of community policing and building relationships. He shares insights on transparency in law enforcement, the challenges of balancing operational security with public information, and the role of social media in connecting with the community. Chief Warych also highlights the importance of fostering a culture of openness and accountability within the department, while outlining his goals for community engagement and the need to...
S5 - E43: Susan Simons - Under the Shield
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Episode Summary: In this episode, Susan Simons, president and founder of Under the Shield, discusses her journey in law enforcement and the evolution of her organization, which focuses on mental health support for first responders. She introduces the psychological garbage can theory, emphasizing the importance of addressing stress and trauma in law enforcement. The conversation highlights the stigma surrounding mental health, the need for public awareness, and the significance of resiliency training. Susan shares insights on the importance of preventative measures and training programs to support officers and their families, ultimately...
S5 - E42: Jeffrey Wenninger - Law Enforcement Consultants
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Summary: In this episode, Jeff Wenninger, a retired LAPD officer and CEO of Law Enforcement Consultants, shares his unique journey into policing, influenced by personal experiences and a desire to improve law enforcement practices. He discusses the insular mindset prevalent in police departments, the need for reimagining policing beyond mere reform, and the importance of community trust and transparency. We will discuss Jeff's latest book, "On Thin Ice."Â Wenninger emphasizes the role of effective communication in building relationships with the community and advocates for a cultural shift within law e...
S5 - E41: Erin Stillwagon - PIO - Garden City Fire Department, KS
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Summary: In this episode of the PIO Podcast, Robert Tornabene interviews Erin Stillwagon, the Public Information Officer for the Garden City Fire Department. Erin shares her unexpected journey into the role of PIO, emphasizing the importance of community engagement, especially with children, to foster a positive relationship between the fire department and the public. She discusses the strategies used in social media to communicate effectively, without highlighting tragedies, instead focusing on education and outreach. Erin also touches on the significance of crisis communication, the use of technology and AI in her...
S5 - E40: Tiffany Muehlbauer - CEO - Arma Communications
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Summary: In this episode, Tiffany Muehlbauer, CEO of ARMA Communications, discusses the importance of proactive communication strategies for public sector organizations. She introduces the Pool Theory, which emphasizes the need for consistent community engagement to build trust and visibility before a crisis occurs. Tiffany provides practical advice for Public Information Officers (PIOs) on shifting from reactive to proactive communication, building relationships with skeptical communities, and utilizing storytelling to resonate with the public. She also highlights common mistakes in communication and offers actionable steps for improving visibility and trust.
...
S5 - E39: Drew Anderson - PIO - Bellevue PD (WA)
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Summary: In this episode of the PIO Podcast, Drew Anderson, the Public Information Officer for the Bellevue Police Department, shares his unique journey from political operative to PIO. He discusses the importance of community engagement in a diverse city like Bellevue, the challenges faced during crisis communications, and the strategies employed to effectively communicate with the public. Drew emphasizes the significance of preparation, media training for law enforcement, and adapting to trends in public communications. He offers valuable advice for new PIOs and reflects on the key aspects of his role...
S5 - E38 Matthew Oleniuk - Risk Insider
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In this episode of the PIO podcast, Robert Tornabene interviews Matthew Oleniuk, a risk strategist, about the complexities of project management in the public sector. Matthew shares his extensive background in risk and audit, highlighting the challenges faced by public sector projects, particularly the infamous Phoenix project. The conversation explores the significance of communication, the role of Public Information Officers (PIOs), and the necessity of proactive leadership in mitigating risks and ensuring project success. Matthew emphasizes the necessity for PIOs to be involved in project discussions early on and to challenge the status...
S5- E37: John Pope, PIO Newport Beach, CA
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In this episode, John Pope, the Public Information Officer for Newport Beach, shares his journey from journalism to public relations within government agencies. He discusses his daily responsibilities, the unique challenges of communicating in a diverse community, and the importance of transparency and effective communication strategies. John also highlights the significance of crisis communication, media relations, and the tools he uses to engage with the public. He reflects on successful campaigns, the impact of AI in public relations, and offers valuable advice for new PIOs while dispelling common myths about the professionÂ
S4 - E36; Parth Shah, CEO, Polimorphic
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Summary
In this episode, Parth Shah, CEO of Polimorphic, discusses the transformative role of AI in government communications and public service. He shares insights from his background in civic technology and the challenges faced by public agencies in managing communications, public records, and community engagement. Parth emphasizes the importance of AI in enhancing customer service, addressing misinformation, and improving accessibility for diverse populations. He also highlights the need for governments to adapt to technological advancements to meet rising public expectations and maintain effective service delivery.
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S5 - E35: Cmdr. Michael Shaw - Michigan State Police
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In this episode of the PIO podcast, Commander Mike Shaw of the Michigan State Police shares his extensive experience in law enforcement and the evolution of public information officers (PIOs). He discusses the importance of adapting to technological changes, the structure of the communications division, and the challenges faced by PIOs in modern policing. Mike emphasizes the need for community engagement and the role of social media in disseminating information. He also touches on the future of PIO work, including the integration of AI and the importance of continuous learning in the field.<...
S5 - E34: Jennifer Hillman PIO Thompson Valley EMS, CO
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Summary In this episode, Robert Tornabene interviews Jennifer Hillmann, the Director of Communications for Thompson Valley EMS. Jennifer shares her journey into the field of communications, her experiences as a public information officer (PIO), and the importance of calm communication during crises. She discusses the role of social media in emergency management, the integration of AI tools in communications, and the future of PIOs in a tech-savvy world. Jennifer emphasizes the need for effective communication in various industries and the misconceptions surrounding the PIO role. The conversation concludes with key takeaways...
S5 - E33: Carla Burr - PIO - Amarilla PD, TX
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Summary:Â In this episode of the PIO podcast, Sergeant Carla Burr from the Amarillo Police Department shares her extensive journey in law enforcement, detailing her transition from dispatcher to Public Information Officer. She discusses the department's structure, the importance of community engagement through social media, and her experiences working with local media. Carla also highlights the challenges of handling missing persons cases and the value of podcasting for raising awareness about cold cases and fostering collaboration within the community. In this engaging conversation, Carla Burr discusses her experiences in law enforcement, f...
S5 - #32: Jen Longaecker, Deputy Communications Director - MPS
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Summary: In this episode of the PIO podcast, Jen Longaecker, the Deputy Communications Director for the Minnesota Department of Public Safety, shares her unique journey from journalism to public safety communications. She discusses the challenges faced during the 2020 civil unrest, the importance of social media in crisis management, and the strategies employed to engage the community and recruit new law enforcement personnel. Jen emphasizes the significance of storytelling in public safety communications and the need for effective messaging templates to navigate crises. In this conversation, Jen Longaecker discusses the evolving role...
S5 - E 31: Meeghan Black, Public Information Officer, Renton Police Department WA
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Summary: In this episode of the PIO podcast, Robert Tornabene interviews Megan Black, the Public Information Officer for the Renton Police Department. Megan shares her journey from a long career in broadcast journalism to her current role in law enforcement communications. She discusses the importance of community engagement, the role of crime analysis in effective communication, and the significance of storytelling in law enforcement. Megan emphasizes the need for transparency and building relationships with the media, as well as her thoughts on the impact of artificial intelligence in the field. The...
