Pitstop with Sarah Levinger

40 Episodes
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By: Rolled Up Podcast Network

Feeling stuck in your Shopify and ecommerce store? Host Sarah Levinger helps you get unstuck answering your questions directly, and bringing on the experts who can tune you up, while you tune in. Increase your ROAS, update your flows, and increase your revenue, all in less than an hour a week.

What You Should Do to Protect Yourself as an Ecommerce Brand Selling in the Current - Paul Rafaelson
#221
11/25/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


What the ecommerce brands need to know about taxes - Paul Rafaelson
#220
11/23/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


How Big Brands are Changing the Way Ecom Brands Get Taxed - Paul Rafaelson
#219
11/21/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


The DTC Industry is Shaking Up Healthcare…Here’s How.
#218
11/18/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


The Hospital is Moving Home: There’s Big Opportunity in Healthcare
#217
11/16/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


This 15 Year Old Sold a Slobbery Tennis Ball on EBay for $750.
#216
11/14/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger along with Caleb Polley break down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


Why You Should Never Have Popups on Your Site
#215
11/11/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger breaks down ad trends with Katherine McKee.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


Is Media Buying Dead? - Katherine McKee
#214
11/09/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger breaks down ad trends with Katherine McKee.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


98% of Your Traffic Should Come from ONLY This Source… - Katherine McKee
#213
11/07/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger breaks down ad trends with Katherine McKee.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Don't delay if you want your customers to convert.
#212
11/04/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger and Nicole Crowell break down the landing page from The Farmers Dog.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


The unlikely reason for choosing creative.
#211
11/02/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger breaks down static image ads and the creative choices in simple but high converting ads.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Breaking down ads with a seasoned media buyer
#210
10/31/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist along with Nicole, a seasoned ad buyer.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Conversion Rate Optimization is About Knowing Your Customers - Carl Weische
#209
10/28/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

What can this example teach us about conversion rate optimization?

You can’t hack your way to conversion rate optimization.

Flip the script - sometimes the best CRO is done by simply changing the order of things.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

...


How to Generate a 17.5% Increase in Revenue…in Just 1 Step
#208
10/26/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

What’s the biggest lift you’ve seen from a small CRO change? This example shows how small changes that activate dopamine can make a big difference.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


The Key to an 8.21% CVR Landing Page Increase Isn’t What You Think Carl Weische
#207
10/25/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah and Carl break down this tweet, and the keys to increasing your conversion rates 8.21% and it all starts with increasing the amount of trust.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.


How to Create a Psychographic Target Market Profile for Your Brand
#206
10/19/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

This was originally posted to YouTube, do you like the audio only version? Let me know!

I'm going to show you the exact process I use to generate an entire customer profile based on psychographic markers, not demographic ones.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:<...


How can you scale Amazon in a way that makes your accountant happy? Abir Syed DTC CPA
#205
10/14/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy.

Pitstop is hosted by...


What are the financial pros and cons to selling on Amazon? Abir Syed DTC CPA
#204
10/12/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy.

Pitstop is hosted by...


Reviewing the DTC Financial Model with Abir Syed - DTC CPA
#203
10/11/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy.

In this episode, he...


What is the new Fin Hub from Triple Whale?
#202
10/07/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter.

What is the new Fin Hub?Other Triple Whale products including creative cockpit and affluencer hub.Upcoming API access, products, and Amazon analytics.Ideal Triple Whale Cust...


How do you build (and define) a brand marketing strategy? Alexa Kilroy
#201
10/05/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter.

Brand is how someone perceives your company. It goes through the product and the language used in the software, to how the customers Working on project based...


From Teacher to DTC Marketer - Alexa Kilroy
#200
10/03/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter.

Going to school for teaching, and pivoting her career from education to ed-tech. Her first role was talking to customers to win them back.Moving through vari...


This cyber Monday email sells coffee (What can you learn from it)
#199
09/30/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Danavir Sarria, @danavirsarria is back, reviewing BFCM emails with Sarah. \

Beautifully designed email, clearly articulates that it’s a Cyber Monday sales emailThey make multiple offers, something that is hard to executeGreat use of fonts and graphic design to make it easy to skim and read at a distance (or on your phone without your contacts in).Make promotions clearer to understand, especially if some promotions ar...


Don't use size 9 text in your BFCM emails!
#198
09/28/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah and Danavir break down this BFCM. Learn from the mistakes others have made so you don't burn cash!

Very dark email BFCM shoppers are price sensitive now, they’re expecting discounts Put the offer at the top if it’s a sales emailCritical mistake the copy looks like fine print Weak headlines Sales Product Display page put into the email.Minimal social proof at the bottom S...


What can a spooky Me Undies email teach us about holiday campaigns?
#197
09/26/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Danavir is a 13 year direct response marketer who runs SupplyDrop, the email agency 8 figure brands recommend. He and Sarah break down this Halloween email from Me Undies.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


YouTube Coach Matt Giovanisci shares content creation secrets
#196
09/20/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


YouTube will give you long time results. Matt Giovanisci explains how.
#195
09/15/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Matt Giovanisci is back to talk about the long form value of your brand having a YouTube strategy.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

...


Skills to grow in 2022 from Matt Giovanisci's 18 years of digital experience.
#194
09/13/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger chats with brand owner and successful entrepreneur Matt Giovanisci about the personal skills required to grow fast in 2022.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Your words matter! Understand the basics of communication.
#193
09/02/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Where is the role of creative strategist headed
#192
08/24/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

What is the evolution of creative strageist in a post iOS14 world? Sarah chats with Lucas Walker about it.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Good creative done well. Breaking down a Psyshologically driven Obi ad.
#191
08/22/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Lucas and Sarah break down this ad from Obvi and why it's so strong.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Chating about Ads with Barry Hott
#190
08/19/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger chats with Barry Hott about the advertising, marketing, and all things DTC.

Follow Barry on Twitter.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


It's easier to keep a current customer happy than to convince a new one you'll keep them happy
#189
08/15/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah breaks down how one of her favourite brands keeps her happy and spending more.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


THIS is the Magic Spoon UGC episode about thumbstopping content
#188
08/12/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger is back, hosting Pitstop in this episode about how Magic Spoon creates amazing UGC.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Unleash the power of social proof!
#187
08/08/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Social proof is incredibly powerful! Lucas and Sarah break down more ways you can unleash the power of the social proof in your ads.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Stop wasting money in your ads with these easy to implement strategies.
#186
08/03/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah is joined by Lucas to break down the ways that brands are wasting money when buying ads.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Introducing Your New Pitstop Host - Sarah Levinger
#185
07/27/2022

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah Levinger has been an ad buyer and UGC strategist. She helps DTC brands utilize psychology based creative to increase conversions and profits.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail


Community led growth starts with 1000 true fans
#184
03/09/2022

Will Torez is back to share his community led growth strategy, and how it isn't all that hard.

Mentioned in this episode:

Triple Whale - Whale Mail


Opportunity of Mexico Manufacturing
#183
03/07/2022

Will Torez joins Pitstop to talk about the opportunity of manufacturing in Mexico.

Mentioned in this episode:

Triple Whale - Whale Mail


DTC Doesn't Work for Every Brand!
#182
03/04/2022

Just because something works for a lot of people, doesn't mean it will work for you! DTC business models included. In this episode Jimmy Feeman of No Baked shares how they found their market, by making it easy for customers to buy.

Mentioned in this episode:

Triple Whale - Whale Mail