Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs

10 Episodes
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By: Jenzaia

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I...

165 | When Your Lead Generation Ad Isn't Converting [Case Study]
#165
Last Saturday at 8:00 AM

Have you hever had a lead generation campaign NOT get the results you were hoping for?

This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.

From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.

I'm hoping that by listening in, you'll learn to identify weak spots i...


164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager
#164
04/06/2024

Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job.

In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager.  I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen ey...


163 | Marketing for Small Business: Boosting Your Impact on a Budget
#163
03/23/2024

Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing...


162 | 3 Strategies for Audience Growth
#162
03/16/2024

Ever struggled with growing an audience that doesn't just scroll past your content?

This week, we're talking about my top three strategies for growing your audience.  Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience. 

We'll talk about examples of each, their pros/cons  and exactly how I see them fitting into a marketing plan.


In this episode, we cover:
✨ Building an Audience Organically  [5:45]
✨ Borrowing an Audience Through Collaborations [14:30]
✨ Buying Eyes on Your Content with Paid Ads...


161 | Unplugged and Running an Online Business? Marketing Tips For The Digitally Mindful
#161
03/09/2024

Ever felt the urge to unplug and rediscover life beyond the screen?

Today, we're discussing how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption.

Plus, of course some marketing tips, including holistic marketing, building relationships, high-quality and email list growth so you can walk away with a plan to grow your business in a sustainable way.


In this episode, we cover:
✨ the im...


160 | Breaking Free from Creative Rut: Reenergize Your Content Creation Strategy
#160
03/02/2024

Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience.

Strap in as we dissect the perks of podcasting over other long-form content and share the secret sauce to keeping things fresh—rotating through content pillars and strategically managing a content calendar. I get real about my own struggles and th...


BONUS: Happy Birthday! It's a Leap Year 🐸
03/01/2024

In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling!

I hope you enjoy. 🐸🐸🐸

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow


BONUS | Happy Birthday to me! Ask me Anything
02/29/2024

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow


159 | Taylor Swift Marketing Lessons You Can Implement
#159
02/24/2024

Are you a Taylor Swift fan?   I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it comes to Toronto in November.   

As an OG Swiftie, watching Taylor last year was magical!  So, in honour of my birthday next week (bonus episode coming for you on the ACTUAL day!), this episode has 4 marketing lessons I've taken from watching Taylor's success.

In this episode, we'll be covering:
✨ how she uses suspense and hype as a f...


158 | Summit Trends in 2024: Summit Series Part 4
#158
02/17/2024

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.

In this 4 part series, we'll be covering:
- What a summit is and why you might want to host one? (Ep. 155)
- 5 ways to promote your summit (Ep. 156)
- How to monetize your summit (Ep. 157)
- My predictions for summit trends in 2024 (Ep. 158)

I...