Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs
Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! After 6 years in the classroom, I had my son and while I...
201 | Matching Your Lead Magnet to Your Audience [A Case Study]
Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources.
Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)
In this episode, we'll chat...
✨ The differences between B2C and B2E audiences
✨ What to do when a traditional PDF lead magnet isn't right for your audience
✨ Three steps to identifying the RIGHT le...
200 | The Balancing Act: Back to Teaching & Running My Business
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.
After many different renditions of my business, I hope the insights into how my business is working for me right now can support you! Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.
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199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.
Part 1: The three facets of a success marketing plan for your summit
Part 2: Backwards planning for summit marketing success
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Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marketing strategy!
In this episode, we chat about...
✨ The most important steps to take from 3+ months out to the day before your summit
✨ How to incorporate the three essential summit marketing facets into your timeline
✨ How to create a three-phase paid advertising strategy to maximize your registrations and VIP tic...
197 | Summit Success Series: Strategic Marketing for Online Summits
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation.
In this episode, we explore...
✨ What a summit is and how they can make you money
✨ Why it's essential to have a strategic marketing plan
✨ The three facets of your strategic summit marketing plan
Join us next week as we discuss backwards planning your summit promotion timeline from your kick...
196 | The Most Important Part Of An Ad Campaign: Five Essential Questions for Success
This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.
In this episode, we'll chat about...
✨ Five essential questions every marketer should consider before launching ads
✨ The importance of emotional connection in marketing messages
✨ How to relate offers to seasonal themes for better engagement
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Fa...
195 | Is $20/day enough for my FB ads? [💡 FAQ]
In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses.
Budgeting for your ads is a crucial part of the success formula when running ads. Make sure your budget is on target!
In this episode, we'll chat about
✨ the three primary ad types and analyze of costs associated with each type
✨ how target audience (i.e., warm vs. cold leads) factors into your budget
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194 | Navigating My Personal Love-Hate Relationship with Ads
This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.
While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads. As an ads manager, I find it difficult to balance these two opposing sides.
This episode is a peak inside my struggles.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
193 | My Secrets to Financial Stability in Business | Business Budget With Me
Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business!
In this episode, we'll chat about
✨ How I allocate money my business using the Profit First method
✨ What I do with the money once it has been allocated
✨ Why (as a Canadian) I don't like using Paypal<...
192 | Mastering Weekly Routines: 5 Questions To Ask To Gauge Your Ad Success
Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts.
In this episode, we'll chat about
✨ Importance of establishing clear goals for ad campaigns
✨ Measuring success with specific metrics
✨ The importance of testing and optimization techniques for ads
✨ How to adapt strategies based on performance data and insights
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191 | Mastering Marketing in 2025: Quality, Consistency, and Authenticity
This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals.
In this episode, we'll chat about
✨ The importance of quality and consistency in content creating
✨ Why relationship building will always be essential
✨ The pitfalls and risk of the tactics I'm leaving behind this year
✨ Actionable steps for auditing personal marketing practices
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190 | A Checklist to Prepare for 2025
As the year draws to a close, it’s really easy to forget some of these small tasks. So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time.
In this episode of Market, Scale, Grow, we'll chat about...
✨ things to do in your email service provide
✨ organizing your Gmail and Google Drive
✨ content and metric audits to wrap up the year
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → s...
189 | Aligning Life and Business Goals - 5 Reflection Question To End The Year
Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025. This episode offers a bit of an inside look at my journey through an interesting season of life.
In this episode of Market, Scale, Grow, we'll chat about...
✨ my journey over the past year
✨ how I'm struggling reinventing myself as I come back
✨ 5 reflection questions I've been using in...
188 | Mastering Facebook Ad Audiences - My 4 Fave Audiences To Use
There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing.
Join us for this episode as we dissect each of these different audiences and walk through how to set each one up. You'll even hear Jenzaia stumbling through the ads manager throughout the episode!
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
187 | A 3-Day Testing Protocol for Success
Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!
Get started optimizing right away!
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
186 | Using Urgency In Life & Business
Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋♀️
Come along with me as I learn how cultivating a sense of urgency in my life and business. Today, I'm sharing some tips that I'm personally using to become better at this important skill!
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
185 | Are You Experiencing Campaign Fatigue?
Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!
In this episode of Market, Scale, Grow as we chat about...
✨ Understanding campaign fatigue and how to identify it
✨ Managing Frequency and the impact of audience size
✨ Three recommendations to fix campaign fatigue
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184 | Debunking Tripwires: Essential Email List Strategies for Business Growth
Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire.
In this episode of Market, Scale, Grow as we chat about...
✨ the necessity of tripwires (or are they really necessary?)
✨ the value of tripwires
✨ the importance of lead generation in a marketing strategy
✨ strategically planning for growth and scaling
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Email Me → support@jenzai...
183 | Diversifying Your Marketing Plan
Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates.<...
182 | Mastering Tracking With The Facebook Pixel
Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus!
In this episode of Market Scale Grow, we'll cover...
✨ exactly what the pixel is and why it isn't really that scary
✨ why the pixel is important
✨ a little bit about the Conversion API and how to decide what's best for you
...
181 | Being Selective with FB Ads: Smart Strategies For Running Ads
Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads?
In this episode of Market Scale Grow, we'll cover...
✨ the absolute basics to cover before even considering ads
✨ 3 things to have in place to ensure success beyond your ads
✨ the exact types of ads I recommend you run
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join th...
180 | Five Landing Page Optimization Tips
Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!
In this episode of Market Scale Grow, we'll cover...
✨ the difference between long and short landing pages
✨ 5 mistakes that have a huge impact on landing page results
✨ how I suggest you go about fixing these to grow your results...
179 | Turning Struggling Facebook Ads into Success: A Case Study
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!
In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the power of a testing protocol that helps you identify issues
✨ the order we troubleshooted through the different issues
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
178 | Macro and Micro Consistency Within Your Marketing Strategy
Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement.
In this episode, I share...
✨ essential insights on maintaining a reliable marketing plan
✨ the importance of quality over frequency
✨ the components of macro consistency and micro consistency
Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable.
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177 | Unlocking the Power of Tripwires to Transform Your Marketing Strategy
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list.
In this episode, we'll cover...
✨ the essentials of tripwire pricing
✨ the inclusion of bumps and one-time offers
✨ how this technique compares to self-liquidating offers (SLOs).
Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.
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176 | Build A Marketing Plan - Simple, Actionable Tips
Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
175 | Effective Strategies for Consistent Content Creation + A Life Update 💅
What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable.
In this episode, we cover:
✨ Content Creation Process [01:36]
✨ Ensuring Useful and Tangible Content [05:35]
✨ Tips for Avoiding Burnout [08:59]
✨ Personal Life Update [13:34]
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174 | My New Leads Aren't Buying?! What Do I Do Now?
With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards.
In this episode, we cover:
✨ Understanding the Shift in Buying Cycles [00:47]
✨ Managing Expectations and Engagement [02:20]
✨ Building Patience and Nurturing Leads [04:33]
✨ Effective Market Research and Client Retention [07:29]
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173 | How To Scale Your Ads Quickly During A Launch
Ready to master the art of scaling your ads quickly and effectively during a launch?
This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one.
Don't miss out on this Saturday Strategy Session!
In this episode, we cover:
✨ Setting Up Your Ad Launch [00:41]
✨ Boosting Your A...
172 | Tips for Avoiding the Summertime Slowdown in Your Marketing
Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, this is the episode for you.
In this episode, we cover:
✨ The Impact of Pausing Marketing Efforts [4:39]
✨ Strategies for Mai...
171 | The Waterfall Ad Strategy
Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lead generation is crucial and how to nurture your email list into a thriving community of potential clients.
In this...
170 | 5 Metrics To Track to Know How Your Ads are Performing
Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our toolkit will empower you to make informed decisions, streamline your strategy, and grow your market presence. Don't miss out...
169 | 3 Simple Ways to Boost Sales without Selling
Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your au...
168 | Navigating Failed Launches
Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look...
167 | Advantage+ Audiences and Other Targeting Recommendations
Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.<...
166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)
Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.
In this episode, we cover:
✨ Harnessing the power of waitlists [03:00]
✨ Strategies for effective waitlist management [05:37]
✨ Creating urgency and maximizing impact [09:19]
✨Lo...
165 | When Your Lead Generation Ad Isn't Converting [Case Study]
Have you hever had a lead generation campaign NOT get the results you were hoping for?
This week, we're dissecting a struggling lead generation campaign I ran recently. In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.
From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.
I'm hoping that by listening in, you'll learn to identify weak spots i...
164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager
Are you ready to hand off your ads management but don't want to make a bad hire? Ads are hard enough without having to wonder if the expert you hired is doing a good job.
In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager. I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen ey...
163 | Marketing for Small Business: Boosting Your Impact on a Budget
Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing...
162 | 3 Strategies for Audience Growth
Ever struggled with growing an audience that doesn't just scroll past your content?
This week, we're talking about my top three strategies for growing your audience. Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.
We'll talk about examples of each, their pros/cons and exactly how I see them fitting into a marketing plan.
In this episode, we cover:
✨ Building an Audience Organically [5:45]
✨ Borrowing an Audience Through Collaborations [14:30]
✨ Buying Eyes on Your Content with Paid Ads...
