Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit
Welcome to Before Your Summit!Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum... And it all starts Before Your Summit even begins.Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit.Each week, we'll explore topics on how to:Build and scale paid ads that don’t waste your budgetPlan a high-converting funnel that makes you money before your summit even beginsUse affiliate marketing effectively, including speakers and sponsorsGrow your lis...
BYS 15 | Mastering Registration Retargeting: The One Summit Ad You Can't Skip
Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads!
Registration retargeting ads are the most cost-effective advertising strategy for summit hosts with limited budgets, focusing on people who visited your registration page but didn't sign up.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 14 | Your Post-Summit Success Plan to Maximize Your Virtual Summit
Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit. That's why it's essential to plan what will happen after your summit to capitalize on the new relationships you've built through speaker promotions and advertising.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 13 | Why I Fell in Love with Online Summits and You Might Too
In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending.
After working behind the scenes on approximately 20 summits, presenting at over a dozen, and attending more than 50 as a participant... I truly feel like summits are my happy place!
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 12 | Using Retargeting Ads To Boost Your Summit's All-Access Pass Sales
Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.
While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers.
Using retargeting ads can be a powerful tool to convert more summit attendees into AAP holders before your summit even starts.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 11 | When An Ad Fail: How Small Changes Made a Massive Difference
Ever watched your Facebook ad budget disappear with nothing to show for it?
You're not alone.
In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generation campaign into a conversion powerhouse using targeted, strategic changes.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 10 | Three Critical Pre-Summit Funnels Every Host Needs
Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!
In this episode, I share the three essential funnels every summit host needs to implement for maximum impact.
Funnel #1 is highly recommended
Funnel #2 is nice to have, especially for experienced summit hosts
Funnel #3 is 100% necessary and your summit might flop without it...
Jump in now to learn more about the what and why behind each, plus the biggest mistakes I see and ho...
BYS 9 | Must-Haves Before Running Summit Ads
Ready to amplify your summit with paid advertising?
In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your budget with disappointing results.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 8 | Facebook Ad Metrics Essential for Summits Promo Success
For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.
In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them. Plus, I give some tips and strategies for improving the metrics if things aren't going well.
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BYS 7 | Behind the Scenes: Summit Success Secrets
Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niches, I've identified some patterns that separate thriving events from those that struggle to gain traction.
In this episode, we'll chat about some of the mistakes I see (and what to do instead) as well as some of the most successful strategies. Plus, two things that always surprise me about successful summits!
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Email Me → support@jenza...
BYS 6 | Unlocking Speaker Promotion for Summit Success
Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.
In this episode, we'll discuss some of the main reasons why speakers don't promote and what you can do to help prevent or at least minimize their roadblocks.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 5 | Ad Budgeting For Virtual Summits
In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget.
Through the episode, I break down a four-level approach to layering your ads including the order to stack different ad types, the percentage of your budget to allot to each type, how to balance the budget for warm and cold audiences, and more!
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 4 | Three Powerful Ad Strategies That Drive Summit Success
Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times.
While summit registration ads should receive the bulk of your budget, there are three additional strategies that can dramatically amplify your results. In this episode, I'll also share a bonus tip PLUS one of the most common mistakes I see summit hosts make.
➤ Download the 8 Week Plan
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BYS 3 | Marketing Your Summit: An 8-Week Timeline
The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the precise marketing timeline that turns an ordinary summit into a registration powerhouse.
In this episode, we'll break down the eight-week marketing timeline for your upcoming summit, working backwards from the event to ensure a strategic approach and successful outcome. Reverse engineering your marketing plan allows you to build momentum, nurture your audience, and drive registrations effectively.
BYS 2 | What exactly is a summit?
So, what exactly is a summit? This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...
1. Why should I host a virtual summit?
2. Should the tickets be free or paid?
3. Should the sessions be live or pre-recorded.
Listen now to discover how to make these crucial decisions with confidence and set yourself up for summit success from the very beginning.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
BYS 1 | WELCOME TO BEFORE YOUR SUMMIT!
"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday, I'll deliver actionable strategies specifically designed for summit hosts who want to stop throwing money at ineffective advertising and start creating events that convert.
Whether you've hosted multiple summits or are planning your first one, these Saturday Strategy Sessions will equip you with the knowledge to make your next summit a business-changing event.
Subscribe now and join a community of summit hosts determined to create events that not o...
201 | Matching Your Lead Magnet to Your Audience [A Case Study]
Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources.
Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)
In this episode, we'll chat...
✨ The differences between B2C and B2E audiences
✨ What to do when a traditional PDF lead magnet isn't right for your audience
✨ Three steps to identifying the RIGHT le...
200 | The Balancing Act: Back to Teaching & Running My Business
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.
After many different renditions of my business, I hope the insights into how my business is working for me right now can support you! Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.
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199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.
Part 1: The three facets of a success marketing plan for your summit
Part 2: Backwards planning for summit marketing success
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Email Me → support@jenzaiadimartile.com
198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marketing strategy!
In this episode, we chat about...
✨ The most important steps to take from 3+ months out to the day before your summit
✨ How to incorporate the three essential summit marketing facets into your timeline
✨ How to create a three-phase paid advertising strategy to maximize your registrations and VIP tic...
197 | Summit Success Series: Strategic Marketing for Online Summits
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation.
In this episode, we explore...
✨ What a summit is and how they can make you money
✨ Why it's essential to have a strategic marketing plan
✨ The three facets of your strategic summit marketing plan
Join us next week as we discuss backwards planning your summit promotion timeline from your kick...
196 | The Most Important Part Of An Ad Campaign: Five Essential Questions for Success
This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.
In this episode, we'll chat about...
✨ Five essential questions every marketer should consider before launching ads
✨ The importance of emotional connection in marketing messages
✨ How to relate offers to seasonal themes for better engagement
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Email Me → support@jenzaiadimartile.com
195 | Is $20/day enough for my FB ads? [💡 FAQ]
In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses.
Budgeting for your ads is a crucial part of the success formula when running ads. Make sure your budget is on target!
In this episode, we'll chat about
✨ the three primary ad types and analyze of costs associated with each type
✨ how target audience (i.e., warm vs. cold leads) factors into your budget
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194 | Navigating My Personal Love-Hate Relationship with Ads
This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.
While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads. As an ads manager, I find it difficult to balance these two opposing sides.
This episode is a peak inside my struggles.
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Email Me → support@jenzaiadimartile.com
193 | My Secrets to Financial Stability in Business | Business Budget With Me
Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business!
In this episode, we'll chat about
✨ How I allocate money my business using the Profit First method
✨ What I do with the money once it has been allocated
✨ Why (as a Canadian) I don't like using Paypal<...
192 | Mastering Weekly Routines: 5 Questions To Ask To Gauge Your Ad Success
Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts.
In this episode, we'll chat about
✨ Importance of establishing clear goals for ad campaigns
✨ Measuring success with specific metrics
✨ The importance of testing and optimization techniques for ads
✨ How to adapt strategies based on performance data and insights
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191 | Mastering Marketing in 2025: Quality, Consistency, and Authenticity
This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals.
In this episode, we'll chat about
✨ The importance of quality and consistency in content creating
✨ Why relationship building will always be essential
✨ The pitfalls and risk of the tactics I'm leaving behind this year
✨ Actionable steps for auditing personal marketing practices
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190 | A Checklist to Prepare for 2025
As the year draws to a close, it’s really easy to forget some of these small tasks. So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time.
In this episode of Market, Scale, Grow, we'll chat about...
✨ things to do in your email service provide
✨ organizing your Gmail and Google Drive
✨ content and metric audits to wrap up the year
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189 | Aligning Life and Business Goals - 5 Reflection Question To End The Year
Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025. This episode offers a bit of an inside look at my journey through an interesting season of life.
In this episode of Market, Scale, Grow, we'll chat about...
✨ my journey over the past year
✨ how I'm struggling reinventing myself as I come back
✨ 5 reflection questions I've been using in...
188 | Mastering Facebook Ad Audiences - My 4 Fave Audiences To Use
There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing.
Join us for this episode as we dissect each of these different audiences and walk through how to set each one up. You'll even hear Jenzaia stumbling through the ads manager throughout the episode!
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Email Me → support@jenzaiadimartile.com
187 | A 3-Day Testing Protocol for Success
Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!
Get started optimizing right away!
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Email Me → support@jenzaiadimartile.com
186 | Using Urgency In Life & Business
Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋♀️
Come along with me as I learn how cultivating a sense of urgency in my life and business. Today, I'm sharing some tips that I'm personally using to become better at this important skill!
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Email Me → support@jenzaiadimartile.com
185 | Are You Experiencing Campaign Fatigue?
Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!
In this episode of Market, Scale, Grow as we chat about...
✨ Understanding campaign fatigue and how to identify it
✨ Managing Frequency and the impact of audience size
✨ Three recommendations to fix campaign fatigue
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184 | Debunking Tripwires: Essential Email List Strategies for Business Growth
Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire.
In this episode of Market, Scale, Grow as we chat about...
✨ the necessity of tripwires (or are they really necessary?)
✨ the value of tripwires
✨ the importance of lead generation in a marketing strategy
✨ strategically planning for growth and scaling
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Email Me → support@jenzai...
183 | Diversifying Your Marketing Plan
Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates.<...
182 | Mastering Tracking With The Facebook Pixel
Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus!
In this episode of Market Scale Grow, we'll cover...
✨ exactly what the pixel is and why it isn't really that scary
✨ why the pixel is important
✨ a little bit about the Conversion API and how to decide what's best for you
...
181 | Being Selective with FB Ads: Smart Strategies For Running Ads
Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads?
In this episode of Market Scale Grow, we'll cover...
✨ the absolute basics to cover before even considering ads
✨ 3 things to have in place to ensure success beyond your ads
✨ the exact types of ads I recommend you run
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
180 | Five Landing Page Optimization Tips
Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!
In this episode of Market Scale Grow, we'll cover...
✨ the difference between long and short landing pages
✨ 5 mistakes that have a huge impact on landing page results
✨ how I suggest you go about fixing these to grow your results...
179 | Turning Struggling Facebook Ads into Success: A Case Study
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!
In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the power of a testing protocol that helps you identify issues
✨ the order we troubleshooted through the different issues
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Email Me → support@jenzaiadimartile.com
178 | Macro and Micro Consistency Within Your Marketing Strategy
Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement.
In this episode, I share...
✨ essential insights on maintaining a reliable marketing plan
✨ the importance of quality over frequency
✨ the components of macro consistency and micro consistency
Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable.
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177 | Unlocking the Power of Tripwires to Transform Your Marketing Strategy
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list.
In this episode, we'll cover...
✨ the essentials of tripwire pricing
✨ the inclusion of bumps and one-time offers
✨ how this technique compares to self-liquidating offers (SLOs).
Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.
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