EDGE with Brandon White
The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how.Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things.Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest...
Building Piedmont Pennies - The Most Amazing Cheese Snacks with Becca Jordan Wright Founder of Piedmont Pennies
About Becca Jordan Wright
Becca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack.
Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic.
Becca's goal was to provide her community a way to "Stay cheesin" during the difficult times of COVID, and she enlisted the help of her fellow MBA classmates to "pinch pennies" and market.
0 to $2 million in 2 Years with Elina Panteleyeva, Founder of Dood Woof
Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market.
About Elina Panteleyeva
Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstrapped her business from zero to 7 figures in ~1 year with no investors.
Alongside running her brand, Elina helps other founders grow and scale their eCommerce businesses...
Scaling Ideas to Millions: An Unconventional Journey That Transformed Online Dating, Pet Adoption, and Led to Major Exits with Darrell Lerner
Darrell Lerner and Brandon dive into the world of entrepreneurship, sharing insights from their journeys in the tech industry. From the early days of internet startups to the challenges of scaling businesses, they discuss pivotal moments, including Darrell's experiences with Snap Interactive and AllPaws. Tune in to hear about viral growth strategies, the importance of flexibility, and the lessons learned from building successful companies. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers valuable takeaways on innovation, perseverance, and the power of strategic pivots.
Links
Darrell Lerner
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Getting Noticed in a Noisy World with Jim James
In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.
Takeaways
The importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain are essential in today's digital age.Podcasts are a powerful medium for entrepreneurs to share...Unstoppable Mindset with Alden Mills
Alden and Brandon talk about Alden's new book and how to have an stoppable mindset.
Links from the episode
Unstoppable Mindset by Alden Mills BookAbout Alden Mills
With more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital factor—leadership—of oneself and others.
The first person Alden learned to lead was himself.
As a weak child with...
Venture Capital with Manish Patel
Manish shares his journey from growing up in rural Kentucky to working at Google to becoming a successful venture capitalist in Silicon Valley.
Manish shares his lessons learned from his time at Google and how they shaped his approach to venture capital.
About Manish Patel
Manish is a Silicon Valley veteran who solves problems at the intersection of business, technology, and human experience. He follows his passion for technologies that address deep needs and evolve to products which become part of everyday life.
At Google, Manish was fortunate to l...
Selling Pickles with Chase Coleman of SuckerPunch
Pickles. They're crunchy, tangy, and a staple in sandwiches, burgers, and snack plates worldwide. An pickling originated thousands of years ago, with evidence of cucumbers being pickled in the Tigris Valley as far back as 2030 BC, primarily as a method of food preservation.
Throughout history, pickles have been enjoyed by various cultures, with notable figures like Cleopatra and Julius Caesar appreciating their flavor and perceived health benefits. This widespread appreciation helped spread pickling techniques across continents, adapting to local ingredients and tastes.
In recent years science has shown that eating pickles are good for you an...
How I Built Headliner into the Most Popular Podcast Promotion Platform with Founder Oliver Wellington
Headliner, has helped over 1 million podcasters promote their podcast. He loves taking things from zero to one and beyond and Oliver shares his journey how he did it with Headliner
Episode Links
About Oliver Wellington
Oliver loves bringing new products and ideas into the world, and promoting them. After a 5 year stint promoting and playing in a rock band, he switched over the wide world of tech startups and has co-founded and worked on two companies.
nRelate, a publisher/blogger tool company helped bloggers increase...
First Principle Thinking - How to use it to master problem solving
Use first principles thinking to master your problem solving.
Once you understand the framework you'll be able to solve just about any problem you face in business or in your life.
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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons...
How I'm Building Confetti Snacks into the Top Selling Natural Snacks Company with Founder Betty Lu
Betty Lu, Founder of Confetti Snacks, shares how she's building the top selling natural snacks company.
From raising venture capital to getting into national chains like Walmart.
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike o...
How to Use the Seinfeld Strategy to Build Lasting Habits to Boost Your Productivity
Jerry Seinfeld used this strategy to develop the daily habit of writing jokes.
Learn this simple productivity technique and build lasting daily habits that will boost your confidence, energy and productivity.
Links from the Episode
Follow Productivity on Apple Podcasts
https://podcasts.apple.com/us/podcast/productivity/id1694396715
Follow Productivity on Spotify
https://open.spotify.com/show/4pbUJipdWzLHdHaKoqZ2i8?si=c5d3b12b00dc45a3
Or Search "Productivity Brandon" on your favorite...
How to Raise Venture Capital with Jason Caplain Co-Founder and General Partner of Bull City Venture Partners
Jason talks how to raise venture capital and lessons learned from portfolio companies at Bull City Venture Partners.
Jason Caplain
Jason is a General Partner and Co-Founder of Bull City Venture Partners and has been a venture capitalist for over two decades. Prior to co-founding BCVP, Jason co-founded Southern Capitol Ventures. Previously, he was at Red Hat (NYSE:RHT) in their finance group through the successful IPO in 1999. Before joining Red Hat, Jason was at Harrison Hurley and Company, an investment banking and business-consulting firm headquartered in Providence, RI.
Jason is...
The Fishing Rod Business with Ron Buffington Co-Founder and CEO of JLS Rods
Learn about the fishing rod business and what makes a great light tackle saltwater fishing rod.
About Ron Buffington and JLS Rods
Ron is a light tackle charter guide and CEO and Founder of JLS Rods.
JLS Rods started as a custom rod company and while they still offer custom rods they have now turned to manufacturing their own line of saltwater fishing rods.
At JLS all rod blanks are made in the USA as well as all and assembly.
JLS makes saltwater fishing rods for serious anglers w...
Zero to 1: Step by Step Formula to Turn Your Idea into a Company with Thomas Lundgard Co-Founder of Midday Superfoods
Thomas dropped into our studio and gives the step-by-step on how he and his co-founder took Midday Superfoods from Zero to One and thousands of customers.
About Thomas Lundgard
Thomas Lundgard grew up in Half Moon Bay, California, where he began surfing at age 15 at the legendary local surf spot called Mavericks.
He's a serial entrepreneur. He and his brother co-own Tommy Tsunami Surf School located in Half Moon Bay, CA , he is an avid cryptocurrency investor and Co-Founder of Midday Superfoods.
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How to Grow Your Network by Hosting a Cocktail Party with Nick Gray Author of the 2-Hour Cocktail Party
Learn how to build big relationships by hosting small cocktail parties.
ABOUT NICK GRAY
Nick Gray is an entrepreneur and best-selling author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings.
Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Ma...
Raising Money for Your Startup with Ali Jamal of First Check Ventures
Ali talks about what he and other early stage investors look for in companies who are raising money for their early stage companies.
ABOUT ALI JAMAL
Ali Jamal is a Venture Investor, Product Leader, Growth Expert, Data Scientist, and Corporate Strategist. He is the Founder of First Check Ventures, a venture capital firm that invests in early stage startups across the globe. First Check Ventures has supported and invested in more than 130 startups from more than 30 countries including the US, Pakistan, India, Singapore, Venezuela, Mexico, Brazil, Argentina, Nigeria, Turkey, Peru and Colombia.
<...
San Francisco's Urban Trails with Urban Hiker SF's Owner Alexandra Kenin
Learn how Alexandra got into urban hiking, started a company, wrote two books on urban hiking and some cool things to see on San Francisco's urban trails.
ABOUT ALEXANDRA KENIN
Alexandra is a Studio Chief at Wordsmithie, Inc., a content and design agency that serves clients in the tech, finance, healthcare, and other industries.
She also runs Urban Hiker SF, a San Francisco-based tour company that explores the city’s stairways, hills, and trails.
Through her experience building her company, she has hiked with thousands of guests and published tw...
Using Poker Strategy as a Framework for Winning at Life, Investing and Decision Making with Professional High Stakes Poker Player Alec Torelli
Poker strategy isn't just for winning the World Series of Poker, a back room high stakes poker game in Macau, or a big online poker tournament.
The game of poker mimics life in the sense that it forces you to make decisions without having complete information.
After playing millions of hands over the past 14 years, and mastering the art of taking calculated risks, Alec has developed an unparalleled ability to apply the skills he learned in poker to evaluate situations in life and business.
Learn how to use a combination of logic, intuition an...
Raising Pre-Seed and Seed Round Funding From Investors with Martin Tobias Founder and Managing Partner of Incisive Ventures
Learn about raising money for your startup, how to raise money for your Pre-Seed and Seed round from investors and a story about how Martin lost $500m and STILL won.
ABOUT MARTIN TOBIAS
Martin Tobias is the Managing Partner and Founder of Incisive Ventures, an early-stage venture capital firm focused on investing in the first institutional round of technology companies that reduce friction at scale.
Martin was previously at Accenture and Microsoft and is a former Venture Partner at Ignition Partners.
Martin is a 3X venture-funded CEO rising over $500M as...
Authenticity and Enthusiasm: Why Anyone Can Use Them to Do Hard Things Including Building a School from Scratch with Jim Eagen Head of Synapse School in Menlo Park, CA
Jim visited our studio to talk about how he, his team and the Synapse School community built a school from the ground up with an innovate approach to education.
The best way to describe what Synapse is doing is educating Change Makers by focusing keenly on Social-Emotional Learning, innovation and leading edge academics.
Their teachers, who are as committed as they are remarkable, build classroom communities and relationships based on trust, an essential ingredient in teaching and learning, while they cultivate in their students curiosity, creativity and risk-taking.
Most importantly, they are about...
The Thing You Need to Know About Hard Things
Life may knock you down. Correction, life will knock you down from time to time.
It will kick you in the gut, kick you to the curb, leave you behind. BUT, you can break through these hard times.
In this episode you learn how you can overcome hard times, build resilience and how you can prepare yourself so when life does knock you down, you get up and kick its butt.
Short episode, valuable lesson.
This is a Weekend Edition: Lessons worth listening. The episode is from one of my weekly em...
How to Get Someone to Do What You Want Them to Do
You get the framework to use to get someone or a group of people to do what you want.
It's not as hard as you think. You get the framework and 3 examples of how people implemented it to get people to do what they wanted.
Short episode, valuable lesson.
This is a Weekend Edition: Lessons worth listening.
The episode is from my email newsletter that I write for over 22k readers that was sent on July 9, 2023.
Subscribe below. It's free.
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How to Build a Personal Holding Company with Yong-Soo Chung Founder of First Class Founders
Building a personal holding company is as old as Warren Buffet and as new as AI these days. Yong-Soo shares how he grew his personal holding company to $20 million in revenue in 8 years and how you can do it too.
LINKS
https://firstclassfounder.com
ABOUT YONG-SOO CHUNG
Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m in over 8 years. Now, he's on a mission to help founders and creators build an audience, create irresistible product offers, and grow their business sustainably.
CO...
Million Dollar Lesson on the Weekend Edition
A million dollar that you want to learn so you too can make a million dollars.
Short episode, valuable lesson.
This is a Weekend Edition: Lessons worth listening. The episode is from one of my weekly email newsletters.
Subscribe below. It's free.
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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business...
The JFK Assassination with US Army Special Operations Veteran John Kuhn
New evidence of a second bullet changes the story of the John F. Kennedy assassination. We discuss the significance.
About the Conversation
In John Kuhn's 20 year career in Army Special Operations he has personally been on the front lines of world events and has been required to know history and politics in a way that not many have because of the operational nature of his profession.
He is one of the most well read people I know and we always have enlightening conversations together on a wide range of subjects, from the...
Weekend Edition: The T-Shirt Gun Lesson
You know the t-shirt guns that they use to shoot t-shirts at halftime? Well, this is a lesson I learned from about killing myself in the t-shirt gun frenzy.
Short episode, valuable lesson.
This is a Weekend Edition: Lessons worth listening. The episode is from my email newsletter sent on July 16, 2023.
Subscribe below. It's free.
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 p...
How I Built Shmashz'd Burger Pop Up Restaurant from My Back Yard to the San Francisco Bay Area Sensation with Founder Gill Sesma
The story of one of the best hamburgers in the San Francisco Bay Area.
ABOUT GILL SEMA
Gill Sesma is the owner of SHMASH’D LLC. A mobile food company that pops up all around the bay area making smash burgers. Gill started SHMASH’D in August 2021, by mid 2022 he said goodbye to his construction job and went full time and never looked back.
EPISODE LINKS
Shmash'd Burger on Instagram
https://www.instagram.com/shmashd_
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LA Police Officer to Real Estate Investor with Byran Segal from HDTV's Chi Town Flip
Bryan shares his story how he went from a South Central Los Angles Police Officer to real estate investor.
This episode was originally recorded in 2019 and was never published for some reason. We're publishing it now. Enjoy!
ABOUT BRYAN SEGAL
Bryan made a name for himself when we quit the LAPD, took a real estate course with his wife Maira and they did 42 flips between March to December of 2016. In 2017 they did 88 and never stopped doing over 100 deals in the following years.
Bryan and Maira had their own Real Estate TV Show on H...
The Correct Etiquette for Modern Times with Kristi Spencer Founder of The Polite Company
Learn what etiquette you should be using in different situations in the times we live in.
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Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel...
Life Lesson I Learned from Playing Soccer with Pelé That Will Help You
A life lesson I learned from playing Soccer with Pelé that will help you win in your business and in your life.
This is a Weekend Edition: Lessons worth listening. The episode is from my email newsletter sent on Jan 7, 2023. Subscribe below for free.
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
How to Recover From Injuries and Play Forever with World Renowned Orthopedic Surgeon Dr. Kevin Stone
Injuries don't mean you need to hang up your physical fitness activities forever. No matter your age you can recover.
Dr. Kevin Stone talks about how to you can recover from knee injuries, ankle injuries, should injuries and the newest break throughs in modern science that will help you play forever.
ABOUT DR. KEVIN STONE
Kevin R. Stone, MD, is an orthopaedic surgeon at The Stone Clinic and Chairman of the Stone Research Foundation. Trained at Harvard University in both internal medicine and orthopaedic surgery and at Stanford University in general surgery, he...
Best Investment Advice I Ever Got That Has Made Me a Lot of Money
Brandon shares the best investment advice he ever received that is backed up by investment research firms and the stock market performance.
It changed his stock market investing and has resulted in great investment returns. It will help you!
This is a Weekend Edition: Lessons worth listening.
EPISODE LINKS
by Benjamin Graham
Best price on Amazon: https://amzn.to/44ck9a5
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Get Y...
Healing Love and Childhood Traumas for Healthy Relationships with Riana Milne
We talk about how to heal childhood traumas and love traumas so you can have healthy relationships and live your best life filled with love, happiness and fulfillment.
The scars from our past effect us more than we realize. Often times creating a recurring themes in the failed relationships in our lives. We dive deep into these in a conversation worth listening.
ABOUT RIANA MILINE
Riana was featured in the March 14th 2023 Influencer Daily; Selected as “One of the Top Coaches to Follow in 2022” by Wealth Insider Magazine and is also featured in FO...
Life of a Professional Chess Player with Daniela De la Parra
Daniela shares her story about how she became a professional chess player. We discuss the psychological games that go on while playing chess, how ego and greed can lead to mistakes and the importance of paying attention to the details. All of which translates over to our daily lives.
A fascinating story and discussions you'll enjoy listening to.
About Daniela De la Parra
Daniela De la Parra is an Assistant Professor of Accounting at the University of North Carolina at Chapel Hill. She graduated from Rice University with a Ph.D. in...
Tea Leaf Reading, Smoke Reading, Tarot Cards and Reading the Universe’s Energy with Seer Rissa Miller
Learn about the practice of divination, including tea leaf reading, fortune telling, and card reading. We explore the concept of energy and coincidences, and how witchcraft has been used as a tool of control throughout history.
Risa explains that it is not witchcraft, but rather a form of therapy that can help people figure out their issues. Learn how to listen to yourself, your hunches, and discover more outside of superstition.
ABOUT RISSA MILLER
Rissa Miller is an editor, author, herbalist, seer, and storyteller. Her storytelling expertise stems from extensive research into the area o...
Professional Downhill Mountain Bike Champion Turned Successful Entrepreneur with Rob Fraser CEO of Outway Performance Socks
Rob is a former 5-time Canadian National Team cyclist turned successful entrepreneur. Get the lessons he learned from racing downhill at 50mph and the world of being a professional athlete to the $1,000 he invested from his student loans and bootstrapping Outway to over $10M in sales before raising $3.2M to fuel the path to $100M+
EPISODE LINKS
https://www.outway.com
ABOUT ROB FRASER
Rob is a Canadian entrepreneur and the Founder/CEO of OUTWAY.
Prior to founding his bu...
Live Your Heart’s Truth with Poet Emma Evelyn Campbell
Learn about the magic of trusting yourself, the power of self-inquiry and how to use it to create a life of true peace.
About Emma Evelyn Campbell
Emma Evelyn Campbell is an Poet, Podcaster, Thought Partner and Mentor. She serves others through multiple mediums, and creates the space for them to realize and live their hearts truth. Emma's mission is to know and experience unconditional love in all its forms.
EPISODE LINKS
The Healing Magic of Horses with Equine Therapist Alison McGabe
The healing magic of horses is known by people who have horses and is science backed.
Alison talks about her client therapy work with horses, how it works, the science and some of the results.
About Alison McGabe
Alison McCabe has worked with teens, families, couples, and individuals with a focus on resolving complex and acute trauma with a focus on systems thinking.
She attended the Gestalt Equine Institute of the Rockies, Prescott College, and has been a faculty member of the HERD Institute.
Medicine Horse was established...
Fly Fishing with Fly Fishing Hall of Famer Dan Blanton
Dan and Brandon talk saltwater fly fishing, how Dan got started, to his days writing for the most popular fishing publications, to the origins of his Whistler Fly, to fly fishing around the world.
Fly anglers and non-fly anglers will love this episode.
SHOW LINKS
https://DanBlanton.com
ABOUT DAN BLANTON
Dan is a Hall of Fame fly fishing and casting instructor, lecturer, fly fishing author and outdoor photographer. He is one of the pioneers in the development of Pacific coast and Cen...
US Army Special Operations to Hunting Human Traffickers with Jeff Tiegs CEO of Skull Games
Jeff is a retired Delta Force operator and founder of Skull Games.
He discusses his military career, modern-day slavery in America, how they hunt down human traffickers and how Skull Games, a platform that allows veterans to continue their passion for hunting in a safe and legal way, came to be.
Jeff and Brandon have been friends for years. Brandon helped Jeff as he transitioned out of the military and found a new passion and purpose in using his martial skills for good.
The Special Forces motto of De Oppresso Liber (Free the...
