4 Day Weekends

40 Episodes
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By: Donna Ashton

You started your business to be your own boss, work when and where you want, to help people and live an abundant lifestyle. But the reality is... you work too hard for not enough revenue; you’re exhausted and overwhelmed. You love what you do, but you want time off without losing money. 

Each week Donna Ashton shares tips and strategies to quickly create & make money with courses. Plus, interviews with powerful entrepreneurs using the Work Less Make More approach to their own business so they are living the laptop lifestyle. Let’s take all those years of expertise and experien...

The Art of Using Webinars to Sell Your Course
#163
Today at 11:00 AM

Welcome! In this episode where we're diving deep into the powerful strategy of using webinars to sell your courses. Webinars provide a platform not just for teaching but also for building trust, showcasing expertise and, of course, selling your course in an impactful and genuine way.

Why Webinars Matter: We explore why webinars can be more than just a platform for education - they are windows into your personality, your subject matter expertise, and your approach to teaching.Value Creation: Here we dive into crafting webinars that provide real value to your audience. The focus is on addressing th...


Sell More Courses with Prelaunch Buzz
#162
11/23/2023

It's the holidays which means that it's the perfect time to get that prelaunch buzz going!

Learn how to really get the excitement going to improve your course sales this season.

Time's running out so take advantage of it now and use these strategies to get your sales rolling.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.

Her mission is to give...


Pricing Strategies for Courses - Finding the Sweet Spot
#161
11/16/2023

Welcome to another episode of 4 Day Weekends. In this episode, we will be discussing pricing strategies for creating your online course. Whether you're unsure where to start or if you're struggling to decide on the right price, this podcast episode will provide you with valuable insights and ideas to help you find the sweet spot for your course.

Summary of tips:

Knowing your audience is crucial when determining the price of your course.Understand their needs and budget to find the sweet spot for pricing.People are willing to pay for speed and convenience.Course pricing...


4 Tips for High Quality Content
#160
11/09/2023

When creating course content you need to put out your very best work.

I understand that it can be tricky, creating course content takes a lot of consideration and time.

If you feel like It's hard to stay organized and keep your students engaged, don't panic! - check out these special tips to easily boost your course quality.

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understand your students migraine problemSet up your content to flow logically and engage studentsUse different formats to engage all types of learnerslearn from your students feedback

About Donna Ashton

Donna...


Structuring Your Course Content
#159
11/02/2023

In this episode of Four Day Weekends, host discusses the importance of structuring course content effectively. The goal is to help learners understand and digest the information provided, ultimately achieving the desired outcome of the course.

Start by determining the course outcome - what learners will achieve by completing the course.Stick to the course's goal and include only necessary information.Avoid overwhelming learners by keeping the course content concise.Think about the end result and work backward to structure the content.Break the content into modules or steps.Use visual aids, like sticky notes, to outline the...


Why Having a Course is a Gamechanger
#158
10/26/2023

In this podcast episode, we explore why creating a course is a game changer in 2023 and beyond. We discuss ten amazing benefits of incorporating a course into your business strategy.

Scalability: A course allows for scalability, as it can be delivered to a few or many people without requiring additional time and effort.Passive Income: While some effort is involved in selling the course, it can generate significant income with relatively less ongoing work.Reach and Impact: With an online course, you can reach a global audience and make a bigger impact compared to traditional in-person services.Establishing...


Creating Revenue with Holiday Sales
#157
10/19/2023

Take advantage of the holidays and sell more courses!

Listen in for tips on adding value, promoting and ways to get a cash infusion over the holidays or anytime you want to do a flash sale.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.

Her mission is to give you the one thing you can’t buy- time all while making more money.

Jo...


Creating Course Certifications
#156
10/12/2023

Ever wondered about creating certification programs with your course?

Listen in to today's episode on how this differs from regular courses, ideas and tips to make your certification even better and worth the value.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.

Her mission is to give you the one thing you can’t buy- time all while making more money.

Book a...


The Best Time to Sell Your Course
#155
10/05/2023

Listen up because course selling season is upon us!

Not only is the fall a good time for personal and gift shopping, but it also is a great time for course sales to skyrocket.

If you'd like to learn the peak times to launch your course this season then tune into this special episode to learn exactly when to do it.

I just gave you the secrets...now go make some huge sales!

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business...


5 Ways to Sell Your Course
#154
09/28/2023

Learn five ways to sell your course online -

Selling a course is different from traditional 1on1 coaching or other offers.

Get tips and strategies for creating consistent income through selling your course online inside this episode.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.

Her mission is to give you the one thing you can’t buy- time all while making more...


Building Your Course Funnel
#153
09/22/2023

Our goal: Create leverage and consistent income with your course.

That's why building a course funnel is so beneficial because it allows you to create constant revenue while taking yourself out of the picture.

Listen to today's episode to get started on your course funnel so that you can enjoy some personal time while still getting paid.

Let your course do the work for once, it's time to sit back and relax!

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3...


Using Testimonials to Boost Course Sales
#152
09/14/2023

We can brag a lot about our own products or courses, but having others to confirm and recommend it makes all the difference.

Testimonials can make a big impact in course sales which is why I created today's episode to help you understand how to make them and where to put them.

If you're like me and constantly check reviews and ratings before buying anything than keep that in mind while trying to sell your course- social proof matters!

Tune in to learn the basics of testimonials and how you can best utilize...


How I Have Successfully Sold My Courses
#151
09/07/2023

Have your course sales been flopping? or do you just need some extra help in selling your courses?

In this special episode, I want to share my expertise on selling courses and the method I used to make hundreds and thousands of dollars.

Tune in to hear my personal story of how I sold my first course and continued successfully selling more.

Don't miss these exclusive tips...It's time to make some big sales!

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple bu...


How to Name Your Course
#150
08/31/2023

I get it, choosing a course title can be challenging and have you overthinking all night.

Sometimes it's way more simple than you think.

Tune into this episode to learn all about the importance of choosing the right title and how you can create the perfect title for your course with ease!

Don't stress it! Here are a few tips to simplify your title creation process.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies...


How Long Should Your Recordings Be?
#149
08/24/2023

A Common question I've gotten from many of my clients is "how long should my recordings be?".

If you're stuck and stressing over this question, I urge you to check out today's podcast which clarifies what length your recordings should be and how to simplify your modules.

Tune in to hear my tips and advice so that recording can be simple and stress free!

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends...


Helping Your Students Reach the Finish Line
#148
08/17/2023

The numbers are astonishing when it comes to individuals who buy courses but fail to complete them.

How can you make your program engaging enough to help your students not only finish it - but get the transformation they paid for.

There are a few things you can do... listen in to put these into your course.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives...


Protecting Your Assets
#147
08/10/2023

When you've put valuable time and effort into your course, the last thing you'd want is for it to get stolen or shared without your consent.

This actually happened to a client of mine, so I wanted to educate course creators and business owners on how to safeguard their assets and protect their business.

tune into this special episode to learn the risks of unauthorized sharing of your course material and what you can do to ensure that your content and income are secure.

Don't wait until it's too late! Take a few...


The Basics: Build & Fill Your Course
#146
08/03/2023

Sometimes we get ahead of ourselves and forget to really grasp the basics before diving head first into creating and selling courses.

Take a few minutes to listen to today's episode which outlines the process of creating and selling a course, and gives you a better grasp of the basics!

Learn how to create a course that provides a transformative experience for students, saves time with automated marketing and leverages online platforms to reach a larger audience.

Don't miss out on these special tips and expertise! it's time to take back control and...


Cash Flow Mastery: Which Model is Right for Your Business?
#145
07/27/2023

"I want to create cash flow from selling my courses but I'm unsure which type of course is right for me."

If this sounds like you, don't miss out on today's episode which focuses on understanding the differences between evergreen courses and cohort-based courses.

Before taking the leap and launching your course, it's important to know the advantages and disadvantages of each type, such as cash flow, student engagement, and course availability.

If you are an entrepreneur or course creator, let these tips and insights guide you to make an informed decision on...


Selling Your Beta
#144
07/20/2023

Are you staring at your website all day, refreshing your page with no luck in selling your courses?

Whether you're just getting started on building your business or you have been struggling to sell your courses, it's important to learn the basics of generating successful sales.

Today's episode is the stepping stones to guiding you down the path of effectively selling and launching your course while gaining helpful feedback and building a foundation for future success.

Tune in to learn how to run a beta test round for your course, what you should...


Marketing a Course (how it's different)
#143
07/13/2023

Let's say you've got your course together but have no idea how to begin marketing or selling it.

Instead of letting it sit on your computer collecting dust, get a jumpstart on learning the psychology of understanding your clients pain points and desires in order to effectively sell your course.

If you're ready to level up your business, then it's time to transition from individual conversations to a broader marketing approach using your courses!

This episode guides you through the differences between selling courses and other services, as well as the importance of...


Finding a Work-Life Balance with Joy Bufalini
#142
06/29/2023

Setting boundaries and prioritizing your schedule is so important to maintain work-life balance and avoid burnout. 

Today’s special guest Joy Bufalini shares her advice on how to find a balance between growing a successful coaching business and maintaining personal well-being by setting boundaries and focusing on key strategies.

Her goal is to help women simplify their business focus so they can multiply their results. 

If you feel like you are constantly either "on" or "off", tune in to hear Joy discuss the importance of setting boundaries and avoiding the temptation to constantly be a...


Course Series Part 4: How to Use Courses
#141
06/22/2023

Having to repeat the same information to clients individually can be exhausting and time consuming.

Creating a learning library is so beneficial to help clients listen to course modules at their own pace and come prepared with questions for your coaching calls, making your time more focused and productive.

Whether you're building a learning library, getting help from others with group coaching, or offering an immersive self-study experience, there is so much you can achieve with courses!

Are you ready to take your coaching to the next level? Listen to this episode to...


Course Series Part 3: Putting Your Course Online
#140
06/15/2023

Now that your course material is organized and ready to be launched, it's time to find a platform that works for your business and budget.

Take the next step and learn how to organize all of your course material into one place so you can stay on track and save time.

In this episode I discuss my personal favorite platforms that work for me, and other options that may be the right fit for you and your business.

Don't keep stalling and hoping your business launches itself, embark on the next step of...


Course Series Part 2: Organize Content
#139
06/07/2023

I understand how organizing course content can be overwhelming and frustrating at times.

Discover how a well-structured roadmap can empower you to guide your clients to their desired outcomes, while transforming it into an exhilarating process.

Master the art of breaking down this journey into simple steps to make it digestible for you, and your clients.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.


Part 1: Where to Start When Creating a Course
#138
06/01/2023

Many people want to create a course but struggle with the challenge of knowing where to begin.

Get ready to dive into the world of course creation with Course Month!

This episode highlights the steps to begin your course creation journey, and different techniques to guarantee you success.

Take advantage of the summer season and learn how to create your course today!

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends...


Knowing Your Numbers to Increase Revenue
#137
05/25/2023

One of the top things creative entrepreneurs fail to pay attention to are their numbers.

This week’s guest, Carrie Wulf, illustrates how she helps clients identify revenue leaks and develops strategies to address them. 

By Implementing systems, workflows, and SOPs, Carrie shares how she has been able to create a successful business while working less days a week.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them the...


Unlocking Time-Saving Secrets Through Courses
#136
05/18/2023

Unsure of how to save time and create an online course?

Gain the secrets of easily creating an online course with minimal time and effort.

Learn the steps to efficiently create a course, understand the desired outcome, and reach the right target audience

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.

Her mission is to give you the one thing you can’t...


Level Up: Maximizing Your Impact and Time with Group Programs
#135
05/11/2023

Wondering how to reach more people with minimal effort and time?

Unlock the secrets of optimal productivity by utilizing group programs in order to save time while scaling your business.

Listen to learn the steps of gaining a support team in order to reduce stress and coaching time and simplify your work load.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.

Her...


The Leveraged Model: How to Scale Your Business Without Burning Out
#134
05/04/2023

struggling to increase revenue with a hectic schedule?

Today’s podcast focuses on different ways to scale your business, including outsourcing, time management and creating passive income streams to expand your business while working less.

Learn the importance of being strategic in the process of scaling to avoid burnout and overwhelm.

About Donna Ashton

Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.

Her mission is to...


Unlocking The Next Level of Your Business With Liz August
#133
04/27/2023

Today’s podcast is focused on providing strategies to unlock the next level of your business while having time off and increased revenue.

Our guest Liz August and her team teaches and helps clients organize their business and simplify it for ultimate ease and success. Her goal is to have a flexible schedule to spend more time with family and be able to work less and make more.

By sharing her story and expertise, hear how she made that dream a reality and teaches others how to make it possible as well.

Related Li...


Know Thyself, Grow Thy Business
#132
04/20/2023

The more you know about yourself (good, bad and ugly) the more your business will thrive!

By recognizing our weakness, we can have the grace to let things go or delegate to someone who does it better. And not try to be someone who we are not.

We can just be ourselves.

And in that we will be joyful, maximize our strengths and build a business we LOVE and can

sustain.

In this episode of the 4 Day Weekends, I share my experience with Human Design and how it’s he...


Maximize Your Potential By Doing Less | 131
#131
04/13/2023

You might think you have to do more if you want to make a bigger impact…

More work. More clients. More training. More everything.

But I promise you, less is more. 

And I don’t say this only because more is exhausting. But most of the time trying to do more is also muddying up your message and minimizing your impact. 

In this episode of 4 Day Weekends, we talk about why that is and I offer you a better path forward.

Related Links

Book a Call with Donna<...


Start Acting like the CEO | 130
#130
04/06/2023

What comes to mind when you think of a CEO? I bet you think of someone who’s powerful and strategic (probably in a fancy suit?). Most people don’t think about someone who’s spending their time answering customer emails or monthly bookkeeping. 

Your business might be small compared to the big corporations of the world. You might wear a lot of hats. (We all do in the beginning!) But you can’t get so lost in the day-to-day tasks that you never have time and space to look at the big picture.

Today I’m talki...


Designing 3-day Weekends with Jenny Belanger | 129
#129
03/30/2023

There are a lot of different reasons people strive to take more time off, but more time to spend with family is certainly one of the biggest motivators.

Today’s guest Jenny Belanger is a great example of how to build a business to complement life at home. She started her design business working when her small children napped during the day. Now, she has a thriving business, works when she wants to, and never has to sacrifice that precious time with her kids.

Listen to today’s episode for her story, her best tips and...


Stop the Bleeding | 128
#128
03/23/2023

We’ve all been there. When literally every second of your day is scheduled with something, it feels like you can barely breathe, much less take a step back to assess things so you can decide how to reallocate your time and energy. 

Sound familiar? This episode is for you!

I’m sharing the first tiny steps you need to take to just give yourself breathing room--so you can create a strategy to give yourself back some time.

For example:

Look at which tasks are money-generating tasks for you.Look for like-tasks that...


4 Day Weekends in my industry? Yes! | 127
#127
03/16/2023

Are you skeptical that you can still be effective and enjoy 4-day weekends? Maybe you have a business that requires you to be there physically, in real-time serving clients in order to make money. 

I understand your skepticism. And I agree that it is easier to find more free time when you own a business with more flexibility. 

No, you can’t give a massage or style someone’s hair without being there and using your hands.

But with a little imagination and creativity, I believe there’s still a way to take more tim...


Do You Have What it Takes? | 126
#126
03/09/2023

Do you have what it takes?

People ask me a lot if there is a type of person, or a particular set of character traits, that can most easily set themselves up to enjoy regular 4-day weekends?

I believe that anyone can make the shifts necessary to have more free time and live their lives to the fullest. 

But there are a few things that will help you in the process. 

If you’ve been wondering if you could pull it off, be sure to listen to today’s episode.


...


How Long Does it Take to Get to 4-Day Weekends? | 125
#125
03/02/2023

If you find the idea of regular 4-day weekends enticing,  you’d probably like to get started soon—like yesterday.

I get that.

When you’re working long hours, the sooner you can get some relief the better!

So how long does it actually take to get from booked out and burnt out to having those coveted long weekends? That’s what today’s episode is all about.

Related Links

Magical Map to 4-Day Weekends

Book a Call with Donna


About Donna Ashton

<...


The Surprising Benefits of Gratitude with Lori Saitz | 124
#124
02/23/2023

A big part of the 4-Day Weekend mindset is making time to do things that leave you feeling more energized and excited about your life.

Today’s guest, gratitude and meditation expert, Lori Saitz, offers profound tips about how to make the most of that time.

We talk about:

The surprising outcome of taking a  sabbatical with her 19-year-old cat Why listening to your intuition will never lead you astrayThe undeniable importance of gratitude for mental health and even physical wellbeingPlus a practical exercise to help you tap into gratitude even when you’re not fe...