Work Less Make More

40 Episodes

By: Donna Ashton

You started your business to be your own boss, work when and where you want, to help people and live an abundant lifestyle. But the reality is... you work too hard for not enough revenue; you’re exhausted and overwhelmed. You love what you do, but you want time off without losing money. 

Each week Donna Ashton shares tips and strategies to quickly create & make money with courses. Plus, interviews with powerful entrepreneurs using the Work Less Make More approach to their own business so they are living the laptop lifestyle. Let’s take all those years of expertise and experien...

Build Your Business on Your Why | WLMM112
Last Thursday at 1:00 PM

Have you ever worked a job that felt like torture even though the pay was good? Yeah, me too.

 A lot of my clients come to me with stories about how they took a job for the money, but eventually felt burnt out or lacking in purpose. I know that’s how I felt when I worked in the corporate world years ago. And that feeling is one of the things that led me to look for a career that was more meaningful, and that allowed me to focus more on my family and the things I lov...

How I Sold My Coaching Biz | WLMM111

If you’re a coach or a consultant you ARE your business. So, it might seem pretty far-fetched to imagine selling your business one day. But that’s exactly what I did with my first business, which was about homeschooling. In today’s episode, I tell you a little bit about the process, why I ultimately decided to sell, and why my courses and programs are really what made it all possible.

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Selling Hummingbird Gardens | WLMM110

When I was a brand new business owner, I tried different businesses before I landed on coaching busy entrepreneurs to learn how to have 4-day weekends. 

One of those things was gardening (this won’t be a big surprise to long-time listeners of this podcast). I tried selling plants at local flower markets. But I didn’t time things right and the flowers I had to sell weren’t blooming. I couldn’t get anyone to buy them! So I had to get creative with my marketing. It worked!

It’s a really good example of how to s...

Stop Adulting: Be a Kid Again! | WLMM109

On today’s episode, I want you to imagine what you were like before you started your career—before you had a million responsibilities and a mile-long to-do list. Then, go back even further… What were you like when you were a carefree kid? What did you do when you had free time? What were you curious about? What activity did you get lost in?

As adults, we sometimes have a hard time imagining ourselves doing things just for the FUN of it. But that kid who so effortlessly made up games or spun on a tire swing...

Building a Better Brand with Kim Russo | WLMM108

I’m so excited to introduce you to branding expert Kim Russo today. Kim came to me like many of my clients do--working long hours and in desperate need of relief. 

Her business was booming (Hooray!) but she couldn’t figure out how to keep that momentum up and also give herself room to breathe, too. 

In this episode, we talk about a few of the strategies we put into place to help her keep growing her business AND creating the time and space to enjoy 4-day weekends, too!

Here are a few highli...

To Hire or Not To Hire: What You Need to Know | WLMM107

Is it time to hire in your business? Whether you’re ready to take the leap for the first time or have already hired a few people to help you, there are a few things to consider. In today’s episode, I’m unpacking all of the pros and cons of outsourcing the tasks that aren’t in your genius to give you more time to do more of what you love.

You’ll learn:

Why outsourcing is an important part of growing a thriving, profitable business--you’re the only one who can be the queen bee.How to m...

Gassing Up Your Lead Generation with Jennifer Tamborski | WLMM106

If you have any type of business you’ve got to have a way to attract leads—those people who are interested enough to share their information who will hopefully one day turn into paying customers.

But filling your pipeline with high-quality leads is harder than it used to be.

That’s why I invited digital marketing strategist Jennifer Tamborski onto the Work Less Make More podcast today to talk about all things digital marketing.  

We talk about:

Why finding a lot of high-quality leads is one of the biggest challenges for online b...

Power of the Hive Mind | WLMM105

If I could give you just one piece of advice after 14 years of running an online business, it’s this.

You don’t have to do it alone. 

I recorded this episode live from a business retreat, and I was inspired to share with you why I think surrounding yourself with other people in business is such a vital part of the process.

I share:

Why you need to have other people who you can bounce ideas off of to give you a fresh perspective. (Yes, even if you like working alone!)Some...

Why 4-Day Weekends? | WLMM104

Whether you’re new here or have been listening for a while, I hope that you know one thing about me: I believe that TIME is one of the most precious things in life and that we shouldn’t spend all of ours tethered to our desks just to make a living.

It’s what I’ve been coaching people to do for years by helping them create courses that scale their businesses without robbing them of their time. It’s been at the heart of my business for years, but it wasn’t until recently that I figured ou...

How a course can become a retreat | WLMM103

When you create a leveraged course, you’re really creating so much more than that. By getting clear on what you teach and your process for teaching that, there are tons of ways to repurpose those lessons into things that can be other revenue streams for your business. One of my favorite examples of this is to turn it into a retreat. 

In this episode, I’m walking you through how to do that. We’ll talk about:

Why getting clear on your process through creating a course can be a gold mineDifferent types of content you can...

How to get your ROI on courses | WLMM102

It’s a tragedy to see so many people pour countless dollars and time into creating a course only to have it sit there on your website and collect dust. The whole point of a course is to make money and give you more freedom! 

So, how can you make sure you’ll get the return on your investment (I’m talking about the money AND time investment)? 

I’ve got some ideas for you in today’s episode:

Make sure your course solves a big, migraine problem for your potential customersHow to stand out from the...

What's the Difference? Courses, programs, coaching groups. | WLMM101

What’s the difference between a course, program, a coaching group, and a mastermind?

They're all different ways I teach people to leverage their businesses to make more money, help more people, AND give them more time flexibility (Win!) But there are some differences, which can be confusing if you aren't familiar with this space.

So which one is right for your business? 

I’m breaking them down for you in this episode so you can decide for yourself.

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This is the BIG one! - Celebrating 100 Episodes! | WLMM100

We did it! This is a huge milestone for the Work Less Make More podcast--the 100th episode! 

I know that in those 100 episodes my guests and I have shared so much wisdom about how to be more conscious with your time and grow your revenue at the same time. 

I couldn’t have done that without you!

It’s fitting that my dear friend and business bestie, Jeannie Spiro, is on the show today to talk with me about why I do this show: Because I know it’s possible for YOU to find mor...

Smarter Marketing Strategies with Roberta Ravella | WLMM99

If you build it they will come…. 

I can tell you that after more than a decade of creating courses (and helping other people create courses) that’s not necessarily true. If you don’t have a marketing strategy, your course might just sit there on your website and never bring you the sales and impact you were hoping for. 

Today on the Work Less Make More podcast, I’m talking with marketing expert Roberta Ravella of Ravella Coaching Group about how to make sure you’re consisting attracting the right leads to your online business.

What Course Platform Should You Use? | WLMM98

Teachable? Kajabi? Kartra? Oh my…

On today’s episode, I’m addressing one of the questions I get asked most when it comes to course creation: What platform should you use?

There are a few things to consider when you’re choosing where to house your course, like whether you want the course to be a part of your business plan or just a value add for current customers. And, of course, different platforms offer different features, which can help you with managing your entire business, not just your course.

I’m breaking it all dow...

Retire Rich (AND Enjoy Life Now!) | WLMM97

If you want to have freedom in your life, you’ve got to have a good grasp on your financial situation. That’s why I invited today’s podcast guest Lisa Sakai to share her best money tips for entrepreneurs. Lisa is a financial planner who focuses on helping people enjoy their lives NOW, while they set themselves up for the future. 

We cover:

A smarter way to save for all the things on your bucket listBalancing life partners who have different money philosophiesHow to get back on track if you haven’t been saving


Release to Make Space | WLMM96

Is your calendar so crammed full of meetings, calls, deadlines, and other projects that there’s no space left? It might seem like filling every moment is productive, but when you leave no time for thinking or creating—you’re not setting yourself up for success.

Today I’m talking about why giving yourself more space in your schedule is so important and offering some ideas for how to make that happen. Be sure to listen! 

Then, join me at 12pm ET for Full Moon Magic. A special training where we’ll use the energy of the full...

Moving into One to Many Model | WLMM95

There’s only so much time in a day. So if you’re working with clients one-on-one, your income (and your impact!) will always be limited.

That’s why moving from a one-to-one mode to a one-to-many model makes so much sense. In this episode, I’m sharing what that looks like and how you can start to make the shift in your business.

Here are the highlights:

Why a one-to-many business model gives you more freedom and impact!How to decide what to teach--even if you have a service-based business Why this model is a win...

Using the Law of Attraction to Grow Your Biz | WLMM94

Did you know that your energy attracts things to you, both good and bad? That’s the premise behind the Law of Attraction, something that I believe in with my whole heart. Why? Because I’ve seen it time and time again in my business and my life! That’s what we’re talking about today.

What the Law of Attraction is and why it mattersHow to use the Law of Attraction to grow your businessWhy stepping away from your work when you feel frustrated or uninspired is almost always the best course of action

Don’t miss thi...

How to Take Summer Off | WLMM93

When I first started my business one of my biggest goals was to take summers off to spend time with my family. Sound too good to be true? It's possible!

In this episode, I’m sharing how I’ve been able to make it happen and offer you some tips, too. 

I cover:

Why group coaching programs with an online course component give you the flexibility to take extended time off in the summer (or any time you need it!).Logistics for how to keep your programs running without you.How to keep the incom...

Using the Power of the Seasons | WLMM92

Want to make a big change in your business, but aren’t sure if the time is right? Nature gives us so many clues on how to time things for maximum efficiency and impact.

Today on the Work Less Make More podcast, I’m talking about how to use the seasons as a guide to running your business. 

I break down what’s happening energetically for each seasonHow to use the energy of each season to your advantageWhy NOW is the best time to tackle your biggest projects

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Seeds of Change: Be the Gardener of your Business | WLMM91

I’m an avid gardener. I often get lost in the watering, weeding, and re-imagining my backyard garden. It’s my escape. But it’s also a beautiful metaphor for how I approach business. It’s something I’m always reminding my clients of. 

And that’s what I’m talking about in today’s episode of the Work Less Make More podcast:

You are the master gardener of your business and your life! The seeds you plant today will grow and become your landscape, so plant wisely! Don’t be afraid to move things around. You don’t have to ac...

On Staying Empowered in Unsettling Times | WLMM90

The overturning of Roe v. Wade has so many people shaken up. Things are changing, and it’s very unsettling for so many people. 

But today’s episode isn’t about politics. It’s a special episode offering encouragement to stay empowered. 

It’s about overcoming fear. It’s about staying in your power and continuing on with your business and everything you want to do in the world—especially when things seem discouraging. Because that, my friend, is how we are going to change the world for the better.

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Sabotaging with Kindness | WLMM89

You might think you’re being kind and helpful when you go above and beyond your contract terms, answer every message within a few minutes, and bend over backward to meet last-minute deadlines… 

But the truth is, you’re not just short-changing yourself of precious time and energy. You’re also likely enabling the people that you work with to be unorganized and devalue your work. That’s not good for anyone.

In this episode of the Work Less, Make More podcast, I go into detail about how I see people sabotage themselves with kindness and share w...

Real Transformation with Heidi Gruss | WLMM88

Today, I’m interviewing Heidi Gruss, a licensed psychotherapist, transformation strategist, and creator of The Transformation Methodology. She helps women who are stuck in their businesses and need help achieving the next level of success.

We cover a lot of ground in this episode, for example:

*Why it’s so important to celebrate a win every day, no matter how small

*How to change up your strategy to reach that next level of success. (Hint: It’s not about working harder.)

*Why slowing down is the best thing you can do if you...

Delegating What’s Not Your Brilliance | WLMM87

You didn’t start your business so you could spend hours every week doing things that you hate. And yet, so many of the entrepreneurs I work with are spending their time on things that drain their energy, don’t have a huge return on their time investment, and simply aren’t worth it.

Today’s episode is all about designing your business so that you can do more of what you love and delegate the tasks you don’t love to someone else.

How doing things that aren’t in your brilliance dilutes your energyWhy it’s importa...

Smart Decisions that Simplify | WLMM86

We make thousands of decisions a day. Most of the decisions we make are seemingly insignificant like what to wear each day, but even those small decisions can take their toll and suck your energy.

On today's episode of the Work Less Make More podcast, we’re talking about decision fatigue and how to avoid it in your business. 

What is decision fatigue and how it can be detrimental for your businessWhy my mantra for making decisions is: “Make them quick and make them stick.”Why it’s important to give business decisions for long enough to make s...

Putting It All Together | WLMM85

Today, I’m wrapping up my series on course creation with today’s episode on how to put it all together! In past episodes, we talked about what can be a course and when the time is right for your business (go back and listen to those if you haven’t already!). 

Here’s what we’re covering today:

Nailing your course outcomeMy fool-proof system for making sure there are buyers for your courseHow to organize your course content so it’s not overwhelming

Don’t miss this one.

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Is the time right? | WLMM84

In the last two episodes of the Work Less Make More podcast, we talked about ways you can use a course and different types of things you can repurpose to create a course. Today, I’m continuing the conversation with another important aspect of course creation: Timing.

Is it the right time for you? There are 3 things you really need to have in place before you can launch a successful online course. Listen now to find out what they are!

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What Can Become a Course? | WLMM83

Usually, people talk about Mercury in retrograde like it’s a bad thing. But today, I want you to think about it as a chance to reimagine your business—and think about all the different ways you can repurpose your content to create an online course that can offer you more freedom and income, too. 

Most people have no idea that they’re sitting on a gold mine. Are you?

Listen to today’s episode to find out.

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3 Ways to Use a Course in Your Business | WLMM82

In today’s episode of the Work Less, Make More podcast, I’m sharing 3 ways to use online courses in your business. Hint: These options are probably simpler than you think.

If you’re thinking about adding a course to your business offerings, you won’t want to miss this one.

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About Donna Ashton

Donna Ashton is a consultant, speaker & online course expert. S...

Deepen Your Business Roots | WLMM81

If you’re like a lot of the entrepreneurs I work with, you’re trying to grow your business by doing all the things. Maybe you’ve created lots of different offers to try to attract clients or maybe you’re serving more clients than you really have the time or energy to serve. I see it all the time.

Today, I want to share with you why it’s SO important to focus the time and energy you spend in your business on just one or two things--like a tree with a deep, well-established root system. And why yo...

Business Boundary Mistakes | WLMM80

We all make mistakes. When you’re new in business, one of the biggest mistakes is not setting clear boundaries. 

I see it all the time: People start out going way above the scope of their agreements because they want their clients to be happy and get lots of value. But not only is this not sustainable for you, it’s actually not doing you any favors for your clients, either.

Today, I’m talking more about this and the other biggest business boundaries mistakes entrepreneurs make. Don’t miss it.

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Your business "sacred hour" | WLMM79

One of the biggest mistakes entrepreneurs tend to make is not making enough time and space to reconnect with your purpose and clear your head. We’re talking about how to do this on today’s Work Less Make More podcast episode.

Here are a few highlights from the episode:

What a sacred hour is and why it’s important for all entrepreneurs and business leadersWhat to do when your mind is too busyHow to utilize and implement the ideas that come up during your sacred hour

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The New Passive Income | WLMM78

I’m calling it! It’s time to strike the phrase “passive income” from your vocabulary. 

In this episode of the Work Less, Make More podcast I’m telling you why completely passive income is no longer realistic… and what is replacing it now and in the future.

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Get the Simplify and Scale Template

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About Donna Ashton

Donna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using...

Efficient vs. Simple | WLMM77

When it comes to creating a business that’s both scalable AND sustainable, people often look for ways to create systems to boost their productivity. It makes sense, if you can get more done, you can take on more work and make more money, right? Here’s the problem. I bet you’re already working yourself to the point of exhaustion--and you want a business that allows you to have more freedom, not less. That means you don’t need to be more efficient, you need to simplify.

On today’s episode of the Work Less Make More podca...

A Shift is Coming | WLMM76

I’ve always believed in a better way of doing business--less hustle, fewer hours, more work-life balance. And for a while, it was difficult to convince others. But things are changing. If there’s one thing we can thank Covid for, it’s the realization that practices like working from home and flex time arrangements are not just possible—but ideal for so many.

But there are more shifts happening, too. And that’s what today’s episode is all about. Don’t miss this one.

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Women and Wealth with Danielle Margraff | WLMM75

Today’s episode is all about women and money! Danielle Margraff, a leader in the feminine wealth movement, joins us to shed light on a few of the things that often holds us back, as women, from making money and being more prosperous and gives tips about how to overcome those obstacles, too.

She shares:

How money can be a spiritual tool, or a mirrorWhy women sometimes undercharge for their genius and feel like they’re less thanMoney as an energy exchangeTips for women who are ready to uplevel their relationship with money

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Blending Intuition and Business with Jennifer Lyall | WLMM74

I’m so excited to introduce you to today’s guest, Jennifer Lyall.

Jennifer is an intuitive business mentor and chief energy optimizer, which means she blends intuition with business strategy to help business owners and entrepreneurs find more ease AND better results.

If you're ever felt stuck in your business, this episode is for you!

She shares:

How she struggled with her first business as a podcast host because it wasn’t aligned with her intuitionHer best tips for letting intuition guide you in businessSigns that there’s something off in your bus...

Jaws of Life | WLMM73

Do you ever get so overwhelmed with things that you fantasize about walking away from your business? Maybe you feel like escaping to a remote beach where no one knows you and starting over selling seashells. (Just me?)

We’ve all been there. 

Recently, I’ve talked to a lot of business owners who are there right now--overwhelmed, too much on their plates, working long hours, juggling it all with family responsibilities, exhausted, and on the verge of burnout.

I bet you don’t really want to quit though.

So today’s episode...