4 Day Weekends: Sacred Marketing & Magic

After transitioning from a purely online business to face-to-face interactions in her new venture, Donna shares what she's learning about the importance of authenticity, transparency, and genuine service in sales. Whether you're selling online or in person, this episode explores why being yourself matters more than following scripts or closing deals at any cost.

Donna discusses the temptation to make sales even when clients aren't the right fit, and why that approach never works out well for anyone. From her experience working with course creation clients who weren't ready, to her current face-to-face sales training, she's seeing...

In this raw and honest episode, Donna shares her journey from launching a "new business" in March 2025 to putting it on pause in October. After nearly a year of trying to help entrepreneurs raise the consciousness of their businesses and shift into sacred marketing practices, she's learned that sometimes the universe says "not yet" even when you're doing everything right.

Donna walks through what happened when plans didn't unfold as expected. She talks about the difference between failure and poor timing, why flexibility has become the new strategic advantage, and how to know when to pause versus...

Recording right after the autumn equinox, new moon, and solar eclipse, Donna shares a deeply personal update about pausing her coaching business and what it means to truly listen when the universe keeps closing doors.

After months of hitting dead ends and having opportunities fall through despite her best efforts, Donna is stepping back to see what path wants to open instead. From her flower farm teaching her about seasonal timing to recognizing when it's time to stop beating your head against the wall, this episode is about trusting the natural rhythms of harvest season - both...

While many coaches are struggling with failed launches and closing their businesses, Kristi Chaves has taken a completely different approach - she hasn't launched publicly in over a year and maintains a 98% client retention rate. In this eye-opening conversation, Christie shares how she built a sustainable business around client retention, authentic connection, and innovative program design.

As a business mentor and embodiment-based strategist who started coaching at 21, Christie reveals why she focuses on what most people overlook: keeping clients engaged and transforming for the long term. From customizing programs based on individual genius zones to constantly innovating...

Feeling the seasonal shift even before the official autumn equinox? In this reflective episode, Donna shares her observations about the major energy shift happening as we move from summer's expansion into fall's harvest season.

From waking up to cooler temperatures and shorter days to feeling the effects of recent eclipses and full moons, there's a palpable change in the air. Instead of rushing toward year-end goals, Donna invites you to pause and look backward first - what have you actually created since spring? What's working that deserves more energy? What needs to be pruned away?

...

Feeling the economic uncertainty but want to keep manifesting abundance? In this timely episode, Donna welcomes award-winning magnetic mind coach and former neuroscientist Kitty Coy to discuss how to manifest effectively during uncertain times.

Kitty shares her unique approach that bridges skepticism and spirituality, combining cutting-edge neuroscience with proven manifestation techniques. From manifesting seven free vacations in one year to opening a wellness center during the pandemic, Kitty breaks down her practical four-step process that helps rewire your brain for success.

Discover why your nervous system might be blocking your manifestations, how visualization actually "tricks"...

Feeling like your old business strategies aren't working anymore? You're not going crazy - we're in the middle of a massive shift. In this raw and honest episode, Donna shares her personal journey of trying to navigate business while consciousness is evolving, and why the "all or nothing" approach doesn't work.

From shutting down all social media to hibernating in a business cocoon for months, Donna reveals the challenges of trying to jump straight to 5D business practices while still living in 3D reality. Discover the three biggest traps conscious entrepreneurs fall into during this transition, and...

 In this episode, we welcomed Julie Goetzinger, an intuitive life coach and astrocartographer, who shared her expertise on how astrocartography can help people find their most supportive locations for business, love, and personal growth. Julie explained how this fascinating branch of astrology can guide you in choosing the perfect places to live, travel, or expand your business.

Connect with Julie:

- Website: juliegcoaching.com

- Instagram: @coachingwithjulieg

- Facebook: Coaching with Julie G

Ready to discover your most supportive locations? Book an astrocartography or intuitive coaching session with Julie th...

What if stepping away from your business for just two days could completely transform how you run it? In this deeply personal episode, Donna shares the story of her transformative May sabbatical at Spring Bank Retreat Center in South Carolina - and why she's chosen this same magical space to host the Business Witches Retreat over Halloween weekend (October 31-November 2).

Discover how connecting with 500-600 year old live oak trees, walking barefoot on moss-covered trails, and creating space for downloads from her higher self birthed a completely new way of doing business. From feeling overwhelmed and stuck...

In this episode of 'Four Day Weekends,' host Donna welcomes Layla Jones, founder of Velami and author of 'Unpacking My Boxes: A Projector's Journey Home.'

They dive into the concept of Quantum Human Design, a system developed by Dr. Karen Parker, which builds on traditional Human Design using higher vibrational language.

Layla shares her journey from discovering Human Design in 2018 to becoming certified in Quantum Human Design, and how it has helped her align her life and work.

The discussion covers the five types in Human Design, how they contribute to...

Ready to shift from "launching at people" to offering your gifts to those who truly need them? In this episode, Donna Ashton challenges the traditional idea of launching with all its flashy fanfare and explosive energy. Instead, she invites you to consider your next program or offer as a sacred offering - a completely different energetic approach that aligns with fall's natural harvest energy.

Discover why treating your program like a sacred offering changes everything, from the energy you bring to the people you attract. Learn how to hold space for the right people to say yes...

Join Donna Ashton for this episode on Sacred Money Flow - a new paradigm for marketing your business that aligns with your spiritual growth and authentic self. If you're tired of pushy, "bro marketing" tactics that feel out of alignment, this episode is your roadmap to attracting clients from a place of abundance rather than desperation.

Donna shares why traditional marketing methods are breaking down in our post-2020 world and how to bridge the gap between spiritual growth and practical business success.

You'll discover the energetic difference between chasing clients and magnetizing the right people...

Join host Donna Ashton as she welcomes pattern breaker and reset specialist Lynn Schuler Williams to Four Day Weekends. Lynn shares her revolutionary "Reset It" process - a simple, neuroscience-based method that helps people identify and release subconscious programs and limiting beliefs that keep them stuck.

Donna opens up about her personal transformation using Lynn's method, sharing how she was able to break free from deep-rooted familial patterns and money blocks in just two 90-minute sessions. Lynn reveals her own powerful story of carrying a limiting belief for 54 years before finally releasing it, and explains how anyone...

In this episode of Four Day Weekends, Donna welcomes Linda Eskay, a former risk analyst turned life and family coach. Linda shares her journey from a soul-crushing job to discovering human design and aligning her life purpose.

She discusses how she helps parents use human design to better understand their children, break generational patterns, and foster fulfillment.

Linda details her personal awakening, the role of spirit guides, and her experiences navigating career transitions. She also emphasizes the importance of trusting one's path, living in flow, and supporting others in realizing their true potential.

00:00 I...

Donna discusses how to attract ideal clients in the evolving landscape of online business. Reflecting on years of experience selling various online offerings, the she critiques the old methods of using coercion and manipulation in marketing.

Then highlights the shift towards authenticity, emphasizing the importance of energetic alignment and clear, honest messaging. Practical tips are shared on matching your business approach to your personal strengths and staying adaptable in a rapidly changing market. The episode encourages moving forward confidently, using feedback and intuition to refine your strategies.

00:23 Reflecting on Traditional Marketing Tactics

01:16 Moving Aw...

Donna delves into the concept of showing up authentically in business by harnessing high vibrational energy.

She discusses her personal approach to work, which includes integrating daily walks along the beach for energy and inspiration, and how these practices can enhance productivity and creativity.

Emphasizing the importance of intuition and joy in work, Donna encourages us to find and follow our unique flow, whether it's through nature, creativity, or non-traditional work methods. Strategies to align work with personal energy and preferences are also shared, advocating for an approach where business practices are tailored to individual...

In this episode of Four Day Weekends, host Donna welcomes Jennifer Urezzio, founder of Soul Language, to discuss managing energy leaks and manifesting daily.

Jennifer shares insights into establishing a conscious connection with the soul for clear decision-making and success. They explore topics including understanding one's soul language, manifesting, and the an exercise to consciously manage energy. Donna reflects on her own experiences working with Jennifer and the essential practices for maintaining energy alignment in both personal life and business.

00:00 Introduction and Guest Introduction

01:01 Personal Experiences and Soul Language

02:52 Energy Leaks and...

Hustle culture is officially dead, and something way better is taking its place. In this episode, we talk about why the "work harder to earn more" mentality isn't working anymore and what's actually replacing it. Spoiler: it involves way more joy and way less grinding.

What We Cover

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In this episode of Four Day Weekends, we welcome Leslie Zemenek, a hand reader, past life astrologer, and life purpose guide with three decades of experience.

Leslie explains how she decodes life purposes by examining fingerprints, which are formed 16 weeks after conception. She discusses the four types of fingerprints and their relation to various life paths and customer care genius types, particularly for entrepreneurs.

She reads Donna's fingerprints, highlighting her unique superpower and limiting beliefs. Leslie also shares insights into the scientific and metaphysical aspects of her work, emphasizing the importance of personal authenticity in...

In this episode of Four Day Weekends, Donna delves into the shift from traditional, money-focused business paradigms to a more balanced, energy and time-conscious approach.

She discusses how time and energy are becoming the new currencies of business success, advocating for a move away from the hustle culture towards a more aligned and spiritual business practice.

Donna shares insights on honoring your energy, setting boundaries, and maintaining higher vibrational frequencies to achieve better results in both business and personal life. She also provides practical steps for performing an energy audit and delegating low-energy tasks. Join...

In this episode, Donna discusses the importance of setting sacred business boundaries and how they can lead to increased income.

Reflecting on personal experiences and lessons learned, Donna explains how clear boundaries protect personal time and energy, prevent burnout, and enhance productivity. She shares stories about the consequences of weak boundaries and the benefits of strong ones, offering practical advice on setting time, client, energy, financial, and personal value boundaries. By implementing firm boundaries, solopreneurs can achieve a better work-life balance and create a more aligned and profitable business.

00:00 Introduction to Sacred Business Boundaries

Let's discuss the art of making business decisions that aren't just informed by data but are also aligned with your intuition.

We explore the limitations of head-only decision-making, often resulting in analysis paralysis, and introduce the transformative power of blending strategic thinking with gut feelings.

Through personal stories and practical examples, learn how listening to your body's signals can guide you toward more fulfilling and profitable outcomes.

Tune in to see how to integrate intuitive practices into your daily routine, set the right intentions, and make decisions that resonate deeply with your true...

I'm excited to welcome our special guest today, Dr. Adrienne Maclain!

Dr. Adrienne MacIain, a.k.a. Dr. Odd, is the bestselling author of the Creative Living for All series and creator of the DOER deck, a unique oracle deck designed to realign humans to their natural creative cycle.

Her goal is to help creators unleash the power of their authentic creative flow so that they can create what they're called to create with ease and enjoyment.

Join us to discuss the importance of embracing one's unique quirks and creativity.

She...

Today I had an unexpected encounter with a fox family in my neighborhood.

What started as a different planned topic turned into a reflection on the adaptability and playful nature of foxes, drawing parallels to the traits of manifesting generators in the business world.

By observing the foxes, I discuss how they, like manifesting generators, thrive in various environments, balance their work with creativity, and find joy in what they do.

Tune in to hear my story and get inspired to embrace your own adaptability and playfulness.

Grab my guide below:<...

Ditch the blueprints and start running your business authentically.

If you're ready to transform your business, the greatest strength you have is simply being you and embracing your uniqueness.

Let's discuss the importance of being authentic in your business.

I'll share some personal anecdotes and lessons I've learned from blindly following others, and emphasize why aligning your actions with your true self is essential for success.

You'll also hear some practical tips on identifying business practices that might be out of alignment and how to ensure everything you do is in...

With our special guest Kim Fredrick, we dive into the art of selling your services without feeling like a used car salesman.

She shares valuable insights on how to make sales conversations natural and effective. Learn how to approach selling in a way that aligns with your true self, ensuring a comfortable experience for both you and your clients.

Kim is a sales coach who unsticks small business owners so they can sell their services comfortably and authentically without pressure, gimmicks, or compromise.

She doesn’t teach a hard to remember system, but fo...

What if your best business decisions came from your inner voice rather than your data? 

Think of your intuition as a muscle. The more you use it, the stronger it gets.

Let's dive into the power of intuition in making business decisions.

Moving away from purely data-driven choices, we explore how listening to that inner voice can lead to more authentic and profitable outcomes.

From personal anecdotes to practical tips, learn how to harness your intuition and integrate it into your decision-making process for better business and life outcomes.

F...

It's time to celebrate the Spring Equinox, also known as Ostara!

Learn what the equinox is all about and some fascinating historical tidbits about how ancient cultures celebrated this time of renewal and growth.

We’ll explore fun and meaningful ways to mark this vibrant season, like planting seeds, making nature tables, and bringing in the fresh, lively energy of spring into your home.

I’ll also discuss the powerful cosmic energies at play and how this season is perfect for new beginnings.

It’s a time for fresh starts and I can’...

Stop fighting the current and learn to flow with the seasons.

Let's unveil the forgotten rhythm of business success.

Discover how aligning your business with the natural seasons can boost productivity and bring balance.

We're channeling the power of spring's renewal, summer's high energy, fall's reflection, and winter's rest.

Say goodbye to the relentless grind, and embrace a more organic approach to achieving your goals.

Tune in and transform the way you do business!

Grab my guide below:

FREE : Business Detangler: 5 Minute Audio to Reclaim...

It’s clear that the old ways no longer serve us. As our planet and species evolve, so must our business practices.

After a long transformative break, I can't wait to dive back in and share the thrilling evolution of my business journey!

I had some powerful reflections that sparked an exciting new direction for my teachings and business, transforming it to include more magical and intuitive practices.

I've always been passionate about working less while making a fantastic living. Now, I'm leveling up by infusing elements like tarot, pendulums, and moon ceremonies in...

Don't let your business get stale and outdated.

Our personal and spiritual development are deeply linked to our professional lives.

For many of us, our business is a direct reflection of who we are so as we evolve personally, our businesses should evolve too.

I want to share some insights on how you can elevate your business consciousness by aligning it with your personal passions and growth as we move into the new year.

Think creatively about your passions—whether it’s gardening, yoga, nature walks, or activities that might seem unre...

What are your words of the year?

In this final episode of 2024, I share my reflections on the words I chose for the past year - Rebirth and Bloom.

Let's discuss my journey with these words and how they influenced my personal growth and business transformations. 

There are significant changes coming in 2025 Including my business model, the evolution of my personal practices, and a sneak peek into what's coming in the new year!

Try picking your words of the year and see how this meaningful practice can help shape your business t...

Before the end of the year, let's do this quick powerful exercise that will help you reflect on this past year and plan for an extraordinary 2025.

Get ready to transform your mindset and set yourself up for success!

I'm guiding you through an exercise I do every year that I call "What Worked, What Didn't Work, and What You'll Do Better".

It's a simple but transformational process to reflect on your year and use these insights to make the next year even better!

I hope this exercise brings you the same...

Work doesn't have to feel boring and repetitive every single day.

Bringing more creativity into our business and everyday life is so important to keep our vibration up and allow work to be exciting again!

As someone who runs a flower farming business and loves to do various craft projects, I can't wait to tell you about the joy and energy these creative endeavors bring me.

Let's discuss how mixing passion with business tasks can make your workday more enjoyable and fulfilling, the impact of engaging activities on your overall passion and productivity...

A huge shift is coming in 2025!

Lets jump into the magical energy of the 1212 gateway and how it impacts our lives and businesses.

I'll share insights on navigating energy shifts and manifesting your goals! Tune in for practical decluttering tips to prepare your space and mind for the upcoming year.

Let’s embrace the changes, ride the energy waves and set ourselves up for success in the new year!

Grab my guide below:

FREE : Business Detangler: 5 Minute Audio to Reclaim Time and Get Immediate Relief in Your Chaotic Business

Have you ever noticed how we entrepreneurs are awesome at giving but kind of awful at receiving?

In this episode, let's explore why your closed hands might be shutting out success. Perfect for this season of giving and gratitude!

Are you drowning in tasks but refusing help? You might be blocking abundance. Learn how accepting help can open doors to success!

Undervaluing your work? Stop giving away your time and start charging what you're worth. I'll share some personal stories and tips on how to welcome financial abundance.

Start opening your...

 Do you ever feel like shutting down your entire business and just starting over?

Before you throw everything away, it might simply be time to expand your business or move towards a new direction!

Today I'm sharing my journey of knowing when to shift in your business.

Here's what's in store:

- Why I knew it was time to shift

- Signs your energy doesn't match your work

- Evolving client needs and how to adapt

- The fine line between pivoting and panicking

There's a big shift coming in my business and podcast direction!

After a year of reflection, I’m moving beyond courses to something even bigger.

While courses have been my focus for years, it's time to pivot to new opportunities.

A key conversation with my coach helped me find my real calling: transforming how entrepreneurs do business better.

I’m focusing on solving the root issues that hold entrepreneurs back, helping them find real freedom and efficiency.

Look out for new programs designed to optimize your business, save time, and...

Have things just felt draining and complicated recently?

Let me give you the guide to untangling hidden obstacles in your business.

We’ll explore how to evaluate your pricing, simplify your processes through automation or delegation, and spot new revenue opportunities.

Plus, I’ll give you three powerful techniques: Revenue Radar, Energy Leak, and Time vs. Money Audit, to help you boost your profits and streamline your operations.

Tune in and start transforming your business today!

Don't forget to subscribe to my private podcast for more tips and strategies to w...

Did you know that there's hidden costs of being too busy?

Discover why the constant hustle isn't just tiring – it's also expensive. Being overly busy can actually lead to missed opportunities and mistakes that drain your energy and profits.

Let me show you how to detangle yourself from the chaos of daily tasks and refocus on what truly moves the needle in your business.

Don't get caught in the traps that keep us busy, from fear of missing out on the next big thing to the illusion that more activity equals more progress, di...