4 Day Weekends: Sacred Marketing & Magic

40 Episodes
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By: Donna Ashton

Join Business Priestess Donna Ashton as she guides conscious entrepreneurs through the evolving business landscape. Traditional marketing isn't working like it used to—because business itself is transforming. Each episode explores Sacred Marketing, seasonal business alignment, and authentic practices that naturally attract ideal clients. As a Human Design Projector with over 15 years of experience, Donna offers unique insights for spiritually-minded entrepreneurs looking to create sustainable success without the hustle. Discover how to fix what's broken in your business, master Sacred Marketing for authentic client attraction, and embrace the New Earth economy emerging around us. Whether your current strategies have stopped wo...

The Autumn Shift: Time to Harvest and Prune Your Business
#239
09/11/2025

Feeling the seasonal shift even before the official autumn equinox? In this reflective episode, Donna shares her observations about the major energy shift happening as we move from summer's expansion into fall's harvest season.

From waking up to cooler temperatures and shorter days to feeling the effects of recent eclipses and full moons, there's a palpable change in the air. Instead of rushing toward year-end goals, Donna invites you to pause and look backward first - what have you actually created since spring? What's working that deserves more energy? What needs to be pruned away?

...


The 4-Step Manifestation Process That Actually Works
#238
09/04/2025

Feeling the economic uncertainty but want to keep manifesting abundance? In this timely episode, Donna welcomes award-winning magnetic mind coach and former neuroscientist Kitty Coy to discuss how to manifest effectively during uncertain times.

Kitty shares her unique approach that bridges skepticism and spirituality, combining cutting-edge neuroscience with proven manifestation techniques. From manifesting seven free vacations in one year to opening a wellness center during the pandemic, Kitty breaks down her practical four-step process that helps rewire your brain for success.

Discover why your nervous system might be blocking your manifestations, how visualization actually "tricks"...


Balancing 3D Business with 5D Ascension
#237
08/28/2025

Feeling like your old business strategies aren't working anymore? You're not going crazy - we're in the middle of a massive shift. In this raw and honest episode, Donna shares her personal journey of trying to navigate business while consciousness is evolving, and why the "all or nothing" approach doesn't work.

From shutting down all social media to hibernating in a business cocoon for months, Donna reveals the challenges of trying to jump straight to 5D business practices while still living in 3D reality. Discover the three biggest traps conscious entrepreneurs fall into during this transition, and...


The Power of Location Astrology
#236
08/21/2025

 In this episode, we welcomed Julie Goetzinger, an intuitive life coach and astrocartographer, who shared her expertise on how astrocartography can help people find their most supportive locations for business, love, and personal growth. Julie explained how this fascinating branch of astrology can guide you in choosing the perfect places to live, travel, or expand your business.

Connect with Julie:

- Website: juliegcoaching.com

- Instagram: @coachingwithjulieg

- Facebook: Coaching with Julie G

Ready to discover your most supportive locations? Book an astrocartography or intuitive coaching session with Julie th...


How a 2-Day Sabbatical Changed Everything
#235
08/14/2025

What if stepping away from your business for just two days could completely transform how you run it? In this deeply personal episode, Donna shares the story of her transformative May sabbatical at Spring Bank Retreat Center in South Carolina - and why she's chosen this same magical space to host the Business Witches Retreat over Halloween weekend (October 31-November 2).

Discover how connecting with 500-600 year old live oak trees, walking barefoot on moss-covered trails, and creating space for downloads from her higher self birthed a completely new way of doing business. From feeling overwhelmed and stuck...


Quantum Human Design for Leaders
#234
08/07/2025

In this episode of 'Four Day Weekends,' host Donna welcomes Layla Jones, founder of Velami and author of 'Unpacking My Boxes: A Projector's Journey Home.'

They dive into the concept of Quantum Human Design, a system developed by Dr. Karen Parker, which builds on traditional Human Design using higher vibrational language.

Layla shares her journey from discovering Human Design in 2018 to becoming certified in Quantum Human Design, and how it has helped her align her life and work.

The discussion covers the five types in Human Design, how they contribute to...


Stop Launching, Start Offering: A Sacred Approach to Fall Programs
#233
07/31/2025

Ready to shift from "launching at people" to offering your gifts to those who truly need them? In this episode, Donna Ashton challenges the traditional idea of launching with all its flashy fanfare and explosive energy. Instead, she invites you to consider your next program or offer as a sacred offering - a completely different energetic approach that aligns with fall's natural harvest energy.

Discover why treating your program like a sacred offering changes everything, from the energy you bring to the people you attract. Learn how to hold space for the right people to say yes...


Sacred Money Flow: Moving Beyond Desperate to Authentic
#232
07/24/2025

Join Donna Ashton for this episode on Sacred Money Flow - a new paradigm for marketing your business that aligns with your spiritual growth and authentic self. If you're tired of pushy, "bro marketing" tactics that feel out of alignment, this episode is your roadmap to attracting clients from a place of abundance rather than desperation.

Donna shares why traditional marketing methods are breaking down in our post-2020 world and how to bridge the gap between spiritual growth and practical business success.

You'll discover the energetic difference between chasing clients and magnetizing the right people...


Breaking Free from Subconscious Patterns
#231
07/17/2025

Join host Donna Ashton as she welcomes pattern breaker and reset specialist Lynn Schuler Williams to Four Day Weekends. Lynn shares her revolutionary "Reset It" process - a simple, neuroscience-based method that helps people identify and release subconscious programs and limiting beliefs that keep them stuck.

Donna opens up about her personal transformation using Lynn's method, sharing how she was able to break free from deep-rooted familial patterns and money blocks in just two 90-minute sessions. Lynn reveals her own powerful story of carrying a limiting belief for 54 years before finally releasing it, and explains how anyone...


Navigating Life's Purpose Through Spirit & Human Design
#230
07/11/2025

In this episode of Four Day Weekends, Donna welcomes Linda Eskay, a former risk analyst turned life and family coach. Linda shares her journey from a soul-crushing job to discovering human design and aligning her life purpose.

She discusses how she helps parents use human design to better understand their children, break generational patterns, and foster fulfillment.

Linda details her personal awakening, the role of spirit guides, and her experiences navigating career transitions. She also emphasizes the importance of trusting one's path, living in flow, and supporting others in realizing their true potential.

00:00 I...


Attracting Clients in a Shifting Business Landscape
#229
07/03/2025

Donna discusses how to attract ideal clients in the evolving landscape of online business. Reflecting on years of experience selling various online offerings, the she critiques the old methods of using coercion and manipulation in marketing.

Then highlights the shift towards authenticity, emphasizing the importance of energetic alignment and clear, honest messaging. Practical tips are shared on matching your business approach to your personal strengths and staying adaptable in a rapidly changing market. The episode encourages moving forward confidently, using feedback and intuition to refine your strategies.

00:23 Reflecting on Traditional Marketing Tactics

01:16 Moving Aw...


High Vibration in Business: Show Up Authentically
#228
06/26/2025

Donna delves into the concept of showing up authentically in business by harnessing high vibrational energy.

She discusses her personal approach to work, which includes integrating daily walks along the beach for energy and inspiration, and how these practices can enhance productivity and creativity.

Emphasizing the importance of intuition and joy in work, Donna encourages us to find and follow our unique flow, whether it's through nature, creativity, or non-traditional work methods. Strategies to align work with personal energy and preferences are also shared, advocating for an approach where business practices are tailored to individual...


The Dance of Using Energy to Manifest
#227
06/19/2025

In this episode of Four Day Weekends, host Donna welcomes Jennifer Urezzio, founder of Soul Language, to discuss managing energy leaks and manifesting daily.

Jennifer shares insights into establishing a conscious connection with the soul for clear decision-making and success. They explore topics including understanding one's soul language, manifesting, and the an exercise to consciously manage energy. Donna reflects on her own experiences working with Jennifer and the essential practices for maintaining energy alignment in both personal life and business.

00:00 Introduction and Guest Introduction

01:01 Personal Experiences and Soul Language

02:52 Energy Leaks and...


The Death of Hustle Culture and What's Rising in it's Place
#226
06/12/2025

Hustle culture is officially dead, and something way better is taking its place. In this episode, we talk about why the "work harder to earn more" mentality isn't working anymore and what's actually replacing it. Spoiler: it involves way more joy and way less grinding.

What We Cover


Why hustle culture is finally crumbling (thank goodness!)The shift from "more hours = more money" to working smarterHow to follow your energy instead of rigid business plansThe Indiana Jones approach to business: one step at a timeWhy authenticity beats tactics every single time

<...


Business Purpose through Palms
#225
06/05/2025

In this episode of Four Day Weekends, we welcome Leslie Zemenek, a hand reader, past life astrologer, and life purpose guide with three decades of experience.

Leslie explains how she decodes life purposes by examining fingerprints, which are formed 16 weeks after conception. She discusses the four types of fingerprints and their relation to various life paths and customer care genius types, particularly for entrepreneurs.

She reads Donna's fingerprints, highlighting her unique superpower and limiting beliefs. Leslie also shares insights into the scientific and metaphysical aspects of her work, emphasizing the importance of personal authenticity in...


The New Currency: Time and Energy in Business
#224
05/29/2025

In this episode of Four Day Weekends, Donna delves into the shift from traditional, money-focused business paradigms to a more balanced, energy and time-conscious approach.

She discusses how time and energy are becoming the new currencies of business success, advocating for a move away from the hustle culture towards a more aligned and spiritual business practice.

Donna shares insights on honoring your energy, setting boundaries, and maintaining higher vibrational frequencies to achieve better results in both business and personal life. She also provides practical steps for performing an energy audit and delegating low-energy tasks. Join...


Creating Sacred Business Boundaries for Greater Income
#223
05/22/2025

In this episode, Donna discusses the importance of setting sacred business boundaries and how they can lead to increased income.

Reflecting on personal experiences and lessons learned, Donna explains how clear boundaries protect personal time and energy, prevent burnout, and enhance productivity. She shares stories about the consequences of weak boundaries and the benefits of strong ones, offering practical advice on setting time, client, energy, financial, and personal value boundaries. By implementing firm boundaries, solopreneurs can achieve a better work-life balance and create a more aligned and profitable business.

00:00 Introduction to Sacred Business Boundaries


From Head to Heart: Redefining Business Decisions with Intuition
#222
05/14/2025

Let's discuss the art of making business decisions that aren't just informed by data but are also aligned with your intuition.

We explore the limitations of head-only decision-making, often resulting in analysis paralysis, and introduce the transformative power of blending strategic thinking with gut feelings.

Through personal stories and practical examples, learn how listening to your body's signals can guide you toward more fulfilling and profitable outcomes.

Tune in to see how to integrate intuitive practices into your daily routine, set the right intentions, and make decisions that resonate deeply with your true...


Finding Your Creative Flow with Dr. Adrienne Maclain
#221
04/24/2025

I'm excited to welcome our special guest today, Dr. Adrienne Maclain!

Dr. Adrienne MacIain, a.k.a. Dr. Odd, is the bestselling author of the Creative Living for All series and creator of the DOER deck, a unique oracle deck designed to realign humans to their natural creative cycle.

Her goal is to help creators unleash the power of their authentic creative flow so that they can create what they're called to create with ease and enjoyment.

Join us to discuss the importance of embracing one's unique quirks and creativity.

She...


Unexpected Inspirations: Foxes and the Traits of Manifesting Generators
#220
04/17/2025

Today I had an unexpected encounter with a fox family in my neighborhood.

What started as a different planned topic turned into a reflection on the adaptability and playful nature of foxes, drawing parallels to the traits of manifesting generators in the business world.

By observing the foxes, I discuss how they, like manifesting generators, thrive in various environments, balance their work with creativity, and find joy in what they do.

Tune in to hear my story and get inspired to embrace your own adaptability and playfulness.

Grab my guide below:<...


Embracing Your Authentic Self: The Key to Business Success
#219
04/09/2025

Ditch the blueprints and start running your business authentically.

If you're ready to transform your business, the greatest strength you have is simply being you and embracing your uniqueness.

Let's discuss the importance of being authentic in your business.

I'll share some personal anecdotes and lessons I've learned from blindly following others, and emphasize why aligning your actions with your true self is essential for success.

You'll also hear some practical tips on identifying business practices that might be out of alignment and how to ensure everything you do is in...


Ditch the Sales Script: Selling Naturally with Kim Frederick
#218
04/03/2025

With our special guest Kim Fredrick, we dive into the art of selling your services without feeling like a used car salesman.

She shares valuable insights on how to make sales conversations natural and effective. Learn how to approach selling in a way that aligns with your true self, ensuring a comfortable experience for both you and your clients.

Kim is a sales coach who unsticks small business owners so they can sell their services comfortably and authentically without pressure, gimmicks, or compromise.

She doesn’t teach a hard to remember system, but fo...


Intuitive Insights: Trusting Your Inner Business Guide
#217
03/27/2025

What if your best business decisions came from your inner voice rather than your data? 

Think of your intuition as a muscle. The more you use it, the stronger it gets.

Let's dive into the power of intuition in making business decisions.

Moving away from purely data-driven choices, we explore how listening to that inner voice can lead to more authentic and profitable outcomes.

From personal anecdotes to practical tips, learn how to harness your intuition and integrate it into your decision-making process for better business and life outcomes.

F...


Seeds of Renewal: How to Honor the Spring Equinox
#216
03/20/2025

It's time to celebrate the Spring Equinox, also known as Ostara!

Learn what the equinox is all about and some fascinating historical tidbits about how ancient cultures celebrated this time of renewal and growth.

We’ll explore fun and meaningful ways to mark this vibrant season, like planting seeds, making nature tables, and bringing in the fresh, lively energy of spring into your home.

I’ll also discuss the powerful cosmic energies at play and how this season is perfect for new beginnings.

It’s a time for fresh starts and I can’...


Spring Forward: Discovering the Seasonal Flow of Business
#215
03/13/2025

Stop fighting the current and learn to flow with the seasons.

Let's unveil the forgotten rhythm of business success.

Discover how aligning your business with the natural seasons can boost productivity and bring balance.

We're channeling the power of spring's renewal, summer's high energy, fall's reflection, and winter's rest.

Say goodbye to the relentless grind, and embrace a more organic approach to achieving your goals.

Tune in and transform the way you do business!

Grab my guide below:

FREE : Business Detangler: 5 Minute Audio to Reclaim...


Unveiling Season Three: Embracing the New Earth Business Model
#214
03/06/2025

It’s clear that the old ways no longer serve us. As our planet and species evolve, so must our business practices.

After a long transformative break, I can't wait to dive back in and share the thrilling evolution of my business journey!

I had some powerful reflections that sparked an exciting new direction for my teachings and business, transforming it to include more magical and intuitive practices.

I've always been passionate about working less while making a fantastic living. Now, I'm leveling up by infusing elements like tarot, pendulums, and moon ceremonies in...


Raise Your Business Consciousness
#213
01/09/2025

Don't let your business get stale and outdated.

Our personal and spiritual development are deeply linked to our professional lives.

For many of us, our business is a direct reflection of who we are so as we evolve personally, our businesses should evolve too.

I want to share some insights on how you can elevate your business consciousness by aligning it with your personal passions and growth as we move into the new year.

Think creatively about your passions—whether it’s gardening, yoga, nature walks, or activities that might seem unre...


Words of the Year
#212
01/02/2025

What are your words of the year?

In this final episode of 2024, I share my reflections on the words I chose for the past year - Rebirth and Bloom.

Let's discuss my journey with these words and how they influenced my personal growth and business transformations. 

There are significant changes coming in 2025 Including my business model, the evolution of my personal practices, and a sneak peek into what's coming in the new year!

Try picking your words of the year and see how this meaningful practice can help shape your business t...


Year-End Reflections: What Worked, What Didn't, What's Next?
#211
12/26/2024

Before the end of the year, let's do this quick powerful exercise that will help you reflect on this past year and plan for an extraordinary 2025.

Get ready to transform your mindset and set yourself up for success!

I'm guiding you through an exercise I do every year that I call "What Worked, What Didn't Work, and What You'll Do Better".

It's a simple but transformational process to reflect on your year and use these insights to make the next year even better!

I hope this exercise brings you the same...


Infusing Creativity into Your Business
#210
12/19/2024

Work doesn't have to feel boring and repetitive every single day.

Bringing more creativity into our business and everyday life is so important to keep our vibration up and allow work to be exciting again!

As someone who runs a flower farming business and loves to do various craft projects, I can't wait to tell you about the joy and energy these creative endeavors bring me.

Let's discuss how mixing passion with business tasks can make your workday more enjoyable and fulfilling, the impact of engaging activities on your overall passion and productivity...


1212 Gateway: Energy Shifts in Business for 2025
#209
12/12/2024

A huge shift is coming in 2025!

Lets jump into the magical energy of the 1212 gateway and how it impacts our lives and businesses.

I'll share insights on navigating energy shifts and manifesting your goals! Tune in for practical decluttering tips to prepare your space and mind for the upcoming year.

Let’s embrace the changes, ride the energy waves and set ourselves up for success in the new year!

Grab my guide below:

FREE : Business Detangler: 5 Minute Audio to Reclaim Time and Get Immediate Relief in Your Chaotic Business

...


The Power of Open Hands: Embracing Abundance
#208
12/05/2024

Have you ever noticed how we entrepreneurs are awesome at giving but kind of awful at receiving?

In this episode, let's explore why your closed hands might be shutting out success. Perfect for this season of giving and gratitude!

Are you drowning in tasks but refusing help? You might be blocking abundance. Learn how accepting help can open doors to success!

Undervaluing your work? Stop giving away your time and start charging what you're worth. I'll share some personal stories and tips on how to welcome financial abundance.

Start opening your...


Rebooting Your Business: How to Make the Big Shift
#207
11/21/2024

 Do you ever feel like shutting down your entire business and just starting over?

Before you throw everything away, it might simply be time to expand your business or move towards a new direction!

Today I'm sharing my journey of knowing when to shift in your business.

Here's what's in store:

- Why I knew it was time to shift

- Signs your energy doesn't match your work

- Evolving client needs and how to adapt

- The fine line between pivoting and panicking


Transitioning from Course Creation: A New Chapter
#206
11/14/2024

There's a big shift coming in my business and podcast direction!

After a year of reflection, I’m moving beyond courses to something even bigger.

While courses have been my focus for years, it's time to pivot to new opportunities.

A key conversation with my coach helped me find my real calling: transforming how entrepreneurs do business better.

I’m focusing on solving the root issues that hold entrepreneurs back, helping them find real freedom and efficiency.

Look out for new programs designed to optimize your business, save time, and...


The Guide to Untangling Your Business
#205
11/07/2024

Have things just felt draining and complicated recently?

Let me give you the guide to untangling hidden obstacles in your business.

We’ll explore how to evaluate your pricing, simplify your processes through automation or delegation, and spot new revenue opportunities.

Plus, I’ll give you three powerful techniques: Revenue Radar, Energy Leak, and Time vs. Money Audit, to help you boost your profits and streamline your operations.

Tune in and start transforming your business today!

Don't forget to subscribe to my private podcast for more tips and strategies to w...


The Expensive Myth: Why Being Busy is Costing Your Business
#204
10/31/2024

Did you know that there's hidden costs of being too busy?

Discover why the constant hustle isn't just tiring – it's also expensive. Being overly busy can actually lead to missed opportunities and mistakes that drain your energy and profits.

Let me show you how to detangle yourself from the chaos of daily tasks and refocus on what truly moves the needle in your business.

Don't get caught in the traps that keep us busy, from fear of missing out on the next big thing to the illusion that more activity equals more progress, di...


Stop Making Your Business Harder Than It Needs to Be
#203
10/24/2024

You've probably caught yourself thinking "This should just be a lot easier" more times than you'd like to admit.

Let's be honest, running a business is no walk in the park but I'm here to show you that it can be easier.

I'm going to help you uncover three critical signs that you're making things too hard in your business. We'll explore actionable strategies to streamline your processes and make your business run smoother and more efficiently.

It's time to stop overthinking decisions, adding unnecessary steps, and perfecting the unimportant. Instead, learn these...


Holiday Sales Success: The Secret to Selling Programs and Buyer Psychology
#202
10/17/2024

We're about to crack the code on holiday sales success!

Let me reveal the secrets behind holiday buyer psychology and discover why customers are in a frenzy for deals and how to make sure your offers hit the mark.

Learn how to make your offers stand out with irresistible deals as I walk you through creating special bundles, adding extra value, and offering discounts without giving away the farm.

Don't reinvent the wheel—repurpose it! Find out how you can use existing products to create high-value offers that will appeal to your audience wi...


Harnessing Seasonal Energies: Align Your Business with Nature's Cycle
#201
10/10/2024

Ready to ride the waves of seasonal energy in your business?

Grab a cup of your favorite warm drink, cozy up, and join us in this episode as we dive into how the natural cycles of the year can supercharge your business.

We explore how the natural cycles of the year influence our business activities. From the renewal of spring to the harvest of autumn, we discuss leveraging seasonal energy to enhance productivity and well-being in business.

Learn why spring is the best time for new initiatives, how summer fosters expansion, and why...


The Evolution of Friendship and Business with Jeannie Spiro
#200
10/03/2024

 Today we're celebrating my landmark 200th episode with my amazing friend Jeannie Spiro!

Join us as we reminisce about our incredible 12-year friendship, sharing the story of how we met and how our business collaboration has evolved over the years. From personal anecdotes to professional insights, we reflect on our journeys and the importance of events in fostering deep connections. 

 Tune in to hear about Jeannie’s journey from corporate life to online entrepreneurship and how my expertise in creating leveraged business models has influenced her.

We also discuss the significance of having a bus...