Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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By: Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling.

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Why Customers Always Ask for Discounts (and What to Do Instead)
Why Customers Always Ask for Discounts (and What to Do Instead) episode artwork
Yesterday at 12:42 PM

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Sales Discovery for Founders & Developers: Ask Better Questions, Close Better Deals
Sales Discovery for Founders & Developers: Ask Better Questions, Close Better Deals episode artwork
Yesterday at 11:21 AM

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Chatting Smart: How to Actually Connect with Customers on WhatsApp
Chatting Smart: How to Actually Connect with Customers on WhatsApp episode artwork
Last Friday at 7:11 PM

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How to Stop Wasting Time on Bad Prospects (And Find Clients Who Can Actually Pay)
How to Stop Wasting Time on Bad Prospects (And Find Clients Who Can Actually Pay) episode artwork
Last Friday at 9:33 AM

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Stop Copying Foreign Emails: The Right Way to Do Outreach in Nigeria
Stop Copying Foreign Emails: The Right Way to Do Outreach in Nigeria episode artwork
Last Friday at 8:46 AM

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Why Revenue-Generating Activities Must Come First in Your Business
Why Revenue-Generating Activities Must Come First in Your Business episode artwork
Last Thursday at 9:11 PM

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Stop Shouting at Everyone: How to Fix Team Communication in Your Nigerian Startup
Stop Shouting at Everyone: How to Fix Team Communication in Your Nigerian Startup episode artwork
Last Thursday at 12:29 PM

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​Do You Really Need a "Rags-to-Riches" Story to Grow Your Business?
​Do You Really Need a "Rags-to-Riches" Story to Grow Your Business? episode artwork
Last Thursday at 12:10 PM

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Stop Saying 'Hi Dear': How to Handle Professional Salutations and Business Communication in Nigeria
Stop Saying 'Hi Dear': How to Handle Professional Salutations and Business Communication in Nigeria episode artwork
Last Thursday at 11:32 AM

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Stop Blaming the Economy: The Founder’s Guide to Personal Responsibility
Stop Blaming the Economy: The Founder’s Guide to Personal Responsibility episode artwork
Last Wednesday at 1:41 PM

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Why Selling on the First Meet Doesn't Work (And How to Fix It)
Why Selling on the First Meet Doesn't Work (And How to Fix It) episode artwork
Last Wednesday at 9:30 AM

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Chasing the Bag vs. Finding Love: Why Young Founders Need Both
Chasing the Bag vs. Finding Love: Why Young Founders Need Both episode artwork
Last Tuesday at 11:24 AM

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The Truth About Executive Sponsors, Reputation, and B2B Sales in Nigeria
The Truth About Executive Sponsors, Reputation, and B2B Sales in Nigeria episode artwork
Last Tuesday at 10:52 AM

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Goodwill vs. Bribery: How to Master Cultural Gift-Giving Without Crossing the Line
Goodwill vs. Bribery: How to Master Cultural Gift-Giving Without Crossing the Line episode artwork
Last Tuesday at 9:51 AM

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Why Relationships Trump Transactions in Nigerian Business
Why Relationships Trump Transactions in Nigerian Business episode artwork
Last Tuesday at 9:22 AM

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Selling in Nigeria: Hierarchies, Titles, and Cultural Rules
Selling in Nigeria: Hierarchies, Titles, and Cultural Rules episode artwork
Last Monday at 2:24 PM

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The Trust Factor: How Nigerians Handle Business Risk
The Trust Factor: How Nigerians Handle Business Risk episode artwork
Last Monday at 11:52 AM

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Selling in Nigeria: Should You Trust Western Sales Books?
Selling in Nigeria: Should You Trust Western Sales Books? episode artwork
Last Monday at 10:57 AM

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Stop Texting Bad News to Your Clients
Stop Texting Bad News to Your Clients episode artwork
11/08/2026

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Why Spamming is Killing Your Sales (And How to Fix Your Online Deliverability)
Why Spamming is Killing Your Sales (And How to Fix Your Online Deliverability) episode artwork
11/06/2026

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The Right Way to Cold Call: Fixing Your Outreach Strategy in Nigeria
The Right Way to Cold Call: Fixing Your Outreach Strategy in Nigeria episode artwork
11/05/2026

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Why Your Facebook Ads Aren't Working (And What to Do Instead)
Why Your Facebook Ads Aren't Working (And What to Do Instead) episode artwork
11/02/2026

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Is Luck the Secret to Business Growth? Here’s the Truth About Sales
Is Luck the Secret to Business Growth? Here’s the Truth About Sales episode artwork
11/01/2026

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Stop Chasing Quick Wins: How Community Building Actually Sells Online Courses
Stop Chasing Quick Wins: How Community Building Actually Sells Online Courses episode artwork
10/30/2026

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Why Your Online Course Isn't Selling (And How to Fix It Long-Term)
Why Your Online Course Isn't Selling (And How to Fix It Long-Term) episode artwork
10/30/2026

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Think Like an Executive: Build Business Acumen Without an MBA
Think Like an Executive: Build Business Acumen Without an MBA episode artwork
10/30/2026

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Think Like an Executive: Master Business Acumen in Sales
Think Like an Executive: Master Business Acumen in Sales episode artwork
10/29/2026

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Phone vs. Physical Presence: What’s the Best Way to Reach Your Customers?
Phone vs. Physical Presence: What’s the Best Way to Reach Your Customers? episode artwork
10/29/2026

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How to Grow Your Business When the Competition is Already Huge
How to Grow Your Business When the Competition is Already Huge episode artwork
10/29/2026

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The Art of Pricing: Bracketing and Anchoring Secrets for Consultants and Creatives
The Art of Pricing: Bracketing and Anchoring Secrets for Consultants and Creatives episode artwork
10/28/2026

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The 3-Step Growth Formula: Volume, Conversion, and Retention
The 3-Step Growth Formula: Volume, Conversion, and Retention episode artwork
10/28/2026

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Are There Really Professional Standards in Sales?
Are There Really Professional Standards in Sales? episode artwork
10/28/2026

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Stop Sending Cold Links! How to Do Sales Outreach the Right Way
Stop Sending Cold Links! How to Do Sales Outreach the Right Way episode artwork
10/28/2026

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Are Pitch Decks Dead? How to Pitch Investors and Close Deals
Are Pitch Decks Dead? How to Pitch Investors and Close Deals episode artwork
10/28/2026

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Do You Really Need Storytelling to Close Sales?
Do You Really Need Storytelling to Close Sales? episode artwork
10/27/2026

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Are You Actually Closing Deals or Just Spinning Your Wheels?
Are You Actually Closing Deals or Just Spinning Your Wheels? episode artwork
10/27/2026

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Are Your Ads Breaking the Law? What Business Owners Get Wrong
Are Your Ads Breaking the Law? What Business Owners Get Wrong episode artwork
10/27/2026

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Should You Build Your Own CRM with AI? (Spoiler: Probably Not)
Should You Build Your Own CRM with AI? (Spoiler: Probably Not) episode artwork
10/26/2026

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Turn Cold Leads Into Customers With Simple Data Research
Turn Cold Leads Into Customers With Simple Data Research episode artwork
10/25/2026

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Why Your First 15 Prospecting Calls Failed (And How to Fix Them)
Why Your First 15 Prospecting Calls Failed (And How to Fix Them) episode artwork
10/24/2026

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