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In May, SEMRush changed its keyword difficulty. 

Keyword Difficulty (KD) is a metric that tells you how much SEO effort it might take to organically rank a page in the top 10 results on Google for a certain keyword. And overall with keyword difficulty, the higher the percentage is, the harder the competition will be.

They launched an infographic walking through how they now calculate KD which might be worth printing and putting on your wall.

The new calculation that takes into account the...

Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?

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Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.).  You need to break the site in two.

As you probably know, YMYL content needs to be created with a...

Google updated its User CTR Patent

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Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes.

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Here are the ways you can support the SEO T...

Did you know that Google can figure out *who* wrote your site content?

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John Mueller says they use something called recognition where they spot writing patterns that they know comes from a particular author, even if there isn’t a bio on the site. 

However, Google still recommends a biography and links to your author’s social media profiles. 

Now is the time to develop even deeper relationships with subject matter experts to write your content (vs. unknown ghostwriters). Search Engine Journa...

Spotify had made sharing podcast content easier

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Spotify lets you share a specific timestamp from a podcast. When you tap the share button, you’ll see a toggle option that enables you to create a link for the particular spot in the podcast you want to share. This is also helpful as a host if you’re going to share specific mentions of resources or other people in your marketing promotions for each episode. Learn more here.

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Subfolders vs subdomain - which is more effective when you’re consolidating your website?

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Here’s the tip (and is what I recommend to clients): moving to a subfolder almost always increases traffic

But don’t take my word for it. Rand Fishkin recently shared 14 case studies around how moving a subdomain to a subfolder (almost always) increases search traffic

And how moving from a subfolder to a subdomain (almost always) decreases search traffic. I’ve added a link to his tweet th...

Let’s talk about RSS feeds.

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Google recently announced an updated use for RSS - allowing users to follow brands

I spotted this announcement on the Chromium blog - an option to enable Android users (using Chrome Canary) to follow their favorite websites and opt into RSS feed updates via a “follow” button. Just when you thought RSS had died - here’s another reason to keep it alive and up to date. I kid, of course, as Bing LOVES RSS feeds and podcasts...

Let’s talk about the Google I/O Updates that impact SEO

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Here’s a quick overview of the updates from Google I/O that impact SEO.

1. Google announced their new natural language engine - that they call MUM (the Multitask Unified Model). This model will allow them to answer sophisticated queries such as:
 
"I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall. What should I do differently to prepare?" 

It also gives users answers from dif...