The Leverage Podcast - Real Estate Edition
The Leverage Podcast - Real Estate Edition We interview the Real Estate Industries top 1-2% weekly to bring all the tips, tricks and transition stories!Sponsored by Sphere Rocket VA www.SphereRocketVA.com
The Leverage Podcast - Stephanie Evelo
Your team can’t grow past you if every decision still needs your approval. Stephanie Evelo shares how hiring the right operations leader helped her escape burnout and build a real estate business that thrives while she’s away.
Learn why she hired her first assistant for just five hours a week, how hiring for strengths changed her team, and why clear values make delegation easier. Stephanie explains how she handed off daily operations—and why her team is having its best year ever while she enjoys more freedom.Watch for practical lesson...
The Leverage Podcast - Brenda Figueroa
Overpricing a home can cost you buyers. Doing everything yourself can cost you time to grow. Las Cruces Realtor Brenda Figueroa shares how she handles pricing conversations, builds client trust, and stays responsive with a reliable team behind her.
From community tours that build relationships before the first showing to the remote assistant she’s had since day one, Brenda explains the habits and support that keep her business moving—even when she travels.
Watch for practical lessons on delegation, client communication, and growing a real estate business.
If you're ready to get some...
The Leverage Podcast - Linda Kim
If your Airbnb business needs you for every guest issue, you’ve built another job. Linda Kim, founder of BNB Mastery Society, shares how virtual assistants and automation helped her spend just a few hours a week overseeing her rental business.
Linda explains how she delegates cleaning coordination and guest issues, empowers VAs to make decisions, and avoids becoming the bottleneck. She also breaks down Airbnb rental arbitrage, choosing markets using data, and using thoughtful design to stand out from competitors.
Watch for practical lessons on building a business th...
The Leverage Podcast - George Rivera
Hiring more people won’t free up your time if every decision still comes back to you. George Rivera explains how he went from 90-hour workweeks to 30 while more than doubling his income.
Learn how to delegate outcomes, build clear SOPs, and give your team the authority to solve problems without constant approvals. George also shares his two-week vacation test to reveal where your business still depends on you.
Watch for practical ways to reclaim your time and focus on growth.
If you're ready to get some serious leverage with a VA, grab a...
The Leverage Podcast - Elizabeth Evans
Chasing a commission can cost you the trust your business depends on. Elizabeth Evans shares how she moved from teaching to real estate—and why putting clients first sometimes means advising them not to sell.
Learn how clear expectations, market data, and honest conversations help her build lasting client relationships. Elizabeth explains why she turns down overpriced listings, treats other agents as teammates, and uses her teaching background to help buyers and sellers make informed decisions.Watch for practical lessons on earning trust and building a real estate business beyond the next tr...
The Leverage Podcast - Cassandra Marks
Trying to appeal to everyone can make your business easy to overlook. Cassandra Marks, known as Realtor Cass, shares how an authentic personal brand and a clear niche help her attract clients in Vancouver, Washington, and the greater Portland area.
Learn why copying another agent’s personality can hurt your marketing, how YouTube brings her relocation clients, and why strong relationships come before the sale. Cassandra also explains how her renovation experience helps clients spot costly problems and negotiate with confidence.Watch for practical lessons on standing out, earning trust, and attracting cl...
The Leverage Podcast - Michelle Evans
Overpricing a home can drive buyers away. Handling every detail yourself can hold your business back.
Grand Junction Realtor Michelle Evans shares how realistic pricing, smarter negotiation, and exceptional client service help build a referral-driven real estate business. She also explains why hiring a transaction coordinator changed her business by keeping deadlines, documents, and signatures on track.
Watch for practical lessons on delegation, client relationships, and creating more capacity to grow. Subscribe to The Leverage Podcast for more.
If you're ready to get some serious leverage with a VA, grab a...
The Leverage Podcast - Nicky Anderson
If every client depends on you, your time becomes the limit on your business growth.
Nikki Anderson, founder of Rockabye Baby Newborn Care, shares how she went from working alone to building a team of 10—and how she protects the client trust her business depends on.
Learn what she looks for when hiring, how regular check-ins and training support consistent service, and why delegation creates room to lead. Practical lessons for business owners ready to serve more clients without carrying every responsibility themselves.
Watch th...
The Leverage Podcast - Michelle Evans
Is your real estate team still helping you grow, or are you giving up commission on clients you bring in yourself?
Michelle Evans shares how reviewing her lead sources pushed her to leave a team and earn more working independently. She also explains how CRM systems, consistent follow-up, and better listening help her maintain personal service while handling 40-plus deals a year.
Learn how to spot when support becomes a ceiling, understand what actually motivates buyers, and build client relationships that lead to reviews and referrals.Watch the full conversation and subscribe to The Leverage Podcast.
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The Leverage Podcast - Suzi Farajiani
A promising property can become a break-even deal when renovation costs eat through your margins. Real estate professional Suzy shares why investors need to price the work before buying—and focus on what they’ll actually net.
Learn how construction knowledge strengthens negotiations, why a five-month eviction changed her approach to tenant selection, and how she protects two hours of daily prospecting while managing client demands.
Watch for practical lessons on protecting profit, building client trust, and keeping sales activity on your calendar.Â
Subscribe to The Leverage Podcast for more conversations about smarter business decisions.
If you'r...
The Leverage Podcast - Angelica Dennis
Inconsistent follow-up can cost you clients, even when your marketing gets their attention. Realtor Angelica Dennis shares how she uses a virtual assistant and her CRM to keep transactions moving while staying focused on client appointments.
Learn what she delegates, why client relationships begin at closing, and how showing your work on social media builds trust. Angelica also explains why a rental property’s numbers can look right while the investment is wrong for your lifestyle.
Watch, subscribe, and share: Which task would free up the most time if you delegated it?
If you're ready to get so...
The Leverage Podcast - Liz Errichetto
Waiting until you’re overwhelmed to build business systems can cost you clients. Greater Boston real estate advisor Liz Errichetto shares why she wishes she had organized her business sooner—and how consistent prospecting, CRM tools, and valuable newsletters support her growth. Learn how she approaches qualifying leads, earns referrals through client service, and uses social media to stay top of mind without chasing viral views. Plus, hear how 14 years in commercial lending gave her an advantage in real estate negotiations. Watch the full conversation and subscribe to The Leverage Podcast. Need a VA to give you extra leverage in your...
The Leverage Podcast - Adrienne DeGuere
Doing everything yourself can keep your real estate business stuck—even when your calendar is full.
Santa Fe broker Adrienne Daguerre shares why she finally hired a transaction coordinator, a virtual assistant, and showing support after years of handling it all. Hear how simple checklists, consistent CRM follow-up, and clear communication create room for new business while protecting client relationships.Plus, learn why goodwill matters in real estate negotiation—and how winning an argument can put the deal at risk. Watch, subscribe, and tell us which task you need...
The Leverage Podcast - Lisa Williams
If every client call, content edit, and decision needs you, your business has a growth bottleneck.
Lisa Williams, CEO of Hello Again Products, shares how she’s handing off responsibilities across two businesses. From hiring a social media manager to letting her agency team lead client calls, Lisa explains how to delegate gradually and build trust without micromanaging.
She also breaks down the shared document and AI meeting recaps that helped cut weekly calls from 90 minutes to 45—freeing meeting time for decisions instead of updates.
Wa...
The Leverage Podcast - Dawn L Dyer
Your next real estate deal could already be in your database. Without consistent follow-up, valuable relationships and repeat business are easy to overlook. Realtor Dawn Dyer joins John Davidson to explain how she uses a CRM to track buyer preferences, match clients with listings, and reconnect with past customers. She also shares why pricing high to leave negotiating room can backfire—and how clear communication builds client confidence when a transaction gets complicated. Watch for practical ways to organize your contacts, strengthen follow-up, and build lasting client relationships. Subscribe for more conversations on growing your business. If you're ready to ge...
The Leverage Podcast - Kassidy Fenton
More listings don’t always mean more profit. The wrong clients can drain your marketing budget and leave you too busy to grow.
Kassidy Fenton shares why she turns down overpriced listings, how Facebook helped her build her real estate business, and why repeat clients and referrals now account for roughly half her business.
She also explains how hiring an assistant to handle transaction coordination freed her to focus on showings, seller meetings, and client service.
Watch for practical lessons on protecting your time, earning trust, and knowing what to delegate.
If...
The Leverage Podcast - Catherine Dugan LaBelle
Being busy doesn’t mean your real estate business is growing. Networking and committee work can crowd out lead generation, while poor communication can put client trust—and deals—at risk.
On The Leverage Podcast, Catherine LaBelle shares why she stepped back from association work, how mentors helped her build a business, and the communication mistake that changed her client service. Learn why active listening, clear expectations, and practiced sales conversations matter for referrals and long-term growth.
Watch the full conversation and subscribe for practical lessons on building a stronger business.
If you're ready to get some seriou...
The Leverage Podcast - Julie Elisha
The best real estate agents don’t disappear after closing. They stay connected, build trust, and make sure clients remember them when it’s time to move again.
Julie Elisha shares lessons from 17 years in real estate, including how consistent communication, personal relationships, and going the extra mile helped her build a business fueled by repeat clients and referrals. She explains why staying top of mind matters, how learning from experienced agents can accelerate your growth, and why success takes more than just knowing how to sell homes.
The takeaway? Do right by your clients, keep showing up, and...
The Leverage Podcast - Rebecca Durfey
More listings can mean missed follow-ups and weaker client service when every task depends on you.Â
Rebecca Durfey shares how simple systems and delegated support help her business handle roughly 100 deals a year.
From color-coded folders to a licensed assistant managing transactions, Rebecca explains how she tracks each deal while keeping client relationships and negotiations in her hands. She also shares why knowing your numbers, tracking lead sources, and consistent neighborhood marketing matter when turning a successful real estate career into a business.
Watch the full conversation and subscribe to The Leverage Podcast for practical lessons on s...
The Leverage Podcast - Aubrey Davenport
Making more calls won't fix a marketing strategy that isn't reaching the right people. Aubrey Davenport nearly quit real estate after months of cold calling and open houses. After shifting toward social media and military relocation clients, she sold 10 homes in six months at her new brokerage.
Aubrey shares how Facebook groups helped her attract clients, why better questions build trust, and how she uses AI to save time without losing her personal touch. For business owners, the lesson is clear: find where your customers seek help, earn their confidence, and focus on what produces results.
<...The Leverage Podcast - Holli Clem
More transactions won’t fix a business that depends on you for everything. After more than $265 million in career production, North Atlanta realtor Holli Clem shares why she wishes she had thought like a business owner sooner.
Holli explains how to earn referrals from people who have never hired you, set client expectations before problems arise, and turn local expertise into a competitive advantage. She also shares how three executive assistants help her maintain responsive service.
Watch for practical lessons on building trust, negotiating effectively, and growing through relationships. Subscribe to The Leverage Podcast for mo...
The Leverage Podcast - Frank Ehrhardt
Doing everything yourself can cost more than hiring help. After selling over 400 homes, Frank Ehrhardt shares why he wishes he had put people and systems in place sooner. The Southwest Florida broker associate and former CPA explains how to value your time, delegate transaction work, and focus on finding new business while maintaining client service. Frank also shares his approach to time blocking, matching marketing channels to your audience, and building a trusted vendor network that helps keep deals moving. His concierge approach offers practical lessons for anyone growing a service business. Watch for ways to protect your time and...
The Leverage Podcast - Sheila Dantzler
Taking every deal can put your reputation at risk. Sheila Dantzler explains why knowing when to refer business out matters as much as knowing how to close.Drawing on 21 years in Chicago real estate, Sheila shares how consistent follow-up turns prospects into long-term clients, why a big commission doesn't guarantee a strong business, and how to negotiate with data when emotions run high. For agents and business owners, it's a practical conversation about earning trust, protecting your expertise, and preparing for uneven revenue.
Watch the full conversation and subscribe for more lessons on building a stronger business.
Need...
The Leverage Podcast - Mike Dunn
Referrals are a bonus, not a reason to stop prospecting. Mike Dunn shares why he still makes calls, mails his geographic farm, and knocks on doors after roughly 1,300 real estate transactions.
Mike explains how consistent outreach and community involvement built trust over decades—and how a $1,000 school donation led to listings. He also shares how to keep negotiations focused on the bigger picture, use terms beyond price to move deals forward, and give smaller opportunities the attention that can lead to future business.
Watch the full conversation and subscribe to...
The Leverage Podcast - Kim Eckert
A hot market can hide a weak real estate business. When sales slow down, neglected relationships and inconsistent follow-up can leave your pipeline empty.
Kim Eckert shares how she built a referral-driven business with a 12-month follow-up calendar, thoughtful client touches, and trusted vendor relationships.Â
She also explains the risks of overcustomizing renovations, overlooking vacation rental expenses, and chasing bigger margins at the expense of faster sales.
Watch for practical lessons on building consistent business and growing within your management capacity. Subscribe to The Leverage Podcast for more.
If you're ready to get some serious leverage w...
The Leverage Podcast - Bryson Daniels
Winning a negotiation sometimes means walking away. Real estate strategist Bryson Daniels explains why closing the wrong deal can cost clients more than losing it.
Bryson joins Jon Davidson to share how he uncovers client priorities, sets expectations early, and builds genuine relationships. He breaks down the tradeoff between time and money, why sellers should focus on net proceeds, and how overpricing can lead to repeated price cuts and weaker negotiating power.
For agents and business owners, the lesson is practical: listen before proposing a solution, prepare clients for tradeoffs, and protect their interests when a deal stops...
The Leverage Podcast - Pippin Dew
When follow-up ends at closing, future referrals are left to chance. Solano County realtor Pippin Dew says 95% of her business comes from repeat clients and referrals—and she explains the habits behind that result.
Learn how consistent check-ins, annual property valuations, and useful support after the sale keep client relationships strong. Pippin also shares how local expertise builds trust and how to negotiate firmly without sacrificing your client’s interests or burning bridges.
Watch for practical ways to strengthen client retention and build repeat business. Subscribe to The Leverage Podcast for more business conversations.
If you're ready to g...
The Leverage Podcast - Elizabeth Convery
Doing everything yourself can leave you with strong sales and no time to enjoy them. Elizabeth Convery, founder of The Confident Agent, shares how real estate agents and business owners can delegate without lowering their standards. Learn how to document tasks, create clear expectations for an assistant, and turn big goals into monthly actions. Elizabeth also challenges the pressure to measure success only by sales volume—and explains why building a business around your priorities matters. Watch for practical ways to reclaim your time and subscribe to The Leverage Podcast. If you're ready to get some serious leverage with a VA...
The Leverage Podcast - Garrett Decker
Treating every other agent as competition can cost you referrals. Garrett Decker explains how relationships with local realtors helped him build a business after moving to Florida without an established client network.
The Marine Corps veteran and former police officer shares how he found his niche serving military families, creates reusable guides and neighborhood videos, and approaches negotiation without giving away leverage. He also explains why agreeing on price reductions upfront can prevent repeated negotiations with sellers.
For agents and business owners, this conversation connects relationships, repeatable systems, and clear expectations to better execution.
<...The Leverage Podcast - Laura Coffey
Hiring another salesperson won’t solve an administrative bottleneck. Laura Coffey shares why hiring for real estate experience kept missing the mark—and how an administrator with different strengths became the support she needed. With 850+ homes sold, Laura explains how she uses 37 prepared emails to educate clients, tracks marketing ROI, and partners with another agent so she can take time off while clients stay supported. She also shares the $27,000 lesson that changed her approach to contracts and why protecting a client matters more than closing a deal. Watch the full conversation and subscribe to The Leverage Podcast for practical lessons on h...
The Leverage Podcast - Valerie Crowell
Buying more leads won’t fix a sales strategy that overlooks the people already in your network. Valerie Crowell shares why she stopped paying for leads after months without a conversion—and what she tells agents to do instead.
The third-generation broker associate explains how to build business through existing relationships, ask better negotiation questions, and protect deals by keeping emotions out of the process. She also shares how her title insurance background helped her spot property value others missed.
Watch the full conversation and subscribe to The Leverage Podcast for practical lessons on sales, nego...
The Leverage Podcast - Kylie Edington
Working harder doesn’t guarantee more closings, and chasing results can leave you exhausted. Kylie Edington shares how she navigated real estate income swings, raised four children as a single mother, and nearly walked away before one of her strongest summers.
Kylie explains why she leaves room in her calendar for unexpected problems, makes rest a priority, and treats setbacks as information instead of proof of failure. She also discusses her personal experience with sound baths and mindfulness and how listening to clients’ emotions shapes her approach to real estate.
Watch the full conversation and subs...
The Leverage Podcast - Gina Duncan
Every task you keep can take time away from the clients who drive your business. Gina Duncan shares how she decides what to delegate—and why being capable of doing something doesn’t make it the best use of her time. With 25+ years in real estate, Gina explains how time blocking, repeatable systems, and trusted specialists help her stay available to clients. She also shares how client education, community involvement, and lasting relationships support her referral-based business. Watch the full conversation and subscribe to The Leverage Podcast for practical lessons on delegation, leadership, and business growth. Need a VA to give...
The Leverage Podcast - Shana Edwards
Doing everything yourself can leave little time for the relationships that drive sales. Shana Edwards averages 60+ home sales a year with one transaction coordinator and explains how that hire changed her workload.
She shares the repeatable systems, purposeful client check-ins, and open house strategies that help her generate business without pressuring people for the sale. Learn how she approaches delegation, protects her time, and invests in marketing that keeps clients coming back.
Watch the full conversation and subscribe to The Leverage Podcast for practical lessons on growing your business.
If you're ready to...
The Leverage Podcast - Clemente De La Torre
Your reputation may win business, but routing every negotiation through you can limit how far your team grows.
Los Angeles real estate team leader Clemente de la Torre shares how trusted relationships generate referrals—and why his hands-on leadership approach needs stronger systems to support his growth goals.
He explains how serving other entrepreneurs builds a valuable network, why fellow agents can be allies, and how recognizing each teammate’s strengths creates opportunities to delegate. He also shares how faith and a painful business setback reshaped his priorities around service and integrity.
For owne...
The Leverage Podcast - Rebecca Deering
Giving up on a lead too soon can hand your next client to a competitor. Austin real estate team co-founder Rebecca Deering explains why she follows up nine or ten times—and how a CRM helped her stop managing that process manually. She shares how partnering with specialists expanded her business into land, commercial real estate, and construction, creating more ways to serve clients. Hear how she assigns work based on expertise, builds accountability into team routines, and improves transaction systems to reduce last-minute surprises. For owners stretched thin, her experience shows why growth depends on matching the right people wi...
The Leverage Podcast - Jennifer Doty
Most business owners hit a wall where working harder stops generating growth. The real bottleneck isn't effort—it’s relying on subject matter expertise instead of building scalable leadership, delegation, and operational leverage.
When you step out of the daily doing, your playbook has to change. Former MetLife executive Jennifer Doty shares how she led 1,400-person teams, translated complex strategy, and built systems that scale. Learn how top founders transition from reactive operators to true business architects.
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The Leverage Podcast - JD Diaz
Building a bigger team can pull you away from the work that actually grows your business.
Las Vegas real estate advisor JD Diaz explains why he stepped back from leading a team to focus on luxury sales—while keeping the operational support that helped him succeed.
After handling around 40 transactions a year himself, JD learned to separate his highest-value work from documentation, filming, and editing. He shares how delegation creates more time for client meetings and networking, why a clear personal brand matters, and how deep product knowledge helps buyers make confident decisions.
For owners considering their ne...
The Leverage Podcast - David Crabtree
Growth can expose a dangerous blind spot: forgetting whose problems your business exists to solve.
Real estate broker David Crabtree shares how a major development loss after 2008 forced him to rethink his priorities, and how helping clients solve their own problems became his path to rebuilding.
He also explains why scaling requires knowing who to hire, how development opened opportunities beyond individual home sales, and why listening makes you a more valuable advisor. For owners chasing bigger numbers, this conversation connects ambition with the people, judgment, and client trust needed to sustain it.
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The Leverage Podcast - Heidi DuBose
Hard work alone does not guarantee real estate success. Heidi DuBose shares how consistency, strong client relationships, the right mindset, and staying committed through difficult markets helped her become a top real estate producer for 16 years.
Her story is a reminder that long-term growth comes from showing up, building trust, and staying focused on the actions that create results.
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