Roofing Success

Most roofers spend more money on marketing when they want more leads.

Nicholas Riley believes there's a better way.

After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relationships.

In this episode, Nick shares why networking with realtors, insurance agents, and other local professionals has become a key part of his growth strategy. He also explains how he applies lessons...

Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work.

In this episode, Jim Ahlin sits down with Kody Landals, founder of Reimagine Roofing and Reimagine Your Sales, to discuss the lessons he learned building, scaling, and exiting a roofing company.

In this conversation, you'll learn:

• How Kody built and scaled Reimagine Roofing into a private-equity-backed company
• Why virtual roofing sales can increase efficiency without sacrificing close rates
• The key financial and ma...

Most roofing companies hit a wall.

The owner becomes the bottleneck. Growth creates chaos. And every problem ends up back on their desk.

In this episode, Jim sits down with Chance Peare, COO of SkyRight Roofing & Gutters and founder of Framework OPS, to talk about what it really takes to scale a roofing company without losing control.

Chance isn't a consultant teaching theory. He's in the trenches every day managing operations, building teams, creating systems, and solving the same challenges roofing owners face as they grow.

We discuss the lessons learned...

What actually makes a roofing company successful long term?

According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems.

Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he went on to help TAMKO redesign its Contractor Edge program and now coaches contractors through the Roofing Strong Alliance.

In this episode, Jon shares the lessons he l...

500+ roofing reviews don’t happen by accident.

Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships.

In this episode, you’ll learn:
- Why Mike DOESN’T want a perfect 5.0 rating
- How great communication creates more referrals
- The customer experience details that separate great companies from average ones

What happens when one of roofing’s top marketers launches his own roofing company?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing.

From choosing a memorable brand name and testing yard sign messaging, to building a retail-first roofing company powered by SEO, Google Ads, AI search, and strong branding, Tim shares the real-world marketing playbook he’s using to grow fast in a competitive market.

They also dive into:

• Why branding can LOWER your cost per le...

From $1,500… to a multi-million dollar roofing company.

That’s the journey Mark Easton breaks down in this episode.

He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real business, not just a trade. And over time, that mindset turned into a company doing over 1,000 installs a year.

But this wasn’t overnight.

We get into the long grind… years of reinvesting, figuring things out, and the moment that pushed Mark back into serious growth mode after hitting a plateau.

You’ll...

Most roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in.

In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing crews, sales teams, and the daily chaos that comes with scaling.

With over 15 years in the industry, Zach shares what he’s learned building and running S&K Construction And Remodeling, where he now oversees multiple crews, sales reps, and project managers while staying deeply involved in sales and operations.

You’ll hear how he ap...

Scaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing control, based on his journey from tarp dragging to building a $10M+ company.

Here’s what you’ll learn:
- Why fast growth like $5M to $12M can break your business if you are not ready
- The real reason throwing bodies at problems kills your margins
- The 3 numbers that actually control your profit...

The roofing industry today doesn’t even look like it did a few years ago.

In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, why old-school leadership is failing, and what “brand” actually means (hint: it’s not your logo).

If you’re running your company the same way you always have, this is yo...

Most roofing companies see what a $10M business is doing and assume they should copy it.

The systems, the hires, the structure… it all looks like the path forward.

But the truth is, that advice often doesn’t apply yet.

In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage.

Because running a $10M playbook at $1M doesn’t make you grow faster… it usually creates problems you’re not ready to solve.

Most roofers already feel what’s wrong in their business…

This just puts data behind it.

In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know.

Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one of the biggest reasons customers leave bad reviews.

Nothing here is surprising. But what matters is what you do with it.

AI is changing roofing marketing fast… and most contractors don’t see how big this shift is.

In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead.

Search has already changed.

It’s not about ranking #1 on Google anymore.
AI is deciding who gets recommended… and who doesn’t.

So ask yourself: Is your company showing up when AI is asked who to trust?

Inside, you’ll learn:

AI is here whether roofing companies are ready or not.

In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time.

We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead of fighting them.

If you want your company to run leaner, make better decisions, and stay ahead of c...

Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage.

In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service companies. They discuss why AI is not just a technology problem but a leadership and strategy decision.

You’ll learn how to think about AI in your business, ho...

What does it take to build a roofing company that lasts more than a decade in today’s market?

In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front.

We talk about how roofing has changed. Claim denials are more common. Deductibles are higher. Appraisals are now part of the normal process. The contractors who are not adapting are getting left behind.

Nick shares how he se...

Most roofing company owners don’t mean to be reactive. It just becomes the default.

You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around.

In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making hard decisions faster, communicating with urgency, playing to your strengths, and expanding your leadership capacity so the same problems no longer overwhelm you.

The contractors op...

Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem.

In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and what the best ones do differently. This isn’t theory. Nick helped grow Hero Roofing into a powerhouse by focusing on relationships, community, and cust...

Most roofing owners are chasing money, growth, and results.

But not many stop to ask what that chase is costing them.

In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry.

Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface.

They discuss:
- Why owners tie their identity to their business
- Excellence versus...

Most roofing companies don’t have a lead problem.

They have a response time problem.

In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in.

And the numbers don’t lie:
• Most contractors don’t answer fast enough
• Buyers go with the first company that responds
• After 5 minutes, your chances drop off hard
• Fixing this ONE thing can add serious revenue without buying more leads

This is a practical breakdown of why speed to lead...

Most roofing companies are built on lies.

Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game.

This episode is raw and real. From being handed a ladder and told to go fake hail damage…
To building a company with integrity — the right way.

If you’ve ever thought:
- “There’s gotta be a better way to do this...”
- “I want to grow without selling my soul…”
- “I’m sick of reps lying just to...

Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG).

In this episode of the Roofing Success Podcast, Raymond shares how roofing became his second chance after addiction, what it really takes to scale a roofing company, and the sacrifices required to go from knocking doors to leading elite sales teams. He delivers real talk on leadership, sales discipline, social media, and what no one tells you about life after...

Most roofers are losing insurance claims because they don’t know how to document the job the right way.

In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it.

Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled her roofing company to $30 million in just 3 years.

Here’s what you’ll learn:

✔ Why you must know your code bo...

Everyone says, “Know your numbers.”
But almost no one tells you what that actually means.

That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until the money didn’t line up.

So he started digging. Hard. And what he found changed everything.

Corey breaks down the real reason why jobs can look profitable on paper, but still leave you broke. He shares the exact numbers he tracks now, how he figured out what it actually costs to s...

2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting.

That’s why we made this episode.

To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year.

Inside, you’ll learn:
- Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”)
- How being the “Mayor of Your Town” crushes digital marketing—and makes you unfireable
- The “No Numbers, No Business” truth most owners don’t want to hear
- Why...

Most owners think they have a sales problem. Or a lead problem. Or a marketing problem.

But Seth shows how those aren’t the real problems.

He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business.

You’ll see:
✅ What Seth learned running 2 companies
✅ Why most owners hit a ceiling and stall out
✅ What happens when you stop micromanaging
✅ How to build a team that solves problems for you
✅ And what to do if you want to grow i...

How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M.

He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hire.

But he had a clear vision, the Best Choice Roofing playbook, and the courage to move fast.

Inside this e...

Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold.

Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed deals. This new “B.E.S.T.” Framework can explode your profits without spending more on marketing.

🧠 B = Build Your Audience
🎯 E = Establish Perfect Messaging
📈 S = Scale Your Ads (Omnipresence = Top of Mind)
💰 T = Turn Leads Into Revenue

If you’ve ever felt like leads are slipping through the cracks, this episode is your wake-up call...

Most roofing companies get stuck around $2M–$3M…
And they stay stuck.

Not Randy Hurtado.

He helped take a sleepy roofing company from

Just because you pay taxes in a town doesn’t make you “local.”

In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong.

Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset flips the script on what it takes to stand out and dominate—especially when everyone’s racing to buy leads or out-mar...

Sales reps are making you broke…

They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. 

That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right.

In this video, you’ll hear:
- How their “red light, yellow light, green light” system flags low-profit jobs
- Why W2 reps and structured compensation are better than the 1099 mess

Most reps don’t realize what it really costs to run a roofing company…

Everyone wants to be the boss.
Make the big money.
Call the shots.

But no one talks about the real cost —
👉 The stress
👉 The sacrifice
👉 And the leadership it takes to keep the culture strong

In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to a full team of 30+… and why just being a top sales rep doesn’t mean you’re ready to run the show.
...

Roofing is about to change forever.
And if you’re not paying attention now… you’ll be left behind.

In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game:
1️⃣ Capital markets tightening
2️⃣ Private equity consolidation
3️⃣ AI and tech reshaping everything

Imagine this: Drones doing inspections. CRMs that run themselves. Agents talking to agents to book jobs — without YOU lifting a finger.

But here’s the truth no one tells you…
🏆 T...

Andy started FoxHaven Roofing Group while living in a halfway house.
Now he’s running a $25M+ company with a team, systems, and real leaders.

In this episode, he breaks down:
- Why it’s getting harder for the small guy
- The hire that changed everything (every roofing company needs this now)
- What makes a real GM or Sales Manager (and what doesn’t)
- Why outsourcing your books is killing your business
- The tool that multiplied his entire company

If you’re still wearing all the hats...

AI is taking over. Fast.
Some roofers are getting scared. Others are getting rich.

In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy.

Roz shares the exact tools, workflows, and use cases she’s teaching roofing companies to automate their day-to-day…

So they can do more with less.
And dominate their markets.

From streamlining production schedules… to automating sales training… to using AI...

What happens when a true craftsman teams up with private equity?

Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture.

You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job.

Jason also explains how they fight denied insurance claims, avoid bad leads, and why many KPIs can be misleading.

If you want to build a strong team, pr...

Would a customer really wait 3 months to work with YOU?

At Steadfast Roofing, they do. And Jon Starry shares how his team earned over 900 reviews in just 3 years by doing things most roofers skip.

Jon didn’t start in roofing, he was laid off from IT. But what he lacked in experience, he made up for with obsession: with automation, communication, and doing right by the customer.

⚠️ Spoiler alert: Reviews are the new currency of TRUST in the AI era.

In this episode, you'll see:
- Why repair jobs were the KE...

Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast.

In this raw and inspiring episode, Jimmy shares how he:
- Lost everything in 2010…
- Bounced back in 2017 with Bluewater Exteriors…
- Built a 600+ 5-star review company with ALL in-house W2 employees
- Used AI, automation, and leadership to scale smart
- And created a winning culture that puts people first

If you’ve ever felt stuck… or wondered if you can truly rebuild from the bottom — this episode...

When things aren’t working in your business…
You don’t need a tweak.
You need a HARD RESET.

In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs.

✅ From building a values-driven company…
✅ To creating a culture of real teamwork (no more lone-wolf reps)…
✅ And treating every homeowner like they’re part of the project (literally blessing the roof on install day)...

Martin shares the behind-the-scenes of Reset Roofing — where former bartenders, missionaries, teachers, and even h...

Most roofers hire the wrong people.
They’re too quick to say “yes.”
And too slow to fire.

That’s what David Dees did at first. And it cost him MILLIONS.
But then… he fixed it.

In this episode, David shares how he went from supply rep at Beacon…

To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4 years.

You’ll see:
✅ Why your hires can sink your company (fast)
✅ How to build a team that actually lasts
✅ What to do if you’ve h...