Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
364. Charles Seltzer, Founder & CEO of Crosscourt
Today, I'm joined by Charles Seltzer, founder & CEO of Crosscourt.
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A premium social basketball club for adults, Crosscourt has evolved from organized pickup games in rented gyms to a membership-based destination.
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In this episode, we discuss building community through sports.
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We also cover:
Bringing the boutique fitness model to rec sports Expanding from LA to Miami and adding new amenities Shaping member experience with in-house techÂ
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Wellness Shapes Culture, Equinox Bets on Growth, Adidas Challenges Nike
November 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
McKinsey finds the US wellness market is worth $700B, with two-thirds of consumers prioritizing wellness more than a year ago Equinox invests $1B+ in growth under new CEO Brendan Whitworth, planning roughly 50 new locations alongside record membership adidas posts a record third quarter and raises its outlook as it gains ground on Nike, which is still working through a turnaroundA quick programming note: the Fitt Insider team is heading to West Palm Beach for Health Innovation Lab and Eudēm...
Gen Z Drives Running Boom, Golf and Tennis Gain Young Players, 24 Hour Fitness Bets on Recovery
November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las Vegas gym built around strength and recovery Aspen Institute report finds youth tennis participation up 72% and golf up 55% among kids 6 to 12 since 2019 Gen Z fuels the running boom as the NYC Marathon's peak age drops 11 years and women drive nearly 80% of its growthToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to...
363. Dustin Freckleton, Founder & CEO of Happy Health
Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health.
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A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users with doctors for treatment.
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In this episode, we discuss shifting healthcare from hospital to home.
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We also cover:
Cracking cuffless blood pressure monitoring N-of-1 AI algorithms and hyper-personalization Unlocking insurance coverage to expand accessÂ
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FitLab Files for Bankruptcy, WHOOP Adds LeBron, Ozlo Raises $22M
October 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
FitLab files Chapter 11 with $100M to $500M in liabilities, a cautionary tale for fitness roll-ups Ozlo raises $22M Series B to expand its Sleepbuds into biosensing, AI, and neuromodulation for tinnitus and epilepsy LeBron James becomes a WHOOP global ambassador and investor, formalizing a relationship that began when he started wearing the device in 2015More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
HYROX Eyes Olympics, Intake Raises $62M, Wellness Hits a Wall
October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway toward the Olympics with three new race formats Intake Breathing raises $62M to scale its magnetic nasal strips, with about three-quarters of customers new to the category Circana data finds just 38% of US consumers are satisfied with the return on their wellness spending as optimization clashes with everyday lifeMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it...
Sweetgreen Raises Manager Pay, Lululemon Agrees to Chemical Testing, Vaca Bets on Beef Tallow
October 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Sweetgreen raises top restaurant manager pay to as much as $200,000 in 2027 as it works to reverse a 6.2% same-store sales decline Vaca raises $5.6M to grow its beef-tallow-fried tortilla chips as consumers seek seed-oil-free snack alternatives Lululemon settles a Texas probe over PFAS "forever chemicals" with no penalty or admission of wrongdoing, agreeing to maintain chemical safety standardsMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, an...
Women Rebrand Gym Culture, AI Predicts Cancer Survival, Microplastics Trigger Chemical Reactions
October 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Mass General Brigham researchers build an AI model that estimates cancer patient mortality risk from a single facial photograph Columbia study finds microplastics can trigger reactive chemicals linked to DNA damage and oxidative stress when exposed to water Women-only lifting studios and brands like Gymshark and Oner Active are reshaping gym culture as women's strength training growsMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, an...
362. Paul Coletta, Co-Founder & CEO of Vero Bioscience
Today, I'm joined by Paul Coletta, co-founder & CEO of Vero Bioscience.
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A predictive health company, Vero uses proteomic blood tests and proprietary AI to measure and improve organ-level aging.
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In this episode, we discuss building a closed-loop health system powered by proteomics.
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We also cover:
Why organ-level data beats whole-body scores How proteomics differs from other biological age measures Reproducibility, clinical validation, and roadmap to launchSubscribe to the podcast → insider.fitt.co/podcastÂ
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Wearables Get Dressed Up, Protein Snacks Snag Capital, MAHA Faces Setback
Today's top stories:
Calley Means, a key architect of the MAHA movement, resigns from the Trump administration as food policy efforts stall
WILDE raises $40M from S2G Investments for chicken-based protein chips, selling in 30,000+ retailers with $100M+ in sales last year
Nirva raises $25M for an AI pendant as wearable makers turn health devices into jewelry people want to wear
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR he...
NFL Teams With General Atlantic, OpenAI Backs Cancer Tech, Hims Expands TRT
October 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
NFL partners with General Atlantic to launch a sports investment platform, building on a 46-company portfolio that includes Fanatics and CLEAR OpenAI's venture arm and Founders Fund back Coherence Neuro's $45M seed round for brain implants designed to detect and treat cancer Hims expands testosterone care with injectable and oral options, scaling faster than any specialty outside weight lossToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. Fr...
TikTok Blocks Peptide Searches, Oura Adds Fitness Metrics, Orangetheory Confronts Closures
October 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Oura adds Cardio Effort and VO₂ max metrics to compete more directly in fitness tracking beyond sleep and recovery TikTok blocks searches for peptides like semaglutide, BPC-157, and TB-500 as peptide content spreads across social media Orangetheory's US footprint falls by about 135 studios since 2023, though industry visits remain strong as consumers mix formatsToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and crea...
White House Elevates Women's Health, Gyms Add Clinical Services, Hormone Testing Comes Home
October 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Trump signs an executive order creating an NIH women's health division and White House task force, though the effort faces questions over broader NIH funding cuts Mark Wahlberg's Municipal Gym brings clinical care to the big-box market, offering $99 blood work and epigenetic testing at a 32,000-square-foot Nevada opening this December Unravel Health raises funding for a palm-sized Micro Lab that analyzes saliva hormones at home in minutes, with early-access devices arriving in 2027Today's episode is brought to you by AIIR — a...
361. Cathrin Bowtell, CEO of Seed Health
Today, I'm joined by Cathrin Bowtell, CEO of Seed Health.
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A microbiome science company, Seed Health translates cutting-edge research into daily supplements designed to optimize gut health and overall wellness.
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In this episode, we discuss building a CPG brand around microbiome science.
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We also cover:
Expanding to Amazon and Target Developing proprietary dual-cap delivery Clinical studies and efficacy as competitive moatsÂ
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Reservoir Banks Immune Cells, Lume Tracks Hormones, Brady Brings Recovery to Aescape
October 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Reservoir launches an immune cell banking service built by Cellino, letting people freeze and store their own cells for potential future therapies Lume Health unveils a sweat-based wearable that continuously tracks hormones, starting with cortisol, with 25,000 people on its waitlist Aescape teams up with Tom Brady on the Brady Protocol, a 30-minute robotic deep-tissue massage built around his recovery routineMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means fo...
Function Partners With Google, Future Adds DEXA Scans, ROSE Targets Water Quality
October 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Function partners with Google Health to combine lab results with wearable data and AI coaching in the Google Health app this fall Future adds DEXA scans through BodySpec in 15 markets, with beta members who scanned averaging 5.8 weekly workouts versus 3.7 ROSE launches a $399 home water test screening 100+ contaminants, with an environmental biomarker product planned for early 2027More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
...Justin Timberlake Joins PRODA, Collective X Raises $3.2M, HYROX Extends Race Day
October 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Collective X Health emerges from stealth with $3.2M to license a research-backed women's health data layer to wearable and performance brands HYROX partners with Sweatpals to keep athletes engaged between races across its 20,000 affiliate gyms and 107 events Protein soda brand PRODA adds Justin Timberlake, Jessica Biel, and Joey Gonzalez as co-founders ahead of national expansionMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
...Google Expands Women's Health, Sava Advances Glucose Monitoring, NFL Fuels Flag Football
October 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Sava raises $36M Series B led by Ascensia Diabetes Care to bring a microneedle continuous glucose monitor to market Google Health partners with Flo Health to sync cycle tracking with Fitbit data for 80M+ monthly users starting next year NFL invests in flag football as high school girls' participation jumps 48% to 100,000+ ahead of its 2028 Olympic debutMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and ca...
360. Keith Barlow, Founder & CEO of XENOM
Today, I'm joined by Keith Barlow, founder & CEO of XENOM.
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A two-day, 10-event competition testing gymnastics, strength, and metabolic conditioning, XENOM is positioned as the mass-participation alternative to elite-only fitness competitions.
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In this episode, we discuss building the "decathlon of fitness."
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We also cover:
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Partnering with CrossFit and HYROX Competitive fitness as a cultural phenomenon The business model behind large-scale fitness eventsÂ
Subscribe to the podcast → insider.fitt.co/podcastÂ
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Wally Expands Oral Care, Outro Tackles Medication Tapering, PepsiCo Rethinks Snacks
October 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Wally raises $25M Series A to grow from 15 to 100 dental locations, charging $249 a year for unlimited cleanings without insurance Outro Health raises $7M to scale its deprescribing platform, building personalized tapering plans for antidepressants and other long-term medications PepsiCo cuts its full-year earnings outlook as North American volume slips, even as it leans into protein, fiber, and zero-sugar productsToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. Fr...
HYROX Partners With XENOM, GLP-1s Target Aging, Childhood Fitness Fights Depression
October 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
HYROX founders join XENOM as investors and board members, forming a partnership between two hybrid fitness competition brands Study of 1,000+ Australians links childhood cardiorespiratory fitness to a lower risk of adult depression, with a 20% lower rate among women Eli Lilly and Novo Nordisk data show GLP-1 patients had biological ages two to three years lower than placebo, pushing the drugs into the longevity raceToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, we...
General Medicine Raises $120M, Altro Health Adds $7M, True Food Files Bankruptcy
October 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
TJ Parker's General Medicine raises $120M to build a consumer layer for healthcare, treating care like ecommerce in a $5T market only 4% digitally penetrated Altro Health raises $7M to help fitness operators and medspas offer peptides, GLP-1s, and hormone therapy in-house, working with 500 businesses already True Food Kitchen files Chapter 11 and closes 12 restaurants, putting the wellness chain up for sale while 34 locations keep operatingToday's episode is brought to you by AIIR — a modern communications and experiential agency for he...
Hiyo Scales Social Tonics, Happy Health Adds Blood Pressure, Fitness Shapes Real Estate
October 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Hiyo raises a $20M Series B led by Constellation Brands, pushing its nonalcoholic social tonics toward 13,000 retail doors
Happy Health's smart ring gets FDA clearance for cuffless, calibrationless blood pressure, adding to its sleep apnea diagnosis
Gym access is now the top lifestyle factor for Gen Z renters, with 32% willing to pay more to live near one
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fi...
359. Frank Britt, CEO of Aescape
Today, I'm joined by Frank Britt, CEO of Aescape.
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Aescape's AI-powered bodywork tables turn millions of anatomical data points into a new layer of health intelligence — with plans for personalized "body scores" in the future.
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In this episode, we discuss repositioning from robotic massage brand to body intelligence.
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We also cover:
Biomechanical blindness Pivoting from licensing to ownership model Why recovery still gets just 2% of fitness dollarsSubscribe to the podcast → insider.fitt.co/podcastÂ
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NOBULL Reaches $1B, Creatine Gains New Audience, LA Fitness Opens 200th Pilates Studio
October 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
NOBULL expands beyond training gear into footwear, apparel, nutrition, and content, with apparel up 100% as the $1B brand pushes into physical retail 12-week study finds adults 45-65 taking 10g of creatine daily gained 2.4 pounds of lean tissue even without exercise, broadening its appeal beyond athletes LA Fitness opens its 200th Pilates by LA Fitness studio in just two and a half years, bringing boutique-style Reformer classes into big-box clubsMore from Fitt:
Fitt Insider breaks down the convergence...
REVL Enters the US, Brodie Reinvents Rec Basketball, Healthcare Faces a Talent Gap
October 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
REVL Training makes its US debut in Florida, bringing its 13-week structured strength programming to a crowded fitness market with plans for 100+ studios by 2028 Brodie raises $3.6M to expand its pro-style recreational basketball league, now hosting 600+ games for 50,000+ players ahead of entering Manhattan and Atlanta Covista analysis finds the US clinician shortage could nearly double by 2040, though 92% of the gap could be mitigated through training and AI automationMore from Fitt:
Fitt Insider breaks down the convergence of...
Oura Pauses IPO, Tiny Health Raises $33M, RFK Jr.'s Food Push Stalls
September 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Oura delays its IPO amid market uncertainty, despite seeking up to $2.2B at a $15B valuation, as nearly two-thirds of the offering would come from existing shareholders selling Tiny Health raises $33M Series B to expand its microbiome platform beyond infant care into IBD, menopause, and GLP-1 use RFK Jr.'s push to curb ultraprocessed foods stalls inside the White House as officials raise concerns over legal exposure and industry impactMore from Fitt:
Fitt Insider breaks down...
Functional Shots Surge, Graza Explores Sale, Surgery Gets Scrutinized
September 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Functional shots emerge as the next supplement ritual, with the category projected to grow from $6.6B to $19B by 2033 as investors back brands like Sol-ti and Suja The Economist questions the evidence behind common surgeries, finding roughly two-thirds of patient improvement in trials came from natural healing or placebo effects Olive oil brand Graza explores a sale valued between $450M and $600M as larger food companies acquire brands reinventing familiar categoriesMore from Fitt:
Fitt Insider breaks...
358. Kate Ryder, Founder & CEO of Maven Clinic
Today, I'm joined by Kate Ryder, founder & CEO of Maven Clinic.
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The largest virtual provider for women's and family health, Maven Clinic covers 28M members and 2.5K+ employers across fertility, maternity, pediatrics, and menopause benefits.
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In this episode, we discuss building at the intersection of clinical quality and technology.
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We also cover:
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Using AI to triage care Maven's direct-to-consumer expansion How consumer demand is driving the women's health categoryÂ
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Wearables Funding Surges, Brain Tech Raises $250M, GRAIL Nears FDA Decision
September 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
GRAIL's Galleri cancer blood test moves closer to FDA approval after an advisory panel found benefits outweigh risks, despite a near-split vote on efficacy Wearables draw $4.1B in investment this year, nearing the 2021 peak as Whoop raises $575M and Oura preps a potential $16B public listing Precision Neuroscience closes a $250M Series D, bringing total funding to $430M as its FDA-cleared brain-computer interface moves toward commercial useToday's episode is brought to you by AIIR — a modern communications and experiential ag...
PVOLVE Targets Muscle Longevity, Rapha Restructures, VCs Buy Into Sports
September 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
PVOLVE and Jennifer Aniston launch Movement Longevity, a strength and mobility program addressing a gap where 66% of women say they've never been told to lift weights Rapha CEO Fran Millar steps down as the cycling brand restructures after a $33.6M net loss, targeting sustainable profitability by 2027 Collaborative Fund takes a stake in D.C. United and Audi Field, using the club as a platform for portfolio companies like Whoop and OlipopToday's episode is brought to you by AIIR — a mo...
Peloton Courts Runners, Apple Eyes Whoop, Bird&Be Raises $13M
September 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Peloton unveils three new treadmills including a $2,195 folding model, adding Whoop integration and AI-powered run analysis to broaden its audience Apple reportedly explores a thin, screenless fitness band to compete with Whoop, though the device likely wouldn't arrive before 2028 Bird&Be raises $13M to expand fertility supplements and at-home testing, growing into an eight-figure business with 75% revenue from subscriptionsToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. Fr...
Men's Wellness Nears $3T, 7-Eleven Targets Wellness, Americans Battle Fatigue
September 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Men's wellness market projected to reach $2.8 trillion by 2030 as Pinterest reports surging interest in community-driven rituals like running clubs 7-Eleven opens its eighth annual Brands with Heart program, seeking emerging functional beverage, protein, and better-for-you snack brands for shelf placement CDC finds 71.5% of US adults experienced fatigue over three months, with frequent fatigue linked to higher rates of depression and anxietyToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and pe...
357. Nicolas BeauprĂ©, Founder & CEO of MateĂna
Today, I'm joined by Nicolas BeauprĂ©, founder & CEO of MateĂna.
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A yerba mate energy drink, MateĂna grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand.Â
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In this episode, we discuss the product backstory and growth roadmap.
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We also cover:
Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategyÂ
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Nix Raises $10M for Hydration Intelligence, Life Time Bets on Healthy Aging, Supplement Use Hits 78%
September 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Nix Biosensors raises $10M Series A to license its hydration algorithm into fitness platforms, shifting from hardware to health data infrastructure Life Time expands its ARORA healthy-aging program as class size triples since 2022, tapping into the 56% of consumer spending held by adults 50+ Pew data finds 78% of US adults now take a supplement, with protein use surging among Gen Z even as seniors lead overall adoptionMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and...
Fitness Industry Posts Double-Digit Growth, Walmart Enters Medicare, Ritual Targets Perimenopause
September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide
Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform
Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for bu...
On Stays Premium, Gen Z Bypasses Insurers, FDA Rethinks Psychedelics
September 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
On refuses to discount shoes as Q2 sales rise 13.5% to $1B, betting product innovation can support margins that reached 65.4% Accenture survey finds Gen Z and Millennial trust in health insurers fell 10.5%, with 62% already using AI tools to choose a health plan FDA signals more flexibility in psychedelic trial design, opening alternative approaches to comparators, dosing, and approval timelinesMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, cu...
Gen Z Throws Wellness Darties, [solidcore] Launches Heated Strength, Wizard Wellness Adds Funding
September 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Wizard Wellness completes rollout across Target, Walmart, and CVS while closing a $1M+ round, betting on mass retail over direct-to-consumer first [solidcore] launches Ascend, a heated floor-based strength format, expanding beyond reformer classes as it scales toward 250 locations by 2028 NYT reports "wellness darties" combining yoga, cold plunges, and nonalcoholic drinks are going viral on college campuses as an alcohol-free way to socializeMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it...
356. Danny Yeung, CEO of IM8
Today, I'm joined by Danny Yeung, CEO of IM8.
Pivoting from diagnostics, parent company Prenetics has scaled its science-backed supplement brand co-founded with David Beckham to a $400M+ market cap with just two core SKUs.
In this episode, we discuss building IM8 from the ashes of a billion-dollar collapse.
We also cover:
From billion-dollar IPO to $50M valuation in 18 months Simple products, simple messaging General Catalyst's revenue-based financingÂ
Subscribe to the podcast → insider.fitt.co/podcastÂ
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Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health
September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, using its 100 million users to challenge Oura and Whoop on distribution Salomon signs a five-year global partnership with IRONMAN, becoming title partner of the World Championship in Kona starting in 2027 Eli Lilly uses its GLP-1 windfall to expand into women's health, recruiting scientists across osteoporosis, preeclampsia, and endometriosisToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance br...
