Marketing Vanguard
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.
Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event
In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.
What You'll Learn:
How to shift the definition of “brand” from product provider to experience giverWhy breaking out of the marketing silo is a critical competitive advantage The strategic advantage of being a part of DavosHow to balance wholesale and direct-to-consumer channelsHow consumer-centric foundation separates great marke...Successfully Using AI in Business with ClearPrompt CEO, Karin Timpone, at the World Economic Forum Event
Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy.
What You'll Learn:
Why CMOs are perfectly positioned to lead AI strategy across organizationsHow to break down AI implementation into focused, phased pilots instead of betting the entire farmThe difference between technology adoption and strategic impactHow to build cross-functional alignment in the C-suite around technology and strategyPick one lane and go deep rather than trying to master all o...Brandweek 2025: Build-A-Bear’s CEO, Sharon Price John on Claiming Your Place, Being a CEO and More
From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on the latest episode of Marketing Vanguard. In this conversation, straight from the Brandweek 2025 stage in Atlanta, Sharon, CEO of Build-A-Bear, reveals her unconventional career journey and how that evolution directly shaped the turnaround and reimagining of an iconic experiential brand.
What You'll Learn:
How to transition from functional expertise to CEO-level thinkingWhy CMOs must adopt a "business-first" mindset to advanceThe confidence gap that holds high-potential wome...CMO Relevance Secrets with Sumit Virmani at the World Economic Forum Event
More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Sumit breaks down the necessary evolution of the CMO, what AI has to do with it, and the strategic imperative of aligning with C-suite priorities.
What You'll Learn:
Why CMOs need to operate within the full C-suite context, not just marketing bubblesHow to position yourself as a transformation partner, not a marketing operatorThe critical difference between using A...Workday CMO, Emma Chalwin, Discussing the AI Era - World Economic Forum Event
CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin, CMO at Workday, breaks down the evolving strategic role of CMOs at major enterprises, the intersection of AI and human-centered marketing, and how chief marketing officers can become essential drivers of business growth.
What You'll Learn:
How to position CMOs as strategic business leaders in the...How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event
AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift.
What You'll Learn:
How to position AI as "augmented intelligence" rather than artificial intelligenceWhy the core creative concept must remain human-driven while AI handles scalingHow to free your marketers fro...How Microsoft’s Bonnie Pelosi Uses AI to Lead at the Edge of Innovation - World Economic Forum Event
AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between.
What You'll Learn:
How to embed governance into AI implementation from day oneWhy CMOs must act as connectors across the entire C-suiteThe "Customer Zero" mindset and why AI use cases must be geared, first, towards customers How to lead c...Salesforce CMO, Ariel Kelman's 25-Year Playbook for Marketing at Scale
In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity.
What You'll Learn:
How to ground AI agents in customer data to drive measurable outcomes Why CMO leadership must pioneer AI adoption before mandating it across teams AI’s productivity paradox - why it enab...The Proven Playbook for Cultural Relevance at Georgia-Pacific with Laura Knebusch
How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes to keep a heritage brand alive and thriving. From how century-old heritage brands like Brawny, Angel Soft, and Dixie evolve without alienating loyal consumers to how a classically trained marketer navigates AI, retail transformation, and cultural moments in real time, this conversation proves that adaptability and agility aren’t just possible; it’s crucia...
How to Become a SUCCESSFUL Challenger Brand ft. BodyArmor and Tom Gargiulo
Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of the Marketing Vanguard podcast. Tune in as the brand’s CMO, Tom Gargiulo, opens up the pages of his playbook on succeeding as a challenger brand. From how to build winning athlete partnerships and leverage unconventional media channels for outsized ROI to executing a brand rebirth that resonates with both consumers and retail partners, this conversation is packed with actionable insights on punching above your weight in the CPG spac...
When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser
Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S.
What You'll Learn:
How to design a Chief Brand Officer r...What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret
In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today. Listen in for Kirsten’s playbook on how marketing leaders can navigate rapid technological change, build adaptive teams and balance analytical rigor with authentic brand narratives in an increasingly complex marketplace.
What You'll Learn:
How to invest across the entire marketing funnel equally during periods of rapid change, rather than concentrating resources on trending channelsThe "High Trust + Adaptability" leadership framework for building ma...Therabody’s CMO on Why Every Brand MUST Have a Differentiating Asset
In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing. Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the importance of investing in a differentiating asset that makes your brand a stand-out in its segment.
What You'll Learn:
How to define and defend distinctive assets while protecting your brand's unique visual and functional propertiesWhy the four-year CMO ten...Building the Most Agile, Adaptable and Resilient Marketing Team: The Jennie Weber Way
In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical importance of adaptability and resilience in marketing teams today, Jennie breaks down the strategies that have helped her and her team at Best Buy stay ahead of the curve (and stand the test of time).
Tune in for actionable insights on weathering one of retail’s most dynamic periods.
What You'll Learn:
How to build a cu...Marketing as a Profit Center featuring Llibert Argerich
Llibert Argerich, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore ROI-driven strategies that marketers can and must use, why local market strategy outperforms national campaigns for fragmented industries, and how AI is transforming customer-to-pro matching at scale. Backed by rich experience, Llibert offers actionable frameworks for driving measurable growth without breaking the bank.
If you’re looking to do more with less and transform your marketing team into a business enabler, this conv...
How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria
Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transformation. From her unique journey from aerospace engineering to marketing leadership, Kristen shares insights on pivoting brands toward growth, building trust with high-net-worth clients, and creating exceptional customer experiences. As it stands, Wheels Up is revolutionizing private aviation through innovative membership models, strategic partnerships, and its marketing team has everything to do with it.
This conversation serves as a critical reminder of a good marketer’s core responsibility: translating complex bus...
How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair
Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption.
In this conversation, he shines a light on Infosys’ journey to becoming a $19B-revenue global tech brand and what the marketing team has to do with growth.
What You'll Learn:
How to...Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands.
Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management in complex institutions. He discusses how to balance tradition and innovation, why universities must think like modern brands, and how collaborations, from NASCAR to Dude Perfect, can open new doors for engagement and national relevance. This conversation is a...
Thinking Human: Doug Zarkin on the Real Equation Behind Brand Value
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of "Moving Your Brand Out of the Friend Zone." In this compelling conversation, Doug shares how he's transforming a commodity category into an emotional brand experience through people-first leadership.
Doug's career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria's Secret PINK. Most notably, he spent eleven years as CMO at Pearle Vision, an unusually long tenure, where he led a complete brand transformation...
How Feast & Fettle's Alon Rivel is Building a Regional Food Empire
Alon Rivel, CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney. With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to building authentic brands.
The conversation explores how Feast & Fettle differentiates by focusing on time as currency rather than trendy diets or speed. Their approach combines locally-sourced ingredients with hospitality-first service and community building.
What You'll Learn:
How to build authentic brand positioning that goes beyond pr...Transforming Heritage Retail Brands from JCPenney to Brooks Brothers with Marisa Thalberg
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marisa Thalberg, Chief Customer and Marketing Officer at Catalyst Brands, in a candid conversation about leadership, risk-taking, and brand transformation in retail marketing.
Marisa discusses her career journey across diverse industries - from Estée Lauder and Taco Bell to Lowe's, SeaWorld, and now JCPenney. She opens up about learning from failures, dealing with short tenures, and why marketers must take calculated risks. The conversation explores her current role transforming JCPenney and the broader Catalyst Brands portfolio, which includes Brooks Brothers, Aeropostale, L...
Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta, about his newly released book "Click Here: The Art and Science of Digital Marketing and Advertising
As Jenny's repeat guest, Alex brings battle-tested insights from his 18-year tenure at Meta, where he's witnessed digital marketing's complete transformation. He reveals his motivation for writing "Click Here" - the definitive guide to online marketing that fills a critical gap left by classic texts like Claude Hopkins' "Scientific Advertising." Alex argues that while technology ev...
Building Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Elizabeth Teran, Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming marketing at the baby tech company that revolutionized infant monitoring with medical-grade pulse oximetry technology.
Elizabeth brings extensive experience from her 10-year tenure at Skullcandy in product marketing, followed by over 5 years at Owlet where she led the company through significant challenges and growth. She discusses the unique positioning of marketing medical-grade technology to parents, the company's journey from FDA warning letter to full medical clearance...
From Heritage to Innovation: Building a Global Energy Brand with Francis Perrin, Chief Brand and Sustainability Officer of Rehlko
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, Chief Brand and Sustainability Officer at Rehlko, about brand transformation and B2B marketing innovation.
Francis discusses his career from P&G and L'Oréal to leading the transformation of Kohler Energy into the independent company Rehlko. He shares the strategic thinking behind the rebrand, including how they created the name Rehlko as an anagram of Kohler to maintain heritage while establishing independence. The conversation explores the opportunity in residential power generation, competing as a challenger brand against industry giants, a...
Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members
Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet Mehra, CMO of Chime. They discuss their unique career journeys, the evolving CMO role, and why they joined forces to help rewrite the narrative around marketing leadership. From efficient capital allocation to building trust in the C-suite, these leaders share candid insights about what it really takes to succeed as a modern CMO.
These marketing leaders delve into their distinct career paths, the evolving...
Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms.
She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C...
ADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them.
What You'll Learn:
Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEKThe uncomfortable...The Future of Play in a Digital World: Insights from Jason Bunge, CMO of Hasbro
"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole."
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and explores the future of play in a digital world.
Jason brings experience from technology companies including Skype, Microsoft, Riot Games, and EA before joining Hasbro two years ago. The conversation explores Hasbro's transformation...
Community Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit
What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy?
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young, CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine community feedback. Tune in to discover why Reddit's unique approach to brand safety, open communities, and real consumer dialogue is driving 60% year-over-year...
Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to success
What You'll Learn:
Why "if you're not innovating, you die" defines the beverage category...AI as Your Creative Detective: Emily Ketchen on Leading Marketing in the Intelligence Era
What if you could transform your organization’s approach to AI while building a global brand?
In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging technologies or a marketing leader seeking to balance global reach with local relevance, this conversation offers invaluable insights into the future of tech-driven mark...
How Hilton Democratized Creativity Through AI—Breaking Down Barriers with Mark Weinstein
AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape.
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein, CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningful experiences that resonate in an uncertain world. Whether you're navigating budget constraints, technological disruption, or cultural pitfalls, this conversation offers essential insights on staying relevant...
From Barbie to Building Sets: How Mattel's CBO Transforms Legacy Brands Through Bold Storytelling with Lisa McKnight
From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern Audiences
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impact. Whether you're managing heritage brands or building new ones, this conversation offers invaluable insights on taking calculated risks, embracing inclusivity...
Culture, Commerce & Community: How BET Transformed from Media Company to Movement with Kimberly Paige
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay...
Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy
What if you could transform your marketing leadership journey through purpose and passion?
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why...
Building 200-Year Old Brands in a 24-Hour World: AG1's Marketing Revolution with Paulie Dery
Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Paulie Dery, CMO of AG1 (formerly Athletic Greens), for a masterclass in brand building and creative leadership. Drawing from his impressive journey through R/GA, Uber, and YETI, Paulie shares invaluable insights on why running toward challenges breeds creativity, how to maintain brand authenticity in a rapidly evolving market, and why great products paired with strong storytelling create a lasting impact. Whether you're navigating industry disruption or building...
Why B2B Marketing Needs a Human Revolution—EY CMO John Rudaizky Reveals Why
The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global Consultancy
In this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, Global CMO of EY, to explore the evolving landscape of marketing in professional services. From pioneering brand transformation in consultancy to navigating the intersection of AI and creativity, discover how EY is reshaping client experiences through their new Studio Plus initiative. Whether you're a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading...
Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy
How do you market entertainment experiences that span physical casinos, online gaming, and sports betting?
In this episode of Marketing Vanguard, Jennifer Weissman, CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms. From a time when showing casino floors in ads was prohibited to today's gamified loyalty ecosystems, Jennifer dives into regulatory shifts, customer lifetime value, and gamification beyond traditional gaming.
What You'll Learn:
How regulatory evolution has transformed gaming marketing possibilitiesWhy loyalty programs are the "lifeblood" of multi-platform entertainmentHow PENN Entertainment lowered...Engineering the Future of Marketing: Esi Eggleston Bracey’s Unilever Playbook
How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies?
In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a global brand or as...
Truth Over Trend: Christie Sclater on Clinique's Mission
What does it take to lead a legacy beauty brand in a world obsessed with trends?
In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.
What You'll Learn:
How to use brand heritage and consistency as strengths in crowded mark...
