Grow Your Clinic

New grad physio @thecuriousphysioproject posted a reel saying commission-based pay structures and rebooking rates as KPIs give her the ethical ick - and it got over a hundred comments from allied health pros! So we’ve sat down to unpack it.

If your pay is tied to how many times you rebook a patient - how can you be sure your motives are pure? It’s a fair question, and Ben, Jack and Bec have a lot to say about it.

Because the way you think about pay says a lot more about how you trea...

Culture doesn’t just disappear overnight - but if you’re not actively protecting it as you grow, you might look up one day and not recognise the team you’ve built.

In this episode of the Grow Your Clinic podcast, Ben Lynch and Jack O’Brien dig into one of the most common concerns they hear from growing clinic owners - how do you hold onto the thing that made your clinic great in the first place? They unpack why culture loss is never accidental, what the standards you walk past are actually communicating to your team, an...

What if the secret to standing out in a crowded clinic market had nothing to do with your clinical skills - and everything to do with a cup of tea?

In this episode of the Grow Your Clinic podcast, Jack O'Brien and Bec Clare are joined by Clinic Mastery co-founder Daniel Gibbs for a conversation about client experience, differentiation and the mindset shifts that separate clinics people talk about from ones they forget. Dan shares the origin story of Posture Podiatry - surrounded by 16 competitors within two kilometres - and how borrowing from hospitality led to Telstra...

The content that goes viral is rarely the content that fills your books - and in this episode, Jack and Mic make a compelling case for why that's actually good news for clinic owners.

In this episode of the Grow Your Clinic podcast, Jack O'Brien and Mic Rizk cover a lot of ground - from why Alex Hormozi's highest reaching videos generated the least business, to what the Penrith Panthers do behind the goalposts that your clinic team could learn from. They get into the unpolished content strategy that's actually converting to patients right now, why trust...

Fifteen years as a physio, seven of them in the public hospital system, a side hustle online course, and a Coke can business at school - Caleb is not your average clinic owner.

In this episode of the Grow Your Clinic podcast, Jack O'Brien sits down with Caleb Gray, founder of Click Physiotherapy in North Brisbane, to unpack one of the most honest and practical clinic origin stories we've heard on the show. Caleb shares why he'd tell new grads to stop worrying about burnout and start worrying about not learning fast enough, how a mentorship with...

What does it actually mean to take a risk in your clinic - and how do you know if the risk you're avoiding is actually the bigger danger?

In this episode of the Grow Your Clinic podcast, Ben Lynch, Mic Rizk and Jack O'Brien continue the thread from episode 381 - Is Owning A Clinic Still Worth It? - and push deeper into the risk side of the equation. Mic reveals why he actually considers himself a low-risk investor despite what everyone around him thinks, and shares the story of a one-hour conversation with a seasoned advisor that...

Every clinic owner has systems somewhere - scattered across drives, buried in inboxes, or still living in their head. The real problem isn't creating them. It's getting your team to actually use them.

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack O'Brien to unpack how to build a clinic that doesn't rely on you to answer every question. Bec takes us inside PhysioWest's Allie account in a live screen share - showing exactly how she's structured her onboarding playbooks, segmented resources by team role, and drip-fed content...

Every clinic owner asks it at some point - sometimes quietly, sometimes in a full-blown crisis. Is this actually still worth it?

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Mic Rizk and Jack O'Brien to tackle one of the most important and most honest questions in clinic ownership. Mic shares the four dimensions he uses to measure whether clinic ownership is working - time, money, freedom and meaning - and the 12-month rule he gives himself before making any big decision in a trough. They get into what's really driving...

Six weeks overseas, three resignations while away, and a team of 30 holding the fort - Bec Clare is back on the pod and she's got a lot to share.

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack O'Brien to unpack what it actually takes to step away from your clinic without everything falling apart. Bec shares how she prepares her team in the week before leave so they're already leading before she even boards the plane, how she set up a single WhatsApp channel as her only...

How much should you actually be spending to get a new client - and how does your clinic compare?

In this episode of the Grow Your Clinic podcast, Ben and J.O.B dive into clinic marketing benchmarks using data from real clinics. They break down the median cost per new patient across physiotherapy, psychology, podiatry, chiropractic, speech pathology and occupational therapy - including why a $109 acquisition cost for a physio client can be very different from a $121 acquisition cost for a psychology client. They also explore the role of mental availability, why your content can make...

Your practitioners know what they should be doing - so why aren't they doing it? The answer usually starts long before they ever walk through your door.

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk - owner of iMove Physio and the Private Practice Apprenticeship - to dig into one of the most common frustrations clinic owners bring to Clinic Mastery: practitioners not doing the one percenters. Mic shares why the standards conversation actually starts at recruitment, how always having a job ad running for just $5 to $10 a day...

Every clinic owner feels the financial squeeze at some point. The ones who get through it fastest are the ones who know exactly where to look - and what to do about it.

In this episode of the Grow Your Clinic podcast, Ben Lynch and Jack O'Brien unpack the patterns they see play out every year around end of financial year - the cash flow crunches, the freak-out meetings with accountants, the decisions that snowball. Jack walks through a practical framework for taking back control of your clinic costs starting today, from cleaning up your Xero data...

Nine out of ten practitioners will switch off the moment you mention PVA. So how do you fill your books, reduce white space, and get great client outcomes - without the numbers talk killing your culture?

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk to dig into the patient visit average conversation that most clinic owners are getting wrong. Mic shares the three-part clinical framework he uses to help practitioners understand why patients should stay the course, without it ever feeling like a push to over-service. You'll hear how...

What happens when your clinic sale falls over 48 hours before settlement - because your own team decides they're not on board?

In this episode of Grow Your Clinic, Jack takes us inside his real experience selling his physio clinic - from fielding four very different buyers with four very different valuations, to the moment his team torpedoed the first deal right before the finish line. Ben and Bec draw out the lessons that matter most for clinic owners, whether you're thinking about selling in the next 12 months or just want to build something worth owning for the...

Imagine leaving your next team retreat with a crew that's more connected, more motivated, and pulling in the same direction - that's exactly what we're unpacking today.

We're joined by Bec Clare, director at PhysioWest, who shares how she plans retreats around a single focus word that shapes every activity and conversation. We unpack how to balance fun and productivity so your team actually connects - not just coexists - and why the informal moments between sessions are often where the real magic happens. You'll learn how to structure a retreat agenda that doesn't burn people out...

Are your mentoring sessions actually developing your team - or are they just another meeting nobody looks forward to?

In this episode of the Grow Your Clinic podcast, we break down how to transform the way you support and develop your practitioners, starting with one simple but powerful shift: ditching the word "supervision" for "mentoring." We unpack why this change in language isn't just cosmetic - it fundamentally changes the dynamic between you and your team. We dive into how to structure your mentoring sessions so they're focused, productive, and actually move the needle on...

Do you actually have a budget for your clinic - and if not, do you even know where to start?

In this episode of the Grow Your Clinic podcast, we break down why a budget is one of the most powerful tools a clinic owner can have, and how to build one that actually drives profitability. We unpack the real purpose of a budget - not just tracking what you spend, but creating a clear roadmap for what you want to earn. We dive into the hidden costs that quietly blow out your finances...

What does freedom actually mean for you as a clinic owner - and what is it costing you to get it?

In this episode of the Grow Your Clinic podcast, we challenge the most common misconception in business ownership: that freedom means more time off. We unpack why having Fridays free doesn't mean your mind is free, and why true freedom is less about escaping your clinic and more about designing it intentionally. We explore how structuring your week with constraints can actually unlock more mental clarity, why embracing responsibility often leads to greater fulfilment...

Are you paying your practitioners fairly - or just paying them?

In this episode of the Grow Your Clinic podcast, we sit down with Sara Siami, founder of The People Plugin, to tackle one of the most avoided conversations in clinic ownership: practitioner pay. We break down how to build a clear pay philosophy that aligns with your clinic's goals, structure a remuneration framework that rewards high performers without blowing your budget, and run performance reviews that actually mean something. We also cover the true cost of employment (hint: it's more than the salary), how...

Struggling to consistently attract new clients to your clinic, even though you know the demand is there?

In this episode of the Grow Your Clinic podcast, we break down the exact strategies clinics can use to double new clients in the next 90 days. We unpack how to optimise the foundations first - from improving phone call handling and training your reception team to creating a frictionless website booking experience that converts more enquiries into appointments. We also dive into the three core growth drivers for clinics: publishing content consistently, building strategic partnerships, and using paid advertising to...

Feeling like you’re constantly putting out fires in your clinic, with no time to actually work on growth?

In this episode of the Grow Your Clinic podcast, we unpack practical strategies to help clinic owners regain control of their time, reduce overwhelm, and focus on the high-impact activities that actually move the needle. We dive into how to audit your calendar and daily tasks, identify low-value work that can be delegated or eliminated, and create stronger systems and communication boundaries to minimise interruptions. You’ll also learn how to protect your time through effective time-blocking, empower your...

Is your admin team helping your clinic grow - or quietly holding it back?

In this episode of the Grow Your Clinic podcast, Ben Lynch, Bec Clare and Jack O’Brien unpack how to assess the true effectiveness of your admin team and turn reception into a key driver of profitability, retention and client experience. We dive into the idea of creating a concierge-style front desk experience, where exceptional social skills, warmth and customer service matter more than simply hiring someone with technical admin experience. You’ll learn practical strategies for hiring the right people, building a clie...

Do you really need an admin team to run a profitable, high-performing clinic?

Mic Rizk, founder of iMove Physiotherapy, joins us in this episode of the Grow Your Clinic podcast to share how he’s successfully operated his clinic for more than 13 years without an in-house admin team. We unpack how clinics can run with zero or minimal admin while improving profitability, team engagement and the client experience. We explore how outsourcing admin tasks, leveraging technology and creating clear team expectations can reduce overheads and free up more resources for therapist wages, professional development and better patient ca...

Still getting hit with surprise tax bills, or wondering if your accountant is actually helping your clinic grow?

In this episode of the Grow Your Clinic podcast, we unpack what a proactive accountant relationship should really look like - and why it can make or break your clinic’s financial future. We discuss the importance of regular financial check-ins, proactive tax planning, understanding your numbers, and setting clear financial goals that align with your long-term vision. You’ll learn how to structure your finances more effectively, improve cash flow visibility, leverage tools like Xero, and create a rhyt...

Feeling uncertain about what the upcoming NDIS changes mean for your clinic’s future?

In this episode of the Grow Your Clinic podcast, we explore what it really takes to build a financially sustainable NDIS clinic in a shifting funding landscape. We unpack why understanding your true costs per practitioner is essential, and how overlooking overheads and break-even points can quietly undermine profitability. We also discuss the risks of rushing into NDIS registration without a clear financial strategy, including the real costs of audits and compliance, and why preparation matters more than speed.

You’ll lear...

What if your Instagram could become your most powerful recruitment tool?

In this episode of the Grow Your Clinic podcast, we unpack a smarter, proactive approach to hiring that goes beyond traditional job ads. We dive into the power of a simple weekly recruitment time block and how adopting an “always hiring” mindset helps you attract the right practitioners before you even need them. From creating a standout ‘Join Our Team’ page to building binge-worthy social content that showcases your culture, we cover practical ways to position your clinic as a magnet for top talent. You’ll also learn...

Struggling to make paid ads actually work for your clinic?

In this episode we’re joined by Peter Flynn, who expands on his CM Summit talk on ‘Paid Marketing Without Wasting Money’. Peter unpacks the foundational elements that must be in place before you spend a dollar on ads, including crafting a strong offer, building a high-converting website, and tightening your follow-up systems. We explore the difference between clicks and real conversions, why tracking the wrong metrics can quietly waste your budget, and how understanding lifetime value changes the way you invest in marketing. Plus, we dive into w...

From Magikarp to Gyarados: Let's talk about evolving your clinic's content strategy.

In this episode we’re joined by Michael Rizk  (@that.physioguy), who expands on his CM Summit talk on Social Media Marketing, using his now-iconic Pokémon slides. Mick shares how simple 7 - 10 second videos, B-roll footage and strong captions can build trust, attract patients, and even create a powerful recruitment funnel. We explore how using local settings boosts relatability, why consistency beats perfection every time, and how today’s algorithms give anyone a shot at visibility - no big following required. Plus, we unpack practi...

Avoiding tough conversations to keep the peace in your clinic?

We’re joined by Andrew Daubney, who expands on his CM Summit talk, “Building Your Leadership Team,” to unpack why great leaders choose clarity and avoid a comfort culture. We dive into the shift from seeing leadership as a reward to embracing it as a responsibility - one that demands accountability, honest conversations, and upholding standards even when it’s uncomfortable. Andrew breaks down how to build a leadership team with intent (not hope), identify and develop the right people early, and create clear expectations that actually drive pe...

Scaling too fast and feeling the cracks start to show?

In this episode of the Grow Your Clinic podcast, we’re joined by Marcio, CEO of Move Beyond, who unpacks lessons from his CM Summit talk, “What clinics get wrong when they grow too fast,” and his experience scaling from 8 to 18 clinics in just 9 months! We dive into why rapid growth without a clear vision and exit strategy leads to poor decisions, and how getting crystal clear on both creates alignment and direction. Marcio also shares hard-earned insights on financial discipline, building the right reporting and accountability struct...

Confused about what your patient visit numbers really mean - and how they impact care quality?

In this episode of the Grow Your Clinic podcast, we dive deep into Patient Visit Average (PVA) and why it’s far more than a statistic. We break down how tracking the average number of patient visits can reveal treatment effectiveness, guide clinical pathways, and improve patient engagement, without ever feeling like over-servicing. You’ll hear practical strategies for communicating the value of each appointment, coaching younger therapists, navigating discharge decisions, and ensuring every visit adds real-world value. Plus, we explore how...

Feeling uncertain about your clinic’s finances and how to plan for growth in 2026?

In this episode of the Grow Your Clinic podcast, we dive into how clinic owners can establish clear financial goals and take control of profitability - even in unpredictable times. We break down how to define success with concrete profit targets, create a “life by design” roadmap, and use the Rolling Break-Even spreadsheet to turn complex numbers into actionable weekly targets. You’ll learn how to manage cash flow with purpose, allocate funds across multiple accounts, and make confident, data-driven decisions instead of guessing...

What would you do if your clinic was suddenly in a negative news story? 

Hannah Dunn shares how she navigated this high-pressure moment at her OT clinic using her four-part “What Now Framework,” presented at the 2026 Grow Your Clinic Summit. She walks through managing emotions, understanding the reality, controlling the narrative, and building a path forward. 

Hear how she collaborated with her team and advisors to clarify facts, communicate transparently with clients, and protect her clinic’s reputation - turning a crisis into an opportunity to strengthen trust, leadership, and resilience.

Need to...