Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
Learn how to write, publish and market a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of selfpublishing.com and the host of the 7 Figure Principles Podcast. New episode every week!If you’re ready to turn your story into a published book, apply to work with our team here:: http://selfpublishing.com/work-with-us
How Much Do Authors Make? The Real Number Is Way Higher Than You Think
In this episode, you'll learn the two ways to make money from a book, how self-publishing can dramatically increase your royalties, and why the biggest opportunity is using a book to generate leads, clients, and revenue for your business. We break down the exact revenue calculator we use to help authors, coaches, consultants, speakers, and business owners estimate the ROI of writing a book, build a profitable book marketing strategy, and turn a book into a long-term business asset. You'll also see real examples of entrepreneurs who generated six and seven figures from their books and learn why most...
3 Ways Hal Elrod Sold 3 Million Copies Of His Self Published Book
Writing and self-publishing a book can be the single best decision you ever make for your business if you understand how to engineer real longevity. Global bestselling author Hal Elrod joins the show to break down the exact reverse-engineered frameworks that generated over 3 million copies sold of The Miracle Morning. Discover how to write a book that drives permanent behavior change, deploy a scalable "one mission" ecosystem, and utilize a legendary referral system to land hundreds of podcast interviews completely from scratch. Stop stressing over short-lived marketing spikes and discover how to transition your self-published title into a multi-format...
MVP Launch vs. Traditional Book Launch: Which Is Right for You?
Download your free 1-Page Book Launch Plan here: https://publish.selfpublishing.com/one-page-launch-plan/?last_touch_channel_new=Social&last_touch_medium=Youtube%20-%20Feed&final_touch_lead_source=One%20Page%20Book%20Launch%20Plan
Picking the wrong book marketing framework can waste months of time or worse make your book totally flop. Discover how to deploy a high-converting minimum viable product launch to trigger the Amazon algorithm using free ebooks even if you have no audience. If you are a business owner scaling backend revenue, learn the exact 90% prep timeline required for a massive traditional launch that lands...
How To Become A Master Storyteller
Stop rambling like a generic Thanksgiving guest and learn the precise narrative engineering required to become a master storyteller. Head fiction coach Ramy Vance breaks down the absolute fundamental mechanics of pacing, tension, and structural character growth for your next book.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. http://selfpublishing.com/work-with-us
Subscribe to write, publish, and win as an author https://www.youtube.com/@selfpublishingcom?sub_confirmation=1
Popular Free Resources:
Nonfiction Book Outline Template: https://publish.selfpublishing.com/nonfiction-outline-template...
The One Page Book Launch Plan: Sell What They Want, Give What They Need (with Courtney Johnson)
Stop overcomplicating your business book topic and discover how to capture a massive target audience using the tactical "Trojan Horse" marketing framework. Renowned career strategist Courtney Johnson joins the show to break down how her release, Career Cheat Codes, balances consumer desires with the business building transformation readers actually need.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. http://selfpublishing.com/work-with-us
Subscribe to write, publish, and win as an author https://www.youtube.com/@selfpublishingcom?sub_confirmation=1
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N...
How to Self-Publish a Book in 2026: A Beginner’s Guide to Success
Transform that someday goal into a published masterpiece with the ultimate blueprint on how to self publish a book in 2026. Learn the exact seven-step writing process that bridges the gap between raw idea and a finished manuscript, specifically designed for busy entrepreneurs and first-time authors. This high-energy guide leaves no room for procrastination. Stop writing for everyone and discover the framework that guarantees a faster, higher-converting book launch.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. http://selfpublishing.com/work-with-us
Subscribe to write, publish...
How to Get 6 Figure Advance as a First-time Author (with Courtney Johnson)
Stop shouting into the void and start building a high-value personal brand that forces the market to come to you. Learn the exact consistency framework Courtney Johnson used to turn a viral TikTok series into a massive six-figure book advance by leveraging radical honesty and real-time data validation. This session breaks down how to identify the "beats" recruiters are scouting for and how to use social media as a testing ground to prove your book's ROI before you even finish the manuscript.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance...
This is Boring, But You’ll Hit 100 Book Reviews Fast
Stop shouting into the void and start using a proven system to flood your Amazon page with social proof. Learn the exact "boring" framework used by thousands of authors to hit 100 reviews fast, boost your search rankings, and secure bestseller status. This is a guide that will reveal how to turn your readers into a loyal marketing force that drives sales for years.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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Download your 1-Page Book...
Why a Book is Better Than a $50k Ad Budget (with Kassidy Warren)
Join Kassidy Warren and Chandler Bolt as they reveal the one page book launch plan designed to make a successful book that can replace your income through strategic real estate investing. This session breaks down how to turn your expertise into a $500,000 revenue engine by focusing on the only metrics that actually move the needle for your business.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book...
How Alex Hormozi Sold Millions of Books (The Part No One Talks About)
Alex Hormozi just pulled off one of the biggest book launches in history — $81M in sales, 2.9M copies sold, and a Guinness World Record, all in just 24 hours. In this video, Chandler Bolt, bestselling author and CEO of SelfPublishing.com, breaks down the exact strategies Hormozi used and shows how you can apply them to your own book launch.
From building an audience before you launch to structuring irresistible offers, stacking value with bonuses, and leveraging live events, Chandler reveals seven key lessons every author can use to create more momentum and sales. Stick around until the en...
The Book to Membership Strategy That Generates Millions
Stop leaving money on the table after someone finishes your book: the real revenue begins when the reading ends. Learn how to bridge the gap between information and results by building a predictable, recurring income stream using Stu McLaren’s proven membership model. This strategy allows you to scale your impact, foster a thriving community, and achieve total financial freedom without reinventing your content.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Bo...
Your business is leaving money on the table if you don’t do this...
Ali walks you through the exact reasons why books still matter (more than ever), and how one book led to $85K in direct income and $8M+ in total program revenue. You’ll learn how a book becomes your most powerful business card, why it converts cold leads into buyers, and how it gives you a never-ending supply of content for every platform.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Pl...
How to Build Authority and 10x Your Revenue (from Pace Morby's Book Launch Plan)
Chandler Bolt and Pace Morby sit down to break down exactly how a book serves as the most powerful mechanism for scaling a business. They move past the ego of bestseller lists to focus on creating an asset that handles customer acquisition and builds instant credibility with investors. Learn how to turn your expertise into a "video companion guide" that drives traffic deep into your ecosystem and keeps the cash register ringing for years.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation <...
The One Page Book Launch Plan to Go From Idea to Published Author
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template
Follow selfpublishing.com
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Follow Chandler Bolt
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How Pace Morby Turns a Book Into a $20 Million Revenue Engine
Chandler Bolt walks Pace Morby through the exact system that turns expertise into a multi-million dollar asset. In this breakdown of the one-page book launch plan, you'll see how to take what you already know, structure it into a book, and use it to scale your business without starting from scratch.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template<...
(Secret Training) The $7M Business Card: Writing A Book That Makes Millions
Chandler Bolt reveals the exact framework he’s used to turn a single book into over $7 million in sales in the past year and how you can use the same process to grow your business. You’ll learn how to come up with a seven-figure book idea, write a book that converts readers into customers, and launch it in a way that generates six figures or more in revenue.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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The Biggest Changes at SelfPublishing.com This Year: New AI, Ghostwriting and Price Increases
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template
Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt
YouTube
...
Building Tai Anderson's Book Launch Plan in 22 Minutes
Grammy Award-winning musician Tai Anderson sits down with, CEO of selfpublishing.com, Chandler Bolt to build a complete nonfiction book launch plan from scratch in 22 minutes. If you're a first-time author wondering how to launch a book, grow your speaking business, or turn your expertise into income, this is your blueprint. Watch how to reverse engineer a book launch around real revenue goals using the one-page book launch plan. Your book doesn't market itself and the launch starts before you publish.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You...
5 Ways To Blast Through Writers Block
Ali Tugwell shares five powerful strategies to help you move through writer’s block—not by pushing harder, but by listening deeper. These are the same methods she’s used herself and with hundreds of authors to get back into creative flow.
You’ll discover how your emotions can act as a creative compass, how to make writing something you actually look forward to, and why collecting small reminders of your impact can make all the difference on the hard days. Allie also walks you through how to create a writing sanctuary wherever you are, and how to find...
The Entire Publishing Process In 7 Pages?! (Internal Document)
We've published over 7,000 books, and our team has mastered every step of the process so you don't have to figure it out alone. From cover design and interior formatting to ISBN setup, Amazon keywords, and a full book launch strategy, we handle it all faster and smarter than traditional publishing ever could. Want to know how long it takes to self-publish a quality book, what it actually costs, and what separates a bestseller from a book that flops? This is the behind-the-scenes breakdown that only 7,000+ books of experience can give you.
Thousands of first-time authors have already t...
One Page Book Launch Strategy That Generates $1.1M in Client Revenue
Free 1-Page Book Launch Plan HERE
In just 19 minutes, Chandler Bolt, CEO of selfpublishing.com, takes Tom Shipley through the One Page Book Launch Plan framework, locking in his ideal reader, core promise, six month publishing timeline, and the exact launch strategy to land 25 high ticket clients at $45K a pop. Whether you're a business owner writing your first book or an entrepreneur using AI and a ghostwriter to build authority at scale, this raw and unscripted breakdown shows exactly how to turn a book idea into a client generating machine.
Thousands of first-time authors...
The Truth on Self-Publishing vs Traditional Publishing
Should you self-publish or go the traditional route in 2026? In this video, Amazon bestselling author and author success coach Ali breaks down the real pros and cons of self-publishing, traditional publishing, and even hybrid models—so you can make the best choice for your book.
You’ll learn how each path impacts your creative control, royalties, marketing, timeline, credibility, and more. Whether you're writing your first book or your next bestseller, this guide will help you navigate the publishing landscape with clarity.
Thousands of first-time authors have already turned their ideas into bestselling books with our...
7 ChatGPT Secrets to Instantly Improve Your Book
Thinking about using ChatGPT to write a book? We're breaking down exactly how authors can (and should) use AI tools like ChatGPT—legally and effectively.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template
Follow selfpublishing.com
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Instagram
TikTok
Facebook
Follow Chandler Bolt
YouTube
...
Bestseller in ONE Day: How We Made It Happen ft. Aleric Heck
Learn how author and YouTube ad expert Aleric Heck hit Amazon #1 bestseller in a single day, beating Alex Hormozi, by launching with 114 reviews using a proven book launch strategy with selfpublishing.com. In this video, Chandler Bolt breaks down exactly how to build a book launch team, get Amazon reviews fast, run a bestselling book launch party, and use your book to generate real business revenue. Whether you're asking "how do I get reviews on my book launch?" or "how do I become a bestselling author?", this step-by-step case study reveals the exact process selfpublishing.com uses to turn...
The Self Publishing Podcast Returns + MacBook Air Giveaway
After a year of silence, the Self Publishing School Podcast is officially back and we are celebrating with a MacBook Air giveaway. We shut it down to focus elsewhere, but you never stopped listening, never stopped asking, and never stopped showing up. So we brought it back bigger, with solo episodes, real student case studies, and expert interviews dropping every week on Spotify, Apple Podcasts and everywhere that you listen to podcasts!
HOW TO ENTER THE MACBOOK AIR GIVEAWAY:
- Follow us on Instagram
- Leave a 5-star review + follow on Spotify OR a 5...
3 Ways To Make $1M From Your Book (Cameron Herold's Exact Strategy)
Most authors think writing a book is about selling copies and collecting royalties. Cameron Herold has published 7 books, sold 30,000 copies in a single year, and generated over $5M in sales and royalties, which are actually the least of how he made his money.
In this episode, Cameron breaks down the 3 real ways he's made $1 million (each) from his books and why most authors leave the biggest opportunities on the table.
What you'll learn:
- Why giving away books is more profitable than selling them
- How a single book can command $10K+ speaking...
The Millionaire Author Plan: How to Build a 7-Figure Business (Full Masterclass)
Stop struggling to turn your book into a business and start building an economic engine. This masterclass reveals the exact Millionaire Author Plan used by industry titans to scale from zero to eight figures. You will discover how to identify a high-value niche, craft a book that converts, and launch a "seven-figure business card" that generates automated leads. Learn why your book is not the product, but the ultimate tool to achieve authority and massive ROI.
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A...
How I Made $18K in One Hour With a Self-Published Book (Author Appearances)
Most self-published authors are leaving thousands of dollars on the table every single month. There is a little known strategy that turns your book into a one-to-many revenue engine that builds your authority, grows your audience, and brings in paying customers. Coaches, consultants, and experts who have figured this out are landing speaking gigs, booking podcast interviews, and scaling their business faster than ever. If writing a book has always been on your list, this video will show you exactly why now is the time to make it happen.
Thousands of first-time authors have already turned their...
SPS 295: 3 Steps To ACTUALLY Sell Your Book (with Dean Graziosi)
Join Tony Robbins, Dean Graziosi, and a powerhouse group of experts for a FREE 3-day immersive online event that could become the catalyst to your next (and BEST) chapter. 👉 https://bit.ly/Thrive2025SP
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Thinking about writing a book? ⏰ Book a call to discover where you should start based on where you are today https://selfpublishing.com/
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00:00 - 3 Steps To ACTUALLY Sell Your Book
01:00 - Step 1: Nail the Hook & Think Beyond the Book
06:54 - Step 2: Write a Book That Keeps Readers Hooked
14:15 - Step 3: Launc...
SPS 294: The LAST Podcast Episode + 7 Biggest Lessons I've Learned Hosting Over The Years
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
Apply for a free book consultationRegister for our free on-demand trainingThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template
Follow selfpublishing...
SPS 293: Amazon Ads Masterclass: How To Start & Scale Your Ads with Alex Strathdee
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template
Follow selfpublishing.com
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Facebook
Follow Chandler Bolt
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...
SPS 292 The 7 Rules Of Self Reliance with Maha Abouelenein
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template
Follow selfpublishing.com
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Instagram
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Facebook
Follow Chandler Bolt
YouTube
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Mastering Sales: From Selling Golf Balls to Building a Winning Culture with Sam Taggart
Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:
Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template
Follow selfpublishing.com
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Instagram
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Facebook
Follow Chandler Bolt
YouTube
...
SPS 290: Self Publishing In Multiple Countries, Getting Arrested, And Grassroots Marketing with Machiel Hoek
Join us for a captivating conversation with Michael Hoek, the mastermind behind "The Girl Who Changed the World" and co-founder of It All Makes Sense. Michael shares his unique journey of choosing fiction over non-fiction to relay the profound insights he gained from devouring over 2,000 books about life and the universe. His novel, a "management book in disguise," appeals to readers across all ages and professions, weaving storytelling with vital life lessons. You'll gain an insider's perspective on Michael's transition from the European to the U.S. publishing scene and the unexpected hurdles he faced along the way.
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SPS 289 Memoir Masterclass: Writing A Compelling Memoir That Grows Your Brand & Business with Brooke Siem
What if your personal story could serve as a beacon of hope for countless others navigating similar struggles? Join us for an enlightening conversation with Brooke Seam, a dynamic author, speaker, and chef, who courageously shares her journey through antidepressant withdrawal in her memoir, "May Cause Side Effects." Brooke's story is not just a personal narrative; it's a resource for patients, caregivers, and medical professionals, demystifying the challenging withdrawal process and offering a firsthand account of resilience and healing.
Brooke Seam takes us through the labyrinthine process of writing her memoir, unveiling the serendipitous yet arduous journey...
SPS 288 Fiction Takeover Series Finale: Mastering Success in Self-Publishing with Julia, Paul, and Casey Morales
Discover the keys to thriving in fiction writing as we wrap up our fiction takeover series on the Self-Publishing School podcast. Hosted by Chandler Bolt and led by Rami Vance, this roundtable discussion features the journeys of successful fiction authors who have mastered the art of storytelling. Julia, Paul, and Casey Morales—also known as JD Ruffa or Joe Chandler—join us to share their unique paths and the lessons they've learned. From embracing the challenges of self-publishing to surpassing traditional career expectations, our guests reveal how embracing hard work, adaptability, and mentorship can lead to success.
Juli...
SPS 287 Editing Your Fiction Book: The Do's & Don't + Everything You Need To Know with Shavonne Clarke
Ever wondered how the pros polish that gripping thriller or heartwarming romance? Prepare to unlock the secrets of fiction editing with Siobhan from Motif Edits and our fiction lead, Rami, as they guide you through the art and craft of storytelling. We introduce the intriguing process of "murder boarding," aimed at empowering writers with constructive critique for their works-in-progress. Learn how to craft captivating novel openers, establish a compelling point of view, and choose the perfect tense to ground your narrative right from the start.
Experience the tension and thrill that comes from masterful dialogue and actions...
SPS 286 Badass Fiction Book Covers 101 with Jake Caleb
Unlock the secrets to crafting book covers that not only capture the eye but also embody the soul of your story. Join us with fiction author Rami Vance and Jake from J Kelly Design as we dismantle the myth that you can't judge a book by its cover. Discover how Rami's partnership with Jake revolutionized his career, particularly through the captivating design of "Setting Fires with Dragons," and learn why a well-designed cover is an essential element of your book’s success.
Explore the nuances of genre-specific cover design in a journey through fantasy and sci-fi landscapes. Le...
SPS 285 7 Figure Fiction: Lessons Learned From A Successful Fiction Author with Steve Higgs
What happens when a former British Army captain turns into a best-selling mystery and thriller author? Join us for an eye-opening conversation with Steve Higgs, whose journey from the military to full-time writing is as compelling as his novels. We talk about his transformation from soldier to scribe, sharing how his initial lack of support only fueled his desire to write. Discover how his debut novel, "Paranormal Nonsense," became a reality and how Steve's story is a testament to the power of following your creative passions despite life's roadblocks.
Get ready to recharge your writing habits as...
SPS 285 7 Figure Fiction: Lessons Learned From A Successful Fiction Author with Steve Higgs
What if you could transform a strict military career into a flourishing life as a bestselling author? That's exactly what Steve Higgs, a former British Army captain, accomplished. Join us on the Self-Publishing School Podcast, where Steve shares his incredible journey from the army to becoming a successful mystery and thriller author. Despite facing significant challenges and a lack of support from his family, he persisted and published his debut novel while still in the army. Steve's resilience and perseverance offer a powerful message to aspiring writers hesitant to take the first step in their own creative journeys.
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