Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

40 Episodes
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By: Chandler Bolt, Founder of selfpublishing.com

Learn how to write, publish and market a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of selfpublishing.com and the host of the 7 Figure Principles Podcast. New episode every week!If you’re ready to turn your story into a published book, apply to work with our team here:: http://selfpublishing.com/work-with-us

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The Principles of Addictive Fiction WRITING
Today at 7:00 PM

Master the neurochemistry of storytelling and learn how to write a deeply addictive fiction novel that keeps readers turning pages late into the night. Head fiction coach Ramy Vance breaks down the Angel's Cocktail framework to explain how dopamine, oxytocin, and endorphins control reader engagement. Discover how to deploy suspenseful chapter cliffhangers, build deep character empathy, and release narrative tension effectively. Leverage these battle-tested psychological writing techniques to elevate your fiction manuscript and cultivate a loyal author fanbase today.

Join hundreds of authors, entrepreneurs, coaches, and experts for a virtual event focused on growing a real business...


The 3 Types of Founder Books Every CEO Needs to Know About (Shoe Dog, Miracle Morning & More)
Last Sunday at 7:00 PM

Choosing the right books for business owners to write can establish your authority. Learn how to select the best format for your goals.

Writing a book is a significant commitment for any entrepreneur. This guide breaks down three specific book types: the Instruction Manual, the Company Manifesto, and the Category King. By identifying which format fits your current business needs and writing capabilities, you can create a more effective content marketing strategy that serves both you and your audience.

We examine the benefits and challenges associated with each approach. You will learn the core characteristics...


Hybrid Publishers Are a SCAM! Here's the Truth They Don't Tell You...
Last Saturday at 7:00 PM

Avoid a hybrid publishing scam by learning the red flags before you sign any contracts. Protect your manuscript and budget.

Many new authors are targeted by predatory companies masquerading as legitimate partners. This video breaks down why hybrid publishing often fails to deliver the promised results and why the industry lacks the transparency needed to protect writers. If you are currently evaluating your options for getting your work into print, this analysis will clarify exactly what you are getting into.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance...


The Problem With Hiring A Ghostwriter To Write Your Book (And What To Do Instead)
Last Wednesday at 7:00 PM

Many aspiring authors fall into the ghostwriting trap because they believe they can simply pay for a quality book without personal effort. 

We examine why most quick-fix solutions fail and provide practical alternatives for getting your work written legitimately. By understanding how to spot book ghostwriting scams early, you save money and maintain creative control over your project. This guide is essential for anyone currently researching author services or debating the cost of hiring a ghostwriter.


Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You c...


Book Genres That Always Fail- 7 Book Genres with Shockingly High Failure Rates [Backed By Data]
08/18/2026

Publishing a manuscript without analyzing market demand can completely destroy your launch before you even get started. Based on internal data from over 7,000 self-published titles, this high-energy breakdown uncovers the specific high-risk book types that consistently struggle to generate reviews or maintain sales momentum. Discover the primary structural flaws, positioning mistakes, and formatting pitfalls that cause well-intentioned books to flop on Amazon KDP. Learn how simple strategic pivots can protect your publishing timeline and transform an uninspired concept into an author success story today.

Join hundreds of authors, entrepreneurs, coaches, and experts for a virtual event focused...


Book Cover Design: The Rules That Separate Bestsellers from Failures (Data from 7,000 Books)
08/11/2026

Designing a bestselling book cover requires far more than creating a pretty piece of art. Based on data from publishing over 7,000 books, this guide breaks down the visual rules that turn your cover into a high-converting advertisement on Amazon. Learn how to pass the postage stamp test, master the rule of thirds, select easy to read typography, and write a high-converting design brief for your graphic designer. Avoid common design mistakes that confuse readers and start creating covers that instantly grab attention and drive book sales today.

Join hundreds of authors, entrepreneurs, coaches, and experts for a...


I Used AI to Write & Publish a Book in 30 Days Here's What Happened
08/04/2026

Uncover the exact framework used to write, edit, and publish a complete nonfiction manuscript in just 30 days using Claude AI. Bestselling author Scott Allan breaks down how to train artificial intelligence on your unique personal voice, build customized chapter outlines, and eliminate generic fake case studies. Discover the essential three-pass self-editing system, deep manuscript assessment loops, and key formatting prompts to prepare your book for human editors. Leverage powerful AI tools ethically while maintaining your domain authority to publish high-converting books on Amazon KDP today.

Join hundreds of authors, entrepreneurs, coaches, and experts for a virtual event...


5 Steps To Turn Your Business Into A Book That Makes Millions
07/30/2026

Using a business book strategy can generate millions in revenue. Learn how to position your book to drive significant business growth.

We cover the logic behind using a book marketing for entrepreneurs approach, ensuring your publication does more than just sit on a shelf. You will learn why certain structures work better for lead generation and how to position your expertise to attract high-value clients. 

Whether you are currently writing or planning your next project, these methods provide a roadmap for measurable results. Using a business book strategy is one of the most effective ways t...


Why Amazon Is Banning KDP Accounts in 2026 (Still Worth It for Authors?)
07/29/2026

Discover why Amazon is shutting down KDP accounts in 2026 and how you can protect your author business from disappearing overnight. This high-energy breakdown covers the primary causes for KDP terminations, including metadata keyword stuffing, AI disclosure policy failures, and trademark claims. Learn the step-by-step 24-hour KDP account recovery plan to appeal suspension emails and restore your published titles. Stay compliant with Amazon terms of service guidelines and safeguard your book sales on the world's largest online book platform today.

Join hundreds of authors, entrepreneurs, coaches, and experts for a virtual event focused on growing a real business...


3 Things Every Author Needs Before Launching on Kickstarter
07/23/2026

How do you launch a bestselling book without a large audience? In this interview, Jason Gaynard breaks down the unconventional Kickstarter book launch strategy that generated over $200,000 in preorders and sold 14,000 books before the official launch, despite having no email list and only 2,500 Instagram followers.


Join hundreds of authors, entrepreneurs, coaches, and experts for a virtual event focused on growing a real business around your book, message, and expertise. https://get.selfpublishing.com/abs2026

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be...


How To Write a Book in a Weekend Using AI (Step-by-Step Guide)
07/22/2026

Join hundreds of authors, entrepreneurs, coaches, and experts for a virtual event focused on growing a real business around your book, message, and expertise. https://get.selfpublishing.com/abs2026

Use the AI writing method to write a book in a weekend. 

I cover the essential workflow, including creating a mind map and developing a one-page launch plan. You will also learn about common pitfalls to avoid so you do not waste time on ineffective prompts or strategies that dilute your unique perspective. Whether you are a first-time writer or an experienced author, this AI writing m...


Most New Authors Don't Know This
07/21/2026

Deciding between writing a fiction novel, a personal memoir, or a simple prescriptive self-help book can completely stall your author journey. In this breakdown, discover the three core questions you must ask to evaluate your book ideas and finish your manuscript faster. Learn why writing fiction first is exponentially harder than prescriptive nonfiction and how publishing a simpler book first builds the long-term momentum needed to scale your overall author business. Stop guessing your path forward and learn how to choose the right genre to maximize your impact and royalty checks today.

Join hundreds of authors, entrepreneurs...


The Proven Formula That Makes a Story Irresistible
07/16/2026

Struggling with a complex plot outline can stall your writing progress, but unlocking a precise narrative blueprint will completely transform your manuscript. Head fiction coach Ramy Vance breaks down the five essential milestones that make any fiction novel, memoir, or speech deeply engaging for your audience. By tracking structural pacing through famous real-world breakdowns like The Hunger Games, you will learn how to design high-stakes inciting incidents, devastating mid-point reversals, and explosive emotional climaxes. You can streamline a messy writing process and deploy this battle-tested creative writing formula to elevate your author brand today.

Subscribe to write...


Book Launch Strategy: $1M Model That Actually Works
07/14/2026

Stop copying the chaotic spectacle of the Alex Hormozi model and unlock the precise event marketing architecture needed to generate over $1 million from your book launch. This high-energy breakdown reveals the exact math and promotional timeline utilized by elite creators to scale backend business revenue through premium digital bundles. Learn how to transition raw audience reach into 2,500 highly qualified virtual event attendees who organically convert into high ticket coaching or consulting clients.

Subscribe to write, publish, and win as an author https://www.youtube.com/@selfpublishingcom?sub_confirmation=1

Popular Free Resources:
Download your free 1...


The Exact Framework a 4x Grammy Nominee Uses to Market Books Like Records
07/07/2026

Go behind the scenes with four-time Grammy-nominated rock star Tai Anderson as we workshop his upcoming book Market Like a Rockstar. Discover the exact content mapping framework that converts traditional chapter structures into an immersive music setlist experience designed to maximize reader engagement. Learn how to leverage cutting-edge AI voice cloning tools for rapid audiobook editing passes and discover the precise marketing levers needed to build a highly lucrative personal brand ecosystem. Stop treating your launch day like a final endpoint and start reverse-engineering a 20-year business asset that consistently prints backend customer referrals.

...


Hit #1 on Amazon Without Going Viral
07/02/2026

Discover the predictable framework to hit number one on Amazon without spending a dime on ads, relying on a massive following, or needing to go viral. This high-energy strategic guide breaks down the essential bestseller fundamentals and organic book marketing levers used to launch thousands of books successfully. Learn how to build a highly active book launch team, master Amazon conversion metrics, and choose the perfect focused launch strategy to scale your brand authority. Stop leaving your publishing success to a wish and a prayer when you can leverage a battle-tested blueprint that guarantees visibility and long-term sales.
<...


The Publishing Checklist Every Author Is Missing
06/30/2026

If you want to write a bestselling book, generate more book sales, and use your book to grow your business, these are the seven fundamentals you cannot skip. After helping more than 7,000 authors publish their first book, we've found the exact principles that separate five-figure authors from six and seven-figure authors. Learn how to choose a profitable book topic, create a bestselling book cover, write a high-converting book description, get more Amazon book reviews, optimize Amazon keywords and categories, publish in every format, and build a book that keeps selling for years instead of weeks.

Thousands of...


How Much Do Authors Make? The Real Number Is Way Higher Than You Think
06/26/2026

In this episode, you'll learn the two ways to make money from a book, how self-publishing can dramatically increase your royalties, and why the biggest opportunity is using a book to generate leads, clients, and revenue for your business. We break down the exact revenue calculator we use to help authors, coaches, consultants, speakers, and business owners estimate the ROI of writing a book, build a profitable book marketing strategy, and turn a book into a long-term business asset. You'll also see real examples of entrepreneurs who generated six and seven figures from their books and learn why most...


3 Ways Hal Elrod Sold 3 Million Copies Of His Self Published Book
06/23/2026

Writing and self-publishing a book can be the single best decision you ever make for your business if you understand how to engineer real longevity. Global bestselling author Hal Elrod joins the show to break down the exact reverse-engineered frameworks that generated over 3 million copies sold of The Miracle Morning. Discover how to write a book that drives permanent behavior change, deploy a scalable "one mission" ecosystem, and utilize a legendary referral system to land hundreds of podcast interviews completely from scratch. Stop stressing over short-lived marketing spikes and discover how to transition your self-published title into a multi-format...


MVP Launch vs. Traditional Book Launch: Which Is Right for You?
06/18/2026

Download your free 1-Page Book Launch Plan here: https://publish.selfpublishing.com/one-page-launch-plan/?last_touch_channel_new=Social&last_touch_medium=Youtube%20-%20Feed&final_touch_lead_source=One%20Page%20Book%20Launch%20Plan

Picking the wrong book marketing framework can waste months of time or worse make your book totally flop. Discover how to deploy a high-converting minimum viable product launch to trigger the Amazon algorithm using free ebooks even if you have no audience. If you are a business owner scaling backend revenue, learn the exact 90% prep timeline required for a massive traditional launch that lands...


How To Become A Master Storyteller
06/16/2026

Stop rambling like a generic Thanksgiving guest and learn the precise narrative engineering required to become a master storyteller. Head fiction coach Ramy Vance breaks down the absolute fundamental mechanics of pacing, tension, and structural character growth for your next book.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. http://selfpublishing.com/work-with-us

Subscribe to write, publish, and win as an author https://www.youtube.com/@selfpublishingcom?sub_confirmation=1

Popular Free Resources:
Nonfiction Book Outline Template: https://publish.selfpublishing.com/nonfiction-outline-template...


The One Page Book Launch Plan: Sell What They Want, Give What They Need (with Courtney Johnson)
06/09/2026

Stop overcomplicating your business book topic and discover how to capture a massive target audience using the tactical "Trojan Horse" marketing framework. Renowned career strategist Courtney Johnson joins the show to break down how her release, Career Cheat Codes, balances consumer desires with the business building transformation readers actually need. 

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. http://selfpublishing.com/work-with-us

Subscribe to write, publish, and win as an author https://www.youtube.com/@selfpublishingcom?sub_confirmation=1

Popular Free Resources:
N...


How to Self-Publish a Book in 2026: A Beginner’s Guide to Success
06/02/2026

Transform that someday goal into a published masterpiece with the ultimate blueprint on how to self publish a book in 2026. Learn the exact seven-step writing process that bridges the gap between raw idea and a finished manuscript, specifically designed for busy entrepreneurs and first-time authors. This high-energy guide leaves no room for procrastination. Stop writing for everyone and discover the framework that guarantees a faster, higher-converting book launch.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. http://selfpublishing.com/work-with-us

Subscribe to write, publish...


How to Get 6 Figure Advance as a First-time Author (with Courtney Johnson)
05/26/2026

Stop shouting into the void and start building a high-value personal brand that forces the market to come to you. Learn the exact consistency framework Courtney Johnson used to turn a viral TikTok series into a massive six-figure book advance by leveraging radical honesty and real-time data validation. This session breaks down how to identify the "beats" recruiters are scouting for and how to use social media as a testing ground to prove your book's ROI before you even finish the manuscript.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance...


This is Boring, But You’ll Hit 100 Book Reviews Fast
05/19/2026

Stop shouting into the void and start using a proven system to flood your Amazon page with social proof. Learn the exact "boring" framework used by thousands of authors to hit 100 reviews fast, boost your search rankings, and secure bestseller status. This is a guide that will reveal how to turn your readers into a loyal marketing force that drives sales for years.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book...


Why a Book is Better Than a $50k Ad Budget (with Kassidy Warren)
05/12/2026

Join Kassidy Warren and Chandler Bolt as they reveal the one page book launch plan designed to make a successful book that can replace your income through strategic real estate investing. This session breaks down how to turn your expertise into a $500,000 revenue engine by focusing on the only metrics that actually move the needle for your business.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book...


How Alex Hormozi Sold Millions of Books (The Part No One Talks About)
05/11/2026

Alex Hormozi just pulled off one of the biggest book launches in history — $81M in sales, 2.9M copies sold, and a Guinness World Record, all in just 24 hours. In this video, Chandler Bolt, bestselling author and CEO of SelfPublishing.com, breaks down the exact strategies Hormozi used and shows how you can apply them to your own book launch.

From building an audience before you launch to structuring irresistible offers, stacking value with bonuses, and leveraging live events, Chandler reveals seven key lessons every author can use to create more momentum and sales. Stick around until the en...


The Book to Membership Strategy That Generates Millions
05/05/2026

Stop leaving money on the table after someone finishes your book: the real revenue begins when the reading ends. Learn how to bridge the gap between information and results by building a predictable, recurring income stream using Stu McLaren’s proven membership model. This strategy allows you to scale your impact, foster a thriving community, and achieve total financial freedom without reinventing your content.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Bo...


Your business is leaving money on the table if you don’t do this...
05/04/2026

Ali walks you through the exact reasons why books still matter (more than ever), and how one book led to $85K in direct income and $8M+ in total program revenue. You’ll learn how a book becomes your most powerful business card, why it converts cold leads into buyers, and how it gives you a never-ending supply of content for every platform.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Pl...


How to Build Authority and 10x Your Revenue (from Pace Morby's Book Launch Plan)
05/01/2026

Chandler Bolt and Pace Morby sit down to break down exactly how a book serves as the most powerful mechanism for scaling a business. They move past the ego of bestseller lists to focus on creating an asset that handles customer acquisition and builds instant credibility with investors. Learn how to turn your expertise into a "video companion guide" that drives traffic deep into your ecosystem and keeps the cash register ringing for years.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation <...


The One Page Book Launch Plan to Go From Idea to Published Author
04/30/2026

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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How Pace Morby Turns a Book Into a $20 Million Revenue Engine
04/28/2026

Chandler Bolt walks Pace Morby through the exact system that turns expertise into a multi-million dollar asset. In this breakdown of the one-page book launch plan, you'll see how to take what you already know, structure it into a book, and use it to scale your business without starting from scratch.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template<...


(Secret Training) The $7M Business Card: Writing A Book That Makes Millions
04/28/2026

Chandler Bolt reveals the exact framework he’s used to turn a single book into over $7 million in sales in the past year and how you can use the same process to grow your business. You’ll learn how to come up with a seven-figure book idea, write a book that converts readers into customers, and launch it in a way that generates six figures or more in revenue.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:


The Biggest Changes at SelfPublishing.com This Year: New AI, Ghostwriting and Price Increases
04/24/2026

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook 

Follow Chandler Bolt

YouTube
...


Building Tai Anderson's Book Launch Plan in 22 Minutes
04/21/2026

Grammy Award-winning musician Tai Anderson sits down with, CEO of selfpublishing.com, Chandler Bolt to build a complete nonfiction book launch plan from scratch in 22 minutes. If you're a first-time author wondering how to launch a book, grow your speaking business, or turn your expertise into income, this is your blueprint. Watch how to reverse engineer a book launch around real revenue goals using the one-page book launch plan. Your book doesn't market itself and the launch starts before you publish.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You...


5 Ways To Blast Through Writers Block
04/20/2026

Ali Tugwell shares five powerful strategies to help you move through writer’s block—not by pushing harder, but by listening deeper. These are the same methods she’s used herself and with hundreds of authors to get back into creative flow.

You’ll discover how your emotions can act as a creative compass, how to make writing something you actually look forward to, and why collecting small reminders of your impact can make all the difference on the hard days. Allie also walks you through how to create a writing sanctuary wherever you are, and how to find...


The Entire Publishing Process In 7 Pages?! (Internal Document)
04/17/2026

We've published over 7,000 books, and our team has mastered every step of the process so you don't have to figure it out alone. From cover design and interior formatting to ISBN setup, Amazon keywords, and a full book launch strategy, we handle it all faster and smarter than traditional publishing ever could. Want to know how long it takes to self-publish a quality book, what it actually costs, and what separates a bestseller from a book that flops? This is the behind-the-scenes breakdown that only 7,000+ books of experience can give you. 

Thousands of first-time authors have already t...


One Page Book Launch Strategy That Generates $1.1M in Client Revenue
04/14/2026

Free 1-Page Book Launch Plan HERE

In just 19 minutes, Chandler Bolt, CEO of selfpublishing.com, takes Tom Shipley through the One Page Book Launch Plan framework, locking in his ideal reader, core promise, six month publishing timeline, and the exact launch strategy to land 25 high ticket clients at $45K a pop. Whether you're a business owner writing your first book or an entrepreneur using AI and a ghostwriter to build authority at scale, this raw and unscripted breakdown shows exactly how to turn a book idea into a client generating machine.

Thousands of first-time authors...


The Truth on Self-Publishing vs Traditional Publishing
04/13/2026

Should you self-publish or go the traditional route in 2026? In this video, Amazon bestselling author and author success coach Ali breaks down the real pros and cons of self-publishing, traditional publishing, and even hybrid models—so you can make the best choice for your book.

You’ll learn how each path impacts your creative control, royalties, marketing, timeline, credibility, and more. Whether you're writing your first book or your next bestseller, this guide will help you navigate the publishing landscape with clarity.

Thousands of first-time authors have already turned their ideas into bestselling books with our...


7 ChatGPT Secrets to Instantly Improve Your Book
04/09/2026

Thinking about using ChatGPT to write a book? We're breaking down exactly how authors can (and should) use AI tools like ChatGPT—legally and effectively.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook 

Follow Chandler Bolt

YouTube
...