Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousa...
256. Baking it Down - Nextcuses
Send us Fan Mail
255. Baking it Down - Pre-Sales Bootcamp Recap
Send us Fan Mail
💲 Pre-Sales Recap - What we learned in the bootcamp.
In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to that month's focus topic.
Since the Bootcamp group, well, boots everyone when the Bootcamp finishes, the people who join are 100% there to get their learnin' on. So the answers to the group polls and pro...
254. Baking it Down - Good Better Best
Send us Fan Mail
✅✅✅ Good - Better - Best - A tiered pricing strategy.
In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at.
Forgive the lateness of today's Onesday Wednesday... however *checks the clock* - it would seem we've still made the deadline (sorry, had to get today's Bootcamp on Pre-Sales launched).
Not all strategies are created equal, and not all strategies will fit your sales approach. I like...
253. Baking it Down - SWOT Your Way to Success
Send us Fan Mail
💪 SWOT 2 Success - Analyzing your way to success.
In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success, I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 Easter falls almost two weeks earlier this year than it did in 2025).
And the answers were all over the place - from being completely sold out to selling out of nothing. So what gives? 📍 Is location that big of a factor between selling out and sellin...
252. Baking it Down - Piping Positioning
Send us Fan Mail
🧠 Piping Positioning - What your clients think about you.
In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as the mental real estate your bakery is renting in the heads of your customers.
Here's the catch - 🫵 you don't control what they think about you, but rather all the pieces of marketing create an experience they recall when they hear your name. Let me explai...
251. Baking it Down - Posting Do and Donuts
Send us Fan Mail
🍩 Posting Do’s & Do-nots - Coming up with a social strategy.
In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wanted to talk about posting strategy. If it were as easy as "post every day and you'll be a billionaire," well, you wouldn't be hearing from me right now; I'd be too busy posting once a day (as I'm sure you would, too).
But alas - posting and gett...
250. Baking it Down - 1,000 Word Photography
Send us Fan Mail
📸 1,000 Word Pictures - Why photography really *really* matters.
In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie Photography Bootcamp, photography is on the brain of the twins, and that's because a huge part of food sales comes from great photos.
Consider yourself - do you tend to order things off the menu that have pictures? A study shows that restaurants saw a 30% increase in sales when pictures were included on their menu...
249. Baking it Down - Podcast Guest Eugene Kim, Finance Representative
Send us Fan Mail
248. Baking it Down - Bootcamp Recap - Teaching Cookie Classes
Send us Fan Mail
🥾 Bootcamp Recap - Teaching in-person cookie classes.
In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises for round one.
🥾 What's a Cookie College Bootcamp?
In 2026, we're taking a different approach to adding new content to our top membership - The Cookie College. Instead of adding new classe...
247. Baking it Down - The Alternates (bless their souls)
Send us Fan Mail
246. Baking it Down - The Reviews Collab this Friday
Send us Fan Mail
❤️ The Reviews Collab - Friday, February 6th @ 11 est.
In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??).
💕 About Friday’s Reviews Collab!
The Friday collab is pretty simple, but it's a marketing power play. You'll take a selfie holding a red heart cookie - that's i...
245. Baking it Down - Gimme Gimme Strategic Giving
Send us Fan Mail
🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving.
In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving, it's the season of requests to donate, sponsor, and give to local causes, PTAs, and networking events.
It's all about strategic giving in January - and we're here to tell you - it ain't all bottom line blues when it comes to this form of marketing (you see that right there? We didn't categorize it as "selling").
...
244. Baking it Down - Good Cop, Bad Cop, AI Slop
Send us Fan Mail
🤖 Good Cop, Bad Cop, AI Slop - The good and the b-ai-d.
In this week's Baking it Down Podcast - Episode 244 - Good Cop, Bad Cop, AI Slop, we're takin' on the touchy subject of 👾 AI, aka artificial intelligence.
👮 Bakers are quick to police other bakers in the comment sections on posts that ask how bakers are incorporating AI.
🤬 "It's cheating!"
😠 "It's lazy!"
😤 "It's the easy way out!"
😡 "It's lying to your audience!"
🤬 "I'll NEVER use AI! It...
243. Baking it Down - January Task List
Send us Fan Mail
📋 January Task list - A list of things to-do.
In this week's Baking it Down Podcast - Episode 243 - January Task List, we're tryin' out a new(ish?) format + coming up with a list of ideas you can use to get your sugar cookie bakery headin' in the right direction this year.
Could you do all of these tasks? 🦸♂ Only after you finish saving Louis Lane from the high-rise fire. ⚡ But since we're not Superman (or woman), tackling just a few of these each month could...
242. Baking it Down - Losing the Loser - Reframing 2026
Send us Fan Mail
💡 Losing the Loser - Reframing in 2026.
In this week's Baking it Down Podcast - Episode 242 - Losing the Loser, it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because we're gonna lose our internal loser - that baker bully that beats us up every time we get into our own heads.
This year, we're professional framers - re-framers - and we're takin' a new, fresh look at our 2026 goals. By adju...
241. Baking it Down - Stay on Track Track Track
Send us Fan Mail
🧮 Stay on Track Track Track - Metrics to guide your marketing.
In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year.
While yes, you can start a spreadsheet any time on any day in any month of the year, it does help to have it ready to go on January 1 - that way, you can look at your bakery's entire fiscal year, start to finish.
The key...
240. Baking it Down - Burke Lake vs Everest
Send us Fan Mail
⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026.
In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest, we're winding down 2025 and taking a look at 2026 through the lens of goals.
🥾 Yeah, yeah - you look back on this past year and realize you can't even remember what your new year's resolutions were, let alone whether you met them or not - and for good reason. Sometimes our "bright and flashy" goals are more claimed to summit Mt. Everest rather...
239. Baking it Down - 2025 Best Baker Gift List
Send us Fan Mail
🎁 Baker Holiday Gift Guide - 2025 list of gifts for bakers.
In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List, it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas podcast you're supposed to intentionally accidentally leave playing for the gift buyer in your life.
This is twin2's favorite yearly podcast tradition, and she states, "If I got just about anything on this list, I'd be stoked," and now you can window shop her wishlist wit...
Baking it Down - The Cookie College HARDSELL60
Send us a text
https://www.thecookiecollege.com/vb-the-cookie-college-2025?coupon=HARDSELL60
238. Baking it Down - Vendy Blendy Insider Info
Send us Fan Mail
🎓 Vendy Blendy - Insider info.
In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale.
Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting close. But it's the f-i-n-a-l c-o-u-n-t-d-o-wn-.
🟠 The Most Important Stuff
If you read nothing more than this - here...
237. Baking it Down - Once a Year Cookie College Stealios
Send us Fan Mail
🎓 Cookie College - Vendy Blendy Deals Breakdown.
In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good.
🎓 The Cookie College - $64/mo or $576/yr
The best product we offer is The Cookie College (typically $76/mo, but on sale on Black Friday for $64/mo or $576/yr, which takes it down to $48/mo). It's the best because it gets everything we...
236. Baking it Down - The Most BORING Podcast Ever Recorded
Send us Fan Mail
☝️ Private Class Pt 2 - A BORING podcast.
In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last week.
Also, (hilariously and probably not totally wrong), someone texted into the podcast that it was boring - ergo the name of this week's episode.
235. Baking it Down - Private Class + Vendy Blendy pt. 1
Send us Fan Mail
☝️ Private Class + VB - Part one of a two-part series.
In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value.
We're teaching an in-home private class. Now, typically, you've heard me state (vehemently) that we don't teach private in-home classes anymore after a wild adventure with a cla...
234. Baking it Down - Food-tography
Send us Fan Mail
📸 Food-tography - Staging, props, gear, software.
In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "📅 Content Theme" for the month of October, which focused on... well, focusing that camera lens. 💡 Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on staging and gear.
📸 Food photography is a must when it comes to slingin' sugar cookies. Our customers "buy with their eyes," meaning that the photos have a big part in sell...
233. Baking it Down - Podcast Guest Christina from Boujee Baker Boutique
Send us Fan Mail
🎙️ Podcast Guest - Christina with Boujee Baker Boutique.
In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want!
Meet Christina Cenera with Boujee Baker Boutique and Stormy Acre Cookies based in Warranton, Virginia. Yep, she juggles both a brick-and-mortar supply shop and a bakery business, all while raising 5 dogs (with alpaca manifestation incoming).
️🛒 Shop Link: https...232. Baking it Down - Jury Duty
Send us Fan Mail
⚖️ Jury Duty - Hung up on client issues.
In this week's Baking it Down Podcast - Episode 232 - Jury Duty, Corrie gives the people what they wanted! A tell-all on her jury duty trial (that she missed last week's podcast for).
Since it's definitely worth the listen to get the full energy, I'll keep this week's newsletter short (and yes, still on Wednesday, even if I'm barely making it before the buzzer goes off).
🏛️ Communication Matters
Corrie's t...
231. Baking it Down - Intro to the 2025 Vendy Blendy
Send us Fan Mail
🛒 2025 Vendy Blendy - The who, what, where, when, why.
In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain!
Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of deals just for bakers?
🫡 The Vendy Blendy answers the call. A deal-lovers' day specifically for the bakers...
230. Baking it Down - Nothing Old, Nothing New
Send us Fan Mail
🥲 Nothing Old, Nothing New - Why your clients aren't coming back.
In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder.
They're massively valuable to your bottom line because returning leads cost less to acquire. That means you have to spend less time and marketing dollars getting someone to order from you a second time than getting someone to order from you...
229. Baking it Down - Why You Should Do the Reels Collab
Send us Fan Mail
🎥 Do the Reels Collab - And here’s the reasons why you should.
In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26.
✅ Register here:
https://form.jotform.com/SugarCookieMarketing/blind-baker-collab🎥 This cookie collab is different from the others we've run this year for 1 simple reason: it's video-based.
Instead of posting an image of a logo-turned...
228. Baking it Down - Getting Unstuck from the Web...Sites
Send us Fan Mail
🕸️ Stuck in the Websites - What to look for in a website builder.
In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites, we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron.
📩 Castiron sent this email to current users on Monday night with very little warning that there were problems in "paradise":
Consider the implications of losing...
227. Baking it Down - Do NOT Teach a Cookie Class (this way)
Send us Fan Mail
🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes)
In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way), Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?).
September in the Sugar Cookie Marketing group is all about Cookie Classes as we try out having a "...
226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
Send us Fan Mail
👭 Podcast Guests! - Meet Heather Brookshire and Kim Sims.
In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim, you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?!
Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the value of having a baking buddy to partner with, vent to, talk shop with, and have in your corner when Uber steals your order.
<...
225. Baking it Down - Diamond Demand
Send us Fan Mail
💎 Diamond Demand - Sifting through the competition.
In this week's Baking it Down Podcast - Episode 225 - Diamond Demand, we're telling EVERYONE they need DIAMONDS right NOW. 💎💎💎💎
Just kidding - this is just an analogy, so before you make this into something it's not - we're not talkin' about the diamond industry or bl🩸ood diamonds - we're just comparing a not-necessary-for-life luxury good with not-necessary-for-life luxury bakes. And there's somethin' we can all learn from the "very very slightly" interesting podcast comparison.
Diamonds are a l...
224. Baking it Down - Main Street Money
Send us Fan Mail
💼 Main Street Money - Maximizing the main street cookie collab.
In this week's Baking it Down Podcast - Episode 224 - Main Street Money, the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est. This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, this collab is on a Thursday, not our typical Friday - much thanks to my inability to read a calendar.
⚠️...
223. Baking it Down - Business Victim Mindset
Send us Fan Mail
💀 Business Victim Mindset - Be what happens to your business.
In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset, we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched.
Conversely, 📊 the end of the slowest month begins the uptick of our busy season - but that's not the point of today's podcast. We're focusing on the "hanging up of the apron"...
222. Baking it Down - Return of the Twith
Send us Fan Mail
👀 Reach Ain’t Errythang - Focus on metrics that make money.
In this week's Baking it Down Podcast - Episode 222 - Return of the Twith, the twin is BACK in business, and she means business with this week's topic: reach isn't everything.
We played a clip from marketer David Glu, who lists how your audience's interactions might signal what your content isn't doing for them.
📈 Low Likes = Your content isn't relatable📉 Low Comments = Your content isn't thought-provoking 📈 Low Save...221. Baking it Down - Money Talks with the Miracles
Send us Fan Mail
💵 Money Talks With the (older) Miracles.
In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles, Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com.
Ash is the older (and wiser) sister and also an employee of an app that helps folks manage their money. Now, this is not a sales pitch; that said, I do use the app (and pay full price - what happened to s...
220. Baking it Down - Ope, It's Amy!
Send us Fan Mail
👋 Ope, It's Amy! The mod team meets the mod team.
In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)!
💥 Now here's the funny part: Amy has been a part of the Sugar Cookie Marketing moderation team for like almost 5 years, and yet we've never met her before. Attempted to? Yes, many times. But...
219. Baking it Down - C is for Cancer
Send us Fan Mail
🤒 C is for Cancer - A health update.
In this week's Baking it Down Podcast - Episode 219 - C is for Cancer, we pause our typical marketing podcast to talk about health - specifically as it relates to Corrie's cancer diagnosis and her upcoming surgery that'll have her outta commission for a few weeks (yes, you're still stuck with me, Heather).
Today's podcast was a departure from our typical marketing content. It's a way to raise awareness that cancer doesn't judge, it doesn't choose fav...
218. Baking it Down - The First Ever Mid-Summer Membership Sale
Send us Fan Mail
🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale.
In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale, we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025. This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing that - 🥲 how is this year goin' by so fast).
🤑 1. The Details
This is our first-ever Mid-Summer Membership Sale - typically, we run a Black Frida...
