Create Tomorrow, The WGSN Podcast
WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.
106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses
Milan Design Week is the worldās biggest event dedicated to design and innovation ā and WGSNās team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive into this yearās fair which takes place as the Salone del Mobile at Rho Fiera Milano, plus Fuorisalone, comprising countless installations and events throughout the city.
Our Interiors experts report live from Milan to reflect on their highlights so far which include...
105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and āTweakment Adjacentā Skincare
Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.
In this episode of WGSNās Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna ā the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Special guest host Clare Varga, Director of Beauty at WGSN, hears the highlights from her teamās experts ā Head of WGSN Beauty Sienna Piccioni and Beauty Strategist Pia Fisher.
From AI-inspired beauty products and innovative scalp analysis tech, to the late...
104. WGSN Live From SXSW
Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product.
In this episode of WGSNās Create Tomorrow podcast, we report from this yearās SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture ā itās always buzzing with new ideas and concepts. As leaders in trend forecasting, we travel the globe, researching new concepts and trends to inform our work, and SXSW is one of our calendar highlights.
Tune in to hear from our experts on the g...
103. Illuminating Nocturnal Living with Dutch Artist Daan Roosegaarde
How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde.
Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fireworks inspired in part by his love of fireflies. Studio Roosegaardeās immersive, large-scale artworks operate at the intersection of art, design, and engineering and are often poetic and mesmerising and always thought-provoking.
WGSNās executive edit...
102. Collectible Figurines and Parasols with Passementerie - The Latest Decor Trends from Maison & Objet
Weāre constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry.Ā
Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours sheās tracked to the unstoppable rise of the outdoor market. Plus exciting new sustainability materials, including a patent-pending innovation that transforms rice husks into precious objects of beauty.
We find out why tactile neutrals, rustic ceramics, soft leather detailing and a...
101. Why Apricot Crush is WGSNās Colour of 2024
Why is 2024 set for a warm glow? Tune in to hear how WGSN ā in collaboration with sibling business Coloro ā forecasts the colour of the year 18 months in advance and why this yearās shade is such a warming, gentle and versatile hue.Ā
Exploring the inclusive, nourishing power of Apricot Crush with WGSNās editorial director Bethan Ryder is Petra Lundgren, longtime colour trend forecaster for global fashion brand H&M, together with Urangoo Samba, head of colour at WGSN.
So why are we crushing on an apricot shade, and how does it relate to digital lavender...
100. Olympic Breakdancing, Election Fever and Collective Effervescence ā WGSNās 2024 preview
Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.
WGSNās editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024ās major events in relation to consumer behaviour. Discover how elections affect consumer confidence. Why it's a year of sport and how that will continue to fuel the outdoor boom. Plus, why consumers in a cost-of-living crisis will still invest in fun.
Weāll also review the major film releases planned for 2024. So with t...
99. Pack Your Totes ā WGSNās Top Three Cities to Watch in 2024
In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSNās cities to watch in 2024. From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, hereās our pick of the cities now rising to meet the changing demands of urban living. We forecast our clients' buzziest destinations for creativity and innovation in 2024, but also reflect on how the newness and excitement impact natives of the different cities.
98. Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks
Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Consumer Insights, and Lisa White, Director of Strategic Forecasting and Creative Direction. And if youāre listening to this from the comfort of a heated blanket on your chair... find out how we called it in 2022. Happy 2024 to yo...
97. Snow Globes, Teatails and Pudding Extinctionā¦ WGSNās Festive Table Trends
Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican guava flavours? If not, this episode might encourage you to dip into these new trends.
As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditions are changing with new twists and emerging trends. Our Editorial Director at WGSN Bethan Ryder, aka Head Chef, leads this chat, with sous chefs Director of Food & Drink Jen Creevy and Strategist Millie Diamond adding insight...