Podcasting Business School: Podcasting Tips for Content Entrepreneurs
The goal of this show is to help podcasters reach 1,000+ downloads per episode and start earning meaningful income from their podcasting efforts! Adam Schaeuble is an online business coach for podcasters. He specializes in teaching online business owners how to leverage their podcast to get more clients. This show will deliver podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place. This podcast will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, online coaches, consultants, and...
640: Email Marketing Tips for Podcasters, with Liz Wilcox
Email marketing and email list growth are two of the most often missed opportunities for podcasters!
In this episode Liz Wilcox (the new owner of Smart Passive Income) breaks down:
-What's actually working in email marketing.
-Should we be using AI?
-Is list segmentation GOOD or BAD?
-Can open and click rates be trusted?
Connect with Liz here:
https://lizwilcox.com/Links mentioned in this episode:
Join my FREE community on Skool:
https://www.skool.com/podcastingbusinessschool/aboutExplore my coaching opt...
639: Your Podcast Promo Strategy Isn't Working (Here's why)
Most podcasters think that promoting an episode means slapping their face on a graphic, writing "new episode live", and posting it everywhere they can on social media.
In this episode I break down why the episode promo strategies that you see all the other podcasters using.....aren't working.
If you are burning out from podcast promotion this episode will give you a much simpler strategy (that will actually work!).
Links mentioned in this episode:
Join my FREE community on Skool:
https://www.skool.com/podcastingbusinessschool/aboutExplore my...
638: Should you quit podcasting?(Podcast growth Q&A episode)
In this Q&A episode I answer five questions submitted from my Skool community members covering:
-When is it OK to consider quitting?
-My Benchmark episode strategy.
-How to optimize the name of your podcast for organic discovery.
-Client testimonial clip strategy.
-Choosing the right subcategory to list your podcast within.
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more st...
637: How to Monetize Your Podcast (5-Level Framework)
Most podcasters chase sponsors and funnel based income first. I tried that too and earned just $37 in my first three years as a podcaster.
In this episode I'm unpacking the latest version of my Podcast Monetization Pyramid.
Your fastest path to earning meaningful income starts way simpler than most podcasters think!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to l...
636: 3 Reasons a Niche Podcast Beats a Broad One. (Monetization, Guesting & Authority)
Most podcasters think a bigger audience is always better, but what if the "smaller", more niche show is actually the easier one to grow a business around?
In this episode, I break down the Podcast Monetization Difficulty Scale and reveal three surprising advantages that come with niching down your podcast topic.
Links mentioned in this episode:
Join my FREE community on Skool:
https://www.skool.com/podcastingbusinessschool/about*********************
635: How a 97-Download Podcast Made $15K in 3 Episodes
If you are a podcaster who has ever felt like it is IMPOSSIBLE to earn meaningful income with your current (small) audience size.....this episode is for YOU.
I invited my client Amy Sylvis onto the show so we could do a case study episode where we walk through exactly how she made $15,000 with THREE podcast episodes....and her show averages 97 downloads per episode!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
634: Sponsorship strategies for podcasters with smaller audiences. w/ Justin Moore
Have you ever felt like you'd like to get sponsorships for your podcast...BUT your audience is too small?
This episode is for YOU Pod Pals!
I'm tagging in podcast sponsorship guru Justin Moore to teach us how even podcasters with smaller audiences can become sponsor magnets!
Connect with Justin here:
https://www.creatorwizard.comLinks mentioned in this episode:
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Thursday!
633: Minimalist social media for faster podcast growth.
If you are a podcaster that is starting to burn out from trying to "be everywhere" on social media...this episode of Podcasting Business School is for YOU.
In this episode I will unpack my minimalist social media strategy that is helping my podcast growth EXPLODE!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get mo...
632: 3 Podcast growth experiments you should try.
If you feel like your podcast growth has stalled out (or if it never took off in the first place) THIS episode is for YOU!
I'm going to unpack THREE simple podcast growth experiments that you can implement within 15 minutes after you listen to this episode!
Links mentioned in this episode:
Join my FREE community on Skool:
https://www.skool.com/podcastingbusinessschool/about
631: How to grow your email list without paid ads w/Tracy Beavers
I'm always on this show getting all preachy about how important it is for podcasters to build an email list.
Today I'm bringing in my Pod Pal Tracy Beavers to show us how to skyrocket our list building WITHOUT using paid ads!
Topics covered:
-Tracy's favorite way to build her list.
-Do lead magnets still work?
-Tracy's thoughts on AI.
Connect with Tracy:
https://www.tracybeavers.com/ *****Links mentioned in this episode:
Want more strategies for podcast launch, growth, and how to leverage y...
630: The Content Flywheel Strategy I use for podcast growth and monetization.
Only 17% of podcasters make it to episode TEN....that's scary!
A big part of why this is happening is because podcasters are OVERCOMPLICATING everything!
In this episode I map out my three phase Content Flywheel Strategy that helps me:
Put out a new podcast episode every single week for 11 years in a row. Publish a newsletter every week for 8 years in a row. Post on social media 6-10x per day.All while:
-Working 2.5 days per week.
-Not using a VA
-Not using any AI
629: Answering your podcast growth questions. (audience Q&A episode)
In this special audience Q&A episode I answer four podcast growth questions submitted by listeners on the topics of:
-Podcast guesting
-Podcast discoverability
-The perfect podcast naming formula
-How to increase audience engagement
Want to submit a question for a future episode?
Use this Speakpipe link to record a 60 second or less question with this format:
"My name is (YOUR NAME) from (YOUR PODCAST NAME). Here is my question for Adam..."
https://www.speakpipe.com/podcastingbusinessschool
*******
Join my...
628: Should you start a Skool community for your podcast? w/Shannon Boyer
Is Skool the ultimate podcast monetization platform???
In this episode I bring in Skool EXPERT Shannon Boyer to teach us how to leverage a Skool community to monetize our podcast audience.
Connect with Shannon:
https://www.shannonlboyer.com Shannon's Skool affiliate link: https://www.skool.com/signup?ref=41a81ab3b03d41ae9d5b1207ac481cb7 ***** Join my new Podcasting Business School community on Skool!!! https://www.skool.com/podcastingbusinessschool/about627: Newsletter vs Youtube. Where should podcasters spend their time?
In this episode I break down the Pro's and Con's of adding either Youtube or a Newsletter to your audio podcast content strategy.
If you are feeling overwhelmed with trying to be on every platform and learn all of the things....all at once....this episode is going to help you SIMPLIFY your content strategy!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and h...
626: Tips for improving your podcast content strategy. (Q&A episode)
In this episode I answer four questions that were submitted via audio clips from my listeners:
How often should we use a testimonial in the intro? How do I maximize organic discovery if my show topic isn't listed in a podcasting category? How to create an intro/outro that is unskippable. How to get large audience/famous guests on your show.I'd love to have YOU submit a question for me to answer on an upcoming episode.
Just follow these simple steps:
Use this Speakpipe link to record your question (it's ok to record...625: From 0 to 22,000 followers in less than a year on Threads w/Joshua Lindsey.
In this episode I interview Joshua Lindsey and we discuss how he's gone from 0 to over 22,000 followers on Threads in about one year.
Joshua tells us how he's growing his Threads following and using it to build his email list and get clients.
Follow Joshua:
https://www.threads.com/@joshuatlindsey
https://joshualindsey.co.uk/ *****************Links mentioned in this episode:
Sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to le...
624: 4 things podcasters MUST consider when building an offer.
I only earned $37.00 TOTAL in my first three YEARS of being a podcaster and I want to save YOU from a similar fate!
In this episode I go through my 4 P's Strategy for building offers.
Join my 14 Day Speed To Result Program BETA group:
https://www.podcastingbusiness.school/speed623: How to use your podcast to get 1:1 consulting and group coaching clients.
In this episode I give you my exact protocols that I use to help my clients get 1:1 consulting clients and/or fill up their group coaching program.
If you need some help with creating/optimizing an offer and setting up your plan to effectively sell it to your audience check out my new 14 Day Speed To Result Program:
https://www.podcastingbusiness.school/speed622: Tips for developing an offer and selling it to your podcast listeners. (Live Coaching)
In this episode I invite one of my listeners onto the show and I coach them through the process of developing an offer that their podcast audience will actually want to buy from them!
Get one of my 10 BETA tester spots for my new 14 Day Speed To Result program:
https://www.podcastingbusiness.school/speed621: Simple Podcast Growth. (My weekly podcast content strategy.)
If you aren't releasing weekly podcast content this episode is for YOU. I dive into WHY weekly content is a podcast growth superpower and HOW you can get to the point where it is easy to release an episode each week!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE we...
620: Podcast Rankings and top % analytics explained.
Have you ever heard someone say "I've got a top 5% podcast!"....and wondered.. What does that even mean??
In today's episode I'm breaking down all things podcast rankings and top percentage analytics so that you can see where you stand compared to other podcasters!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
G...
619: Podcast SEO strategies for serious growth. (Podcast Growth Audit)
I talk about podcast SEO a lot, but in this episode you will get to listen along as I coach one of my listeners through my top THREE podcast SEO strategies for serious growth!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Thursday!
...618: How to optimize your podcast guesting opportunities.
Being a guest on other podcasts is a GREAT way to grow your audience and get new clients.
In this episode I unpack 7 tips to help you optimize your podcast guesting game plan.
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Th...
617: Six reasons why you aren't getting new clients from your podcast.
We spend a LOT of time on creating our podcast content and it can be really frustrating when our show isn't helping us get new clients.
In this episode I break down SIX reasons why this might be happening.
***********
Ready to turn your podcast content into new CLIENTS?
Check out my new Podcast Content To Clients Workshop:
https://www.podcastingbusiness.school/podcast-content-to-clients
616: How to use your podcast to attract your ideal client avatar.
If you want to turn your podcast content into clients it's really important to make sure you are attracting the correct listeners to your show!
Listen into this coaching episode where I guide one of my listeners through the process of creating content that attracts their ideal fit clients.
***********
Ready to turn your podcast content into new CLIENTS?
Check out my new Podcast Content To Clients Workshop:
https://www.podcastingbusiness.school/podcast-content-to-clientsLinks mentioned in this episode:
Explore my coaching options or sign up for a Discovery C...
615: Small Budget Paid Ads Strategies for Podcast Growth.
This episode is for YOU if you have been hesitant to try paid ads as a podcast growth strategy!
I'm going to give you THREE non FB/IG ad strategies that will get results without breaking the bank!
***********
Ready to turn your podcast content into new CLIENTS?
Check out my new Podcast Content To Clients Workshop:
https://www.podcastingbusiness.school/podcast-content-to-clients
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.po...
614: No podcast audience engagement? Here's why.
If you are tired of hearing crickets from your podcast audience this episode is for YOU!
I'm going to teach you about my new framework that I call The Audience Attention Pie Chart and what this means for your podcast Call To Action strategy!
***********
Ready to turn your podcast content into new CLIENTS?
Check out my new Podcast Content To Clients Workshop:
https://www.podcastingbusiness.school/podcast-content-to-clients
613: Podcast Growth Tips (Guest Coaching episode)
In this episode Certified Podcast Growth Coach Sue Willoughby steps into the coaching seat to drop some podcast growth tips with a live coaching episode!
Connect with Sue:
https://www.willoughbycoaching.com/Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Thursday!
ht...
612: Ten things that you didn't realize were impacting your podcast growth.
If you listen to this podcast regularly you hear me talk a lot about podcast SEO, podcast guesting strategies, and paid marketing......
but in this episode I'm unpacking TEN outside of the box factors that are negatively (or positively) impacting your podcast audiene growth!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
G...
611: Four necessary components of a Minimalist Business Funnel.
I'm on a quest to help my audience discovery their SIMPLEST path to earning meaningful income month after month.
In this episode I break down the four necessary components of what I call the Simplest Business Funnel.
If you are interested in doing LESS But BETTER....this episode is for YOU!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want to record a podcast episode recommendation outro li...
610: How to rebrand your podcast name and logo. (Podcast Growth Audit)
In this episode I bring one of my audience members onto the show to work on a full rebranding strategy for her podcast.
We work on both her podcast NAME and show LOGO.
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Th...
609: Web SEO strategies for content creators w/Jessica Freeman
As content creators we should ALL be getting clients via a web SEO strategy....but most of us aren't!
In this episode I invited my Pod Pal Jess Freeman from The Ordinary Business podcast onto the show to help us set up our web SEO strategy!
Links mentioned in this episode:
Connect with Jess:
https://jesscreatives.com/
https://theordinarybusiness.com/
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Wa...
608: Podcasting SEO strategies that helped me cross 1 million downloads.
I;m guessing that about 95% of all active podcasters are missing out on the most powerful growth lever:
Organic Discovery/SEO within audio podcast player apps like Apple Podcast and Spotify.
In this episode I will deliver my 2026 podcast SEO manifesto with a COMPLETE strategy to help you optimize for this growth lever and see dramatic podcast growth this year.
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
...
607: How to stop attracting freebie seekers with your content. (Live Coaching)
In this episode I help one of my podcast listeners with setting up a strategy so she can stop attracting freebie seekers with her content.
If you have a goal of turning your CONTENT into CLIENTS then this is for you!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE w...
606: What I'm selling INSTEAD of online courses.
Are online courses DEAD? Maybe...maybe not!
I've got a new online course package variation that IS selling well and the clients are getting great results.
I will unpack the entire strategy in this episode!
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School N...
605: How my NEWSLETTER became the most important part of my online business.
In this episode I make the case for EVERY podcaster to have a newsletter to help with their listener to client conversion.
I unpack what newsletter strategies are helping me get more clients and two major mistakes to avoid (that MOST podcasters are making) with your newsletter.
*******
Get my Newsletters for Podcasters and Threads Strategies for Podcasters Course + Coaching BUNDLE:
https://www.podcastingbusiness.school/offers/ZuUSaDzQ604: Should you niche down and rebrand your podcast AGAIN? (Live Coaching)
In this episode I do a live Podcast Listener To Client Conversion Audit where I invited a listener to come onto the show.
Jen and I talk about how she can leverage a rebrand to get more clients from her content.
Links mentioned in this episode:
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Thursday!
https://www.podcastingbusiness.school/news
*********************
603: My podcast growth game plan for 2026.
I've got BIG podcast growth goals for Podcasting Business School in 2026! In this episode I'm unpacking the exact strategies I'm using to grow my podcast.
If you could use some help with your podcast growth strategy I recommend checking out my new Course + Coaching Offer.
You will get:
*My Podcast Growth Bootcamp Course.
*Four weeks of Office Hours pop in group coaching with me.
BONUS: Get a 5th week of coaching if you make your purchase by January 9th, 2026.
Get signed up here:
https://w...602: My 2026 Podcast Monetization Game Plan.
In this episode I'm diving into my specific podcast monetization strategy for 2026 and I'll give you four key questions to think through to help YOU build out your monetization strategy.
Links mentioned in this episode:
Explore my coaching options or sign up for a Discovery Call to discuss working together:
https://www.podcastingbusiness.school/
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Thursday!
https://www.podcastingbusiness.school/n...
601: Podcast Growth Tips (Guest Coaching episode)
In this episode my newest Certified Podcast Growth Coach Dan Smith hops into the coaching seat to deliver some podcast growth tips.
Links mentioned in this episode:
Apply for my Podcast Growth Coach Certification Program:
https://www.podcastingbusiness.school/podcast-growth-coach-certification
Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients?
Get my FREE weekly Podcasting Business School Newsletter every Thursday!
https://www.podcastingbusiness.school/news
