School of Sales by Macy McNeely

I paid $1,000,000 for one year of coaching. It was the hardest year of my life and the best decision I’ve ever made.

If you’ve invested in a coach, a course, a mastermind, or a certification and you’re still waiting on the return, this is the video I wish I’d watched before I bought any of them. I’m walking through the five things I do to pull value out of every investment, whether it’s $2 or $2 million.

You’ll hear about my year with Myron Golden, the $7,000 mastermind where I understood almost nothing...

You can make good money and still feel like it slips through your fingers. Most of us were never taught how to keep it.

Barb Schreihans wasn’t either. She grew up on food stamps and now runs an extremely successful tax firm with 47 full-time employees. In this live conversation with Macy, she shares how she learned to trust herself with money and why spending on yourself isn’t a reward, it’s maintenance. She also explains how she thinks about taxes so she’s not handing over more than she has to.

If you’ve ever av...

I lose my wallet constantly, forget to close the fridge, and found gum stuck to my journal in church. I still hit my goals.

This isn’t about throwing your phone across the room or never buying cookies again. It’s about the system running inside your head: how you think, how you react, and how you manage your own mind.

I walk through the three steps I use every week to do that: Decide, Obey, and Multiply. You’ll hear the question that kept me from quitting my business, why I only get to be the...

I gave myself a full year to fix the part of my business I hated most and it only took 30 days.

After training about 3,000 women in sales, I keep noticing one thing that separates the ones who win from the ones who don't and this keynote is about that one thing.

⏱️ Timestamps
0:00 Ashley Brock's intro: someone always goes first
5:37 You can pay for the click, but not for them to stick
6:52 The $25K offer that became $50K
9:08 The strongest tree in Texas
11:15 What Ed Mylett has to do with it
...

I never wanted to be a content creator. I wanted to train women in sales. So I stopped creating content and started extracting it.

If you sell an offer, you already know you have to say the same thing a million times. The hard part is doing it without boring yourself, boring your audience, or putting your whole life on camera.

⏱️ TIMESTAMPS
0:00 I never wanted to be an internet personality
2:57 The anyway offer (and why I let it go)
4:20 Anyway content
5:09 Why oversharing makes people treat you casually
7:13 The 5 categories in m...

I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!!

This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off.

⏱️ Timestamps
0:00 Surprised by my own event
1:33 What a fulfillment event is
4:18 Why I ha...

Most women don't fail at building a business online, they quit before it works!!

Jasmine Star is one of the OGs of online business. She walked away from a full-ride scholarship to UCLA Law School to become a photographer before she even owned a camera. She made $100,000 her first year, went on to win awards for her work, and started helping other photographers build their businesses.

In 2016, she paid $25,000 to join a mastermind where her hot seat question was "what's a webinar?" Two months later, her first course did $255K in five days, all organic...

The painting behind me in almost every ad we run was made by the woman in this video. Her name is Sydney Faulkner.

Three years ago I went looking for a "woman in the arena" piece, the Roosevelt quote as an image instead of words, and a stranger on Instagram pointed me to Sydney. That painting has been in the background of my office, my content, and nearly every ad since, and it outperforms almost everything else we run.

So we flew to her studio in Wilmington, North Carolina to talk to her properly, and...

Sales are being made in your business. That's proof sales happened. It's not proof that your ability to sell is what made them.

Most female founders skip the skill entirely and go straight to more ads, more funnels, more offers, more team. Then they hit a ceiling and can't figure out why. In this episode Macy walks the whole business building floor by floor, marketing, content, recruitment, retention, delivery, pricing, packaging, strategy, and shows exactly how your sales skill is running all of it.

0:00 — The scissors demonstration, and why effort isn't skill
2:00 — Your business is a...

The exact phrase that gets a cold lead to book, show up, and buy — and the one word that's quietly costing you the sale before the call even starts.

Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead.

0:00 — Intro
 1:48 — Why "consult call" is costing you
 2:38 — The 3 reasons "consult call" backfires
 8:14 — Whiteboard demo: the learning state
 15:38 — The exact phrase to say instead
 18:04 — Whiteboard demo: the decision state
 22:47 —...

⏱️ Timestamps
0:00 — Intro
1:10 — Why I thought I'd have to give up my business
3:36 — Crying myself to sleep over the fear of choosing
4:49 — Searching for a role model who'd done both
8:01 — Why I hated "manufacturing magical moments"
10:40 — The sentence my husband said that changed everything
13:06 — The 4 things I do: create, communicate, connect, coach
14:25 — #1: Create the moment before it happens
18:10 — #2: Communicate — practicing words with adults
19:49 — #3: Connect — giving them a social mission
22:26 — #4: Coach them through their emotions
23:21 — The story my dad taught me: "Good is cool"
29:23 — What this means for you

She has 90 people show up to a first event with zero track record. She has a mastermind where nobody yes-es her to death. And she has a community so loyal that if she says "we have thousands," you can double it and still be under.

In this episode, Dr. Stephanie Wigner breaks down how she built The Wealthy Practitioner into a movement, not a program, and why she stopped trying to make people comfortable. We get into identity-first coaching, the exact question she asks clients before any strategy talk, how she's rebuilding her team and offers to...

Objections aren't the problem. Desire is. And once you know how to create it, objections start solving themselves.

In this episode, Macy breaks down why the salesperson who says "I don't have any questions" is the one who was never buying in the first place, and why the real skill isn't learning ten new comeback lines. It's learning how to make someone want something so much they talk themselves through every excuse on their own.

She walks through the exact exercise she uses to build desire in her own life first (yes, including a story...

She's the #1 AI trainer in the world. She's also, in my opinion, one of the best people leaders I've ever watched work.

Nobody asks Callan about the second thing. This is that conversation — the call that had nothing to do with AI, the launch that broke live in front of 7,500 people, and what she did with her team in the 24 hours after.

📌 Timestamps

0:00 — Intro: the question nobody asks the #1 AI trainer in the world

2:19 — 7,500 signups, a 3,000-person cap, and a crashing Zoom

4:41 — The decision to rerun the entire thing live, the n...

You knowing your stuff is almost never the problem. 

This one's for the expert who can talk about their craft for an hour and still watch a client's eyes glaze over. 

If you can't say it simply, you don't know it as well as you think you do, and neither does the person paying you.

Links and Resources 🔗

💰 Join the Sell Your Offer Challenge: https://join.thesalesgirls.com/ 

📲 Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en

In this video, I'm breaking down why rushing your offer reveal is the most common (and most expensive) mistake in one-to-many selling, and what to do instead. 

We'll get into why over-teaching flattens your pitch before you even get there, the belief-removal process that has to happen before anyone says yes, and how to make every single piece of your offer feel worth the full price on its own.

Links and Resources 🔗

🔴 Register for the LIVE Masterclass Encore: https://go.thesalesgirls.com/encore-register?fbclid=PARlRTSATMTwhwZG9mAmV4dG4DYWVtAjEwAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp0ElETNuXFLtjKQvylb_z1MICL8YM...

Ever wondered who gets the manic voice memos from the coach YOU send manic voice memos to?

Meet Kris Plachy — the woman who's been in Macy's corner through the hardest season of building Salesgirls, and the one voice that cuts through when everyone else's advice starts sounding the same.

This isn't a highlight reel of good advice. 

It's a conversation about what it actually takes to keep going when you're the one everyone else looks to.

Links and Resources 🔗

📲 Follow Kris on IG: https://www.instagram.com/krisplachycoach/?hl=en 
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I'm on challenge number 25. Same offer, same sales machine, every single time, and every single time it gets a little sharper. The stories get better. My conviction gets stronger. 

I sat down with a friend in Boston last week who's run six different challenges this year, all different, in the name of creativity. I get it, for real because I DID THIS TOO. Until a few years ago. 

Now my sales machine hasn't changed since 2023, but I have. 

In this episode I break down why repeating the same offer is actually what makes mas...

I'm not sure if you know this but there's a really good chance that you're letting your brain turn something simple into something impossible.

Macy knows because it happens to her too. That's the exact reason she recorded this video 30 minutes after landing in Boston, in a hotel room, with no crew and didn't send it to a video editor at all... 

In this video, Macy breaks down what a mental block actually is (she's been in them since competitive sports), why we manufacture complexity to avoid the things we most need to do, and t...

Most people walk away from a program, a book, or a hard season and think it didn't work. 

And almost always: they're wrong. The diamond was there. They just didn't know how to extract it.

In this podcast, Macy breaks down the 5-step Extraction Process — the exact framework she uses to pull ROI from any investment, experience, or season of her life.

If you've ever felt like a program didn't pay off or a hard year left you empty-handed, this one is for you.

Watch the video: https://youtu.be/RExY1XLw...

You can Google polyvagal theory. You can read every book on nervous system regulation. You can technically learn everything Emily Judice teaches — for free.

So why are high-level CEOs paying her for it?

This conversation with regulation coach Emily Judice gets at the question every expert-turned-entrepreneur needs to answer: What are people actually buying when they buy from you? 

Emily's been inside Salesgirls long enough to know the answer — and her business on the other side of it proves it works.

Links and Resources 🔗

🔥 Connect with Emily: https://www.instagram.c...

You can Google polyvagal theory. You can read every book on nervous system regulation. You can technically learn everything Emily Judice teaches — for free.

So why are high-level CEOs paying her for it?

This conversation with regulation coach Emily Judice gets at the question every expert-turned-entrepreneur needs to answer: What are people actually buying when they buy from you? 

Emily's been inside Salesgirls long enough to know the answer — and her business on the other side of it proves it works.

Links and Resources 🔗

🔥 Connect with Emily: https://www.instagram.c...

Macy coaches a real sales conversation live on stage — and the nuggets in here are ones you can apply today.

12 minutes of real coaching, no theory. You'll hear exactly what most women do in sales conversations without knowing it, and what to do instead. 

The kind of thing you watch once and can't unsee.

If you have a call today, watch this first.

You know that feeling right before you get on a sales call — the tight chest, the over-rehearsed opener, the weird energy you can't shake?

It's not nerves. It's not inexperience. It's something specific, and it's fixable.

In this video, Macy breaks down the real reason sales calls feel awkward — and it's probably not what you think. Once you see it, you can't unsee it.

🔗 Resources and Links

🔥 Sales is the most powerful skill a woman can learn. Start here: https://go.thesalesgirls.com/sgas 

📚 Read the 10 Sales Myths Holding You Back: http...

Most founders are missing a person on their team that they don't even have a name for yet.

She's not a social media manager. She's not a VA. She's the person who understands the vision deeply enough to build the brand without the founder in the room.

Macy and Court have been building Salesgirls together for six years. In this conversation, they talk about what that relationship actually looks like — what a Right Hand does, what she has to be, and what makes the difference between someone who executes and someone who elevates.

In...

Sales doesn't have to be complicated. A room full of 7-year-olds just proved it.

Macy walked into this micro school's Shark Tank unit to help a group of kids prep their pitches — and left with a reminder that the fundamentals of selling haven't changed since the beginning of time.

No jargon. No pressure. Just the core of what selling actually is — and why it works at any age.

📱 Follow on Instagram: https://www.instagram.com/thesalesgirlsofficial/

You're not stuck. You're parked.

There's a difference between passive action and massive action — and most high achievers are living in passive and calling it progress.

In this episode, Macy breaks down how to finally close that gap. Using your future self as the guide, you'll build a massive action plan that's specific, backwards-mapped from your goal, and actually ready for your calendar.

One standard left... Keep going.

Links and Resources 🔗

📌 Your guide to discovering what action to take next: https://go.thesalesgirls.com/massive-action?utm_medium=referral&utm_source=y...

If you've ever said "I don't know what to say" or "I'm trying to get my messaging right" — this one's for you.

The problem isn't that you need more information. It's that you're teaching when you should be selling.

In this episode, Macy breaks down The Creation Standard: why you need to create and present a sales message every single day — and exactly how to do it using the words your audience is already giving you.

What you'll walk away with:
– The difference between a learning road and a sales road (and how to...

You think you have a messaging problem. You don't. 

You have a connection problem.

Most high-level founders skip the first step — not because they're lazy, but because they think they're past it. They know their offer. They know their industry. They assume connection is just rapport.

But connection is extraction. It's how you pull the exact words that move someone — straight from their mouth — so you stop guessing and start converting.

In this episode, Macy breaks down why creating before connecting leaves you dumping ingredients instead of serving a meal. And how Sal...

Your outfit speaks before you do...

In this episode, I sit down with my personal stylist Sarah Kraus — live at Salesgirls HQ with a live audience in the room — to talk about something most sales coaches underestimate or completely ignore: what you look like when you walk in.

Sarah breaks down the Visual Stack — the exact order your brain processes what it sees — and why by the time someone actually hears your words, they've already decided how much they trust you.

We also get into:
— The difference between your Trapped Self, your Authentic...

Last week we said your life settles to the level of your standards. This week we talk about the thing that pulls you right back down.

It's not your schedule. It's not your circumstances. It's the story running quietly in the background of your brain — and most women don't even realize it's a story. They think it's just the truth.

🔥 Standard #2 — The Story I Tell Myself Standard.

In Standard #1 we talked about becoming your future self before you have the results. But the moment you start going for that version of you, your brain s...

Your life doesn't rise to your goals. It settles to the level of your standards.

That one line is why I built this series.

This is A Salesgirl Series: 7 Standards to Live By — seven weeks, one standard at a time. Each week we raise the baseline. Each week you live inside it. By the end, you're not the woman who started.

We begin with the one everything else is built on: 

⭐️ Standard #1 — The Future-Me Standard

Most women are waiting to feel like her before they act like her. That's the whole...

Most people think paid ads are a magic button.

Spend money in. Get customers out.

But that's not how it works.

Paid ads don't fix your business. They expose it.

If your message is strong, ads can help you scale faster. If your message is weak, ads can help you lose money faster. And that's exactly why this conversation matters.

In this episode, Macy sits down with Ashley to talk about what really happens when entrepreneurs rely on paid ads before they understand sales, messaging, and conversion. They get...

Long before thousands of women started learning the art of conversation and the science of persuasion…

there was a dad teaching his daughter.

If you’ve been around The Salesgirls for a while, you’ve probably heard me mention him before — Loy Day. He’s the person who originally taught me the sales principles that eventually became the foundation of everything we teach today.

Some of the frameworks I teach now started as conversations between the two of us years ago — sometimes at the dinner table, sometimes in the car, ALWAYS in moments I didn’t ful...

In every business, something (or should we say.. someONE) sets the pace.

Not the systems.
Not the offers.
Not the team.

The leader does.

And how you think and feel about sales is quietly setting the speed of your entire business.

Most founders don’t realize this… but the biggest constraint in their company isn’t strategy or marketing.

It’s their belief system about sales.

Sales gets treated like a drawer — something you open when it’s time to sell and close when you’re done.
<...

They say money can’t buy happiness...

But it can buy a place where your family builds memories for decades.

This was filmed the same day as our dream home reveal — but this isn’t the polished tour.

This is a real conversation about what it actually takes to build something that lasts.

Because here’s the part most people don’t understand: Risk comes before reward.

Before the generational home… there were bets. Before the “wow”… there were reinvestments that felt scary. Before the fruit… there were seasons where we wondered if...

You ever want to grab someone by the shoulders and say: “Why don’t you see what I see?!”

Because YOU can see it... so clearly!

You can see the confidence, the money, the relief, the future version of them that feels free...

And they’re just… blinking at you. 😂

It’s not that your offer doesn’t work. It’s not that people are dumb. And it’s not that you’re bad at sales.

It’s that you’re talking (screaming) from the top of the ladder.

You’re ten steps ahead...

Your brain isn’t broken... it’s just full.

Most women think they have a discipline problem. Or a motivation problem. Or a TIME problem.

But what’s actually happening?

Your brain has become a storage unit instead of a workspace.

In this video, Macy walks you through:

Why your thoughts “leak” when they’re unprocessed

The difference between a brain drain and a brain dump

How Morning Pages (from The Artist’s Way) quiet your inner critic

How to use journaling as a leadership t...

Most people think selling themselves means talking more. Explaining more. Proving more.

That’s the one of the biggest mistakes I see, even in some extremely high level business owners or job candidates.

Whether you realize it or not, you’re selling yourself all the time — in interviews, meetings, conversations, and in how you answer the question, “So… what do you do?”

This video was inspired by a message I received from someone who was asked to explain why they deserved a promotion and a chance to move into a different department.

She didn’t...

Most people think they have nothing interesting to say.

They assume their life is ordinary. Their work is boring. Their stories don’t matter.

But that’s almost never true.

In this episode, Macy sits down with Ashley Renders — a former journalist turned storytelling expert — to unpack why so many smart, capable people struggle with content… and what’s actually missing.

Ashley spent years interviewing people for a living. And what she learned is this: the problem usually isn’t a lack of experiences or ideas. It’s that no one ever taught peop...